{"id":1107,"date":"2012-08-02T03:00:00","date_gmt":"2012-08-02T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/liderligin-sihri-ictenlik\/"},"modified":"2024-07-03T14:56:10","modified_gmt":"2024-07-03T11:56:10","slug":"liderligin-sihri-ictenlik","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/liderligin-sihri-ictenlik\/","title":{"rendered":"Liderli\u011fin sihri i\u00e7tenlik"},"content":{"rendered":"

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AvivaSA Emeklilik ve Hayat CEO\u2019su Meral Eredenk, liderlik yakla\u015f\u0131m\u0131n\u0131 \u00e7al\u0131\u015fanlar\u0131n\u0131n hayal kurmas\u0131na izin vermek ve onlara yeteneklerini kullanmalar\u0131 i\u00e7in uygun ortam\u0131 sa\u011flamak olarak a\u00e7\u0131kl\u0131yor. Eredenk, \u201cAs\u0131l sihir i\u00e7tenlikte… \u00d6vg\u00fcde, tebrikte, kutlamada\u201d diyor.<\/strong><\/p>\n

\u0130stanbul Erkek Lisesi\u2019nin ard\u0131ndan Bo\u011fazi\u00e7i \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nde pazarlama ve finans e\u011fitimi alan AvivaSA Emeklilik ve Hayat CEO\u2019su Meral Eredenk 1985 y\u0131l\u0131nda Wales \u00dcniversitesi Manchester Business School\u2019da Executive MBA program\u0131n\u0131 tamamlad\u0131. Wales \u00dcniversitesi\u2019ndeki e\u011fitimi sonras\u0131nda y\u00f6netici aday\u0131 olarak Interbank\u2019ta i\u015f hayat\u0131na ba\u015flayan Eredenk, bu d\u00f6nemde bankan\u0131n mali analiz ve kurumsal krediler b\u00f6l\u00fcm\u00fcnde g\u00f6rev ald\u0131. Eredenk, \u00e7e\u015fitli \u015fubelerde pazarlama y\u00f6netmeni ve y\u00f6netmen olarak 1994 y\u0131l\u0131na kadar \u00e7al\u0131\u015ft\u0131, burada da kurumsal ve bireysel bankac\u0131l\u0131ktan sorumlu y\u00f6netmen olarak 26 bireysel \u015fubenin kurulmas\u0131na \u00f6nc\u00fcl\u00fck etti.<\/p>\n

Ard\u0131ndan 1997 y\u0131l\u0131na kadar Garanti Yat\u0131r\u0131m Bankas\u0131\u2019na ge\u00e7erek pazarlama ve \u00f6zel bankac\u0131l\u0131k b\u00f6l\u00fcm\u00fcnde Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 yapan Eredenk, 1997-2002 y\u0131llar\u0131 aras\u0131nda ise Yap\u0131 ve Kredi Bankas\u0131\u2019nda B\u00f6l\u00fcm Ba\u015fkan\u0131 olarak Kurumsal Pazarlama B\u00f6l\u00fcm\u00fc\u2019n\u00fc kurdu ve y\u00f6neticili\u011fini \u00fcstlendi. Bu d\u00f6nemde 2001 y\u0131l\u0131nda Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nin Executive MIS program\u0131n\u0131 tamamlad\u0131. Eredenk, 2002 y\u0131l\u0131nda AK Emeklilik Genel M\u00fcd\u00fcr\u00fc olarak Sabanc\u0131 Grubu\u2019na kat\u0131ld\u0131 ve be\u015f y\u0131l\u0131n ard\u0131ndan Ekim 2007\u2019de AK Emeklilik ile Aviva Hayat ve Emeklilik\u2019in birle\u015fmesiyle kurulan AvivaSA Emeklilik ve Hayat Genel M\u00fcd\u00fcr\u00fc olarak atand\u0131.
\nBu ba\u015far\u0131l\u0131 kariyer hayat\u0131n\u0131n yan\u0131 s\u0131ra sosyal hayat\u0131ndaki aktivitelerinde de aktif olan Eredenk, i\u015f ve \u00f6zel hayat\u0131 ardas\u0131ndaki dengeyi ba\u015far\u0131yla koruyor. Eredenk\u2019le ekip ruhuna inanan y\u00f6netim anlay\u0131\u015f\u0131n\u0131 ve y\u00f6neticilik kriterlerini konu\u015ftuk.<\/p>\n

Bankac\u0131l\u0131k sekt\u00f6r\u00fcnden sigorta sekt\u00f6r\u00fcne ge\u00e7i\u015f s\u00fcrecinizden bahseder misiniz?<\/strong>
\nBankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019de en parlak y\u0131llar\u0131n\u0131 ya\u015fad\u0131\u011f\u0131 bir d\u00f6nemde \u00e7al\u0131\u015ft\u0131m. Bu parlak d\u00f6nemi, kriz s\u00fcre\u00e7leri takip etti. Bu s\u00fcre\u00e7te iyi bir y\u00f6netici e\u011fitimi ald\u0131\u011f\u0131m\u0131 d\u00fc\u015f\u00fcnerek ve Sabanc\u0131\u2019dan gelen teklifi \u00e7ok cazip bularak Ak Emeklilik\u2019e ge\u00e7tim.<\/p>\n

Uzun y\u0131llard\u0131r i\u015f hayat\u0131n\u0131n i\u00e7inde olan bir y\u00f6netici olarak zorluklar ya\u015fad\u0131n\u0131z m\u0131?<\/strong>
\nT\u00fcrkiye ve benzeri \u00fclkelerde i\u015f hayat\u0131nda kad\u0131n olmak kolay de\u011fil, ancak i\u015f hayat\u0131na girdikten sonra kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z zorluklar\u0131n cinsiyetle ilgisi olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Bu nedenle i\u015f hayat\u0131n\u0131n rutin zorluklar\u0131 d\u0131\u015f\u0131nda bir zorluk ya\u015famad\u0131\u011f\u0131m\u0131 s\u00f6yleyebilirim. Benim i\u015f hayat\u0131mdaki en b\u00fcy\u00fck \u015fanslar\u0131mdan biri Yap\u0131 Kredi\u2019de, bankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn duayeni Burhan Kara\u00e7am\u2019la alt\u0131 y\u0131l boyunca \u00e7al\u0131\u015fmakt\u0131r. Onun sayesinde y\u00f6neticili\u011fe \u00e7ok iyi haz\u0131rland\u0131\u011f\u0131m\u0131, onun i\u015f yap\u0131\u015f bi\u00e7iminden etkilendi\u011fimi ve y\u00f6neticilik anlay\u0131\u015f\u0131mda \u00f6nemli bir yer tuttu\u011funu s\u00f6yleyebilirim.<\/p>\n

Sizin y\u00f6netici tan\u0131m\u0131n\u0131z nedir ve siz kendinizi de\u011ferlendirdi\u011finizde nas\u0131l bir y\u00f6netici oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/strong>
\nElbette t\u00fcm y\u00f6neticilerin ortak s\u00f6yleyebilece\u011fi, genel ge\u00e7er ilkeler var. Ancak ben ba\u015far\u0131n\u0131n farkl\u0131y\u0131 arzulamak, arzulanan\u0131 planlamak ve planlanan\u0131 takip etmekten ge\u00e7ti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.\u00a0 Genel olarak \u00e7al\u0131\u015fma arkada\u015flar\u0131m benim sevecen ve demokratik bir y\u00f6netici oldu\u011fumu s\u00f6ylerler. Ben de kendimi tutkulu, ne istedi\u011fini bilen ve bu y\u00fczden de gerekli ad\u0131mlar\u0131 atmaktan korkmayan bir y\u00f6netici olarak g\u00f6r\u00fcyorum. Ancak, bence as\u0131l ba\u015far\u0131 tak\u0131m oyununda. \u0130yi bir tak\u0131m\u0131m var ve ben bu tak\u0131m\u0131n kaptanl\u0131\u011f\u0131n\u0131 yapmaktan mutluluk duyuyorum.<\/p>\n

Y\u00f6neticili\u011fin d\u0131\u015f\u0131nda liderli\u011fi nas\u0131l tan\u0131mlars\u0131n\u0131z?<\/strong>
\nBenim liderli\u011fe yakla\u015f\u0131m\u0131m, \u00e7al\u0131\u015fanlar\u0131ma onlar\u0131 dinledi\u011fim, hayal kurmalar\u0131na izin verdi\u011fim, deneyimlerimi payla\u015ft\u0131\u011f\u0131m ve yeteneklerini kullanmalar\u0131 i\u00e7in destekledi\u011fim uygun ortam\u0131 sa\u011flamaktan ge\u00e7iyor. Farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 anlamak i\u00e7in gayret g\u00f6steren, empati kuran bir yakla\u015f\u0131m\u0131m var. Tak\u0131m olmay\u0131 ba\u015farabilmenin \u00e7ok \u00f6nemli oldu\u011funa inan\u0131yor, tak\u0131m koordinasyonunu sa\u011flarken de y\u00f6neticilerimin liderli\u011fine g\u00fcveniyorum. As\u0131l sihir ise i\u00e7tenlikte. \u00d6vg\u00fcde, tebrikte, kutlamada… \u00d6nemli olan hepsinde i\u00e7ten, ele\u015ftiride ise yap\u0131c\u0131 olabilmekte\u2026 B\u00fct\u00fcn bunlar, yenilik\u00e7ilik, risk alabilme g\u00fcc\u00fcne sahip olma ve yetenekle birle\u015fince ba\u015far\u0131y\u0131 da beraberinde getiriyor.<\/p>\n

Birlikte \u00e7al\u0131\u015faca\u011f\u0131n\u0131z ekipte ne gibi \u00f6zellikler arars\u0131n\u0131z?<\/strong>
\n\u00d6ncelikle iyi bir ekip \u00e7al\u0131\u015fmas\u0131n\u0131n ekibin birbirini \u00e7ok iyi tan\u0131yan \u00fcyelerden olu\u015fmas\u0131ndan ge\u00e7ti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Biz i\u015fimizin do\u011fas\u0131 gere\u011fi zor bir i\u015f yap\u0131yoruz. Sadece bug\u00fcn\u00fc d\u00fc\u015f\u00fcnerek ya\u015fayan insanlara, \u201cGelece\u011fini d\u00fc\u015f\u00fcn, tasarruf et, emeklili\u011fin i\u00e7in bug\u00fcnden biriktirmeye ba\u015fla\u201d diyoruz. Dolay\u0131s\u0131yla ekip arkada\u015flar\u0131m\u0131n da m\u00fc\u015fteriye her \u015feyden \u00f6nce insan olarak bakan, onun ihtiyac\u0131n\u0131 anlayan, dinleyen ve o ihtiya\u00e7lara g\u00f6re \u00e7\u00f6z\u00fcm \u00fcreten sab\u0131rl\u0131 ve azimli bireylerden olu\u015fmas\u0131n\u0131 \u00f6nemsiyorum.<\/p>\n

AvivaSA y\u00f6netimi olarak \u00f6ncelikli hedefleriniz neler olacak?<\/strong>
\nM\u00fc\u015fterilerimizin hem bug\u00fcn\u00fcnde hem de yar\u0131nlar\u0131nda yanlar\u0131nda olacak bir \u015firket oldu\u011fumuz i\u00e7in kendimizi tasarruf \u015firketi olarak g\u00f6r\u00fcyoruz. \u00d6ncelikli hedefimiz de tasarruf konusunda uzmanl\u0131\u011f\u0131m\u0131z\u0131 bug\u00fcn oldu\u011fu gibi yar\u0131n da m\u00fc\u015fterilerimizle payla\u015fmaya devam etmektir. Ayr\u0131ca, T\u00fcrkiye\u2019nin en gen\u00e7 ve en h\u0131zl\u0131 b\u00fcy\u00fcyen sekt\u00f6rlerinden biri olarak farkl\u0131 uzmanl\u0131k alanlar\u0131ndaki kalifiye \u00e7al\u0131\u015fanlar\u0131 b\u00fcnyemize katmay\u0131 ama\u00e7l\u0131yoruz. Bu nedenle sat\u0131\u015f kadrolar\u0131m\u0131za y\u0131lsonuna kadar 500 finansal dan\u0131\u015fman almay\u0131 planl\u0131yoruz. Finansal dan\u0131\u015fmanlar\u0131m\u0131za da kendi acentelerini kurmas\u0131 i\u00e7in sekt\u00f6rde \u00f6rne\u011fi olmayan Gen\u00e7 Giri\u015fimci Program\u0131n\u0131 ba\u015flatt\u0131k. Temel amac\u0131m\u0131z, bu program ile finansal dan\u0131\u015fmanlar\u0131m\u0131z\u0131 sekt\u00f6re kazand\u0131rmak. Giri\u015fimci ruha sahip finansal dan\u0131\u015fmanlar\u0131m\u0131z kendi acentelerini kurmak istediklerinde biz, ilk bir y\u0131ll\u0131k ge\u00e7i\u015f s\u00fcre\u00e7lerinde onlara destek olmak i\u00e7in ofis mobilyalar\u0131ndan kiraya, \u00e7al\u0131\u015fan yard\u0131m\u0131ndan yak\u0131ta, mali m\u00fc\u015favirlik hizmetlerinden ara\u00e7 deste\u011fine kadar bir\u00e7ok te\u015fvik paketi ile maddi destek sa\u011fl\u0131yoruz. Bir\u00e7ok gen\u00e7 giri\u015fimciyi sekt\u00f6re kazand\u0131rd\u0131k ve bu rakam\u0131 art\u0131rmay\u0131 hedefliyoruz.<\/p>\n

Bir\u00e7ok dernek ve vak\u0131fta aktif g\u00f6revleriniz devam ediyorsunuz? Bu faaliyetlerinizin kariyerinize ve size ne gibi katk\u0131lar\u0131 oldu?<\/strong>\"\"
\n\u015eu anda en \u00f6nemli ve aktif g\u00f6revlerim T\u00dcS\u0130AD, TSR\u015eB ve Gen\u00e7 Ba\u015far\u0131 E\u011fitim Vakf\u0131\u2019nda olan g\u00f6revlerim. Bu t\u00fcr olu\u015fumlar\u0131n bir par\u00e7as\u0131 olarak topluma bir de\u011fer ve fayda katma misyonunu \u00fcstlenmeyi \u00e7ok \u00f6nemsiyorum. Di\u011fer yandan bu g\u00f6revlerim, hem sosyal konulara uzak kalmamam\u0131 sa\u011fl\u0131yor hem de farkl\u0131 y\u00f6netim sorunlar\u0131yla u\u011fra\u015farak i\u015f hayat\u0131n\u0131n monotonla\u015fmas\u0131n\u0131 engelliyor.<\/p>\n

\u0130\u015finizin en sevdi\u011finiz yan\u0131 nedir?<\/strong>
\n\u0130nsanlar\u0131n en \u00f6nemli varl\u0131klar\u0131n\u0131 korudu\u011fumuza inan\u0131yorum. Bir bireysel emeklilik ve hayat sigortas\u0131 \u015firketiyiz. Bireysel emeklilik ile insanlar\u0131 ve geleceklerini g\u00fcvence alt\u0131na al\u0131rken, hayat sigortas\u0131 ile bug\u00fcnlerini ve sevdiklerini koruyoruz. Dolay\u0131s\u0131yla da i\u015fimizi adeta bir sosyal sorumluluk projesi gibi yap\u0131yoruz.<\/p>\n

Ailenizle nas\u0131l zaman ge\u00e7irirsiniz?<\/strong>
\nHerkesin oldu\u011fu gibi benim de kendime ay\u0131rd\u0131\u011f\u0131m \u00f6zel zamanlar\u0131m var. Bu zamanlar\u0131m\u0131 mutlaka ailemle ge\u00e7iririm. Annemle mutlaka e\u011flence ve gezme zamanlar\u0131nda birlikte oluruz. Birlikte Akdeniz\u2019de gemi seyahati yapt\u0131k, m\u00fczayedeleri seviyoruz, birlikte izliyoruz. Tabii ki al\u0131\u015fveri\u015f ve yemek, beraber yap\u0131p keyif ald\u0131\u011f\u0131m\u0131z aktiviteler. Son zamanlarda annemden de\u011fi\u015fik yemekler yapmay\u0131 \u00f6\u011freniyorum.<\/p>\n

Sosyal hayat\u0131n\u0131zda da olduk\u00e7a aktifsiniz. Rallilere kat\u0131l\u0131yorsunuz. Bu ilginiz nas\u0131l ba\u015flad\u0131?<\/strong>
\nBen hayata k\u00fc\u00e7\u00fck k\u00fc\u00e7\u00fck ad\u0131mlar\u0131n olu\u015fturdu\u011fu b\u00fcy\u00fck bir maraton olarak bakman\u0131n daha do\u011fru oldu\u011funa inan\u0131yorum. Do\u011fru bir denge yakalad\u0131\u011f\u0131ma inan\u0131yorum ve hayat enerjimi hobilerimden al\u0131yorum.\u00a0 Her y\u0131l yeni bir \u015fey \u00f6\u011frenmeyi kendime hedef olarak koydum. Son birka\u00e7 y\u0131ld\u0131r motosiklet kullan\u0131yorum. Ayr\u0131ca kayak, dal\u0131\u015f, seyahat, amat\u00f6r u\u00e7ak kullanma, s\u00f6rf, klasik otomobil rallisi, yoga, Tai-Chi, ralliler, klasik otomobil ile ilgili ve sabit h\u0131z testi yar\u0131\u015flar\u0131 gibi bir\u00e7ok hobim var. Bu hobilerin \u00e7o\u011fu s\u00fcratin haricinde h\u0131z kontrol\u00fcn\u00fc iyi yapmay\u0131 gerektiren, \u00e7ok iyi hesap, yol takibi ve disiplin isteyen i\u015fler. Bu hobilerime bir arkada\u015f\u0131m\u0131n tavsiyesi ile ba\u015flay\u0131p \u00e7ok uzun y\u0131llar s\u00fcrd\u00fcrd\u00fcm.<\/p>\n\n

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AvivaSA Emeklilik ve Hayat CEO\u2019su Meral Eredenk, liderlik yakla\u015f\u0131m\u0131n\u0131 \u00e7al\u0131\u015fanlar\u0131n\u0131n hayal kurmas\u0131na izin vermek ve onlara yeteneklerini kullanmalar\u0131 i\u00e7in uygun ortam\u0131 sa\u011flamak olarak a\u00e7\u0131kl\u0131yor. Eredenk, \u201cAs\u0131l sihir i\u00e7tenlikte… \u00d6vg\u00fcde, tebrikte, kutlamada\u201d diyor. \u0130stanbul Erkek Lisesi\u2019nin ard\u0131ndan Bo\u011fazi\u00e7i \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nde pazarlama ve finans e\u011fitimi alan AvivaSA Emeklilik ve Hayat CEO\u2019su Meral Eredenk 1985 y\u0131l\u0131nda Wales […]<\/p>\n\n

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