{"id":11509,"date":"2018-06-22T13:55:04","date_gmt":"2018-06-22T10:55:04","guid":{"rendered":"http:\/\/www.kariyer.net\/kariyer-rehberi\/?p=11509"},"modified":"2018-06-24T14:07:17","modified_gmt":"2018-06-24T11:07:17","slug":"is-arayanlar-icin-sosyal-medyadan-3-ipucu","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/is-arayanlar-icin-sosyal-medyadan-3-ipucu\/","title":{"rendered":"\u0130\u015f arayanlar i\u00e7in\u00a0sosyal medyadan 3 ipucu\u00a0"},"content":{"rendered":"

Sosyal medyan\u0131n i\u015f bulma s\u00fcrecinde olduk\u00e7a etkili olabildi\u011fini biliyor musun? Do\u011fru ve profesyonel sosyal medya stratejileri kurgulamak, i\u015f arama s\u00fcrecinde elini g\u00fc\u00e7lendirebilecek en \u00f6nemli kozlar aras\u0131nda yer al\u0131yor.<\/b>\u00a0<\/span><\/p>\n

Bug\u00fcn i\u015fe al\u0131m uzmanlar\u0131 adaylar\u0131 online ar\u0131yor ve bunu yaparken sosyal medya hesaplar\u0131na s\u0131kl\u0131kla g\u00f6z at\u0131yor. 2017’de yap\u0131lan\u00a0CareerBuilder\u00a0anketine g\u00f6re, i\u015fverenlerin y\u00fczde 70’inin i\u015fe al\u0131m karar\u0131 vermeden \u00f6nce adaylar\u0131 taramak i\u00e7in sosyal medyay\u0131 kulland\u0131\u011f\u0131 ortaya \u00e7\u0131km\u0131\u015f. \u0130K y\u00f6neticilerinin y\u00fczde 57’si ise \u00e7evrimi\u00e7i olarak bulamad\u0131klar\u0131 biriyle g\u00f6r\u00fc\u015fme noktas\u0131nda \u015f\u00fcphe duyuyor.\u00a0<\/span><\/p>\n

Her sosyal medya a\u011f\u0131n\u0131n kendine \u00f6zg\u00fc \u00f6zellikleri ve i\u015fine yarayacak uygulamalar\u0131 var. \u0130\u015f arama<\/a> s\u00fcrecinde sosyal medyay\u0131 nas\u0131l kullanaca\u011f\u0131n\u00a0konusunda y\u00f6neticiler, i\u015fe al\u0131mc\u0131lar ve sosyal medya uzmanlar\u0131na dan\u0131\u015ft\u0131k.\u00a0<\/span><\/p>\n

Twitter<\/b>\u00a0<\/span><\/p>\n

Twitter’da\u00a0ili\u015fkide oldu\u011fun\u00a0markalar ve\u00a0ki\u015filer, takip\u00e7ilerinin\u00a0seninle ilgili alg\u0131lar\u0131n\u0131 do\u011frudan etkiler. Bu da i\u015fe al\u0131m y\u00f6neticilerinin s\u00f6z konusu \u015firkette \u00e7al\u0131\u015fmaya uygun olup olmad\u0131\u011f\u0131n\u0131 anlamada ba\u015fvurdu\u011fu en \u00f6nemli yollardan biridir.\u00a0<\/span><\/p>\n

Uzmanlar\u00a0Twitter’\u0131n\u00a0\u00fcst d\u00fczey y\u00f6neticilerle ve \u00e7al\u0131\u015fmak istedi\u011fin \u015firkette \u00e7al\u0131\u015fan ki\u015filerle tan\u0131\u015fmak i\u00e7in olduk\u00e7a etkili bir yer oldu\u011funu s\u00f6yl\u00fcyor. \u00d6zellikle y\u00f6neticilerin etkile\u015fime a\u00e7\u0131k oldu\u011fu, normal \u015fartlarda ula\u015fmakta zorlanaca\u011f\u0131n biriyle\u00a0Twitter’da\u00a0mesajla\u015fman\u0131n \u00e7ok daha m\u00fcmk\u00fcn oldu\u011fu bir ger\u00e7ek. Bunun yan\u0131 s\u0131ra \u00e7al\u0131\u015fmak istedi\u011fin \u015firket hakk\u0131nda konu\u015fulanlar\u0131 duyabilece\u011fin ba\u015fka bir platform da yok.\u00a0<\/span><\/p>\n

Twitter’\u0131\u00a0etkili olarak kullanmak i\u00e7in, i\u015f ararken<\/a>\u00a0tweetlerinin,\u00a0retweetlerinin\u00a0ve yan\u0131tlar\u0131n\u0131n \u00f6nemli bir y\u00fczdesi, \u00e7al\u0131\u015fmak istedi\u011fin \u015firketlerle alakal\u0131 konulara odaklanmal\u0131. Bunu, alan\u0131ndaki profesyonellerin konu\u015ftu\u011fu ve takip etti\u011fi anahtar kelimeler ve\u00a0hashtag’lardan\u00a0yararlanarak yapabilirsin.\u00a0<\/span><\/p>\n

Ya\u015fam Ko\u00e7u ve \u0130K uzman\u0131\u00a0Heather\u00a0Monahan, “Twitter, \u00e7al\u0131\u015fmak istedi\u011fin bir kurumdaki liderleri tan\u0131mak i\u00e7in kullan\u0131labilir” diyor. “Onlar\u0131 takip ederek ve\u00a0tweet’lerini\u00a0tekrar g\u00f6zden ge\u00e7irerek dikkatlerini \u00e7ekebilirsin.\u00a0Tweetlerine\u00a0yan\u0131t vermen ve kendini g\u00f6stermen, ileti\u015fim kurmaya \u00e7al\u0131\u015fmayan di\u011fer adaylar kar\u015f\u0131s\u0131nda sana avantaj sa\u011flar.”\u00a0<\/span><\/p>\n

Facebook<\/b>\u00a0<\/span><\/p>\n

Facebook’un i\u015f arama s\u00fcrecine olumlu etkide bulunmas\u0131n\u0131 istiyorsan, imaj\u0131na zarar veren payla\u015f\u0131m\u00a0ya da foto\u011fraflar\u0131 kald\u0131rarak i\u015fe ba\u015flayabilirsin. Bundan sonra\u00a0yapman gereken ilk \u015fey, uygun i\u00e7erikler payla\u015fmaya ba\u015flamak.\u00a0<\/span><\/p>\n

McCann\u00a0Sosyal Medya Direkt\u00f6r\u00fc Karla\u00a0Ruiz, “Payla\u015ft\u0131\u011f\u0131n\u0131z i\u00e7erik noktas\u0131nda dikkatli olman\u0131z gerekir” diyor. “Birka\u00e7\u00a0y\u0131l sonra bile\u00a0gurur\u00a0duyaca\u011f\u0131n\u0131z\u00a0i\u00e7erikler payla\u015fmaya dikkat edin. Gizlilik ayarlar\u0131n\u0131z\u0131 kontrol edin ve \u00f6zel payla\u015f\u0131mlar\u0131n\u0131z\u0131 kamuya a\u00e7\u0131k yapma noktas\u0131nda temkinli olun. Unutmay\u0131n ki, bir kez \u00e7evrimi\u00e7i olan i\u00e7erik, sonsuza dek internet \u00fczerinde ya\u015fayacakt\u0131r.”\u00a0<\/span><\/p>\n

\u0130\u015f durumu bilgin, adresin ve profesyonel becerilerin ise herkese g\u00f6r\u00fcnebilir olmal\u0131 ki i\u015fe al\u0131m uzmanlar\u0131 da bu bilgilere kolayl\u0131kla ula\u015fabilsin. Facebook’u etkili kullanabilmek i\u00e7in end\u00fcstri liderlerini takip etmeyi, bu ki\u015filerin de yer ald\u0131\u011f\u0131 a\u00e7\u0131k veya kapal\u0131 gruplara \u00fcye olarak ciddi payla\u015f\u0131mlar yapmay\u0131 ya da payla\u015f\u0131mlara yorum yapmay\u0131 unutmamal\u0131s\u0131n.\u00a0<\/span><\/p>\n

Uzmanlar, bu tarz Facebook gruplar\u0131na \u00fcye olman\u0131n \u00f6nemli bir destek g\u00fc\u00e7 yarataca\u011f\u0131n\u0131 belirtiyor. Bu \u015fekilde sekt\u00f6re ait son haberleri takip edebilir, bu alandaki ki\u015filerle ileti\u015fime ge\u00e7ebilir, kendini geli\u015ftirebilir ve senin gibi birini arayan i\u015fe al\u0131m uzmanlar\u0131na<\/a> ula\u015fabilirsin. Her platform farkl\u0131 bir amaca hizmet etse\u00a0de,\u00a0farkl\u0131 sosyal medya profillerinde tutarl\u0131 bir sese ve stile sahibi olmak\u00a0\u00f6nemli. Ki\u015fisel bir marka olu\u015fturmak i\u00e7in sosyal medyadan faydalanmay\u0131 unutma.\u00a0<\/span><\/p>\n

Instagram<\/b>\u00a0<\/span><\/p>\n

Instagram\u00a0bug\u00fcn t\u00fcm sosyal medya platformlar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mi\u015f g\u00f6z\u00fck\u00fcyor. Foto\u011fraf payla\u015f\u0131m\u0131n\u0131n yan\u0131 s\u0131ra\u00a0hikaye\u00a0ve canl\u0131 yay\u0131n \u00f6zelli\u011fiyle\u00a0de\u00a0markalar\u0131n kulland\u0131\u011f\u0131 en\u00a0\u00f6nemli ara\u00e7lardan biri. Etkile\u015fimi bu derece y\u00fcksek bir platformda bulunmak elbette i\u015f arama s\u00fcrecini olduk\u00e7a olumlu etkiliyor.\u00a0Instagram’da\u00a0takip edilen markalar kendilerine gelen mesajlara genelde h\u0131zl\u0131 bir \u015fekilde d\u00f6n\u00fcyor, kampanyalar d\u00fczenliyor, \u00fcr\u00fcnlerini en \u00e7ok buradan takip\u00e7ileriyle payla\u015f\u0131yor.\u00a0<\/span><\/p>\n

Sen de ilgilendi\u011fin sekt\u00f6rlerle ilgili etkili g\u00f6rseller payla\u015fabilir, \u00e7al\u0131\u015fmak istedi\u011fin markalar\u0131 takip edebilir,\u00a0istedi\u011fin markalar\u0131\u00a0etiketlere ekleyerek ya da yorum yaparak\u00a0dikkat \u00e7ekebilirsin.\u00a0Instagram\u00a0\u00fczerinden gelen i\u015f ilanlar\u0131na da bu \u015fekilde kolayl\u0131kla ula\u015fabilir,\u00a0Instagram’\u0131\u00a0olmayan ki\u015filere kar\u015f\u0131 avantaj sa\u011flayabilirsin.\u00a0<\/span><\/p>\n

Sosyal medyada temiz ve tutarl\u0131 bir varl\u0131\u011fa sahip oldu\u011fundan emin olarak i\u015fe ba\u015flayabilirsin. Sadece payla\u015f\u0131m yapmak i\u00e7in mi payla\u015f\u0131m yap\u0131yorsun? \u0130\u00e7eriklerini payla\u015fmadan \u00f6nce kendine \u015fu soruyu soruyor musun?:<\/p>\n

“Bu payla\u015f\u0131m benim ki\u015fisel marka<\/a> de\u011ferimi art\u0131r\u0131r m\u0131? \u0130\u015f aray\u0131\u015f s\u00fcrecime katk\u0131 sa\u011flar m\u0131?”\u00a0<\/span><\/p>\n\n

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Sosyal medyan\u0131n i\u015f bulma s\u00fcrecinde olduk\u00e7a etkili olabildi\u011fini biliyor musun? Do\u011fru ve profesyonel sosyal medya stratejileri kurgulamak, i\u015f arama s\u00fcrecinde elini g\u00fc\u00e7lendirebilecek en \u00f6nemli kozlar aras\u0131nda yer al\u0131yor.\u00a0 Bug\u00fcn i\u015fe al\u0131m uzmanlar\u0131 adaylar\u0131 online ar\u0131yor ve bunu yaparken sosyal medya hesaplar\u0131na s\u0131kl\u0131kla g\u00f6z at\u0131yor. 2017’de yap\u0131lan\u00a0CareerBuilder\u00a0anketine g\u00f6re, i\u015fverenlerin y\u00fczde 70’inin i\u015fe al\u0131m karar\u0131 vermeden \u00f6nce […]<\/p>\n\n

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