{"id":1097,"date":"2012-04-06T03:00:00","date_gmt":"2012-04-06T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/sigortanin-gelecegini-yillar-once-gordu\/"},"modified":"2024-07-03T14:56:10","modified_gmt":"2024-07-03T11:56:10","slug":"sigortanin-gelecegini-yillar-once-gordu","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/sigortanin-gelecegini-yillar-once-gordu\/","title":{"rendered":"Sigortan\u0131n gelece\u011fini y\u0131llar \u00f6nce g\u00f6rd\u00fc"},"content":{"rendered":"

\"hakk\u0131c\"<\/a>Sigorta sekt\u00f6r\u00fcn\u00fcn geli\u015fimini \u00e7ok \u00f6nceden g\u00f6ren bir i\u015f adam\u0131 olan Axa Sigorta Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hakk\u0131 Cemal Ererdi, ba\u015far\u0131y\u0131 keskin ve ani kararlar almadan kazand\u0131\u011f\u0131n\u0131 belirtiyor.<\/strong><\/p>\n

T\u00fcrkiye\u2019de hen\u00fcz \u00fcniversite mezunu sigortac\u0131lar\u0131n \u00e7ok az oldu\u011fu d\u00f6nemlerde sekt\u00f6re ad\u0131m\u0131n\u0131 atan AXA Sigorta Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hakk\u0131 Cemal Ererdi, sigortac\u0131l\u0131kta ilk g\u00f6revine \u0130nan Sigorta\u2019da ba\u015flar. \u00c7ok daha y\u00fcksek \u00fccret ald\u0131\u011f\u0131 m\u00fcfetti\u015flik g\u00f6revini b\u0131rakarak sigorta sekt\u00f6r\u00fcne ad\u0131m atan Ererdi, bu alan\u0131 \u00e7ok bakir oldu\u011fu ve geli\u015fmeye \u00e7ok a\u00e7\u0131k oldu\u011funu d\u00fc\u015f\u00fcnerek se\u00e7er.
\nBug\u00fcn kitaplar yazan ve \u00e7eviriler yapan Hakk\u0131 Cemal Ererdi, mesle\u011fe giri\u015finin ard\u0131ndan T\u00fcrk Sigorta Enstit\u00fcs\u00fc Vakf\u0131\u2019n\u0131n e\u011fitimlerinde d\u00f6nem birincisi olarak \u0130ngiltere Willis Faber ve Mercantile & General \u015firketlerinde staj hakk\u0131 elde eder ve T\u00fcrkiye\u2019ye d\u00f6nd\u00fc\u011f\u00fcnde ise Halk Sigorta\u2019da m\u00fcd\u00fcr olarak i\u015fe ba\u015flar. Ekonomik geli\u015fmelerle \u00e7ok yak\u0131ndan ba\u011flant\u0131l\u0131 olan bu sekt\u00f6r\u00fcn i\u00e7inde bulunmas\u0131 dolay\u0131s\u0131yla T\u00fcrkiye\u2019nin ekonomik geli\u015fimini de yak\u0131ndan inceleyebilen Ererdi, \u00f6zellikle liberal sistemin geli\u015fimiyle birlikte \u00fclkenin \u00f6n\u00fcn\u00fcn a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Ererdi, heyecan verici geli\u015fmelerle birlikte sigorta sekt\u00f6r\u00fcn\u00fcn de daha da geli\u015fmeye \u00e7ok a\u00e7\u0131k oldu\u011funu ifade ediyor. Hakk\u0131 Cemal Ererdi\u2019yle sekt\u00f6r\u00fcndeki uzun deneyimlerini ve gelecek planlar\u0131n\u0131 anlat\u0131yor.<\/p>\n

\u0130ngiltere\u2019deki staj\u0131n\u0131z\u0131n ard\u0131ndan uzun y\u0131llar T\u00fcrkiye\u2019de \u00f6nemli g\u00f6revlerde bulundunuz. Deneyimlerinizi payla\u015f\u0131r m\u0131s\u0131n\u0131z?<\/strong>
\nHalk Sigorta\u2019da \u00e7al\u0131\u015fmaya ba\u015flad\u0131ktan sonra genel m\u00fcd\u00fcr yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revine kadar y\u00fckseldim. \u0130ktisat Bankas\u0131\u2019n\u0131n serbest rekabet sonras\u0131 sigorta \u00fczerine yap\u0131lanmas\u0131yla birlikte bankaya ge\u00e7tim ve Emek Sigorta\u2019n\u0131n kurulmas\u0131yla genel m\u00fcd\u00fcr yard\u0131mc\u0131s\u0131 oldum. Uzun y\u0131llar sonra T\u00fcrkiye\u2019de ilk kez ruhsat verilen ve Finansbank ile Commercial Union\u2019un ortakl\u0131\u011f\u0131 ile kurulan \u015firkete 1988 y\u0131l\u0131nda kat\u0131ld\u0131m ve o g\u00fcne kadar hep teknik tarafta olmama ra\u011fmen pazarlama b\u00f6l\u00fcm\u00fcnde \u00e7al\u0131\u015fmaya ba\u015flad\u0131m. Commercial Union Sigorta\u2019da CEO\u2019luk yapt\u0131m ve Commercial Union Hayat Sigorta\u2019n\u0131n y\u00f6netim kurulunda 13 y\u0131l g\u00f6rev ald\u0131m. \u015eirketin tamam\u0131n\u0131n AXA\u2019ya sat\u0131lmas\u0131ndan bu yana da 10 y\u0131ld\u0131r holdingde y\u00f6netim kurulu ba\u015fkanl\u0131\u011f\u0131 ve \u015firketlerde CEO olarak g\u00f6rev yap\u0131yorum.<\/p>\n

T\u00fcm bu deneyimlerinizde sizi neler geli\u015ftirdi? Kariyer plan\u0131n\u0131z\u0131 nas\u0131l olu\u015fturdunuz?<\/strong>
\nKariyer plan\u0131m\u0131 yaparken daima \u015firketin bana kataca\u011f\u0131 ve benim \u015firkete kataca\u011f\u0131m de\u011ferleri d\u00fc\u015f\u00fcnerek hareket ettim. Halk Sigorta\u2019n\u0131n o y\u0131llardaki sigortac\u0131l\u0131kta bir okul havas\u0131 oldu\u011funu, \u0130ktisat Bankas\u0131\u2019nda Erol Aksoy\u2019un m\u00fc\u015fteri ve pazarlama konusundaki m\u00fcthi\u015f \u00f6ng\u00f6r\u00fcs\u00fc ve kurulacak \u015firketin sekt\u00f6rde yenili\u011fi \u00e7a\u011fr\u0131\u015ft\u0131rmas\u0131, Commercial Union\u2019da ise H\u00fcsn\u00fc \u00d6zye\u011fin\u2019in m\u00fcthi\u015f giri\u015fimci ve i\u015fi geli\u015ftirme \u00f6ng\u00f6r\u00fcs\u00fcnden bir \u015feyler \u00f6\u011frenme arzusu benim i\u00e7in \u00e7ok \u00f6\u011fretici oldu. \u00d6zellikle s\u0131f\u0131rdan kurdu\u011fum \u015firketlerin sekt\u00f6r\u00fcn dokuzuncu b\u00fcy\u00fck \u015firketi olmas\u0131 gibi geli\u015fmelerden sonra AXA\u2019ya lider bir \u015firket yaratma arzu ve heyecan\u0131 ile kat\u0131ld\u0131m ve son d\u00f6rt y\u0131ld\u0131r AXA sekt\u00f6rde lider sigorta \u015firketi. Uygulamay\u0131 teori ile beslemek ve her zaman okuyarak ara\u015ft\u0131rmak \u00e7ok \u00f6nemli. Bu zamana kadar kariyerimde keskin ve ani hareketlerde bulunmad\u0131m. Her zaman planl\u0131 ve istikrarl\u0131 olmay\u0131 tercih ederim.<\/p>\n

Sigorta sekt\u00f6r\u00fcnde yer almasayd\u0131n\u0131z hangi alanda kariyer yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcrd\u00fcn\u00fcz?<\/strong>
\nSigorta sekt\u00f6r\u00fcnde yer almasayd\u0131m, reklam sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcn\u00fcrd\u00fcm. \u00c7\u00fcnk\u00fc reklam sekt\u00f6r\u00fcnde de yarat\u0131c\u0131l\u0131k ve yeni bir \u015feyler ortaya \u00e7\u0131karmak insan\u0131 heyecanland\u0131r\u0131yor. Asl\u0131na bakarsan\u0131z bu konuda 1992 y\u0131l\u0131nda sekt\u00f6r\u00fcn duayenlerinden Eli Ac\u0131man taraf\u0131ndan teklif alm\u0131\u015ft\u0131m. Bana \u015firketin CEO\u2019su olmam\u0131 teklif etmi\u015fti. O g\u00fcn bu teklifi kabul etmedim.<\/p>\n

\u00c7al\u0131\u015f\u0131rken \u00f6ncelikleriniz ve prensipleriniz nelerdir?<\/strong>
\nHer ne kadar klasik bir cevap olsa da \u00e7ok \u00e7al\u0131\u015fmak ve \u00e7ok okumak \u00e7al\u0131\u015fma hayat\u0131m\u0131n en \u00f6nemli prensibidir diyebilirim. Ba\u015far\u0131l\u0131 ya da ba\u015far\u0131s\u0131z olmam\u0131z asl\u0131nda \u00e7evremizdeki \u015fartlara ba\u011fl\u0131 de\u011fil. Ba\u015far\u0131n\u0131n ya da ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n sorumluluklar\u0131n\u0131 \u00fczerine alan ve bunlar\u0131 \u00e7evre gibi kriz gibi etkenlere ba\u011flamayan bir bak\u0131\u015f a\u00e7\u0131s\u0131 i\u00e7inde olmay\u0131 tercih ederim. Bu nedenle her \u015feyi \u00f6nceden g\u00f6rmek, proaktif olmak ve gereken \u00f6nlemleri zaman\u0131nda almak zorunda oluyorsunuz. Kendimi bir y\u00f6netici olarak de\u011ferlendirdi\u011fimde, gelece\u011fe d\u00f6n\u00fck ve \u015firketin gelecekte bulunmas\u0131 gereken yerle ilgili olarak bir tak\u0131m stratejileri tak\u0131m arkada\u015flar\u0131 ile birlikte geli\u015ftirebilen bir y\u00f6netici olarak g\u00f6r\u00fcyorum. Benim arkada\u015flar\u0131mla payla\u015ft\u0131\u011f\u0131m en \u00f6nemli prensip \u015fu: \u201cNe yap\u0131yorsan\u0131z siz, ne yapam\u0131yorsan\u0131z yine siz sorumlusunuz.\u201d<\/p>\n

T\u00fcrkiye\u2019nin d\u00fcnden bug\u00fcne ekonomik geli\u015fiminde belirleyici fakt\u00f6rler neler oldu ve geli\u015fim s\u00fcreci sigorta sekt\u00f6r\u00fcn\u00fc nas\u0131l etkiledi?<\/strong>
\nT\u00fcrkiye asl\u0131nda \u00e7ok ciddi anlamda geli\u015fiyor. \u00d6zellikle ekonomide liberal sistemin \u00fclkenin \u00f6n\u00fcn\u00fc a\u00e7t\u0131\u011f\u0131n\u0131 \u00e7ok a\u00e7\u0131k bir bi\u00e7imde g\u00f6rebiliyoruz. Anadolu\u2019da geli\u015fen sanayinin art\u0131k eski anlay\u0131\u015flar\u0131n yerine, devlete s\u0131rt\u0131n\u0131 dayayan anlay\u0131\u015ftan vazge\u00e7mesi \u00fclkemiz a\u00e7\u0131s\u0131ndan \u00e7ok heyecan verici. Sigorta sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli ihtiyac\u0131 daha fazla b\u00fcy\u00fcmek ve daha fazla yayg\u0131nla\u015fmak. Bunun olu\u015fabilmesi ise sadece sigorta sekt\u00f6r\u00fcn\u00fcn elinde de\u011fil. \u00dclkenin geli\u015fmesi, ki\u015fi ba\u015f\u0131na milli gelirin artmas\u0131 ve ki\u015filerin korunacak varl\u0131klara sahip olmas\u0131 gerekiyor. Di\u011fer yandan \u00fclkedeki finans kesiminin kredi verme kapasitesinin artmas\u0131 ve tabii ki bu kredileri sa\u011flama almak i\u00e7in sigorta yapt\u0131rmas\u0131 sekt\u00f6r\u00fcn geli\u015fimi i\u00e7in \u00f6nemli bir konu. Son olarak ise sosyal ya\u015fam\u0131n ve hukuki altyap\u0131n\u0131n sigorta ihtiyac\u0131n\u0131 art\u0131rarak ki\u015fileri korumas\u0131 i\u00e7in zorunlu sigortalar\u0131n artmas\u0131 konusu geliyor. B\u00fct\u00fcn bunlar\u0131n olu\u015fmas\u0131 ile sigorta end\u00fcstrisi kurumsal yat\u0131r\u0131mc\u0131 olarak \u00fclkenin tasarruf a\u00e7\u0131\u011f\u0131n\u0131 giderecek, bunun yan\u0131nda da yat\u0131r\u0131m yaparak \u00fclkenin ihtiyac\u0131 olan kayna\u011f\u0131 sa\u011flayabilecek konuma gelecektir d\u00fc\u015f\u00fcncesindeyim.<\/p>\n

T\u00fcrkiye\u2019de sigorta bilinci yeterli d\u00fczeyde olu\u015ftu mu?<\/strong>
\nSekt\u00f6rde, yeniden yap\u0131lanma ile birlikte Hazine\u2019nin getirdi\u011fi uygulamalar ve t\u00fcketicinin serbest rekabet sisteminden do\u011fru yararlanabilmesi sigorta sekt\u00f6r\u00fc i\u00e7in at\u0131lan \u00f6nemli ad\u0131mlar. Do\u011fru i\u015fletilen ve t\u00fcketiciye do\u011fru yans\u0131yan serbest rekabet sayesinde,\u00a0 sekt\u00f6r\u00fcm\u00fczde uygulanan fiyatlar\u0131n \u00e7ok daha makul seviyelere inmesi sa\u011flad\u0131. Bu durum da sigortal\u0131l\u0131k oran\u0131n\u0131n artmas\u0131n\u0131 sa\u011flad\u0131. \u00d6te yandan, e\u011fitim seviyesinin ve ekonomik g\u00fcc\u00fcn artmas\u0131 sekt\u00f6r\u00fcm\u00fcz hakk\u0131nda bilin\u00e7lenmenin ve yayg\u0131nla\u015fman\u0131n temelini olu\u015fturuyor. Sekt\u00f6rde 1990\u2019larda ge\u00e7ilen serbest rekabet sistemi ve 2010 y\u0131l\u0131ndan itibaren Hazinenin sigorta sekt\u00f6r\u00fcn\u00fcn rezerv sistemini yeniden yap\u0131land\u0131rmas\u0131 \u00e7ok \u00f6nemli katk\u0131lar sa\u011flad\u0131.<\/p>\n

Sigorta sekt\u00f6r\u00fcn\u00fcn yeti\u015fmi\u015f insan kayna\u011f\u0131 s\u0131k\u0131nt\u0131s\u0131 var m\u0131? Siz bu konuda hangi \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcyorsunuz?<\/strong>
\nYeti\u015fmi\u015f gen\u00e7 n\u00fcfusun sigorta sekt\u00f6r\u00fcne ilgisi artarak devam ediyor. Yabanc\u0131 yat\u0131r\u0131m\u0131n \u00fclkeye giri\u015fi, yabanc\u0131 dili iyi bilen gen\u00e7lere ihtiyac\u0131 art\u0131rd\u0131. Sigorta sekt\u00f6r\u00fc b\u00fcnyesinde faaliyet g\u00f6steren \u00e7ok ba\u015far\u0131l\u0131 bir T\u00fcrk Sigorta Enstit\u00fcs\u00fc var, bu kayna\u011f\u0131 kullanmak d\u0131\u015f\u0131nda \u00fcniversitelerle i\u015fbirliklerimiz devam ediyor. AXA \u00e7al\u0131\u015fanlar\u0131 ve AXA Acenteleri i\u00e7in s\u00fcrekli \u00f6\u011frenmek i\u015f yap\u0131\u015f \u015feklimizin bir par\u00e7as\u0131. \u0130nsan Kaynaklar\u0131 ve E\u011fitim Departmanlar\u0131m\u0131z bu alanda AXA University, AXA Sigorta Akademi, Acente Ko\u00e7luk program\u0131 gibi bir\u00e7ok proje ile \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n

Sigortac\u0131l\u0131\u011f\u0131n gelecek 5-10 y\u0131l\u0131n\u0131 nas\u0131l de\u011ferlendiriyorsunuz?<\/strong>
\nT\u00fcrkiye\u2019de sigortac\u0131l\u0131\u011f\u0131n bir ihtiya\u00e7 haline d\u00f6n\u00fc\u015fmesi gerekiyor. Bu bak\u0131mdan T\u00fcrkiye\u2019nin ekonomik geli\u015fmesi ve Avrupa Birli\u011fi standartlar\u0131na uyum sa\u011flama \u00e7abalar\u0131 sigortac\u0131l\u0131\u011f\u0131n geli\u015fmesine \u00e7ok \u00f6nemli katk\u0131lar sa\u011flayacak. Ben \u00f6n\u00fcm\u00fczdeki 5-10 y\u0131l i\u00e7inde sigorta sekt\u00f6r\u00fcn\u00fcn finans sistemi i\u00e7inde \u00f6nemli bir akt\u00f6r olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

Axa Sigorta\u2019n\u0131n gelecek planlar\u0131 aras\u0131nda neler var?<\/strong>
\nSekt\u00f6r b\u00fcy\u00fcmeye, birle\u015fmeler ve sat\u0131n almalar sekt\u00f6rdeki oyuncular\u0131n g\u00fcndeminde yer almaya devam edecek. Bizim de ana i\u015f alan\u0131m\u0131z bireysel sigortac\u0131l\u0131k olmaya devam edecek. Gelecekte acentelerimizi bir finansal s\u00fcpermarkete d\u00f6n\u00fc\u015ft\u00fcrme projemiz var. Acentelerimizi m\u00fc\u015fterinin b\u00fct\u00fcn ihtiya\u00e7lar\u0131n\u0131 tek elden kar\u015f\u0131layabildi\u011fi bir merkez haline d\u00f6n\u00fc\u015ft\u00fcrmeye \u00e7al\u0131\u015f\u0131yoruz. AXA Sigorta\u2019n\u0131n her zaman \u00fczerinde durdu\u011fu en \u00f6nemli konu karl\u0131 b\u00fcy\u00fcme anlay\u0131\u015f\u0131n\u0131 devam ettirmek. B\u00fcy\u00fcmemiz sadece T\u00fcrkiye\u2019de de\u011fil, yurtd\u0131\u015f\u0131nda da devam edebilir. Azerbaycan\u2019da AXA M-BASK \u015eirketi\u2019ne T\u00fcrkiye\u2019den y\u00f6neticiler atad\u0131k. AXA\u2019n\u0131n b\u00fcy\u00fcmesinde AXA Sigorta olarak bir alt b\u00f6lge olarak konumlan\u0131yoruz. Yurtd\u0131\u015f\u0131nda da f\u0131rsatlara a\u00e7\u0131k olaca\u011f\u0131z. T\u00fcrkiye\u2019de portf\u00f6y\u00fc bizim portf\u00f6y\u00fcm\u00fcze de\u011fer yaratacak her imkan\u0131 de\u011ferlendirmek istiyoruz.<\/p>\n

\u0130\u015f hayat\u0131n\u0131z\u0131n d\u0131\u015f\u0131nda neler yap\u0131yorsunuz?<\/strong>
\nSeyahat etmek, kitap okumak, yazmak, m\u00fczik, farkl\u0131 lezzetler bulmak ve futbol benim en keyif ald\u0131\u011f\u0131m \u015feyler. Fenerbah\u00e7e taraftar\u0131y\u0131m, kongre \u00fcyesiyim, ma\u00e7lara s\u00fcrekli gidiyorum. Hatta y\u0131lda iki \u2013 \u00fc\u00e7 kez \u0130ngiltere\u2019ye Premier lig ma\u00e7lar\u0131na gidiyorum. T\u00dcS\u0130AD \u00fcyesiyim ve 2010 y\u0131l\u0131na kadar Sigortac\u0131l\u0131k \u00e7al\u0131\u015fma grubu ba\u015fkanl\u0131\u011f\u0131n\u0131 yapt\u0131m. Asl\u0131nda daha fazla konser ve sanat etkinliklerine kat\u0131lmay\u0131 istiyorum ancak maalesef yeterince vakit ay\u0131ram\u0131yorum.<\/p>\n\n

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Sigorta sekt\u00f6r\u00fcn\u00fcn geli\u015fimini \u00e7ok \u00f6nceden g\u00f6ren bir i\u015f adam\u0131 olan Axa Sigorta Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hakk\u0131 Cemal Ererdi, ba\u015far\u0131y\u0131 keskin ve ani kararlar almadan kazand\u0131\u011f\u0131n\u0131 belirtiyor. T\u00fcrkiye\u2019de hen\u00fcz \u00fcniversite mezunu sigortac\u0131lar\u0131n \u00e7ok az oldu\u011fu d\u00f6nemlerde sekt\u00f6re ad\u0131m\u0131n\u0131 atan AXA Sigorta Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hakk\u0131 Cemal Ererdi, sigortac\u0131l\u0131kta ilk g\u00f6revine \u0130nan Sigorta\u2019da ba\u015flar. \u00c7ok daha y\u00fcksek […]<\/p>\n\n

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