{"id":1155,"date":"2013-08-07T03:00:00","date_gmt":"2013-08-07T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/ik-tarafsiz-bolge-olmali\/"},"modified":"2024-07-03T15:04:46","modified_gmt":"2024-07-03T12:04:46","slug":"ik-tarafsiz-bolge-olmali","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/ik-tarafsiz-bolge-olmali\/","title":{"rendered":"\u0130K tarafs\u0131z b\u00f6lge olmal\u0131"},"content":{"rendered":"

AirTies \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Zeynep Yo\u011furt\u00e7ugil, \u0130K\u2019n\u0131n \u015firket i\u00e7inde tarafs\u0131z b\u00f6lge olmas\u0131 gerekti\u011fini vurguluyor ve \u0130K\u2019y\u0131 \u0130svi\u00e7re gibi g\u00f6r\u00fcyorum\u201d diyor. Yo\u011furt\u00e7ugil, son iki y\u0131lda finansa ba\u011fl\u0131 \u0130K m\u00fcd\u00fcrl\u00fc\u011f\u00fcnden, \u0130cra Kurulu\u2019nda temsil edilen direkt\u00f6rl\u00fc\u011fe ge\u00e7i\u015flerini ise stratejik bir d\u00f6n\u00fc\u015f\u00fcm olarak nitelendiriyor.<\/strong><\/p>\n

\"\"<\/p>\n

\u0130nsan Kaynaklar\u0131 konusunda gen\u00e7 ya\u015f\u0131na ra\u011fmen 10 y\u0131l\u0131 a\u015fk\u0131n tecr\u00fcbesi bulunan AirTies \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Zeynep Yo\u011furt\u00e7ugil, k\u0131sa zaman \u00f6nce \u015firketin kurumsal ileti\u015fim faaliyetlerini de y\u00f6netmeye ba\u015flad\u0131. Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nde bir y\u0131l Felsefe \u00fc\u00e7 y\u0131l da Sosyoloji e\u011fitimi g\u00f6ren Yo\u011furt\u00e7ugil, daha mezun olmadan PwC\u2019de \u0130nsan Kaynaklar\u0131 Dan\u0131\u015fmanl\u0131\u011f\u0131 b\u00f6l\u00fcm\u00fcnde asistanl\u0131k yapt\u0131. Burada bir y\u0131l \u00e7al\u0131\u015ft\u0131ktan sonra sekt\u00f6rdeki deneyimini art\u0131rmak i\u00e7in o d\u00f6nem Ariston markas\u0131yla sekt\u00f6rde yer alan beyaz e\u015fya firmas\u0131nda yine \u0130nsan Kaynaklar\u0131 alan\u0131nda \u00e7al\u0131\u015ft\u0131 ve buradan Pfizer\u2019e ge\u00e7ti. T\u00fcm bu s\u00fcre\u00e7te Pfizer\u2019de ge\u00e7irdi\u011fi alt\u0131 y\u0131l\u0131n kendisi i\u00e7in \u00e7ok \u00f6\u011fretici oldu\u011funu anlatan Zeynep Yo\u011furt\u00e7ugil, \u0130talya\u2019ya gitmek i\u00e7in \u015firketten ayr\u0131l\u0131rken e\u011fitim ve geli\u015ftirme b\u00f6l\u00fcm\u00fcn\u00fcn ba\u015f\u0131nda oldu\u011fu g\u00f6revini b\u0131rakt\u0131\u011f\u0131n\u0131 payla\u015ft\u0131.
\n\u0130talya ve Amerika\u2019da da bir d\u00f6nem ge\u00e7irdikten sonra kariyerine T\u00fcrkiye\u2019de devam etme karar\u0131 alan Yo\u011furt\u00e7ugil\u2019den gen\u00e7 ve dinamik bak\u0131\u015f a\u00e7\u0131s\u0131yla bu sekt\u00f6rde \u00e7al\u0131\u015fmas\u0131n\u0131n nedenlerini dinledik ve \u0130K\u2019n\u0131n gelecekteki d\u00f6n\u00fc\u015f\u00fcm\u00fcyle ilgili bilgiler ald\u0131k.<\/p>\n

\u00dcniversite e\u011fitiminizle birlikte \u0130nsan Kaynaklar\u0131 alan\u0131nda \u00e7al\u0131\u015fmaya nas\u0131l karar verdiniz?<\/strong>
\nBabam akademisyen, annemin avukat olmas\u0131 nedeniyle hem akademi taraf\u0131nda hem de profesyonel hayat i\u00e7erisindeki fakl\u0131 insanlarla konu\u015fabilme ve farkl\u0131 kanallar\u0131 \u00f6\u011frenebilme \u015fans\u0131m oldu. O d\u00f6nemden itibaren fark etti\u011fim bir \u015fey vard\u0131 ki, benim ilgim insanlar\u0131n beyinlerine yani neden d\u00fc\u015f\u00fcnd\u00fckleri veya nas\u0131l d\u00fc\u015f\u00fcnd\u00fcklerine de\u011fil, as\u0131l olarak nas\u0131l davrand\u0131klar\u0131 \u00fczerine. Bu davran\u0131\u015flar\u0131n alt\u0131nda yatan toplumsal ve organizasyonel yap\u0131y\u0131 merak ediyorum. Geleneklerin, davran\u0131\u015flar olarak norm al\u0131nan din, \u0131rk, cinsiyet gibi farkl\u0131 konular\u0131n bu noktalara nas\u0131l geldi\u011finin ben her zaman daha \u00e7ok nedenlerini merak ettim. K\u0131sacas\u0131 derdim \u201canlamak\u201d Anlad\u0131\u011f\u0131m zaman da yaratabilece\u011fimi d\u00fc\u015f\u00fcn\u00fcyorum. Bunun i\u00e7in insana do\u011frudan etki eden tek alan da asl\u0131nda \u0130nsan Kaynaklar\u0131. \u00c7\u00fcnk\u00fc bir \u015firkette \u00f6zellikle de \u015firket de\u011ferlemesine bakt\u0131\u011f\u0131n\u0131zda fark yaratan \u00f6nemli unsurlardan birinin insan kayna\u011f\u0131n\u0131z\u0131n kalitesi oldu\u011funu g\u00f6r\u00fcrs\u00fcn\u00fcz.
\nBug\u00fcn \u015firketlerde paran\u0131z varsa istedi\u011finiz makinay\u0131 sat\u0131n alabilirsiniz. Ayn\u0131 bilgisayarlar kullan\u0131l\u0131yor, ayn\u0131 \u00fcretim hatlar\u0131 var ama bir \u00fcr\u00fcn kaliteli \u00e7\u0131k\u0131yor bir \u00fcr\u00fcn kalitesiz \u00e7\u0131k\u0131yor. Fark\u0131 yaratan \u015fey orada \u00e7al\u0131\u015fan m\u00fchendislerinizin veya \u00fcr\u00fcn m\u00fcd\u00fcrlerinizin kalitesidir. Ba\u015far\u0131ya \u00e7ok etki eden ama temelde her bir vakan\u0131n birbirinden farkl\u0131 oldu\u011fu yelpaze benim \u00e7ok ilgimi \u00e7ekti.<\/p>\n

Yurt d\u0131\u015f\u0131ndan d\u00f6nd\u00fckten sonra T\u00fcrkiye\u2019de neler yapt\u0131n\u0131z? AirTies\u2019la nas\u0131l bulu\u015ftunuz? \u00a0<\/strong>
\nPfizer \u0130nsan Kaynaklar\u0131ndaki yap\u0131 \u00e7ok kuvvetliydi. Markan\u0131n \u00e7ok kuvvetli olmas\u0131 ve hem \u0130K\u2019ya sarf etti\u011fi efor hem de i\u015f anlam\u0131ndaki b\u00fcy\u00fckl\u00fc\u011f\u00fc nedeniyle bir okul niteli\u011findeydi. Dolay\u0131s\u0131yla de\u011fi\u015fime a\u00e7\u0131k olmakla beraber size \u00f6\u011fretecekleri de \u00e7ok \u015feyleri var. \u00d6rne\u011fin, \u015firketin sa\u011flad\u0131\u011f\u0131 imkanla Cornell \u00dcniversitesi\u2019nde e\u011fitimlere kat\u0131lma f\u0131rsat\u0131m oldu. Pepsi, GE gibi markalar\u0131n \u00e7ok \u00f6nemli isimlerini dinledim. 2009 y\u0131l\u0131nda bir s\u00fcre \u0130talya\u2019da ve \u00fczerine Amerika\u2019da ya\u015fad\u0131m. T\u00fcrkiye\u2019ye d\u00f6nd\u00fc\u011f\u00fcmde konfor alan\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kman\u0131n profesyonel geli\u015fimime katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek dan\u0131\u015fmanl\u0131k alan\u0131na ge\u00e7tim ve Odgers Berndtson\u2019da \u00e7al\u0131\u015ft\u0131m. TEB Fortis birle\u015fmesindeki s\u00fcre\u00e7ten, Do\u011fan Holding \u2013 Do\u011fan Yay\u0131n Holding birle\u015fme s\u00fcrecine kadar bir\u00e7ok \u00f6nemli projede yer ald\u0131m. Ama T\u00fcrkiye\u2019de dan\u0131\u015fmanl\u0131\u011f\u0131n h\u00e2l\u00e2 daha tam oturmad\u0131\u011f\u0131n\u0131 ve beyaz sa\u00e7\u0131n hakimiyetinin s\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fcm. Tekrar masan\u0131n \u00f6teki taraf\u0131na ge\u00e7mem gerekti\u011fini ve \u00fcretti\u011fim fikirleri hatalar\u0131yla sevaplar\u0131yla, bir \u015fekilde yere indirmem gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fcm. Tam bu d\u00f6nemde AirTies i\u00e7in bir teklif geldi. O kadar end\u00fcstrinin d\u0131\u015f\u0131nday\u0131m ki \u015firketi tan\u0131m\u0131yordum. \u0130nsan Kaynaklar\u0131 M\u00fcd\u00fcr\u00fc olarak ba\u015flad\u0131m. O g\u00fcnk\u00fc organizasyon \u015femas\u0131nda \u0130K, finans grubunun i\u00e7erisinde g\u00f6r\u00fclen ve tamamen operasyonel \u0130K sorumluluklar\u0131n\u0131n verildi\u011fi bir ekipti. Liste yapan, balon asan bir \u0130K ile kar\u015f\u0131la\u015ft\u0131m. Bug\u00fcn geldi\u011fimiz noktada, \u0130K \u015fu anda \u0130cra Kurulu\u2019nda temsil edilen, do\u011frudan CEO\u2019ya ba\u011fl\u0131 olan, i\u00e7erik olarak stratejik bir i\u015f orta\u011f\u0131 haline gelmi\u015f, \u015firketin hem ticari faaliyetleri anlam\u0131nda ortaya koydu\u011fu stratejilerde hem yeniden yap\u0131lanma anlam\u0131ndaki stratejilerinde bir payda\u015f konumunda.<\/p>\n

\u0130K\u2019y\u0131 stratejik partner olarak konumland\u0131rman\u0131n \u00f6nemi nedir?<\/strong>
\nBen \u0130K\u2019y\u0131 \u0130svi\u00e7re gibi g\u00f6r\u00fcyorum. Tarafs\u0131z b\u00f6lge yani. \u015eirketlerde her bir fonksiyonun kendi \u00f6zeli, \u00f6nceli\u011fi, kendi h\u0131rs\u0131 ve kendi \u00e7\u0131kar\u0131 vard\u0131r ama \u0130K\u2019n\u0131n yok. Kimisi cironun pe\u015finde, kimisi en \u00e7ok \u00fcretimin kimisi en kaliteli \u00fcretimin pe\u015findedir. Herkesin \u201cen\u201d kavram\u0131 farkl\u0131d\u0131r. Oysa \u0130K\u2019n\u0131n tek \u00e7\u0131kar\u0131, bu organizasyonun ba\u015far\u0131s\u0131. Do\u011fru insan\u0131 almak, do\u011fru yap\u0131y\u0131 kurmak, i\u00e7erideki dengeleri do\u011fru olu\u015fturmak, e\u015fitli\u011fi sa\u011flamak, memnuniyet yaratmak, \u00e7al\u0131\u015fan markas\u0131 olmak, marka de\u011feri yaratmak \u0130K\u2019n\u0131n as\u0131l g\u00fcndem maddesi. O nedenle de b\u00fct\u00fcn fonksiyonlar\u0131n bir harmoni i\u00e7erisinde, bir i\u015f birli\u011fi i\u00e7erisinde ve bir ortak paydada bulu\u015fabilmesinin tek yolu onlar i\u00e7in bir \u0130svi\u00e7re\u2019nin yani tarafs\u0131z b\u00f6lgenin olmas\u0131d\u0131r. Ben hi\u00e7bir tarafa daha yak\u0131n de\u011filim, konu\u015fulan \u015feylerin konu\u015fuldu\u011fu yerde kalmas\u0131, gizlilik, kar\u0131\u015f\u0131n\u0131zdaki insan\u0131 do\u011fru anlaman\u0131z \u00e7ok \u00f6nemli. Herkesin i\u015fi \u00e7ok \u00f6nemli ama b\u00fct\u00fcn bunlar i\u00e7in orada bir d\u00fczenin kurulmas\u0131 gerekiyor. O d\u00fczeni kuracak insan da \u015firketin CEO\u2019su de\u011fil \u00e7\u00fcnk\u00fc o \u00e7ok me\u015fgul, finans\u00e7\u0131s\u0131 de\u011fil \u00e7\u00fcnk\u00fc yanl\u0131, hepsinin ba\u015fka \u00f6ncelikleri var. Bir konferansta panel y\u00f6neticisi olarak d\u00fc\u015f\u00fcn\u00fcn \u0130K\u2019y\u0131. Onlar\u0131 do\u011fru y\u00f6neten bir moderat\u00f6r varsa kalite ve seviye \u00e7ok farkl\u0131 olur. AirTies ayr\u0131ca m\u00fchendislik k\u00fclt\u00fcr\u00fcn\u00fcn h\u00fck\u00fcm s\u00fcrd\u00fc\u011f\u00fc bir \u015firket. Burada \u0130K\u2019y\u0131 farkl\u0131la\u015ft\u0131rmak demek, m\u00fchendislere grinin farkl\u0131 tonlar\u0131n\u0131 anlatabilmeniz demektir.<\/p>\n

GR\u0130 ALANLAR YARATTIK<\/strong><\/p>\n

M\u00fchendislik alt yap\u0131s\u0131 olan \u015firketlerde \u0130K\u2019n\u0131n do\u011fru alg\u0131lanmas\u0131n\u0131 sa\u011flamak i\u00e7in neler yapt\u0131n\u0131z?<\/strong>
\n\u00d6ncelikle ileti\u015fim \u00e7ok \u00f6nemli. D\u00fcr\u00fcst, a\u00e7\u0131k, transparan, gizlili\u011fin olmad\u0131\u011f\u0131, herkese e\u015fit davran\u0131ld\u0131\u011f\u0131n\u0131n g\u00f6r\u00fcld\u00fc\u011f\u00fc ve hi\u00e7 kimseye bireysel \u00e7\u00f6z\u00fcmler veya bireysel farkl\u0131l\u0131klar\u0131n uygulanmad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fckleri bir sistemi g\u00f6stermeniz \u00e7ok \u00f6nemli. \u0130leti\u015fimin kritik \u00e7\u00fcnk\u00fc, \u00f6zellikle m\u00fchendislik k\u00fclt\u00fcr\u00fcn\u00fcn a\u011f\u0131r bast\u0131\u011f\u0131 yerlerde fonksiyonlar aras\u0131 duvarlar\u0131n olu\u015fmas\u0131 ve ileti\u015fim kayb\u0131n\u0131n ya\u015fanmas\u0131 \u00e7ok muhtemel. M\u00fchendisler kendi oda\u011f\u0131nda, operasyon operasyonu yap\u0131yor, finans rakamlarla me\u015fgul ve herkes birbirini anlamaya vakit ay\u0131ramayacak kadar yo\u011fun. Siz bu \u015firkette finans\u00e7\u0131ya Ar-Ge\u2019nin ne yapt\u0131\u011f\u0131n\u0131, Ar-Ge\u2019ye finans\u0131n ne yapt\u0131\u011f\u0131n\u0131 anlatmaya ba\u015flad\u0131\u011f\u0131n\u0131z zaman insanlar birbiriyle temas halinde oluyor, empati kurmaya ba\u015fl\u0131yor. Bu nedenle ileti\u015fime yap\u0131lan yat\u0131r\u0131m\u0131 \u00e7ok keyifli buluyorum. \u00c7eyrek bazl\u0131 \u015firket toplant\u0131lar\u0131, i\u00e7 ileti\u015fim e-dergilerimiz, a\u00e7\u0131k havada mangal partileri ortama \u00e7ok s\u0131cakl\u0131k getiren aktiviteler.<\/p>\n

Bir de hisse senedi uygulaman\u0131z var, ondan da bahseder misiniz?<\/strong>
\nAirTies\u2019de b\u00fct\u00fcn \u00e7al\u0131\u015fanlar \u015firketin hissedar\u0131. \u00c7al\u0131\u015fmaya ba\u015flad\u0131klar\u0131nda \u015firket onlara bir hisse tan\u0131mlar, \u015firkette ge\u00e7irdikleri y\u0131l do\u011frultusunda bu hisseleri almaya hak kazan\u0131rlar. Yani asl\u0131nda bu \u015firket onlar\u0131n \u015firketi ve bu \u015firket ba\u015far\u0131ya ula\u015f\u0131rsa onlar\u0131n finansal bir kazan\u00e7lar\u0131 olacak demektir. Bu Silikon Vadisinden gelen bir k\u00fclt\u00fcr. Ama bunu do\u011fru konumlamak gerekiyor, bu kadar g\u00fczel bir paketi hi\u00e7 anlatmazsan\u0131z, hisse senedi nerede, s\u00f6zle\u015fmeler nerede, ne zaman alabilirler ve ne zaman satabilirler gibi konularda hi\u00e7bir bilgi vermezseniz insanlar bunu bir menfaat ya da aidiyeti art\u0131rmaya y\u00f6nelik bir yan hak olarak g\u00f6rmez. B\u00f6ylece b\u00fct\u00fcn yapt\u0131\u011f\u0131n\u0131z kurguyu, legal tarafta harcad\u0131\u011f\u0131n\u0131z eme\u011fi \u00e7\u00f6pe atm\u0131\u015f olursunuz.<\/p>\n

S\u00dcRE\u00c7LER TEKNOLOJ\u0130YE AKTARILDI<\/strong><\/p>\n

\u0130K\u2019n\u0131n gelece\u011fi hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/strong>
\n\u0130K\u2019n\u0131n gidece\u011fi yer ve benim yapmak istedi\u011fim; operasyonel i\u015f y\u00fck\u00fcn\u00fc azaltacak t\u00fcm iyile\u015ftirmeleri hayata ge\u00e7irip \u0130K\u2019n\u0131n stratejik etkisini art\u0131rabilmek. Bunun i\u00e7in d\u0131\u015f kaynak kullan\u0131m\u0131, organizasyonel s\u00fcre\u00e7lerin web tabanl\u0131 sistemlere ta\u015f\u0131nmas\u0131 ve b\u00fcrokrasinin azalt\u0131larak onaylar\u0131n mobil bir \u015fekilde al\u0131nmas\u0131 gibi yakla\u015f\u0131mlar\u0131m\u0131z var. \u00c7\u00fcnk\u00fc insanlar\u0131n art\u0131k teknolojiye eri\u015fimleri y\u00fcksekse sizin b\u00fct\u00fcn b\u00fcrokratik s\u00fcre\u00e7lerinizi, teknolojiye ta\u015f\u0131man\u0131z gerekiyor demektir. Bug\u00fcn departmanda \u00e7al\u0131\u015fan insanlar\u0131n operasyonel i\u015f y\u00fckleri y\u00fczde 20\u2019yle s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n

G\u00fcndeminizdeki en \u00f6nemli projeleriniz neler?<\/strong>
\nBurada bir AirTies Akademi kurduk. Kendi logosu, kendi markas\u0131n\u0131 yaratt\u0131k. \u015eu anda kurulumu a\u015famas\u0131nda i\u00e7erideki ihtiyac\u0131 koordine etmeye \u00e7al\u0131\u015f\u0131yor. D\u0131\u015far\u0131dan sat\u0131n ald\u0131\u011f\u0131m\u0131z e\u011fitimler var, bunlar\u0131 AirTies\u2019a uygun hale getirece\u011fiz. Ayr\u0131ca i\u00e7erideki y\u00f6neticilerimizi e\u011fitmen olarak haz\u0131rlayaca\u011f\u0131z. Onlar sahip olduklar\u0131 bilgi birikimini ger\u00e7ek zamanl\u0131 olarak i\u015fin i\u00e7erisindeyken ve mod\u00fcler bir sistemle a\u015fa\u011f\u0131ya do\u011fru indirebilecek. Bir sonraki ad\u0131m da bu akademiyi d\u0131\u015far\u0131ya a\u00e7mak olacak. \u00dcniversitede okuyan \u00f6\u011frencilere, \u00fccret talep etmeden hafta i\u00e7i veya hafta sonu \u00fccretsiz e\u011fitimler d\u00fczenlemek istiyoruz.<\/p>\n

En \u00e7ok kulland\u0131 kelime:<\/strong> Kolay, hallederiz
\nEn sevdi\u011fi \u015fehir:<\/strong> \u0130stanbul d\u0131\u015f\u0131nda ya\u015famak istersem New York veya Roma
\nEn sevdi\u011fi yemek:<\/strong> Deniz mahsulleri
\nEn sevdi\u011fi m\u00fczik:<\/strong> Andre Bocelli ve Mario Biondi<\/p>\n\n

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AirTies \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Zeynep Yo\u011furt\u00e7ugil, \u0130K\u2019n\u0131n \u015firket i\u00e7inde tarafs\u0131z b\u00f6lge olmas\u0131 gerekti\u011fini vurguluyor ve \u0130K\u2019y\u0131 \u0130svi\u00e7re gibi g\u00f6r\u00fcyorum\u201d diyor. Yo\u011furt\u00e7ugil, son iki y\u0131lda finansa ba\u011fl\u0131 \u0130K m\u00fcd\u00fcrl\u00fc\u011f\u00fcnden, \u0130cra Kurulu\u2019nda temsil edilen direkt\u00f6rl\u00fc\u011fe ge\u00e7i\u015flerini ise stratejik bir d\u00f6n\u00fc\u015f\u00fcm olarak nitelendiriyor. \u0130nsan Kaynaklar\u0131 konusunda gen\u00e7 ya\u015f\u0131na ra\u011fmen 10 y\u0131l\u0131 a\u015fk\u0131n tecr\u00fcbesi bulunan AirTies \u0130nsan […]<\/p>\n\n

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