{"id":1153,"date":"2013-01-01T03:00:00","date_gmt":"2013-01-01T01:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/oyunun-kurali-her-krizde-yeni-bastan-degisir\/"},"modified":"2024-07-03T15:04:47","modified_gmt":"2024-07-03T12:04:47","slug":"oyunun-kurali-her-krizde-yeni-bastan-degisir","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/oyunun-kurali-her-krizde-yeni-bastan-degisir\/","title":{"rendered":"\u201cOyunun kural\u0131 her krizde yeni ba\u015ftan de\u011fi\u015fir\u201d"},"content":{"rendered":"
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Bir aile \u015firketi olarak kurulan \u0130tameks\u2019i 20 y\u0131la yak\u0131nd\u0131r ba\u015far\u0131yla y\u00f6neten CEO \u0130smail Yal\u00e7\u0131n Delemen, \u00f6zellikle be\u015f y\u0131ll\u0131k planlar\u0131n \u015firketler i\u00e7in belirleyici oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. \u00c7ocuk otomobil gere\u00e7leri konusunda T\u00fcrkiye\u2019de \u00f6nemli bir giri\u015fim yapan Delemen, bu konuda sosyal bilincin art\u0131r\u0131lmas\u0131 i\u00e7in at\u0131lmas\u0131 gereken \u00e7ok daha fazla ad\u0131m oldu\u011funu vurguluyor.\u00a0<\/b><\/p>\n<\/div>\n

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Babas\u0131 taraf\u0131ndan kurulan \u015firketi 20 y\u0131ld\u0131r ba\u015far\u0131yla y\u00fcr\u00fcten \u0130tameks CEO\u2019su \u0130smail Yal\u00e7\u0131n Delemen, \u00e7al\u0131\u015fma hayat\u0131na \u00fcniversiteyle birlikte ba\u015flad\u0131\u011f\u0131n\u0131 anlat\u0131yor. Okul y\u0131llar\u0131ndan sonra ailesi \u0130stanbul d\u0131\u015f\u0131na ta\u015f\u0131nmaya karar verince y\u00f6netimi tamamen \u00fcstlenen Delemen bu d\u00f6nemde \u00f6zellikle yeni a\u00e7\u0131lan pazarlar\u0131 g\u00f6rerek giri\u015fimcilik y\u00f6n\u00fcn\u00fc de kullan\u0131r. \u0130stanbul \u00dcniversitesi \u0130ktisat Fak\u00fcltesi\u2019nde d\u00f6nemde su sporlar\u0131 tak\u0131m\u0131nda milli sporcu olarak da yer alan Delemen, bu nedenle sporun ba\u015far\u0131 odakl\u0131 yakla\u015f\u0131m\u0131n\u0131n i\u015f hayat\u0131nda da \u00e7ok etkili oldu\u011funu ifade ediyor. T\u00fcrkiye\u2019ye \u00e7ocuk otomobil gere\u00e7leri getirerek \u015firketini b\u00fcy\u00fcten Delemen\u2019le y\u00f6netim anlay\u0131\u015f\u0131n\u0131 ve \u015firketinin yol haritas\u0131n\u0131 konu\u015ftuk.<\/p>\n

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\u015eirketin belirli s\u00fcre\u00e7lerde ciddi d\u00f6neme\u00e7leri oldu\u011funu g\u00f6r\u00fcyoruz. \u00d6zellikle \u00e7ocuk gere\u00e7leri \u00fcretimi bunlardan biri. Bu giri\u015fimlere nas\u0131l karar verdiniz?<\/b><\/p>\n

\u0130tameks\u2019de as\u0131l i\u015fimiz asl\u0131nda otomobil aksesuar\u0131 \u00fcretimi ve otomobil koltuk k\u0131l\u0131f\u0131 \u00fcretimiydi. Fakat o d\u00f6nemde \u00f6rne\u011fin 10 arac\u0131n 6\u2019s\u0131nda koltuk k\u0131l\u0131f\u0131 varken bug\u00fcn 20 arac\u0131n 1 tanesi koltuk k\u0131l\u0131f\u0131 kullan\u0131yor. Biz de o d\u00f6nemde sekt\u00f6r\u00fcn ufalan bir sekt\u00f6r oldu\u011funu tespit ettik. Farkl\u0131 \u00fcr\u00fcn gruplar\u0131n\u0131n ne oldu\u011funu ara\u015ft\u0131r\u0131nca da ilk \u00f6nce paspas \u00fcretimini g\u00f6rd\u00fck. Hal\u0131 paspas ve kau\u00e7uk paspas \u00fcretimine ba\u015flad\u0131k. \u0130lk d\u00f6neme\u00e7 bu oldu zaten.<\/p>\n

O y\u0131llarda bu \u00fcr\u00fcnler araba sat\u0131\u015f\u0131n\u0131n sonras\u0131nda sat\u0131lan \u00fcr\u00fcnlerken bug\u00fcn tamamen g\u00fcvenlik \u00fcr\u00fcn\u00fc olarak kabul ediliyor. Otomobil i\u00e7 donan\u0131m\u0131n\u0131 da etkiledi\u011fi i\u00e7in otomobil bantlar\u0131nda ya da otomobil merkezlerinde olan bir \u00fcr\u00fcn grubu halinde bug\u00fcn. Bu da ne demek bir araba ald\u0131\u011f\u0131n\u0131zda orijinal paspas\u0131yla al\u0131yorsunuz demektir. Bu giri\u015fimi biraz erken fark ettik ve \u00f6nce T\u00fcrkiye pazar\u0131nda ve sonra da yurt d\u0131\u015f\u0131nda ciddi ad\u0131mlar atarak otomobil markalar\u0131n\u0131n \u00fcreticileri olduk. Bug\u00fcn sekiz tane Avrupa merkez otomobil markas\u0131n\u0131n \u00fcreticisiyiz. Ayn\u0131 zamanda T\u00fcrkiye pazar\u0131n\u0131n da y\u00fczde 65\u2019ne sahibiz. Bunlarla birlikte \u00e7ocuk gere\u00e7leri ise tomobil koltuk k\u0131l\u0131f\u0131 \u00fcretimimize paralel olarak Almanya\u2019daki Romer markas\u0131 ile g\u00f6r\u00fc\u015fmelerimiz s\u0131ras\u0131nda ortaya \u00e7\u0131kt\u0131. \u00d6nce onlar\u0131n mallar\u0131n\u0131 T\u00fcrkiye\u2019de da\u011f\u0131tmaya ba\u015flad\u0131k. T\u00fcrkiye\u2019de bu \u00fcr\u00fcn\u00fcn bilinirli\u011fi Avrupa\u2019ya g\u00f6re yetersizdi. B\u00f6ylece buraya yat\u0131r\u0131m yaparak hem bir sosyal sorumlulu\u011fumuzu yerine getirdik hem de bu \u00fcr\u00fcn grubunun en iyi \u015fekilde pazarda yer almas\u0131n\u0131 sa\u011flad\u0131k. Daha sonra da kendi Koala markas\u0131yla pazarda yer almaya ba\u015flad\u0131k.<\/p>\n

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Y\u00f6netimde oldu\u011funuz s\u00fcre i\u00e7erisinde y\u00f6netim anlay\u0131\u015f\u0131n\u0131z\u0131 nas\u0131l geli\u015ftirdiniz? \u00d6rne\u011fin kriz d\u00f6nemleri stratejinizi anlat\u0131r m\u0131s\u0131n\u0131z?\u00a0<\/b><\/p>\n

Yakla\u015f\u0131k 20 y\u0131ld\u0131r y\u00f6netimdeyim ve daha \u00e7ok i\u015f yapt\u0131\u011f\u0131m\u0131z sekt\u00f6rdeki lider firmalar\u0131n yol al\u0131\u015f \u015feklinin stratejilerini anlamaya \u00e7al\u0131\u015f\u0131r\u0131m. Onlarla ileti\u015fim halinde olurum. Onlar\u0131n kat etti\u011fi yollardan deneyimler kazanarak ilerlerim. B\u00fct\u00fcn bunlara kendi birikimlerimi de dahil ederek bir aksiyon belirleriz. Elbette bu d\u00f6nemde T\u00fcrkiye\u2019de de d\u00fcnyada da \u00e7ok \u00f6nemli krizler atlatt\u0131k. Fakat bu krizlerin hepsini f\u0131rsata \u00e7evirmeye ba\u015fard\u0131k. Oyunun kurallar\u0131n\u0131n her seferinde yeni ba\u015ftan de\u011fi\u015fti\u011fini ve ona g\u00f6re pozisyonlanmam\u0131z gerekti\u011fini g\u00f6rd\u00fck. \u00d6rne\u011fin, bizim yurt d\u0131\u015f\u0131ndaki en b\u00fcy\u00fck rakibimiz bir d\u00f6nem fabrikas\u0131nda bir problem ya\u015fad\u0131, biz de o d\u00f6nemde kendilerine gerekirse \u00fcretim ihtiya\u00e7lar\u0131n\u0131 desteklemeyi ve bunu beklentisiz yapmay\u0131 teklif ettik. Daha sonra bu firmayla ili\u015fkilerimiz \u00e7ok g\u00fc\u00e7l\u00fc bir \u015fekilde geli\u015fti. Sekt\u00f6rden \u00e7\u0131kmaya karar verdiklerinde i\u015flerinin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 bize devrettiler.<\/p>\n

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Sekt\u00f6r\u00fcn gelece\u011fiyle ilgili neler d\u00fc\u015f\u00fcn\u00fcyorsunuz?\u00a0<\/b><\/p>\n

\u0130ki ayr\u0131 da\u011f\u0131t\u0131m kanal\u0131m\u0131z var birincisi otomobil \u00fcretim merkezlerine servis verdi\u011fimiz kanal\u0131m\u0131z. Buras\u0131 daha \u00e7ok m\u00fchendislik alt yap\u0131s\u0131yla kurulan bir taraf. \u0130kincisi ise perakende da\u011f\u0131t\u0131m\u0131m\u0131z ve sat\u0131\u015f alan\u0131m\u0131z. Burada daha \u00e7ok marka y\u00f6netimi ve reyon y\u00f6netimi yap\u0131yoruz. Hem perakende hem de otomotiv yan sanayi ve yenileme pazar\u0131nda \u0130ki ayr\u0131 uzmanl\u0131k alan\u0131m\u0131z\u0131 geli\u015ftiriyoruz. Sekt\u00f6re bak\u0131nca ise, otomotiv sekt\u00f6r\u00fcnde hem yan sanayinin ana sanayiye entegrasyonu hem de m\u00fchendislik alt yap\u0131s\u0131ndaki gen\u00e7 kadronun olu\u015fumuyla T\u00fcrkiye olarak farkl\u0131l\u0131k yaratm\u0131\u015f durumday\u0131z. \u00a0Hi\u00e7bir Do\u011fu Avrupa \u00fclkesinde bu donan\u0131mdaki yan sanayi alt yap\u0131s\u0131 ve gen\u00e7 m\u00fchendis kadrosu yok. Bunun f\u0131rsat\u0131n\u0131 \u015fu anda T\u00fcrkiye g\u00f6r\u00fcyor. E\u011fer bu y\u00f6nde stratejik olarak bo\u015flu\u011fu doldurmaya devam edebilirse b\u00f6lgedeki otomobil \u00fcreticisi g\u00fc\u00e7l\u00fc konumunu devam ettirebilir. \u00c7ocuk gere\u00e7lerinde sat\u0131\u015f ve da\u011f\u0131t\u0131m kanallar\u0131 otomotivden \u00e7ok farkl\u0131. \u00a0Bu konuda \u00e7\u0131kar\u0131lan kanun, yani \u00e7ocuklar\u0131n ara\u00e7 koltu\u011funda oturma zorunlulu\u011fu, iki y\u0131l \u00f6nce \u00e7\u0131km\u0131\u015f olmas\u0131na ra\u011fmen Avrupa Birli\u011fi\u2019ne uyum s\u00fcrecinde \u00e7\u0131kan kanunlardan biri olarak kald\u0131. \u00a0Maalesef uygulama anlam\u0131nda sonucunu g\u00f6remedik. Gerekli olan alt yap\u0131sal ve e\u011fitimsel \u00e7al\u0131\u015fmalar\u0131n yap\u0131lmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Ba\u015ftan tan\u0131mlanmas\u0131 gereken bir \u00e7al\u0131\u015fma oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

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\u0130stihdam etti\u011finiz \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131 art\u0131rmay\u0131 planl\u0131yor musunuz?\u00a0<\/b><\/p>\n

\u015eu anda 155 ki\u015fiyiz ve bu rakam\u0131n 50 kadar\u0131 beyaz yakal\u0131 \u00e7al\u0131\u015fanlar\u0131m\u0131z. Di\u011ferleri ise fabrika \u00e7al\u0131\u015fanlar\u0131m\u0131z. Fabrika \u00e7al\u0131\u015fanlar\u0131m\u0131z kadar bir say\u0131 da d\u0131\u015fardan destek ald\u0131\u011f\u0131m\u0131z b\u00f6l\u00fcmler var. Baz\u0131 belli \u00fcr\u00fcn gruplar\u0131n\u0131 d\u0131\u015fardan alma \u00fczerine kurulu bir yap\u0131m\u0131z var. Teknik ve m\u00fchendislik gerektiren konular\u0131 ise i\u00e7 b\u00fcnyemizde \u00fcretiyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde g\u00f6z\u00fcken o ki, bu istihdam kadromuz artacak. Yeni bir fabrika projemiz ba\u015flad\u0131. 2014 y\u0131l\u0131nda o devreye girdi\u011finde tahminen 250 ki\u015filik bir kadromuz olacak.<\/p>\n

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\u0130K ile ilgili yap\u0131lanman\u0131z\u0131 nas\u0131l olu\u015fturdunuz?\u00a0<\/b><\/p>\n

2007 y\u0131l\u0131nda bir y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 hizmeti ald\u0131k. Bu dan\u0131\u015fmanl\u0131kla be\u015f y\u0131ll\u0131k planlar\u0131m\u0131z\u0131 ger\u00e7ekle\u015ftirdik. B\u00fcy\u00fcme stratejilerimizi belirledikten sonra hangi kadroyla bunu ger\u00e7ekle\u015ftirece\u011fimize karar verdik. O s\u00fcre\u00e7ten ba\u015flayan kurumsalla\u015fmayla ilgili olarak hedefli \u00e7al\u0131\u015fmaya ba\u015flad\u0131k. \u0130K departman\u0131m\u0131z\u0131 2010 y\u0131l\u0131nda olu\u015fturduk. Geriye d\u00f6n\u00fcp bakt\u0131\u011f\u0131m\u0131zda asl\u0131nda ge\u00e7 kalm\u0131\u015f bir karard\u0131. Be\u015f y\u0131ll\u0131k planlar\u0131n hemen arkas\u0131ndan yapm\u0131\u015f olmam\u0131z gerekirdi. \u0130K\u2019n\u0131n bize getirdi\u011fi y\u0131ll\u0131k planlar da daha h\u0131zl\u0131 \u015fekilde bize meyvesini vermeye ba\u015flad\u0131. \u00c7\u00fcnk\u00fc birden \u00e7ok \u00fclkede \u00fcretim yap\u0131yoruz, hizmet veriyoruz, farkl\u0131 sekt\u00f6rlere hitap ediyoruz. Dolay\u0131s\u0131yla kabuk de\u011fi\u015fimini \u0130K departman\u0131yla birlikte sonu\u00e7land\u0131rm\u0131\u015f olduk.<\/p>\n

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\u0130\u015fe al\u0131mlarda siz de s\u00fcrece dahil oluyor musunuz?\u00a0<\/b><\/p>\n

\u0130\u015fe al\u0131mlarda \u00f6zellikle kritik noktalardaki i\u015fe al\u0131mlarla mutlaka yak\u0131ndan ilgileniyorum. Ki\u015filik analiz testleri bizim i\u00e7in \u00f6nemli. O s\u00fcrecin \u00e7ok iyi analiz edilmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. \u00c7\u00fcnk\u00fc iki taraf\u0131n da vaktini al\u0131yorsunuz, kar\u015f\u0131 taraf da siz de daha m\u00fclakat a\u015famas\u0131nda bir emek g\u00f6steriyorsunuz. Bu nedenle m\u00fclakatlar\u0131n ve testler birbirine uyum g\u00f6steriyorsa uyumlu ve verimli bir i\u015f sonucu oluyor. \u00a0Pozisyonun sahip olmas\u0131 gereken yetkinliklerle ki\u015finin ve aday\u0131n sahip olmas\u0131 gereken yetkinliklerin \u00f6rt\u00fc\u015fmesine \u00e7ok \u00f6nem veriyorum. Sunum ve vaka \u00e7al\u0131\u015fmalar\u0131 da bu nedenle \u00e7ok \u00f6nemli. Ki\u015fiyi i\u015fe al\u0131rken onun geli\u015fim plan\u0131nda neler olabilece\u011fini netle\u015ftirmi\u015f oluyoruz. Geli\u015fim plan\u0131n\u0131 \u00e7izmek ve kariyer yolunu belirlemek \u00e7al\u0131\u015fan i\u00e7in de \u00e7ok \u00f6nemli. Be\u015f y\u0131ll\u0131k hedeflerinizde o pozisyonun hedefinin yerini g\u00f6rd\u00fc\u011f\u00fcn\u00fczde o pozisyonda \u00e7al\u0131\u015fan\u0131n yetkinliklerinden emin olmal\u0131s\u0131n\u0131z. Ne istedi\u011finizi bildi\u011finizde m\u00fclakatta da o insan\u0131n uygun olup olmad\u0131\u011f\u0131n\u0131 da daha net anlam\u0131\u015f oluyoruz. Olduk\u00e7a gen\u00e7 bir kadromuz var. \u015eirkette ya\u015f ortalamas\u0131 33. \u00a0Hepsi \u00f6zenle se\u00e7ilmi\u015f arkada\u015flar. Gen\u00e7 kadroya sahip olmaktan \u00f6t\u00fcr\u00fc de kendimizi \u00e7ok \u015fansl\u0131 g\u00f6r\u00fcyorum.<\/p>\n

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Komite \u00e7al\u0131\u015fman\u0131zdan bahseder misiniz?\u00a0<\/b><\/p>\n

Bu gen\u00e7 kadroyu donan\u0131ml\u0131 hale getirmek i\u00e7in komiteler olu\u015fturduk. Olu\u015fturulan bu 5 ayr\u0131 komitenin liderlerini sekt\u00f6r i\u00e7indeki uzman ki\u015filerden se\u00e7tik. Bu insanlar bize dan\u0131\u015fmanl\u0131k yap\u0131yorlar. Komitelerin g\u00f6rev ve i\u015f tan\u0131mlar\u0131 ile birlikte planlar\u0131 var. \u00d6rne\u011fin kau\u00e7uk i\u015fletmesinin teknik komitesi var. Bunun ba\u015f\u0131nda kau\u00e7uk konusunda \u00f6nemli uzman arkada\u015flardan biri var. Onun etraf\u0131nda bir gen\u00e7 kadro var. Haftal\u0131k operasyonlar\u0131n sonunda o ki\u015fi taraf\u0131ndan yeni aksiyonlar planlan\u0131yor. Okul gibi d\u00fc\u015f\u00fcnebilirsiniz. Buna ge\u00e7en y\u0131l ba\u015flad\u0131k, bu y\u0131lsonuna kadar da devam edece\u011fiz. Bu toplant\u0131lar\u0131n \u00e7o\u011funa ben de kat\u0131l\u0131yorum. Bunun yan\u0131 s\u0131ra sadece teknik konularda de\u011fil, \u00a0itibar ve imaj y\u00f6netimi gibi konularda da komite \u00e7al\u0131\u015fmalar\u0131m\u0131z var.<\/p>\n

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Eski bir sporcusunuz. Y\u00f6netim anlay\u0131\u015f\u0131n\u0131z\u0131 \u015fekillendirirken spor hayat\u0131n\u0131z size nas\u0131l y\u00f6n verdi? \u00c7al\u0131\u015fma prensiplerinizi olu\u015fturman\u0131zda ne gibi etkileri oldu?\u00a0<\/b><\/p>\n

Tak\u0131m sporlar\u0131na ve yelken sporlar\u0131na ilgim var. \u00dcniversite bitene kadar Y\u00fczme \u0130htisas Kul\u00fcb\u00fcnde ve Milli Tak\u0131mda su topu oynad\u0131m. 150\u2019den fazla kez milli tak\u0131mda yer ald\u0131m. Akdeniz olimpiyatlar\u0131nda madalya ald\u0131k. \u015eu anda son 10 y\u0131ld\u0131r kendi teknemle ah\u015fap tekneler yat yar\u0131\u015f\u0131na kat\u0131l\u0131yorum. Kendi kategorimizde d\u00fczenli olarak birinci s\u0131rada yer al\u0131yoruz Spordaki ba\u015far\u0131, disiplin, tak\u0131m \u00e7al\u0131\u015fmas\u0131 ve sonu\u00e7 odakl\u0131 olmak ile elde edilir. Bu \u00f6zellikleri \u00f6z\u00fcmseyen birinin i\u015f hayat\u0131nda ba\u015far\u0131l\u0131 olmas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r.<\/p>\n

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Bir aile \u015firketi olarak kurulan \u0130tameks\u2019i 20 y\u0131la yak\u0131nd\u0131r ba\u015far\u0131yla y\u00f6neten CEO \u0130smail Yal\u00e7\u0131n Delemen, \u00f6zellikle be\u015f y\u0131ll\u0131k planlar\u0131n \u015firketler i\u00e7in belirleyici oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. \u00c7ocuk otomobil gere\u00e7leri konusunda T\u00fcrkiye\u2019de \u00f6nemli bir giri\u015fim yapan Delemen, bu konuda sosyal bilincin art\u0131r\u0131lmas\u0131 i\u00e7in at\u0131lmas\u0131 gereken \u00e7ok daha fazla ad\u0131m oldu\u011funu vurguluyor.\u00a0 Babas\u0131 taraf\u0131ndan kurulan \u015firketi 20 y\u0131ld\u0131r ba\u015far\u0131yla […]<\/p>\n\n

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