{"id":1257,"date":"2007-12-07T02:00:00","date_gmt":"2007-12-07T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/etstur-ik-muduru-feyza-gorgu\/"},"modified":"2024-07-03T15:04:49","modified_gmt":"2024-07-03T12:04:49","slug":"etstur-ik-muduru-feyza-gorgu","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/etstur-ik-muduru-feyza-gorgu\/","title":{"rendered":"etstur \u0130K M\u00fcd\u00fcr\u00fc ‘Feyza G\u00f6rg\u00fc’"},"content":{"rendered":"
<\/p>\n
\"\"Turizm sekt\u00f6r\u00fcn\u00fcn lider kurulu\u015flar\u0131ndan etstur, sekt\u00f6r\u00fcn dinamizmine uygun gen\u00e7 bir ekibe sahip. \u0130K M\u00fcd\u00fcr\u00fc Feyza G\u00f6rg\u00fc, i\u00e7 ileti\u015fime \u00f6nem verdiklerini ve i\u015fe ba\u015flayan eleman\u0131ndan en k\u0131demli eleman\u0131na kadar herkesin \u015firketin i\u015fleyi\u015fle ilgili genel bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip olmas\u0131na \u00f6zen g\u00f6sterdiklerini s\u00f6yl\u00fcyor. <\/p>\n

Tur operat\u00f6rleriyle seyahat eden yakla\u015f\u0131k 800.000 m\u00fc\u015fteri oldu\u011fu kabul ediliyor. etstur ge\u00e7en sene yakla\u015f\u0131k 400.000 m\u00fc\u015fteriye hizmet vermi\u015f. Pazar\u0131 b\u00fcy\u00fct\u00fcrken pazar liderli\u011fini de s\u00fcrd\u00fcrmeyi hedefleyen etstur’un yap\u0131s\u0131n\u0131, \u0130K departman\u0131 i\u015fleyi\u015fini etstur \u0130K M\u00fcd\u00fcr\u00fc Feyza G\u00f6rg\u00fc anlatt\u0131.<\/p>\n

etstur’nin kurulu\u015fundan ve i\u015fleyi\u015finden bahseder misiniz?<\/strong>Kurucular\u0131m\u0131z Murat ve Mehmet Ersoy karde\u015fler \u00fcniversite y\u0131llar\u0131nda arkada\u015flar\u0131 i\u00e7in geziler d\u00fczenleyerek sekt\u00f6re ad\u0131m at\u0131yorlar. Sekt\u00f6rdeki eksikli\u011fi g\u00f6rerek 1991’de etstur-Ersoy Turistik servisleri A\u015e’yi kuruyorlar.S\u0131rayla gruba 1999’da Voyage Otelleri, 2001’de didimtur, 2004’te de Atlas Jet kat\u0131l\u0131yor.<\/span><\/div>\n

Bug\u00fcn etsgroup; etstur, didimtur, Voyage Oteller Grubu, Atlas Jet, ucuzabilet.com, Jetset’le hizmet veriyor. Y\u00f6netimi etstur’da olan Harbiye, K\u0131z\u0131ltoprak ve Kanyon sat\u0131\u015f ofisleri var. Web kanal\u0131yla ve K\u0131z\u0131ltoprak’taki merkez ofisteki \u00e7a\u011fr\u0131 merkeziyle bilet ve tatil se\u00e7enekleri sat\u0131m\u0131 ger\u00e7ekle\u015ftiriliyor. Bunun d\u0131\u015f\u0131nda Franchising sistemiyle \u00e7al\u0131\u015fan \u00fclke \u00e7ap\u0131ndaki 340 acenteyle hizmet veriyor. <\/span><\/div>\n

\u0130K departman\u0131n\u0131n kurulu\u015fundan bahseder misiniz? \u0130K olarak ka\u00e7 ki\u015fiye hizmet veriyorsunuz, hangi g\u00f6revleri y\u00fcr\u00fct\u00fcyorsunuz?<\/strong> Departman\u0131m\u0131z kurulmadan \u00f6nce \u00f6zl\u00fck i\u015fleri, bordro, e\u011fitim gibi konular farkl\u0131 departmanlar\u0131n sorumlulu\u011fundaym\u0131\u015f. 2005 y\u0131l\u0131nda \u015firket genelinde yap\u0131lan \u00e7al\u0131\u015fan memnuniyet anketi sonucunda, \u0130nsan Kaynaklar\u0131 Departman\u0131na ihtiya\u00e7 oldu\u011fu ortaya \u00e7\u0131k\u0131yor. Bu ihtiya\u00e7 do\u011frultusunda \u00fcst y\u00f6netim \u0130K departman\u0131n\u0131n kurulu\u015funa karar veriyor. 2006 Nisan ay\u0131nda \u015firkete kat\u0131ld\u0131m, \u00f6ncelikle \u0130nsan Kaynaklar\u0131 alan\u0131nda nelere ihtiyac\u0131m\u0131z oldu\u011funu belirledik, \u0130K olarak y\u0131ll\u0131k stratejik planlar\u0131m\u0131z\u0131 olu\u015fturduk. \u0130\u015fe al\u0131m, i\u015ften ayr\u0131lma, performans de\u011ferlendirme, bordro ve operasyon ve e\u011fitim fonksiyonlar\u0131n\u0131 y\u00f6netiyoruz. Y\u00fcksek sezonda genel m\u00fcd\u00fcrl\u00fck ve sat\u0131\u015f ofislerimizde 340 ki\u015fi \u00e7al\u0131\u015f\u0131yor. \u0130K departman\u0131m\u0131z ise benimle beraber 4 ki\u015fiden olu\u015fuyor. Ekipteki arkada\u015flar\u0131m\u0131n farkl\u0131 uzmanl\u0131k alanlar\u0131 olsa da birbirlerinin yapt\u0131klar\u0131 t\u00fcm faaliyetlerden haberdar oluyor, b\u00f6ylelikle \u0130K’y\u0131 bir b\u00fct\u00fcn olarak de\u011ferlendirebiliyorlar. G\u00f6revleri farkl\u0131 farkl\u0131 da olsa hepsi \u0130K hakk\u0131nda genel bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahipler. <\/p>\n

\u00c7al\u0131\u015fanlar\u0131n\u0131za ne t\u00fcr e\u011fitim imkanlar\u0131 sa\u011fl\u0131yorsunuz?<\/strong>
D\u0131\u015f ve i\u00e7 kaynakl\u0131 e\u011fitimlerimiz var. \u0130leti\u015fim ve tak\u0131m \u00e7al\u0131\u015fmas\u0131 e\u011fitimini b\u00fct\u00fcn \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n almas\u0131n\u0131 hedefledi\u011fimiz bir e\u011fitimimiz. D\u0131\u015f mekanlarda ger\u00e7ekle\u015ftirdi\u011fimiz tak\u0131m \u00e7al\u0131\u015fmas\u0131 e\u011fitimlerinde, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n bir ekip olman\u0131n \u00f6nemini kavramalar\u0131n\u0131 hedefledik. Y\u00f6netim becerilerini geli\u015ftirme e\u011fitimi sa\u011flayarak y\u00f6neticilerimizin ko\u00e7luk becerilerini artt\u0131rmaya \u00e7al\u0131\u015ft\u0131k. Bunun d\u0131\u015f\u0131nda d\u0131\u015f kaynakl\u0131 medya ve kriz y\u00f6netimi, sat\u0131\u015f tekniklerini geli\u015ftirme e\u011fitimleri al\u0131yoruz. \u0130\u00e7 kaynakl\u0131 e\u011fitimlerimizi \u015firket i\u00e7inden e\u011fitimcilerimiz veriyor, bunlar a\u011f\u0131rl\u0131kl\u0131 olarak sisteme dair e\u011fitimler. Franchising usul\u00fc \u00e7al\u0131\u015fan acentelerimize de sistem e\u011fitimleri konusunda destek veriyoruz. <\/p>\n

Bir turizm \u015firketi olarak, \u00e7al\u0131\u015fanlar\u0131n\u0131za bu konuda ne gibi ek avantajlar sunuyorsunuz?<\/strong>
Seyahat etmek veya tura gitmek istediklerinde belirli indirimlerden faydalanabiliyorlar. \u00d6rne\u011fin ge\u00e7en sene Voyage Otellerde konaklayan \u00e7al\u0131\u015fanlar\u0131m\u0131za y\u00fczde 50 indirim sa\u011flad\u0131k. Zaman zaman \u00fccretsiz ula\u015f\u0131m gibi bir tak\u0131m haklar da tan\u0131yoruz. Seyahat dan\u0131\u015fmanlar\u0131m\u0131z\u0131  bilgilendirme ama\u00e7l\u0131 15 g\u00fcnl\u00fck tesis ziyaretlerine g\u00f6nderiyoruz. Bu e\u011fitimler s\u0131ras\u0131nda arta kalan zamanlarda da \u00e7al\u0131\u015fanlar\u0131m\u0131z tatil yapma \u015fans\u0131 buluyorlar.<\/p>\n

\u0130K olarak yak\u0131n vadede neler yapmay\u0131 planl\u0131yorsunuz?<\/strong>
\u0130K faaliyetlerini y\u00f6netimin ald\u0131\u011f\u0131 stratejik kararlar \u00e7er\u00e7evesinde \u015fekillendiriyoruz. G\u00f6reve ba\u015flad\u0131\u011f\u0131m\u0131zdan bu yana a\u011f\u0131rl\u0131kl\u0131 olarak i\u015fe al\u0131m, i\u015ften ayr\u0131lma ve e\u011fitim s\u00fcre\u00e7lerimizi ele ald\u0131k. \u0130lk defa ge\u00e7en sene yetkinlik ve hedef bazl\u0131 performans de\u011ferlendirme sistemini hayata ge\u00e7irdik. \u00c7al\u0131\u015fanlar\u0131m\u0131z sistem \u00fczerinden performans de\u011ferlendirme s\u00fcrecine kat\u0131l\u0131yorlar ve bu sitem \u00fczerinden geli\u015fimlerini takip edebiliyorlar. Bu sene performans de\u011ferlendirme sistemimizi daha etkin bir \u015fekilde uygulayaca\u011f\u0131z. Ki\u015fi ba\u015f\u0131na d\u00fc\u015fen e\u011fitim saatini art\u0131rmay\u0131 hedefliyoruz. 2008 y\u0131l\u0131nda \u0130\u015f-Kur ve \u00fcniversite i\u015fbirli\u011fiyle seyahat dan\u0131\u015fman\u0131 yeti\u015ftirme kurslar\u0131 d\u00fczenleyece\u011fiz. Turizm meslek liselerinden mezun gen\u00e7lere teorik ve pratik e\u011fitimler i\u00e7eren 45 g\u00fcnl\u00fck e\u011fitimler vermeyi planl\u0131yoruz. <\/p>\n

\u00c7al\u0131\u015fan se\u00e7erken hangi unsurlar\u0131 g\u00f6z \u00f6n\u00fcnde bulunduruyorsunuz?<\/strong>
Arad\u0131\u011f\u0131m\u0131z pozisyonun ihtiyac\u0131 olan \u00f6zellikleri belirleyerek Kariyer.net \u00fczerinden ilan veriyoruz. \u00d6rne\u011fin; bilet sat\u0131\u015f temsilcisi olarak g\u00f6rev yapacak adaylar\u0131n uluslararas\u0131 biletleme sistemlerini kullanabilmelerini bekliyoruz. \u0130lanlar\u0131m\u0131za \u00e7al\u0131\u015fanlar\u0131m\u0131z da ba\u015fvurabiliyorlar, i\u00e7erden terfiye \u00f6nem veriyoruz. Bizim b\u00fcnyemizde \u00e7al\u0131\u015fan arkada\u015flar\u0131m\u0131z\u0131n nitelikleri uygunsa, arkada\u015flar\u0131m\u0131z\u0131 kurum i\u00e7ersinde yatay ya da dikey olarak ge\u00e7i\u015flerini sa\u011fl\u0131yoruz. etstur, \u00e7al\u0131\u015f\u0131lmas\u0131 tercih edilen bir \u015firket oldu\u011fu i\u00e7in \u00e7ok fazla zorluk ya\u015fam\u0131yoruz, \u00e7ok fazla ba\u015fvuru al\u0131yoruz. Bizde staj yapan, performans\u0131ndan memnun kald\u0131\u011f\u0131m\u0131z stajyerlerimize i\u015fe al\u0131mlarda \u00f6ncelik tan\u0131yoruz. <\/p>\n

\u00c7al\u0131\u015fanlar\u0131n\u0131za nas\u0131l bir oryantasyon e\u011fitimi sunuyorsunuz?<\/strong>
Oryantasyon s\u00fcrecinde \u00f6ncelikle \u015firketi, y\u00f6neticileri, organizasyon yap\u0131s\u0131n\u0131, g\u00f6rev tan\u0131mlar\u0131n\u0131 anlat\u0131yoruz. Grup \u015firketlerimizi tan\u0131t\u0131yoruz. Seyahat dan\u0131\u015fman\u0131ndan y\u00f6neticilerimize kadar her \u00e7al\u0131\u015fan bu oryantasyon program\u0131ndan ge\u00e7iyor. Daha sonra da sistem e\u011fitimine tabi tutuyoruz.  \u0130\u015f ba\u015f\u0131 e\u011fitimlerimiz de ayn\u0131 zamanda devam ediyor. \u00d6rne\u011fin bir \u00e7a\u011fr\u0131 merkezi \u00e7al\u0131\u015fan\u0131m\u0131z, sistem e\u011fitimini tamamlad\u0131ktan sonra belli bir s\u00fcre sadece \u00e7a\u011fr\u0131 dinler, konu\u015fma teknikleri, kriterleri e\u011fitimlerinden ge\u00e7er. Yapt\u0131\u011f\u0131m\u0131z s\u0131navlarda ba\u015far\u0131l\u0131 olunca g\u00f6revine ba\u015flar. <\/p>\n

Motivasyon ad\u0131na yapt\u0131\u011f\u0131n\u0131z \u00e7al\u0131\u015fmalar nelerdir?<\/strong>Gen\u00e7 bir ekibimiz var, onlar\u0131n taleplerine ve tak\u0131m \u00e7al\u0131\u015fmas\u0131na y\u00f6nelik etkinlikler d\u00fczenliyoruz. Ge\u00e7en sene bowling turnuvas\u0131 d\u00fczenlendik, olumlu geri d\u00f6n\u00fc\u015fler ald\u0131k. Bu tarz aktivitelerle, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n birlikte zaman ge\u00e7irirken birbirlerini daha yak\u0131ndan tan\u0131malar\u0131n\u0131 hedefliyoruz. Yaz\u0131n tekne gezileri, k\u0131\u015f\u0131n birlikte olaca\u011f\u0131m\u0131z brunch, ak\u015fam yemekleri, parti organizasyonlar\u0131 ger\u00e7ekle\u015ftiriyoruz. 5-10-15 y\u0131l\u0131n\u0131 tamamlayan arkada\u015flar\u0131m\u0131za plaket t\u00f6reni ger\u00e7ekle\u015ftiriyoruz.<\/span><\/div>\n


<\/font>“\u00c7a\u011fr\u0131 merkezi sat\u0131\u015flar\u0131nda en yo\u011fun aramay\u0131 pazartesi g\u00fcnleri al\u0131yoruz. \u00c7al\u0131\u015fanlar pazartesi i\u015f sendromuyla tatil ayarlamalar\u0131na y\u00f6neliyorlar.<\/font>“<\/font><\/span><\/div>\n

Tatil ve bilet sat\u0131\u015f\u0131nda son trendler nelerdir?<\/strong>
M\u00fc\u015fterilerimiz son y\u0131llarda yo\u011fun olarak web tabanl\u0131 sistemlerimizi tercih ediyorlar. Web’den bilet almak ve rezervasyon yapt\u0131rmak son derece kullan\u0131\u015fl\u0131 ve alternatif  bir sat\u0131\u015f sistemi haline geldi. Son y\u0131llarda \u00f6zellikle \u00e7a\u011fr\u0131 merkezimiz de olduk\u00e7a talep al\u0131yor. \u00c7a\u011fr\u0131 merkezi kadromuz yakla\u015f\u0131k 80 ki\u015fiden olu\u015fuyor. \u00c7a\u011fr\u0131 merkezimiz ilk kuruldu\u011fu zaman bu kadar talep beklenmiyormu\u015f, y\u00fcz y\u00fcze sat\u0131\u015f tercih edilir diye d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f. Ancak \u00e7al\u0131\u015fan kesimin zamans\u0131zl\u0131ktan sat\u0131\u015f ofislerine gitmelerinin pek m\u00fcmk\u00fcn olmamas\u0131 durumunda, \u00e7a\u011fr\u0131 merkezi ve online bilet sat\u0131\u015f\u0131na y\u00f6neldikleri g\u00f6r\u00fcl\u00fcyor. \u00c7al\u0131\u015fanlar en \u00e7ok pazartesi sendromu nedeniyle yo\u011fun bir \u015fekilde bizi arad\u0131klar\u0131 g\u00f6zlemledik.  \u00c7a\u011fr\u0131 merkezi sat\u0131\u015flar\u0131nda en yo\u011fun aramay\u0131 pazartesi g\u00fcnleri al\u0131yoruz. Yo\u011fun ge\u00e7en Pazartesi vardiyas\u0131n\u0131 kalabal\u0131k tutuyoruz. Birebir sat\u0131\u015f her zaman i\u00e7in \u00f6nemli olsa da internetten sat\u0131\u015f\u0131n da g\u00fcn ge\u00e7tik\u00e7e daha \u00e7ok artaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. <\/p>\n

ets Grup’un yak\u0131n vadedeki projelerinden bahseder misiniz?<\/strong>Web tabanl\u0131 sistemler konusunda bir tak\u0131m hedeflerimiz var. Ki\u015fiye hizmet veren Jetset’in yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131n\u0131 planl\u0131yoruz. Yine ucuzabilet.com’dan ve internet ortam\u0131ndan bilet sat\u0131\u015f\u0131m\u0131z\u0131 artt\u0131rmay\u0131 planl\u0131yoruz. \u0130ki yeni otelin daha grubumuza kat\u0131lmas\u0131 s\u00f6z konusu, grubumuz her ge\u00e7en g\u00fcn b\u00fcy\u00fcyor. Organize tur sekt\u00f6r\u00fcnde yakla\u015f\u0131k 800.000 m\u00fc\u015fteri oldu\u011fu kabul ediliyoruz, biz ge\u00e7en sene 400.000 m\u00fc\u015fteriye hizmet verdik. Pazar\u0131 daha da b\u00fcy\u00fcterek liderli\u011fimizi s\u00fcrd\u00fcrmeyi hedefliyoruz. Tur operat\u00f6r\u00fcyle seyahat etmeyen bir\u00e7ok ki\u015fi var bu ki\u015filerin de tur operat\u00f6r\u00fcyle seyahat etmelerini sa\u011flamaya \u00e7al\u0131\u015f\u0131yoruz. <\/p>\n

Erken rezervasyon sisteminizden bahsedersek neler s\u00f6ylenebilir?<\/strong>
Erken rezervasyon, be\u015f y\u0131l \u00f6nce ilk defa bizim uygulayarak pazara \u00f6nc\u00fcl\u00fck etti\u011fimiz bir tatil se\u00e7ene\u011fi. Yurtd\u0131\u015f\u0131nda tatilciler 7-8 ay \u00f6nceden planlar\u0131n\u0131 yapt\u0131klar\u0131 i\u00e7in ucuza seyahat edebiliyorlard\u0131. Bu sistemi T\u00fcrkiye’de uygulamak istedik ve be\u015f y\u0131ld\u0131r bu sistemi uyguluyoruz, yo\u011funda talep al\u0131yoruz. Erken rezervasyon d\u00f6nemimizde toplam tatil se\u00e7ene\u011fimizin y\u00fczde 25’ini sat\u0131yoruz. Erken rezervasyon sistemimizi Nisan ay\u0131na \u00e7ekebildik bu sene de Mart ay\u0131na \u00e7ekmeyi planl\u0131yoruz. <\/span><\/div>\n

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Turizm sekt\u00f6r\u00fcn\u00fcn lider kurulu\u015flar\u0131ndan etstur, sekt\u00f6r\u00fcn dinamizmine uygun gen\u00e7 bir ekibe sahip. \u0130K M\u00fcd\u00fcr\u00fc Feyza G\u00f6rg\u00fc, i\u00e7 ileti\u015fime \u00f6nem verdiklerini ve i\u015fe ba\u015flayan eleman\u0131ndan en k\u0131demli eleman\u0131na kadar herkesin \u015firketin i\u015fleyi\u015fle ilgili genel bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip olmas\u0131na \u00f6zen g\u00f6sterdiklerini s\u00f6yl\u00fcyor. Tur operat\u00f6rleriyle seyahat eden yakla\u015f\u0131k 800.000 m\u00fc\u015fteri oldu\u011fu kabul ediliyor. etstur ge\u00e7en sene yakla\u015f\u0131k […]<\/p>\n\n

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