{"id":1290,"date":"2008-12-01T02:00:00","date_gmt":"2008-12-01T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/lafarge-braas-ceosu-danis-navaro\/"},"modified":"2024-07-03T14:57:48","modified_gmt":"2024-07-03T11:57:48","slug":"lafarge-braas-ceosu-danis-navaro","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/lafarge-braas-ceosu-danis-navaro\/","title":{"rendered":"Lafarge Braas CEO’su Dani\u015f Navaro"},"content":{"rendered":"
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\"\"“Ya sevdi\u011fin i\u015fi yap ya yapt\u0131\u011f\u0131n i\u015fi sev”<\/span><\/strong><\/div>\n
Lafarge Braas’da 11 y\u0131ld\u0131r CEO g\u00f6revini ba\u015far\u0131yla y\u00fcr\u00fcten Dani\u015f Navaro, i\u015fini keyif ve ya\u015fam alan\u0131 olarak de\u011ferlendiriyor. Navaro, \u00e7al\u0131\u015fan\u0131n mutlu ve ba\u015far\u0131l\u0131 olabilmesi i\u00e7in, ya sevdi\u011fi i\u015fi yapmas\u0131n\u0131 ya da yapt\u0131\u011f\u0131 i\u015fi sevmesini \u00f6nc\u00fcl ko\u015ful olarak g\u00f6r\u00fcyor.<\/span><\/strong><\/div>\n
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Dani\u015f Navaro, St Michel Frans\u0131z Lisesi ve \u0130stanbul \u00dc.\u0130ktisat Fak\u00fcltesi Ekonometri b\u00f6l\u00fcm\u00fcn\u00fc bitirdikten sonra lisans \u00fcst\u00fc e\u011fitimini, Fransa’da, Orleans \u00dcniversitesi’nde, Makro Ekonomi alan\u0131nda tamamlar. \u0130\u015f hayat\u0131na, 13–14 ya\u015flar\u0131nda, piyasada sat\u0131\u015f ve muhasebe alanlar\u0131nda \u00e7al\u0131\u015farak ba\u015flar. Yurt i\u00e7i ve d\u0131\u015f\u0131 olmak \u00fczere \u00f6zellikle, tekstil, turizm ve in\u015faat alanlar\u0131nda deneyim kazan\u0131r. Pazarlama ve Sat\u0131\u015f M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131 gibi y\u00f6neticilik deneyimi ya\u015fad\u0131ktan sonra son 11 y\u0131ld\u0131r, \u0130cra ve Y\u00f6netim Kurulu ba\u015fkan\u0131 olarak g\u00f6rev yap\u0131yor. Son y\u0131llarda ko\u00e7lukla yak\u0131ndan ilgileniyor ve ko\u00e7luk alan\u0131nda da kat\u0131ld\u0131\u011f\u0131 kurslardan sertifikaya sahip. 14 y\u0131ld\u0131r <\/span>Lafarge Braas’da<\/span> g\u00f6rev yapan Dani\u015f Navaro, mesleki ba\u015far\u0131s\u0131n\u0131n s\u0131rlar\u0131n\u0131 anlatt\u0131. <\/span><\/div>\n
Lafarge Braas’da g\u00f6rev almaya ne zaman ba\u015flad\u0131n\u0131z? G\u00f6revinize ba\u015flad\u0131ktan sonra \u00f6zellikle hangi konulara \u00f6ncelik verdiniz? <\/span><\/strong><\/div>\n
Lafarge Braas’a, Grubun T\u00fcrkiye’ye giri\u015f projesi \u00e7er\u00e7evesinde, Country Manager olarak 1995 y\u0131l\u0131nda ba\u015flad\u0131m. Ba\u015far\u0131l\u0131 ve keyifli bir proje oldu. Son 11 y\u0131ld\u0131r da CEO olarak g\u00f6revime devam ediyorum. Ba\u015flad\u0131ktan sonra, zor ve \u00e7ok rekabet\u00e7i bir pazarda yeni bir olu\u015fum oldu\u011fu i\u00e7in, \u00f6zellikle farkl\u0131 bir i\u015f modeli yaratmaya odakland\u0131k. \u00dcr\u00fcn–hizmet, fiyatlama, reklam–tutundurma, bayilik a\u011f\u0131 ve organizasyon \u0130nsan Kaynaklar\u0131 gibi her bir alanda farkl\u0131 ve inovatif yakla\u015f\u0131mlar getirmeye dikkat ettik.<\/span><\/div>\n
\u0130\u015f hayat\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in neler yapt\u0131n\u0131z ve sizce neler yap\u0131lmal\u0131?<\/span><\/strong><\/div>\n
Asl\u0131nda, bu soruyu i\u015f hayat\u0131 de\u011fil, hayatta ba\u015far\u0131l\u0131 olmak \u015feklinde geli\u015ftirebiliriz. Ayr\u0131ca, ba\u015far\u0131n\u0131n tan\u0131m\u0131n\u0131n da ki\u015fiden ki\u015fiye g\u00f6re de\u011fi\u015febilece\u011fini biliyorum. \u00d6ncelikle, insan\u0131n mutlu ve ba\u015far\u0131l\u0131 olabilmesi i\u00e7in, ya sevdi\u011fi i\u015fi yapmas\u0131n\u0131 ya da yapt\u0131\u011f\u0131 i\u015fi sevmesini \u00f6nc\u00fcl ko\u015ful olarak g\u00f6r\u00fcyorum. Ben, i\u015f hayat\u0131nda veya hayatta olumluluk, giri\u015fimcilik, cesaret, kararl\u0131l\u0131k, azim, co\u015fku ve enerjiye \u00f6nem veriyorum. <\/span><\/div>\n
Nas\u0131l bir y\u00f6neticisiniz?<\/span><\/strong><\/div>\n
\u00d6zellikle son y\u0131llarda, i\u015f odakl\u0131dan ziyade, insan ve ili\u015fki odakl\u0131 bir y\u00f6netici oldu\u011fumu d\u00fc\u015f\u00fcn\u00fcyorum. \u0130\u015f tabii ki \u00e7ok \u00f6nemli. \u0130\u015fin konusu hakk\u0131nda meslek bilgisi, deneyim, planlama ve \u00f6ng\u00f6r\u00fc yetenekleri de \u00e7ok \u00f6nemli. Buna kar\u015f\u0131l\u0131k, deneyimlerimden, insan ve ili\u015fki y\u00f6netiminin ba\u015far\u0131da ne kadar belirleyici oldu\u011funu, insanlar\u0131n uygun motivasyon ve hedef ortamlar\u0131nda ne kadar b\u00fcy\u00fck i\u015fler ba\u015farabildiklerine \u015fahit oldum. Ayr\u0131ca, tak\u0131m \u00e7al\u0131\u015fmas\u0131, kararlara aktif kat\u0131l\u0131m, ortak hedef ve strateji belirleme gibi s\u00fcre\u00e7lere inanan ve uygulayan bir y\u00f6netici oldu\u011fumu d\u00fc\u015f\u00fcn\u00fcyorum.<\/span><\/div>\n
\u0130\u015f hayat\u0131n\u0131zdaki olmazda olmazlar\u0131n\u0131z nelerdir?<\/span><\/strong><\/div>\n
\u0130\u015f hayat\u0131ndaki ba\u015fl\u0131ca olmazsa olmazlar\u0131m, ilkeli ve etik duru\u015f, ciddiyet ve disiplin. Yine, \u00e7ok ve etkili \u00e7al\u0131\u015fmak hayallerimizi ger\u00e7ekle\u015ftirmek i\u00e7in vazge\u00e7ilmez unsurlar. D\u00fcr\u00fcstl\u00fck ve \u015feffafl\u0131k da vazge\u00e7ilmezlerim aras\u0131nda.<\/span><\/div>\n
Liderlik sizce hangi anlama geliyor?<\/span><\/strong><\/div>\n
Ge\u00e7mi\u015fte de oldu\u011fu gibi hala bug\u00fcn, toplumlar, organizasyonlar, \u015firketler ve hatta uluslar, hep liderlerin \u00f6nc\u00fcl\u00fc\u011f\u00fcnde bir noktaya geliyorlar. Bir bak\u0131ma, topluluklar\u0131n kaderini liderler belirliyor diyebiliriz. Dolay\u0131s\u0131yla lider benim i\u00e7in, \u00f6ncelikle bir hayali olan ve sonra t\u00fcm potansiyelini seferber edip, insanlar\u0131 da pe\u015finden s\u00fcr\u00fcklemeyi ba\u015fararak bu hayalini ger\u00e7ekle\u015ftiren ki\u015fidir.<\/span><\/div>\n
Haftada yakla\u015f\u0131k ka\u00e7 saat \u00e7al\u0131\u015f\u0131yorsunuz?<\/span><\/strong><\/div>\n
Prensipte, hafta i\u00e7i g\u00fcnlerde g\u00fcnde yakla\u015f\u0131k 10 – 12 saat \u00e7al\u0131\u015f\u0131yorum. Bu da haftada 50 – 60 saat eder. Cumartesi g\u00fcnleri yap\u0131lan konferanslar ve benzeri aktiviteler ve \u00e7ok yo\u011fun olan seyahat s\u00fcre\u00e7lerimi de buna eklemek gerek.<\/span><\/div>\n
\u0130\u015f- \u00f6zel ya\u015fam aras\u0131nda denge kurabildi\u011finize inan\u0131yor musunuz? <\/span><\/strong><\/div>\n
Bu terim, her ne kadar son birka\u00e7 y\u0131ld\u0131r \u00e7ok moda olduysa da, serbest rekabet pazar\u0131n\u0131n ac\u0131mas\u0131z ortam\u0131 maalesef i\u015f–\u00f6zel ya\u015fam\u0131 dengesini \u00f6nleyici bir unsur olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u00d6zellikle liderlik ve y\u00f6neticilik pozisyonlar\u0131nda. Her \u015feyden \u00f6nce, ya\u015fam\u0131, i\u015f–\u00f6zel ya\u015fam olarak ay\u0131rmamaya \u00e7al\u0131\u015f\u0131yorum. \u0130\u015fimi bir keyif alan\u0131 veya ya\u015fam alan\u0131 olarak alg\u0131l\u0131yorum. \u00d6rne\u011fin; seyahatlerimde zaman ve mekan\u0131, etkili ya\u015famaya \u00e7al\u0131\u015f\u0131yorum. Eve ak\u015famlar\u0131 ve hafta sonlar\u0131 i\u015f getirmemeye gayret ediyorum. Yo\u011fun bir i\u015f g\u00fcn\u00fcnde, \u00e7antamda her an var olan kitab\u0131m\u0131 a\u00e7\u0131p okuyarak, 10 – 15 dakika ba\u015fka d\u00fcnyalara gidip rahatlamay\u0131 deneyebiliyorum. Dolay\u0131s\u0131yla, bu dengeyi tam olarak kuramam\u0131\u015f olsam da, bu alanda \u00e7ok yol kat etti\u011fimi d\u00fc\u015f\u00fcn\u00fcyorum.<\/span><\/div>\n
\u00c7al\u0131\u015fan se\u00e7iminizdeki kriterleriniz neler? \u00c7al\u0131\u015flar\u0131n\u0131zdan beklentilerinizden bahseder misiniz?<\/span><\/strong><\/div>\n
Benim i\u00e7in \u00f6nce d\u00fcr\u00fcstl\u00fck ve \u00f6z motivasyon geliyor. Daha sonra, s\u0131ras\u0131yla, kapasite ve bilgi – deneyim geliyor. \u00c7ok \u00f6zel ve teknik bir pozisyon olmad\u0131\u011f\u0131 s\u00fcrece, ki\u015filik ve kapasite \u00f6zelliklerine mesleki \u00f6zelliklerden daha \u00e7ok \u00f6nem veriyorum. \u00c7al\u0131\u015fanlardan iki beklentim var; birincisi, beklenen performans\u0131, hatta beklenin bir fazlas\u0131n\u0131 ger\u00e7ekle\u015ftirsinler, ikincisi; olumlu olsunlar ve \u015firkette keyifli ve mutlu bir ortama katk\u0131da bulunsunlar.<\/span><\/div>\n
Pazarlama ve sat\u0131\u015f k\u00f6kenli bir kariyeriniz var. \u015eu s\u0131ralar bu alanlarda kariyer yapmak isteyenlere neler \u00f6nerirsiniz?<\/span><\/strong><\/div>\n
Her\u015feyden \u00f6nce, herhangi bir alanda kariyer yapmak isteyenlerin, hayata ve i\u015f ya\u015fam\u0131na kar\u015f\u0131 duru\u015flar\u0131n\u0131, ilkelerini ve hayat felsefelerini m\u00fcmk\u00fcn mertebe \u015fekillendirmelerini ve sa\u011flamla\u015ft\u0131rmalar\u0131n\u0131 tavsiye ederim. B\u00f6ylece, sevecekleri ve mutlu olacaklar\u0131 i\u015flerle kar\u0131la\u015fabileceklerine veya onlar\u0131 ba\u015far\u0131ya ula\u015ft\u0131racak davran\u0131\u015f bi\u00e7imlerini geli\u015ftirebileceklerine inan\u0131yorum. Sat\u0131\u015f ve pazarlama alan\u0131nda \u00e7al\u0131\u015facaklar\u0131n ise, \u00f6ncelikle ki\u015filik \u00f6zelliklerinin ve mizac\u0131n\u0131n ger\u00e7ekten sat\u0131\u015f ve pazarlama gibi genelde \u00e7ok y\u00f6nl\u00fc \u00f6zellikler isteyen bir alan i\u00e7in uygun olup olmad\u0131\u011f\u0131n\u0131 de\u011ferlendirmelerini \u00f6neririm. \u0130nsanlar\u0131n, kendilerini tam olarak tan\u0131yamad\u0131klar\u0131ndan dolay\u0131 yanl\u0131\u015f meslek se\u00e7tiklerine defalarca tan\u0131k oldum. Ayr\u0131ca sat\u0131\u015f\u0131n, performans\u0131n do\u011frudan \u00f6l\u00e7\u00fclebildi\u011fi, dolay\u0131s\u0131yla y\u00fcksek bask\u0131 alt\u0131nda \u00e7al\u0131\u015fma i\u015fi oldu\u011funu da g\u00f6z \u00f6n\u00fcnde bulundurmalar\u0131n\u0131 tavsiye ederim. Yine sat\u0131\u015f; y\u0131lg\u0131nl\u0131k, olumsuzluk, \u00fcmitsizlik, rahatl\u0131k gibi olgular\u0131 kabul etmeyen bir meslektir. Dolay\u0131s\u0131yla, bir ki\u015fi, sat\u0131\u015f alan\u0131nda \u00e7al\u0131\u015fmak ve ba\u015far\u0131l\u0131 olmak istiyorsa, hem mesleki becerilerini ve deneyimini h\u0131zl\u0131ca geli\u015ftirecek bir ortam yakalamal\u0131, hem de, vazge\u00e7meme, proaktif davran\u0131\u015f, zor \u015fartlar alt\u0131nda dahi olumlu olma, kararlar\u0131nda k\u0131vrak ve \u00e7evik hareket etme gibi sat\u0131\u015f\u0131n motor becerilerini kazanmal\u0131d\u0131r. Son olarak, \u00f6zellikle yeni ba\u015flayanlara, deneyimli ve ba\u015far\u0131l\u0131 sat\u0131\u015f ve pazarlama g\u00f6revlilerinin yanlar\u0131nda \u00e7al\u0131\u015fmay\u0131 ve onlar\u0131 s\u00fcrekli g\u00f6zlemlemelerini \u00f6neririm.<\/span><\/div>\n
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Lafarge Braas’da y<\/span><\/strong>ak\u0131n vadede neler yapmay\u0131 planl\u0131yorsunuz?<\/span><\/strong><\/div>\n
Yak\u0131n vadede, Braas olarak “Enerjili \u00c7at\u0131 Sistemi” konsepti \u00fczerine odaklanmaya karar verdik. Enerji temelli evler ve i\u015f alanlar\u0131n\u0131n, d\u00fcnyada do\u011fmakta olan ve gelece\u011fi parlak bir potansiyel oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. Bu do\u011frultuda, bu g\u00fcnlerde, Braas Solar Enerji Panelli \u00c7at\u0131 Sistemlerini, bir ilk olarak, T\u00fcrkiye pazar\u0131na sunduk. Ayr\u0131ca, \u00e7at\u0131larda esteti\u011fe \u00e7ok \u00f6nem veren bir Grup olarak, yine bir yenilik olarak, \u00e7ok renkli kiremitlerden olu\u015fan ve adeta g\u00f6k ku\u015fa\u011f\u0131 ve benzeri olgular\u0131 \u00e7a\u011fr\u0131\u015ft\u0131ran dokular\u0131 da \u00fcretmeye ba\u015flad\u0131k.<\/span><\/div>\n
\u0130\u015finizin en sevdi\u011finiz \u00f6zelli\u011fi nedir? <\/span><\/strong><\/div>\n
\u0130\u015fimin en sevdi\u011fim \u00f6zelli\u011fi, \u00f6ncelikle uluslararas\u0131 bir ortam olmas\u0131. B\u00f6ylece, t\u00fcm d\u00fcnyada geli\u015fen olu\u015fumlar\u0131 ve davran\u0131\u015f bi\u00e7imlerini yak\u0131ndan izleme olana\u011f\u0131 bulabiliyorum. Ayr\u0131ca yenili\u011fe a\u00e7\u0131k, \u00e7ok hareketli, enerjik ve geli\u015fen bir organizasyon olmas\u0131 da g\u00fczel. \u0130nsan\u0131 s\u00fcrekli d\u00fc\u015f\u00fcnmeye ve yenilikler yaratmaya zorluyor. Yine, i\u015fimin insan odakl\u0131 bir i\u015f oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. De\u011fi\u015fik kesimlerden, sekt\u00f6rlerden, \u00fclkelerden insanlarla \u00e7al\u0131\u015fabiliyoruz. Bu da i\u015fimize renklilik getiriyor.<\/span><\/div>\n
KISA KISA<\/span><\/strong><\/div>\n
Hangi tak\u0131m taraftar\u0131s\u0131n\u0131z?<\/span><\/strong><\/div>\n
Fenerbah\u00e7e.<\/span><\/div>\n
En son hangi filmi izlediniz?<\/span><\/strong><\/div>\n
K\u0131z\u0131mla Mama Mia’y\u0131 izledim.<\/span><\/div>\n
En son okudu\u011funuz kitap?<\/span><\/strong><\/div>\n
Demokrasimizle y\u00fczle\u015fmek – Emre Kongar.<\/span><\/div>\n
En sevdi\u011finiz yemek?<\/span><\/strong><\/div>\n
Ispanakl\u0131 b\u00f6rek.<\/span><\/div>\n
Hangi sporlarla ilgileniyorsunuz?<\/span><\/strong><\/div>\n
Fitness ve y\u00fczme ile ilgileniyorum.<\/span><\/div>\n

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“Ya sevdi\u011fin i\u015fi yap ya yapt\u0131\u011f\u0131n i\u015fi sev” Lafarge Braas’da 11 y\u0131ld\u0131r CEO g\u00f6revini ba\u015far\u0131yla y\u00fcr\u00fcten Dani\u015f Navaro, i\u015fini keyif ve ya\u015fam alan\u0131 olarak de\u011ferlendiriyor. Navaro, \u00e7al\u0131\u015fan\u0131n mutlu ve ba\u015far\u0131l\u0131 olabilmesi i\u00e7in, ya sevdi\u011fi i\u015fi yapmas\u0131n\u0131 ya da yapt\u0131\u011f\u0131 i\u015fi sevmesini \u00f6nc\u00fcl ko\u015ful olarak g\u00f6r\u00fcyor. Dani\u015f Navaro, St Michel Frans\u0131z Lisesi ve \u0130stanbul \u00dc.\u0130ktisat Fak\u00fcltesi […]<\/p>\n\n

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