{"id":1111,"date":"2012-09-10T03:00:00","date_gmt":"2012-09-10T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/coca-colada-basarili-bir-yurtdisi-kariyeri-hikayesi\/"},"modified":"2024-07-03T14:56:10","modified_gmt":"2024-07-03T11:56:10","slug":"coca-colada-basarili-bir-yurtdisi-kariyeri-hikayesi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/coca-colada-basarili-bir-yurtdisi-kariyeri-hikayesi\/","title":{"rendered":"Coca-Cola’da ba\u015far\u0131l\u0131 bir yurtd\u0131\u015f\u0131 kariyeri hikayesi"},"content":{"rendered":"

Yakla\u015f\u0131k iki bu\u00e7uk y\u0131ld\u0131r Coca-Cola \u0130\u00e7ecek\u2019in \u00dcrd\u00fcn Genel M\u00fcd\u00fcr\u00fc olarak g\u00f6revini s\u00fcrd\u00fcren Cem Becel, erken ya\u015fta i\u015f hayat\u0131na kat\u0131l\u0131p ba\u015far\u0131y\u0131 yakalayan isimlerden. Becel, \u00dcrd\u00fcn ve T\u00fcrkiye aras\u0131nda \u00e7al\u0131\u015fma hayat\u0131ndaki en \u00f6nemli fark\u0131n disiplin kavram\u0131 oldu\u011funu s\u00f6yl\u00fcyor<\/strong><\/p>\n

\"\"Coca-Cola \u0130\u00e7ecek \u00dcrd\u00fcn Genel M\u00fcd\u00fcr\u00fc Cem Becel kariyerine erken ba\u015flayan bir isim. Teknik lise mezunu olan Becel, her ne kadar ilk i\u015f y\u0131llar\u0131nda bu alanda \u00e7al\u0131\u015fmay\u0131 denese de bir t\u00fcrl\u00fc sevemez ve bir muhasebe b\u00fcrosunda i\u015fe ba\u015flar. \u0130\u015f hayat\u0131na dair ilk bilgilerini burada edinen Becel, muhasebe b\u00fcrosunda bir i\u015fletmenin hesaplar\u0131n\u0131n takip edilmesi, k\u00e2r-zarar kavramlar\u0131, bilan\u00e7onun nas\u0131l tutulaca\u011f\u0131 gibi \u00f6nemli s\u00fcre\u00e7leri \u00f6\u011frenir. Ard\u0131ndan T\u00fcrkiye\u2019nin ilk \u00e7ok katl\u0131 al\u0131\u015fveri\u015f merkezinde sat\u0131\u015f ve sat\u0131n alma g\u00f6revlerinde bulunan Becel, Coca-Cola\u2019ya ilk ad\u0131m\u0131n\u0131 ise 21 ya\u015f\u0131nda sat\u0131\u015f m\u00fcfetti\u015fi olarak atar. Becel, Coca-Cola\u2019daki i\u015fini \u00e7ok sever ve kariyerini daha y\u00fckse\u011fe ta\u015f\u0131mak i\u00e7in hem \u00e7al\u0131\u015f\u0131r hem de \u00fcniversiteyi tamamlar. Anadolu \u00dcniversitesi \u0130ktisat B\u00f6l\u00fcm\u00fc\u2019n\u00fc bitirir, \u0130ngilizcesini kat\u0131ld\u0131\u011f\u0131 yurti\u00e7i ve yurtd\u0131\u015f\u0131 kurslarla geli\u015ftirir. M\u00fcd\u00fcr olarak g\u00f6revine devam etti\u011fi s\u0131rada Yeditepe \u00dcniversitesinde pazarlama a\u011f\u0131rl\u0131kl\u0131 y\u00fcksek lisans program\u0131n\u0131 tamamlar. B\u00f6ylece genel m\u00fcd\u00fcr olmadan \u00f6nce, Coca-Cola sisteminde pazarlama ve sat\u0131\u015f departmanlar\u0131nda T\u00fcrkiye merkezli olarak gerek yurti\u00e7i gerekse yurtd\u0131\u015f\u0131 sorumluluklar\u0131n\u0131 ald\u0131\u011f\u0131 g\u00f6revine kadar ilerler.
\nGen\u00e7 ya\u015f\u0131na ra\u011fmen 21 y\u0131ld\u0131r i\u015f hayat\u0131n\u0131n i\u00e7inde olan Becel 2010 y\u0131l\u0131n\u0131n Mart ay\u0131ndan itibaren Coca-Cola \u0130\u00e7ecek\u2019in \u00dcrd\u00fcn Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revini y\u00fcr\u00fct\u00fcyor ve Coca-Cola Company markal\u0131 \u00fcr\u00fcnlerin \u00dcrd\u00fcn\u2019deki sat\u0131\u015f ve da\u011f\u0131t\u0131m\u0131n\u0131 400 ki\u015filik bir ekiple ger\u00e7ekle\u015ftiriyor. Tamam\u0131 \u00dcrd\u00fcnl\u00fc olan gen\u00e7 ekibine kaptanl\u0131k yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Becel, tak\u0131m ruhunu yakalaman\u0131n \u00e7ok \u00f6nemli oldu\u011funu dile getiriyor. Becel ile \u00dcrd\u00fcn\u2019de devam eden i\u015f hayat\u0131n\u0131 konu\u015ftuk.<\/p>\n

T\u00fcrkiye \u00e7ok daha dinamik<\/strong><\/p>\n

T\u00fcrkiye\u2019nin son derece dinamik ekonomik ortam\u0131, y\u00f6neticilere \u00e7ok boyutlu d\u00fc\u015f\u00fcn\u00fcp, s\u00fcratli karar alabilme yetene\u011fi kazand\u0131r\u0131yor. Bu durum i\u015f k\u00fclt\u00fcr\u00fcm\u00fcze direkt olarak yans\u0131yor ve benzersiz bir hale getiriyor. T\u00fcrkiye ve \u00dcrd\u00fcn aras\u0131nda i\u015f yap\u0131\u015f bi\u00e7imindeki disiplin fark\u0131ndan bahsedebiliriz. T\u00fcrkiye\u2019den farkl\u0131 olarak \u00dcrd\u00fcn\u2019de sadece belli saatler aras\u0131nda \u00e7al\u0131\u015fma al\u0131\u015fkanl\u0131\u011f\u0131 bulunuyor, bunun d\u0131\u015f\u0131na pek \u00e7\u0131k\u0131lm\u0131yor. Projeler bizim T\u00fcrkiye\u2019de al\u0131\u015f\u0131k oldu\u011fumuzdan biraz daha yava\u015f ve ge\u00e7 sonland\u0131r\u0131l\u0131yor. Son iki y\u0131lda bu konularda \u00e7ok mesafe kat ettik. \u00dcrd\u00fcn devlet dairelerindeki b\u00fcrokrasi bazen \u00e7ok zaman\u0131m\u0131z\u0131 alabiliyor, bu a\u00e7\u0131dan T\u00fcrkiye\u2019den \u00e7ok farkl\u0131 olduklar\u0131n\u0131 s\u00f6yleyebilirim. Bu nedenle Orta Do\u011fu \u00fclkeleri ile T\u00fcrkiye aras\u0131nda belirgin farkl\u0131l\u0131klar oldu\u011funu di\u011fer sekt\u00f6rlerdeki y\u00f6netici arkada\u015flardan da duyuyorum. Ben adaptasyon s\u00fcrecini h\u0131zl\u0131 ge\u00e7irdim. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n y\u00fczde 99\u2019u \u00dcrd\u00fcnl\u00fc oldu\u011fu i\u00e7in onlar\u0131n \u00e7al\u0131\u015fma bi\u00e7imlerini, k\u00fclt\u00fcrel farkl\u0131l\u0131klar\u0131n\u0131 ve de\u011ferlerini g\u00f6z \u00f6n\u00fcnde bulundurarak kendi y\u00f6netim tarz\u0131mla harmanlamak birka\u00e7 ay\u0131m\u0131 ald\u0131. \u015eu an son derece uyumlu ve h\u0131zl\u0131 \u00e7al\u0131\u015fan bir ekibiz.<\/p>\n

\u00d6nemli olan y\u00f6neticinin becerisi<\/strong><\/p>\n

Coca-Cola sistemi olduk\u00e7a yerle\u015fmi\u015f bir yap\u0131. Bu nedenle d\u00fcnyan\u0131n neresinde olursan\u0131z olun i\u015f yap\u0131\u015f bi\u00e7imleri birbirine \u00e7ok benziyor. Coca-Cola \u0130\u00e7ecek\u2019te de bu b\u00f6yle. Dolay\u0131s\u0131yla \u00dcrd\u00fcn\u2019deki sistemimizle T\u00fcrkiye\u2019deki birbirine yak\u0131n diyebilirim. Bu benim gibi bulundu\u011fu \u00fclkede yabanc\u0131 konumunda olan y\u00f6neticiler i\u00e7in ciddi bir avantaj sa\u011fl\u0131yor. T\u00fcrk\u00e7e\u2019de Arap\u00e7a k\u00f6kenli pek \u00e7ok kelime olmas\u0131ndan dolay\u0131 konu\u015fulanlar\u0131 genel hatlar\u0131 ile anlayabiliyorum, bu da benim bir avantaj\u0131m. Alfabe zor olabilir ama konu\u015fma dilini \u00f6\u011frenmek zor de\u011fil. Ancak \u00f6zellikle i\u015f k\u00fclt\u00fcr\u00fc ve i\u015fe bak\u0131\u015f a\u00e7\u0131s\u0131ndaki farkl\u0131l\u0131klar dolay\u0131s\u0131yla i\u015fler her zaman m\u00fckemmel y\u00fcr\u00fcmeyebiliyor. Burada \u00f6nemli olan y\u00f6neticinin becerisi ve bu farkl\u0131l\u0131klar\u0131 anlamay\u0131 ba\u015farmas\u0131\u2026 Birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m her kim olursa olsun, ihtiya\u00e7lar\u0131n\u0131, de\u011ferlerini, onu motive edenleri anlamaya \u00e7al\u0131\u015f\u0131r\u0131m. Bunu ger\u00e7ekle\u015ftirdi\u011finizde ve y\u00f6netim \u015feklinizi bu ki\u015fisel de\u011fi\u015fkenlere g\u00f6re belirledi\u011finizde i\u015fler daha kolayla\u015f\u0131yor.<\/p>\n

Bulundu\u011funuz topluma katk\u0131 sa\u011flamak \u00f6nemli<\/strong><\/p>\n

\u015eirket i\u00e7i ileti\u015fimi art\u0131rmak amac\u0131yla a\u00e7\u0131k kap\u0131 politikas\u0131n\u0131 hayata ge\u00e7irdik. Bununla birlikte ast-\u00fcst ili\u015fkisindeki mesafe k\u0131r\u0131lm\u0131\u015f oldu. Ki\u015fisel geli\u015fime \u00e7ok \u00f6nem vererek, her kademedeki \u00e7al\u0131\u015fan\u0131m\u0131za alan\u0131yla ilgili e\u011fitimler d\u00fczenledik. Bunun yan\u0131 s\u0131ra \u00e7al\u0131\u015fma ortam\u0131n\u0131 modernize ederek, fabrika ve sat\u0131\u015f merkezinde spor odalar\u0131 yaratt\u0131k. \u015eirket d\u0131\u015f\u0131nda organize etti\u011fimiz piknik, bowling gibi sosyal aktiviteler ile ekip ruhunu peki\u015ftirdik. K\u0131y\u0131 ve sualt\u0131 temizli\u011fi, a\u011fa\u00e7 dikimi, devlet okullar\u0131nda s\u0131n\u0131f boyamalar\u0131, yetimhane ziyaretleri gibi sosyal ve \u00e7evresel projelerle hep birlikte ekip olarak yer ald\u0131k. B\u00fct\u00fcn bunlar\u0131 yaparken olduk\u00e7a e\u011flendik ve hem kendimize hem de i\u00e7inde bulundu\u011fumuz topluma katk\u0131da bulunarak ki\u015fisel bir tatmin de ya\u015fad\u0131k ve adeta b\u00fcy\u00fck bir aile olduk. \u00c7al\u0131\u015fmalar\u0131m\u0131z\u0131n sonucunda \u00e7al\u0131\u015fan memnuniyeti ve ba\u011fl\u0131l\u0131k seviyeleri rekor say\u0131lacak bir art\u0131\u015fla en \u00fcst seviyeye y\u00fckseldi. Demek oluyor ki do\u011fru yolday\u0131z.<\/p>\n

T\u00fcrkiye\u2019yi \u00f6zlememek m\u00fcmk\u00fcn m\u00fc?<\/strong><\/p>\n

Farkl\u0131 pazarlarla i\u015f yapt\u0131\u011f\u0131n\u0131zda ve yurtd\u0131\u015f\u0131nda ya\u015famaya al\u0131\u015ft\u0131\u011f\u0131n\u0131zda bir anlamda d\u00fcnya vatanda\u015f\u0131 oluyorsunuz. Elbette do\u011fup b\u00fcy\u00fcd\u00fc\u011f\u00fcm\u00fcz, b\u00fcy\u00fck medeniyetlere ev sahipli\u011fi yapm\u0131\u015f, k\u00fclt\u00fcrel zenginli\u011fi benzersiz T\u00fcrkiye topraklar\u0131n\u0131 \u00f6zlememek m\u00fcmk\u00fcn m\u00fc? Kariyer hedeflerime uygun bir durum ger\u00e7ekle\u015fti\u011finde d\u00f6nmeyi d\u00fc\u015f\u00fcnebilirim. Coca-Cola \u0130\u00e7ecek bu anlamda \u00e7al\u0131\u015fanlar\u0131na f\u0131rsatlar sunan bir \u015firket.
\nAncak \u00dcrd\u00fcn\u2019deki \u015firketimiz geli\u015ftirmekte oldu\u011fumuz bir operasyon. Bu nedenle emek yo\u011fun \u00e7al\u0131\u015f\u0131yorum. K\u0131s\u0131tl\u0131 zamanlar\u0131mda ise hafta i\u00e7i en az iki g\u00fcn spor yap\u0131yor ve birka\u00e7 film izliyorum. Hafta sonu ise bazen g\u00fcneydeki Akabe K\u00f6rfezi\u2019nde dal\u0131\u015fa gidiyorum. F\u0131rsat bulduk\u00e7a da Orta Do\u011fu\u2019da daha evvel gitme f\u0131rsat\u0131 bulamad\u0131\u011f\u0131m \u00fclkeleri ziyaret ediyorum.<\/p>\n\n

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Yakla\u015f\u0131k iki bu\u00e7uk y\u0131ld\u0131r Coca-Cola \u0130\u00e7ecek\u2019in \u00dcrd\u00fcn Genel M\u00fcd\u00fcr\u00fc olarak g\u00f6revini s\u00fcrd\u00fcren Cem Becel, erken ya\u015fta i\u015f hayat\u0131na kat\u0131l\u0131p ba\u015far\u0131y\u0131 yakalayan isimlerden. Becel, \u00dcrd\u00fcn ve T\u00fcrkiye aras\u0131nda \u00e7al\u0131\u015fma hayat\u0131ndaki en \u00f6nemli fark\u0131n disiplin kavram\u0131 oldu\u011funu s\u00f6yl\u00fcyor Coca-Cola \u0130\u00e7ecek \u00dcrd\u00fcn Genel M\u00fcd\u00fcr\u00fc Cem Becel kariyerine erken ba\u015flayan bir isim. Teknik lise mezunu olan Becel, her ne […]<\/p>\n\n

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