{"id":1321,"date":"2009-12-09T02:00:00","date_gmt":"2009-12-09T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/herbalife-genel-muduru-tunc-erben-quotmeslegimi-hayat-tarzina-donusturdumquot\/"},"modified":"2024-07-03T14:57:47","modified_gmt":"2024-07-03T11:57:47","slug":"herbalife-genel-muduru-tunc-erben-quotmeslegimi-hayat-tarzina-donusturdumquot","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/herbalife-genel-muduru-tunc-erben-quotmeslegimi-hayat-tarzina-donusturdumquot\/","title":{"rendered":"Herbalife Genel M\u00fcd\u00fcr\u00fc Tun\u00e7 Erben: “Mesle\u011fimi hayat tarz\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fcm”"},"content":{"rendered":"
\n
\"\"Herbalife Genel M\u00fcd\u00fcr\u00fc Tun\u00e7 Erben\u2019in kariyerinde konsantrasyon alan\u0131 her zaman i\u00e7in pazarlama ve sat\u0131\u015f olmu\u015f. \u201cPazarlama ve sat\u0131\u015f benim i\u00e7in bir hayat tarz\u0131\u201d diyen Erben, ba\u015far\u0131s\u0131n\u0131 i\u015fiyle b\u00fct\u00fcnle\u015febilmesine ba\u011fl\u0131yor.<\/strong>Tun\u00e7 Erben, \u00d6zel Moda Lisesi\u2019nden mezun olduktan sonra \u0130ngiltere\u2019de \u00fcniversite okuma hayalini ger\u00e7ekle\u015ftiriyor ve Richmond \u00dcniversitesi\u2019nde hem i\u015fletme hem ekonomi e\u011fitimi al\u0131yor.. T\u00fcrkiye\u2019de kariyer yapabilece\u011fini d\u00fc\u015f\u00fcnmezken askerli\u011fin ard\u0131ndan ya\u015fanan olumlu geli\u015fmelerle birlikte T\u00fcrkiye\u2019de i\u015f aramaya ba\u015fl\u0131yor. Ernst & Young\u2019ta finans alan\u0131nda \u00e7al\u0131\u015farak, firmalar\u0131 yak\u0131ndan tan\u0131ma \u015fans\u0131 elde ediyor. Ard\u0131ndan P&G, Philip Morris, Motorola, Siemens Mobile, \u0130stanbul Fuarc\u0131l\u0131k, Penti\u2019de pazarlama \u00fczerine yo\u011funla\u015f\u0131yor. Son 4 y\u0131ld\u0131r da Herbalife\u2019ta Genel M\u00fcd\u00fcr olarak g\u00f6rev yapan Tun\u00e7 Erben, Herbalife\u2019ta \u00e7al\u0131\u015fman\u0131n hayat felsefesini de\u011fi\u015ftirdi\u011fini art\u0131k hayata daha sa\u011fl\u0131kl\u0131 ve dingin bakt\u0131\u011f\u0131n\u0131 vurguluyor. Erben, kariyeri ve Herbalife hakk\u0131ndaki sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131.<\/p>\n

Pazarlama alan\u0131nda kariyer yapmak isterken neden finansa y\u00f6neldiniz?<\/strong>
\nSat\u0131\u015f ve pazarlama benim i\u00e7in bir hayat tarz\u0131yd\u0131.\u00a0 K\u00fc\u00e7\u00fck ya\u015flardan beri insanlar\u0131 sat\u0131n alma kararlar\u0131nda y\u00f6nlendirmek, liderlik hep bana keyif vermi\u015ftir. Ancak sat\u0131\u015f ve pazarlama alan\u0131nda kariyer yapmak istememe ra\u011fmen Ernst &Young\u2019da denetim uzman\u0131 olarak i\u015fe ba\u015flad\u0131m. Bu sayede \u015firketleri denetlerken, iki-\u00fc\u00e7 boyunca bir \u015firketi tan\u0131ma, d\u00fczenlerini g\u00f6rme \u015fans\u0131m oldu. \u015eirketleri yak\u0131ndan tan\u0131mak, kendime uygun firma bulma a\u00e7\u0131s\u0131ndan bana yararl\u0131 oldu. Ayr\u0131ca Ernst &Young\u2019daki tecr\u00fcbelerim finans konusunda bug\u00fcne kadarki kariyer hayat\u0131mda hep bana yard\u0131mc\u0131 oldu.<\/p>\n

Finanstan pazarlamaya nas\u0131l ge\u00e7i\u015f yapt\u0131n\u0131z?<\/strong>
\nFinans kariyeri d\u00fc\u015f\u00fcnmedi\u011fim i\u00e7in ba\u015fka aray\u0131\u015flar i\u00e7ine girdim ve bana uygun oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm ilanlara ba\u015fvurdum. O s\u0131rada Eczac\u0131ba\u015f\u0131 ve P&G ortakl\u0131\u011f\u0131 vard\u0131, marka m\u00fcd\u00fcr\u00fc olarak yeti\u015ftirilmek \u00fczere eleman aran\u0131yordu. Hemen ba\u015fvurdum ve kabul edildim. P&G vizyonuyla \u00e7al\u0131\u015fmaya ba\u015flay\u0131nca \u00f6\u011frenim hayat\u0131mda \u00f6\u011frendiklerim, g\u00f6rd\u00fcklerim ve kendi vizyonum \u00f6nem kazand\u0131. \u0130\u015fimle kendi ki\u015fili\u011fimi \u00f6zde\u015fle\u015ftirince \u00e7ok sevdim, verdi\u011fim karar\u0131n do\u011frulu\u011funun fark\u0131na vard\u0131m. \u0130la\u00e7 sekt\u00f6r\u00fcnde pazarlama yapmak biraz k\u0131s\u0131tl\u0131, o \u015fartlarda bile yapabildi\u011fim bir iki a\u00e7\u0131l\u0131m oldu. Vicks pastillerini bakkal ve marketlerde da\u011f\u0131tma ve televizyonda reklam\u0131n\u0131 yapma \u015fans\u0131n\u0131 bulduk. T\u00fcrkiye\u2019de bir ilk olan Okey markas\u0131n\u0131n reklam kampanyalar\u0131n\u0131 haz\u0131rlad\u0131k. 93 y\u0131l\u0131ndaysa o zaman benim i\u00e7in r\u00fcya gibi olan Philip Morris\u2019te marka m\u00fcd\u00fcr\u00fc olarak \u00e7al\u0131\u015fmaya ba\u015flad\u0131m. Pazarlaman\u0131n de\u011ferli oldu\u011fu bir \u015firket olan Philip Morris\u2019te yakla\u015f\u0131k yedi y\u0131l \u00e7al\u0131\u015ft\u0131m, pazarlamayla ilgili bir\u00e7ok \u015fey \u00f6\u011frendim. \u00c7ok heyecan vericiydi, 7 y\u0131l\u0131n nas\u0131l ge\u00e7ti\u011fini anlamad\u0131m<\/p>\n

Pazarlama alan\u0131nda \u00e7e\u015fitli sekt\u00f6rlerde bir\u00e7ok deneyiminiz var. \u0130\u015f se\u00e7imlerinizde nelere dikkat ettiniz?<\/strong>Sigaraya gelen reklam yasa\u011f\u0131yla beraber pazarlama aktiviteleri azal\u0131nca o d\u00f6nem \u00f6nem kazanan cep telefonu sekt\u00f6r\u00fc beni cezbetti. Motorola\u2019ya transferim ger\u00e7ekle\u015fti, teknolojiye olan ilgim ve takip etme arzumdan dolay\u0131 h\u0131zl\u0131 bir \u015fekilde adapte oldum. Siemens Mobile\u2019de de ayn\u0131 sebeplerden dolay\u0131 \u00e7al\u0131\u015ft\u0131m. Ard\u0131ndan CNR\u2019\u0131n \u0130stanbul Fuarc\u0131l\u0131k \u015firketinde sat\u0131\u015f ve pazarlama direkt\u00f6r\u00fc oldum. Bu i\u015f deneyimimde \u00e7e\u015fitli sekt\u00f6rlere y\u00f6nelik fuar organizasyonlar\u0131 d\u00fczenledik, sekt\u00f6rler hakk\u0131nda detayl\u0131 bilgi edindim. Marka deneyimimi aktaramay\u0131nca devam etmedim. Ard\u0131ndan Penti\u2019de markan\u0131n oturtulmas\u0131 ve sat\u0131\u015f pazarlama anlam\u0131nda \u00e7al\u0131\u015fmalar yapt\u0131m. Bir markaya ne faydam olaca\u011f\u0131n\u0131 g\u00f6rd\u00fcm.<\/p>\n

Herbalife\u2019ta \u00e7al\u0131\u015fmaya ba\u015flama s\u00fcrecinizden bahseder misiniz? <\/strong>Herbalife\u2019ta i\u015fe ba\u015flamadan \u00f6nce ba\u015far\u0131 i\u00e7in s\u00fcrekli kendimi zorlamam nedeniyle bir tak\u0131m sa\u011fl\u0131k sorunlar\u0131 ya\u015fad\u0131m. Doktorlar\u0131n da tavsiyesiyle kendime daha iyi bakmaya, beslenmeye karar verdim. Tam da sa\u011fl\u0131k konusunda bilin\u00e7lendi\u011fim bir d\u00f6nemde Herbalife, T\u00fcrkiye\u2019de b\u00fcy\u00fcme karar\u0131 alm\u0131\u015ft\u0131 ve arac\u0131 kurum taraf\u0131ndan teklif yap\u0131ld\u0131. \u00dcr\u00fcnlerle, markan\u0131n konseptinde kendimden bir \u015feyler buldum. Herbalife\u2019\u0131 bir hayat tarz\u0131 olarak benimsedim. Tecr\u00fcbelerimin art\u0131k tam anlam\u0131yla oturdu\u011fu, yarat\u0131c\u0131 ve tam anlam\u0131yla etkin stratejiler kurup bunlar\u0131 daha ilerletebilece\u011fim bir d\u00f6nemde Herbalife\u2019ta \u00e7al\u0131\u015fmaya ba\u015flad\u0131m.<\/p>\n

Herbalife\u2019ta hangi konulara \u00f6ncelik verdiniz?<\/strong>
\nBizim i\u00e7in \u00e7ok \u00f6nemli \u00fc\u00e7 ad\u0131m var. Birincisi Herbalife\u2019\u0131n daha iyi tan\u0131nmas\u0131 ve marka imaj\u0131n\u0131n g\u00fc\u00e7lendirilmesi. \u0130kincisi, ba\u011f\u0131ms\u0131z distrib\u00fct\u00f6rlerimizin e\u011fitimlerinin ve \u00e7al\u0131\u015fmalar\u0131n\u0131n do\u011fru bir \u015fekilde sa\u011flanmas\u0131. \u00c7\u00fcnk\u00fc marka imaj\u0131m\u0131z\u0131 distrib\u00fct\u00f6rler olu\u015fturuyor. Onlara verilen e\u011fitim ve onlar\u0131n bunu do\u011fru \u015fekilde al\u0131yor olmas\u0131 \u00e7ok \u00f6nemli. Bir di\u011feri de tutundurma. Bir insan Herbalife\u2019ta distrib\u00fctor olacaksa cebinden 1 lira \u00e7\u0131kmadan olabilmeli, yani hi\u00e7 para harcamadan kendi sermayesini kendi kazanmal\u0131 diye d\u00fc\u015f\u00fcnd\u00fck. Bug\u00fcn zarf, stajyer y\u00f6ntemi dedi\u011fimiz bir y\u00f6ntemimiz var. Hem biz onlar\u0131 tan\u0131yal\u0131m hem onlar bizi tan\u0131s\u0131n istedik. Stajyerler, zarf y\u00f6ntemiyle sponsorlar\u0131n mal\u0131n\u0131 satarak, paray\u0131 zarfa koyuyorlar. Zarf i\u00e7erisindeki karlar\u0131 distrib\u00fct\u00f6r olma seviyesine geldi\u011finde o parayla distrib\u00fct\u00f6r oluyorlar. Ald\u0131klar\u0131 \u00fcr\u00fcnleri de sponsorlar\u0131na iade ediyorlar, kalan \u00fcr\u00fcnler de anaparalar\u0131 oluyor ve bununla da i\u015f hayat\u0131na at\u0131l\u0131yorlar. Hi\u00e7bir yat\u0131r\u0131m yapmadan i\u015f hayat\u0131na at\u0131lan bu insanlar bir kere inan\u0131lmaz kal\u0131c\u0131 oluyorlar.<\/p>\n

\u0130\u015finizin sizce en b\u00fcy\u00fck zorlu\u011fu nedir?<\/strong>
\nEn b\u00fcy\u00fck zorluk liderlik etmek \u00e7\u00fcnk\u00fc insanlar sizin yapt\u0131\u011f\u0131n\u0131z\u0131 kopyal\u0131yor. Y\u00f6netici sadece bir i\u015fin yap\u0131lmas\u0131n\u0131 buyuran ki\u015fiyken, lider i\u015fi yaparak alt\u0131ndakilere \u00f6rnek olan ki\u015fidir. E\u011fer siz buyuruyorsan\u0131z alt\u0131n\u0131zdaki herkes buyurmaya ba\u015flar. Bu sefer kimse i\u015f yapmaz.<\/p>\n

Gen\u00e7lerin Herbalife distrib\u00fct\u00f6r\u00fc olmaya ilgisi nas\u0131l?<\/strong>
\nGen\u00e7lerin ilgisi inan\u0131lmaz. Gen\u00e7ler distr\u00fcb\u00fct\u00f6rl\u00fc\u011fe hen\u00fcz okuldayken ba\u015fl\u0131yorlar. Biliyorsunuz gen\u00e7ler ba\u011f\u0131ms\u0131zl\u0131klar\u0131n\u0131 kazanmak ister. Ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131 kazanabilmenin en \u00f6nemli yolu da kendi paran\u0131 kazanabilmek. Kendilerinin patronu olmay\u0131 da \u00e7ok seviyor gen\u00e7ler. Bizim i\u015fimizle de hem kendilerinin patronu oluyorlar hem de kendi paralar\u0131n\u0131 kazan\u0131yorlar. \u00dcstelik b\u00fct\u00fcn bunlar\u0131 istedikleri kadar vakit ay\u0131rarak yap\u0131yorlar, b\u00fct\u00fcn zamanlar\u0131n\u0131 ay\u0131rarak de\u011fil. Ay\u0131rd\u0131klar\u0131 vakit oran\u0131nda da daha fazla para kazanma \u015fanslar\u0131 oluyor.<\/p>\n

Sa\u011fl\u0131kl\u0131 ya\u015fam son y\u0131llarda daha fazla \u00f6nem kazand\u0131. Bunu neye ba\u011fl\u0131yorsunuz?<\/strong>
\nSa\u011fl\u0131kl\u0131 ya\u015fam sekt\u00f6r\u00fc T\u00fcrkiye\u2019de \u00e7ok yeni bir sekt\u00f6r ama art\u0131k herkes daha fazla bilin\u00e7li bu konuda. Teknoloji ve t\u0131p sayesinde art\u0131k insanlar daha uzun ya\u015f\u0131yorlar. Bu ya\u015fam\u0131 nas\u0131l bir kaliteyle s\u00fcrd\u00fcrece\u011fiz \u00f6nem kazand\u0131. Sa\u011fl\u0131kl\u0131 insanlar daha da iyi g\u00f6r\u00fcnmek istiyorlar. \u00c7ok sevilen yemekler daha uzun s\u00fcre yenmek isteniyorsa bunun i\u00e7in baz\u0131 \u00f6nlemler almak gerekiyor. Biz buna yard\u0131mc\u0131 oluyoruz.<\/p>\n

Kendinizi ele\u015ftirdi\u011finiz bir y\u00f6n\u00fcn\u00fcz var m\u0131?<\/strong>
\nBiraz i\u015fkoli\u011fim. G\u00fcnl\u00fck hayat\u0131mda i\u015fte ya\u015fad\u0131klar\u0131m\u0131 e\u015fimle ve k\u0131z\u0131mla payla\u015fm\u0131yorum ama kafam\u0131 durdurabilmek, i\u015fle ilgili d\u00fc\u015f\u00fcnmemek, beynimi bo\u015faltmak i\u00e7in baz\u0131 taktikler geli\u015ftirmek durumunda kald\u0131m s\u00fcre\u00e7 i\u00e7erisinde. Onlar da meditasyona yak\u0131n \u015feyler, bu konuya son zamanlarda a\u011f\u0131rl\u0131k veriyorum. \u015eunu g\u00f6rd\u00fcm; konular\u0131 kafama takmad\u0131\u011f\u0131m s\u00fcrece ve onlar\u0131 kafamda kilit haline getirmedi\u011fim s\u00fcrece daha ba\u015far\u0131l\u0131 ve yarat\u0131c\u0131 oluyorum. Sab\u0131rs\u0131zl\u0131k bir di\u011fer konu. Genelde y\u00f6neticiler sab\u0131rs\u0131z oluyor \u00e7\u00fcnk\u00fc hep bir hedefiniz, bir yol haritan\u0131z var, bir \u015feylere ula\u015fmak istiyorsunuz. Sorumlulu\u011funuz y\u00fcksek ve ba\u015far\u0131l\u0131 olmak i\u00e7in \u00e7al\u0131\u015f\u0131yorsunuz. Ba\u015far\u0131 odakl\u0131 \u00e7al\u0131\u015fmak ba\u015far\u0131y\u0131 sab\u0131rs\u0131zca beklemenize yol a\u00e7\u0131yor. Meditasyon ve iyi beslenmenin bu konuda \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.
\n
\nEn b\u00fcy\u00fck ba\u015far\u0131n\u0131z neydi? Ba\u015far\u0131y\u0131 tek bir c\u00fcmleyle nas\u0131l \u00f6zetlersiniz?<\/strong>Esas\u0131nda en b\u00fcy\u00fck ba\u015far\u0131m \u015fu anda Herbalife\u2019ta geldi\u011fimiz nokta. Daha \u00f6nce \u00e7al\u0131\u015ft\u0131\u011f\u0131m firmalarda da hep ba\u015far\u0131l\u0131 olmu\u015ftum. Ama burada daha ki\u015fisel olarak kendimi ba\u015far\u0131n\u0131n b\u00fcy\u00fck bir par\u00e7as\u0131 olarak g\u00f6r\u00fcyorum, tabii ba\u011f\u0131ms\u0131z distrib\u00fct\u00f6rlerimizle birlikte. \u015eu anda kendimi en ba\u015far\u0131l\u0131 d\u00f6nemimde hissediyorum. Ba\u015far\u0131 hedefe ula\u015fmak anlam\u0131na gelir. E\u011fer i\u015fi do\u011fru analiz ettiyseniz ve hedefleri do\u011fru koyduysan\u0131z ula\u015ft\u0131\u011f\u0131n\u0131z \u015fey de kal\u0131c\u0131 olur. \u015eu anda b\u00fct\u00fcn bu birikimlerimle birlikte 4 senedir Herbalife i\u00e7in hedeflediklerimin meyvesini al\u0131yorum. \u0130\u015fi iyi analiz etti\u011fim i\u00e7in gelen ba\u015far\u0131n\u0131n \u00e7ok kal\u0131c\u0131 ve uzun s\u00fcreli olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

\u0130\u015f d\u0131\u015f\u0131nda kendinize kalan zamanlar\u0131n\u0131zda neler yapars\u0131n\u0131z?<\/strong>
\n\u015eu s\u0131ralar motorla gezmeyi \u00e7ok seviyorum. Bir Harley Davidson\u2019\u0131m var; haftai\u00e7i bo\u015f oldu\u011fu zamanlarda Riva ve Polonezk\u00f6y\u2019de motor kullan\u0131yorum. Bo\u011faz\u2019da da geceleri turlar\u0131m \u00e7\u00fcnk\u00fc trafi\u011fin yo\u011fun oldu\u011fu saatlerde motor kullanmak biraz tehlikeli,herkes yeterince bilin\u00e7li de\u011fil bu konuda. Her ne kadar motor \u00fcst\u00fcndeyken odaklanmak zorunda olsan\u0131z da o \u00f6zg\u00fcrl\u00fck, macerac\u0131 ruh, r\u00fczgar insan\u0131 sarho\u015f ediyor. Meditasyon gibi bir \u015fey, kafan\u0131zdaki \u015feyleri unutuyorsunuz. Do\u011fa ve denizde olmak da beni mutlu eden di\u011fer \u015feyler aras\u0131nda.<\/p>\n

Yak\u0131n gelecekte yapmay\u0131 istedi\u011finiz bir hedefiniz var m\u0131?<\/strong>En b\u00fcy\u00fck hobim denizcilik ama \u015fu anda bir teknem maalesef ki yok. O bilin\u00e7alt\u0131mda kendi olu\u015fturdu\u011fum bir hedef, bir g\u00fcn olacak gibi…<\/p>\n

Ailenizle nas\u0131l vakit ge\u00e7irirsiniz?<\/strong>
\nHafta sonlar\u0131n\u0131 genelde aileme ay\u0131rmaya \u00e7al\u0131\u015f\u0131yorum. Ailemle kaliteli vakit ge\u00e7irmeye \u00f6zen g\u00f6steriyorum. \u0130\u015fi tamamen i\u015fte b\u0131rak\u0131p evdeki b\u00fct\u00fcn vaktimi k\u0131z\u0131mla ve e\u015fimle ge\u00e7irmek, onlarla beraber bir \u015feyler yapmak, o yap\u0131lan \u015fey neyse ona y\u00fczde 100 odaklanmak. Evi ve i\u015fi ayr\u0131 tutmak benim i\u00e7in \u00e7ok \u00f6nemli \u00e7\u00fcnk\u00fc ba\u015fka t\u00fcrl\u00fc dinlenemiyorum.<\/p>\n

Her liderin hayat\u0131nda bir tak\u0131m kilometre ta\u015flar\u0131 vard\u0131r. Sizin hayat\u0131n\u0131zdaki bu kilometre ta\u015flar\u0131 neler?<\/strong>Philip Morris\u2019te i\u015fe ba\u015flamam hayat\u0131mda bir kilometre ta\u015f\u0131 oldu, Philip Morris benim \u00e7al\u0131\u015ft\u0131\u011f\u0131m d\u00f6nemde pazarlamaya geni\u015f olanaklar sunan bir \u015firkette pazarlama alan\u0131nda \u00e7al\u0131\u015fmak benim i\u00e7in okul gibiydi. Herbalife\u2019ta i\u015fe ba\u015flamam da ikinci bir kilometre ta\u015f\u0131 oldu. Buraya Haziran 2005\u2019te girdim ve 4 sene oldu. \u0130\u015fe yeni ba\u015flad\u0131m bile diyemiyorum \u00e7\u00fcnk\u00fc 2010 senesinde ba\u015flayaca\u011f\u0131z gibime geliyor.<\/p>\n<\/div>\n

\n

KISA KISA Sorular<\/strong><\/p>\n<\/div>\n

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\nDeniz tatili tercih ediyorum. Fethiye, Ka\u015f, Kalkan, Kemer
\nNe t\u00fcr m\u00fczik dinlersiniz?<\/strong>
\nModern klasik jazz<\/div>\n
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Herbalife Genel M\u00fcd\u00fcr\u00fc Tun\u00e7 Erben\u2019in kariyerinde konsantrasyon alan\u0131 her zaman i\u00e7in pazarlama ve sat\u0131\u015f olmu\u015f. \u201cPazarlama ve sat\u0131\u015f benim i\u00e7in bir hayat tarz\u0131\u201d diyen Erben, ba\u015far\u0131s\u0131n\u0131 i\u015fiyle b\u00fct\u00fcnle\u015febilmesine ba\u011fl\u0131yor.Tun\u00e7 Erben, \u00d6zel Moda Lisesi\u2019nden mezun olduktan sonra \u0130ngiltere\u2019de \u00fcniversite okuma hayalini ger\u00e7ekle\u015ftiriyor ve Richmond \u00dcniversitesi\u2019nde hem i\u015fletme hem ekonomi e\u011fitimi al\u0131yor.. T\u00fcrkiye\u2019de kariyer yapabilece\u011fini d\u00fc\u015f\u00fcnmezken askerli\u011fin […]<\/p>\n\n

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