{"id":1362,"date":"2011-04-26T03:00:00","date_gmt":"2011-04-26T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/darty-ceosu-nedim-esgin-mulakat-surecine-dahil-oluyor\/"},"modified":"2024-07-03T14:56:11","modified_gmt":"2024-07-03T11:56:11","slug":"darty-ceosu-nedim-esgin-mulakat-surecine-dahil-oluyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/darty-ceosu-nedim-esgin-mulakat-surecine-dahil-oluyor\/","title":{"rendered":"Darty CEO’su Nedim Esgin, m\u00fclakat s\u00fcrecine dahil oluyor"},"content":{"rendered":"

\"darty\"<\/a>Ko\u00e7 Grubu\u2019un kendisi i\u00e7in halen aile gibi oldu\u011funu s\u00f6yleyen Esgin, Darty\u2019de ma\u011faza m\u00fcd\u00fcr\u00fcnden \u00e7ayc\u0131ya kadar t\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131n i\u015fe al\u0131m s\u00fcre\u00e7lerine dahil oluyor.<\/strong><\/p>\n

Nedim Esgin Darty\u2019nin sadece CEO\u2019su de\u011fil ayn\u0131 zamanda Darty markas\u0131n\u0131 \u00fclkemize getiren isim. Esgin\u2019in bir\u00e7ok ba\u015far\u0131ya sahne olan uzun kariyeri asl\u0131nda i\u015f d\u00fcnyas\u0131nda de\u011fil, spor alan\u0131dna ba\u015flam\u0131\u015f. Uzun y\u0131llar oynad\u0131\u011f\u0131 basketbolda milli tak\u0131m formas\u0131 giyen Esgin, ilk paras\u0131n\u0131 da basketboldan kazanm\u0131\u015f. 20 ya\u015f\u0131nda basketboldan vazge\u00e7erek e\u011fitimini yurtd\u0131\u015f\u0131nda s\u00fcrd\u00fcrmeye karar vermi\u015f ve okulun ard\u0131ndan Esgin, sat\u0131\u015f\u00e7\u0131 olarak girdi\u011fi Ko\u00e7 Grubu\u2019nda uzun y\u0131llar yurtd\u0131\u015f\u0131nda y\u00f6netici kademelerinde g\u00f6rev yapm\u0131\u015f. 2000 y\u0131l\u0131nda Ar\u00e7elik\u2019e Genel M\u00fcd\u00fcr olarak atanan Esgin, Ar\u00e7elik\u2019in logo, imaj de\u011fi\u015fikli\u011fi d\u00f6nemine liderlik eder. 2003 y\u0131l\u0131nda verdi\u011fi Ko\u00e7 Grubu\u2019ndan ayr\u0131l\u0131k karar\u0131yla herkesi \u015fa\u015f\u0131rtan Esgin, bir s\u00fcre ara vererek erteledi\u011fi seyahatleri yapar, ailesine istedi\u011fi zaman\u0131 ay\u0131r\u0131r. Ard\u0131ndan da Frans\u0131zlar\u0131n en b\u00fcy\u00fck perakende gruplar\u0131ndan Kesa\u2019ya ba\u011fl\u0131 faaliyet g\u00f6steren Darty teknoloji ma\u011fazalar zincirini \u00fclkemize getirir. Ko\u00e7 Grubu\u2019un kendisi i\u00e7in halen aile gibi oldu\u011funu s\u00f6yleyen Esgin, Darty\u2019de ma\u011faza m\u00fcd\u00fcr\u00fcnden \u00e7ayc\u0131ya kadar t\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131n i\u015fe al\u0131m s\u00fcre\u00e7lerine dahil oluyor. Nedim Esgin\u2019le ba\u015far\u0131l\u0131 kariyeri, \u0130nsan Kaynaklar\u0131 ve yeni projeleri \u00fczerine g\u00f6r\u00fc\u015ft\u00fck.<\/p>\n

\u0130\u015f hayat\u0131na ne zaman at\u0131ld\u0131n\u0131z?<\/strong><\/p>\n

Amerika\u2019da okulu bitirince \u00fclkemize askerlik g\u00f6revim i\u00e7in geldim. T\u00fcrkiye\u2019ye d\u00f6nd\u00fc\u011f\u00fcm d\u00f6nemde \u00fclkemizin ihracat hamlesi ba\u015flam\u0131\u015ft\u0131 ve lisan bilen gen\u00e7lere muazzam bir i\u015f olana\u011f\u0131 sunmu\u015ftu ondan dolay\u0131 da d\u00f6nmeyi d\u00fc\u015f\u00fcnmedim. \u0130lk i\u015fime 1982 y\u0131l\u0131nda S\u00fczer D\u0131\u015f Ticaret\u2019te ba\u015flad\u0131m ard\u0131ndan Ko\u00e7 Grubu\u2019nun d\u0131\u015f ticaret \u015firketi olan Ram\u2019da sat\u0131\u015f\u00e7\u0131 olarak \u00e7al\u0131\u015fmaya devam ettim.<\/p>\n

Uzun s\u00fcre Fransa\u2019da kald\u0131n\u0131z, Fransa\u2019da kald\u0131\u011f\u0131n\u0131z s\u00fcre boyunca neler yapt\u0131n\u0131z?<\/strong><\/p>\n

1998 y\u0131l\u0131nda Ko\u00e7 D\u0131\u015f Ticaret Grubu\u2019nun Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revine atand\u0131m, Fransa\u2019da kald\u0131m ama t\u00fcm Avrupa\u2019dak i ve Amerika\u2019daki d\u0131\u015f ticaret faaliyetleri bana ba\u011fland\u0131, s\u00fcrekli seyahat etmeye ba\u015flad\u0131m. Avrupa\u2019daki en b\u00fcy\u00fck faaliyetim yine Ar\u00e7elik \u00fcr\u00fcnlerinin yurtd\u0131\u015f\u0131na sat\u0131\u015f\u0131yd\u0131. Dayan\u0131kl\u0131 T\u00fcketim \u00dcr\u00fcnleri \u0130cra Komitesi\u2019nin bir \u00fcyesi oldum. B\u00f6ylece dayan\u0131kl\u0131 t\u00fcketim grubunun i\u00e7ine girmi\u015f oldum. 2000 y\u0131l\u0131nda da T\u00fcrkiye\u2019ye Ar\u00e7elik Genel M\u00fcd\u00fcr\u00fc olarak geldim, \u00fc\u00e7 sene genel m\u00fcd\u00fcrl\u00fck g\u00f6revini y\u00fcr\u00fctt\u00fckten sonra 1 y\u0131l kendime izin vererek istifa ettim.<\/p>\n

Ara verdi\u011finiz d\u00f6nemde nelerle ilgilendiniz?<\/strong><\/p>\n

Ailemle kendimce seyahat edebilece\u011fim, aileme vakit ay\u0131rabilece\u011fim bir zamana ihtiyac\u0131m vard\u0131, ben de bunu yapt\u0131m. \u0130\u015f hayat\u0131m\u0131n yo\u011funlu\u011funda \u00e7ocuklar\u0131mla yeterince zaman ge\u00e7iremiyordum. Ara verdi\u011fim d\u00f6nemde \u00e7ocuklar\u0131m halen k\u00fc\u00e7\u00fckt\u00fc onlarla arkada\u015f gibi zaman ge\u00e7irdim. E\u015fimle yapmak istedi\u011fimiz uzun s\u00fcreli tatilleri yapt\u0131k. Geriye bakt\u0131\u011f\u0131mda \u201ciyi ki yapm\u0131\u015f\u0131m\u201d diyorum.<\/p>\n

Darty\u2019i \u00fclkemizde getirme fikri nas\u0131l ortaya \u00e7\u0131kt\u0131?<\/strong><\/p>\n

Darty daha \u00f6nceden de \u00fclkemize gelmek istiyordu ama piyasan\u0131n haz\u0131r olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorlard\u0131. Darty CEO\u2019suyla \u00f6nceden tan\u0131\u015f\u0131yordum, bir bulu\u015fmam\u0131zda art\u0131k \u00fclkemiz pazar\u0131na girmek i\u00e7in do\u011fru zaman oldu\u011funu konu\u015ftuk ve ortakl\u0131kla Darty\u2019i \u00fclkemize getirdik. 2006 Aral\u0131k ay\u0131nda ilk ma\u011fazam\u0131z\u0131 a\u00e7t\u0131k, 21 ma\u011fazal\u0131 700 \u00e7al\u0131\u015fana sahip sa\u011flam ad\u0131mlarla b\u00fcy\u00fcyen bir faaliyet haline geldik.<\/p>\n

Uzun y\u0131llar yurtd\u0131\u015f\u0131nda \u00e7al\u0131\u015fm\u0131\u015f bir y\u00f6netici olarak yurtd\u0131\u015f\u0131yla \u00fclkemiz i\u015f yap\u0131\u015f bi\u00e7imini kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131n\u0131zda ne gibi farkl\u0131l\u0131klar g\u00f6zlemliyorsunuz?<\/strong><\/p>\n

Bizim \u00e7al\u0131\u015fma, karar alma ve uygulamaya ge\u00e7irme a\u015famam\u0131z \u00e7ok h\u0131zl\u0131. Bir karar al\u0131yoruz ve o ak\u015fam uygulamaya ge\u00e7ebiliyoruz. Ayr\u0131ca gen\u00e7ler \u00fclkemiz i\u015f d\u00fcnyas\u0131nda \u00e7ok aktif ve \u00f6nemli mevkideler. \u00dclkemiz i\u015f d\u00fcnyas\u0131nda 30\u2019lu ya\u015flar\u0131ndaki y\u00f6neticilerle \u00e7al\u0131\u015f\u0131yoruz. Hi\u00e7 unutmam, Ar\u00e7elik\u2019te \u00e7al\u0131\u015f\u0131rken Frans\u0131z bir \u015firketle toplant\u0131 halindeydik. \u015e\u00f6yle bir bakt\u0131m bizim ekipteki herkes 40 ya\u015f\u0131n\u0131n alt\u0131ndayd\u0131, kar\u015f\u0131 taraftaki ekipte ise 50 ya\u015f\u0131n alt\u0131nda kimse yoktu. O anda \u00fclkemiz gelece\u011finin muazzam olaca\u011f\u0131n\u0131 anlad\u0131m. \u0130\u015f yap\u0131\u015f bi\u00e7imimizin olumsuz k\u0131sm\u0131 ise vakti \u00e7ok bol harcamam\u0131z ve h\u0131zl\u0131 karar alsak da verimli\u011fimizin biraz d\u00fc\u015f\u00fck kalmas\u0131.<\/p>\n

Darty i\u00e7in 2011 hedefleri neler?<\/strong><\/p>\n

Darty kuruldu\u011fu g\u00fcn her sene 5 ma\u011faza a\u00e7ma hedefiyle yola \u00e7\u0131kt\u0131, s\u0131f\u0131rdan her sene 5 ma\u011faza a\u00e7mak h\u0131zl\u0131 bir b\u00fcy\u00fcme hedefiydi. Geride b\u0131rakt\u0131\u011f\u0131m\u0131z 5 y\u0131l i\u00e7inde bunu ba\u015fard\u0131k, kriz d\u00f6neminde bile bu hedeften vazge\u00e7medik. \u0130\u00e7inde bulundu\u011fumuz y\u0131l bizim i\u00e7in kritik bir y\u0131l, 5 ma\u011faza hedefimizi bir ad\u0131m daha ileriye ta\u015f\u0131mak istiyoruz. En \u00f6nemli hedefimizse sad\u0131k m\u00fc\u015fteri portf\u00f6y\u00fcm\u00fcz\u00fc b\u00fcy\u00fctmek. Yeni oyuncular, yeni adresler var, t\u00fcketicinin kafas\u0131 kar\u0131\u015f\u0131yor. Biz m\u00fc\u015fterilerimize g\u00fcven verip, onlar\u0131 sad\u0131k m\u00fc\u015fterimiz olarak kazanmay\u0131 hedefliyoruz.<\/p>\n

\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n i\u015fe al\u0131m s\u00fcrecine dahil oluyor musunuz? \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131 se\u00e7erken hangi \u00f6zellikleri \u00f6nemsiyor, nelere dikkat ediyorsunuz?<\/strong><\/p>\n

Ma\u011faza eleman\u0131ndan \u00e7ayc\u0131s\u0131na kadar herkesle g\u00f6r\u00fc\u015fmeye \u00e7al\u0131\u015f\u0131yorum. Birinci \u00f6nceli\u011fim aday\u0131n Darty\u2019i bilmesi ve \u00e7al\u0131\u015fmak isteyip istemedi\u011fi. \u0130kinci kriterim aday\u0131n m\u00fc\u015fteri odakl\u0131 olup olmad\u0131\u011f\u0131. \u00c7\u00fcnk\u00fc biz istedi\u011fimizi yapal\u0131m, d\u00fcnyan\u0131n en iyi y\u00f6neticileri olal\u0131m, fark etmez. Bizim i\u015fimizin ba\u015far\u0131s\u0131, ma\u011fazada m\u00fc\u015fteriyle do\u011fru temasa ba\u011fl\u0131, yani ma\u011faza \u00e7al\u0131\u015fanlar\u0131m\u0131za. M\u00fclakatlar sohbet havas\u0131nda ge\u00e7iyor, pozisyon b\u00fcy\u00fcd\u00fck\u00e7e aday\u0131n daha \u00f6nce neler yapt\u0131\u011f\u0131n\u0131, tecr\u00fcbesini anlamaya daha fazla odakl\u0131yorum. Aday\u0131n \u00f6zge\u00e7mi\u015finde yazd\u0131klar\u0131yla, anlatt\u0131klar\u0131n\u0131n da tutarl\u0131\u011f\u0131na dikkat ediyorum.<\/p>\n

Perakende sekt\u00f6r\u00fc 7 g\u00fcn en az 12 saat i\u015fleyen bir sekt\u00f6r, siz haftada ka\u00e7 g\u00fcn ve ka\u00e7 saat \u00e7al\u0131\u015f\u0131yorsunuz?<\/strong><\/p>\n

Ma\u011fazalar a\u00e7\u0131lmadan i\u015fimin ba\u015f\u0131nda oluyorum, sabah i\u015fe geldi\u011fim yapacaklar\u0131m bellidir, o g\u00fcn muhakkak bitirmem gerekenler vard\u0131r. Her ak\u015fam saat 22.05\u2019te g\u00fcnl\u00fck raporlar ortaya \u00e7\u0131k\u0131yor ve raporlar bana ula\u015f\u0131yor. Her ak\u015fam bu sonu\u00e7lar\u0131n yorumlar\u0131n\u0131 arkada\u015flar\u0131mla payla\u015fmam gerekiyor. 7 g\u00fcn \u00e7al\u0131\u015f\u0131yorum ve maillerden ayr\u0131 kalm\u0131yorum. \u00d6ncelik s\u0131ras\u0131nda g\u00f6re i\u015flerimi yapar\u0131m. G\u00fcn bitiminde de ertesi g\u00fcn yapacaklar\u0131m\u0131 planlar\u0131m. Ma\u011faza say\u0131m\u0131z artt\u0131k\u00e7a ma\u011faza ziyaretleri zorla\u015ft\u0131 ama halen g\u00fcn i\u00e7inde ma\u011faza ziyaretleri yap\u0131yorum.
\n
\nYo\u011fun \u00e7al\u0131\u015fma hayat\u0131n\u0131z\u0131n stresini atmak i\u00e7in neler yapars\u0131n\u0131z?<\/strong><\/p>\n

Ajandam \u015firket i\u00e7i ve d\u0131\u015f\u0131ndan randev\u00fclerle doluyor, ajandam benim hedeflerim yerine ba\u015fkalar\u0131n\u0131n benden istedikleriyle, i\u015fin faaliyetleriyle doluyor. S\u0131k seyahat etmemim bana getirdi\u011fi bir avantaj var, seyahat aralar\u0131yla i\u015fin rutininden ka\u00e7\u0131yorum ve olaylara daha farkl\u0131 a\u00e7\u0131lardan bakabiliyorum, yeni fikirlerle tazeleniyorum. Bazen de ajandam\u0131 bo\u015falt\u0131yorum ve rahatl\u0131yorum, bir anda hayat daha kolay geliyor. Bir y\u00f6neticinin i\u015fin d\u0131\u015f\u0131na \u00e7\u0131kabilmesi gerekiyor. Seyahatler d\u0131\u015f\u0131nda bile i\u015ften \u00e7\u0131k\u0131p, bir yar\u0131m saat bir kafede ara vermek \u201cben ne yap\u0131yorum?\u201d diyebilmek bile olaylara farkl\u0131 a\u00e7\u0131dan bakmay\u0131 sa\u011flayabiliyor. Bu \u00e7ok b\u00fcy\u00fck bir l\u00fcks, bunu t\u00fcm kariyerim boyunca yapmay\u0131 ba\u015fard\u0131m.
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\nKariyerinizin ba\u015flang\u0131c\u0131nda hedefleriniz var m\u0131yd\u0131?<\/strong><\/p>\n

Ger\u00e7ekten de hedefim herzaman yapt\u0131\u011f\u0131m i\u015fi iyi yapmakt\u0131. Hi\u00e7bir zaman kariyerim i\u00e7in \u201cbunu yaparsam bu olur\u201d \u015feklinde hareket etmedim. \u0130\u015f hayat\u0131m boyunca y\u00f6neticilerimle hi\u00e7 pozisyon, kariyer pazarl\u0131\u011f\u0131 yapmad\u0131m.<\/strong><\/p>\n

\u0130\u015f hayat\u0131n\u0131zda \u015fimdiye kadar verdi\u011finiz en zorlu karar ne oldu?<\/strong><\/p>\n

Ko\u00e7 Grubu\u2019ndan ayr\u0131lma karar\u0131m. \u00c7ok sevdi\u011fim, \u00e7ok de\u011fer verdi\u011fim bir g\u00f6revi b\u0131rakmak \u00e7ok zor <\/strong>bir karard\u0131.<\/p>\n

Bir de ba\u015far\u0131l\u0131 basketbol kariyeriniz var. Basketbola ne zaman ba\u015flam\u0131\u015ft\u0131n\u0131z, halen basketbolla ilgileniyor musunuz?<\/strong><\/p>\n

Basketbola 13 ya\u015f\u0131nda \u0130T\u00dc minik tak\u0131m\u0131nda ba\u015flad\u0131m. Saint Benoit Orta ve Marmara Koleji gen\u00e7 ve Bo\u011fazi\u00e7i \u00dcniversite tak\u0131m\u0131 ve milli tak\u0131m\u0131m\u0131zda da profesyonel olarak oynad\u0131m. 20 ya\u015f\u0131nda, \u00fcnivers ite e\u011fitmim i\u00e7in basketbolu b\u0131rakt\u0131m. Teknik \u00fcniversite basket tak\u0131m\u0131yla g\u00f6n\u00fcl ba\u011f\u0131m var. Hayat \u00e7ok garip, benim oynad\u0131\u011f\u0131m tak\u0131mda ve salonda \u015fimdi de o\u011flum oynuyor. Onun i\u00e7in basket tutkumuz ayn\u0131 \u015fekilde devam ediyor. Ayn\u0131 zamanda T\u00fcrkiye Federasyonu Basketbol Federasyonu Y\u00f6netim Kurulu \u00fcyesiyim. Spor yapma k\u0131sm\u0131na gelince de sadece sabahlar\u0131 jimlastik yap\u0131yorum yakla\u015f\u0131k 30 dakika kadar.<\/p>\n

Hobileriniz neler?<\/strong><\/p>\n

\u0130lgin\u00e7 bir hobim yok. En b\u00fcy\u00fck hobim sporu, o\u011flumla Be\u015fikta\u015f futbol ve basketbol tak\u0131mlar\u0131n\u0131 takip etmek. Avrupa\u2019daki baz\u0131 tak\u0131mlar\u0131, Amerika\u2019da oynayan T\u00fcrk basket\u00e7ileri takip etmek. Bu tip hobiler her g\u00fcn\u00fcn\u00fcz\u00fcn bir par\u00e7as\u0131n\u0131 al\u0131yor. \u00c7ocuklar\u0131mla ortak alanlar yarat\u0131yorum. Mesela k\u0131z\u0131mla birlikte de baz\u0131 yabanc\u0131 dizileri birlikte takip ediyoruz, bu vakitler benim i\u00e7in \u00e7ok k\u0131ymetli.<\/p>\n

Gen\u00e7lere neler \u00f6nerirsiniz? Sizce \u00fclkemizde e\u011fitim ge\u00e7mi\u015fi kariyer anlam\u0131nda ne kadar belirleyici?<\/strong><\/p>\n

\u0130\u015flerini sevmelerini, severek yapmalar\u0131n\u0131 ve sadece sonu\u00e7 almaya odaklanmalar\u0131n\u0131 \u00f6neririm. \u00c7\u00fcnk\u00fc e\u011fer sevdikleri i\u015fi yaparlarsa ve \u00e7al\u0131\u015f\u0131rlarsa y\u00fczde y\u00fcz ba\u015far\u0131l\u0131 olurlar ve ba\u015far\u0131l\u0131 olurlarsa da bu mutlaka kariyerlerine ve maddi anlamda da onlara geri d\u00f6ner. Sevmedi\u011fi bir i\u015fi yap\u0131yorsa ve kafas\u0131 ba\u015fka bir yerdeyse ba\u015far\u0131l\u0131 olsa da k\u0131sa s\u00fcreli olur.E\u011fitimse gittik\u00e7e daha \u00f6nemli hale geliyor, iyi bir e\u011fitim bir yere giri\u015fin bileti. Bug\u00fcn i\u015f se\u00e7ene\u011fi az ve talep \u00e7ok, iyi i\u015fe giri\u015fin anahtar\u0131 e\u011fitim. E\u011fitim ge\u00e7mi\u015fi i\u015f hayat\u0131na girdikten sonra ikinci planda kal\u0131yor.
\n
\nSizin takip etti\u011finiz e\u011fitimler var m\u0131?<\/strong><\/p>\n

Harvard\u2019\u0131n executive kurslar\u0131n\u0131 takip ediyorum, eskiden de Ko\u00e7 Grubu\u2019nda \u00e7al\u0131\u015f\u0131rken iki y\u0131lda bir mutlaka kendimin ihtiyac\u0131 oldu\u011fu kurslara giderdim. \u015eirketlerin verdikleri klasik e\u011fitimlerden \u015firket ve kat\u0131l\u0131mc\u0131lar \u00e7ok az katk\u0131 sa\u011fl\u0131yor. Ki\u015fi kendisinin a\u00e7\u0131\u011f\u0131n\u0131 fark edip o eksikli\u011fine y\u00f6nelik bir e\u011fitim program\u0131 bulabiliyorsa e\u011fitimin d\u00f6n\u00fc\u015f\u00fc y\u00fczde y\u00fcz oluyor.
\n\u3000<\/strong><\/span><\/span><\/span><\/p>\n\n

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Ko\u00e7 Grubu\u2019un kendisi i\u00e7in halen aile gibi oldu\u011funu s\u00f6yleyen Esgin, Darty\u2019de ma\u011faza m\u00fcd\u00fcr\u00fcnden \u00e7ayc\u0131ya kadar t\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131n i\u015fe al\u0131m s\u00fcre\u00e7lerine dahil oluyor. Nedim Esgin Darty\u2019nin sadece CEO\u2019su de\u011fil ayn\u0131 zamanda Darty markas\u0131n\u0131 \u00fclkemize getiren isim. Esgin\u2019in bir\u00e7ok ba\u015far\u0131ya sahne olan uzun kariyeri asl\u0131nda i\u015f d\u00fcnyas\u0131nda de\u011fil, spor alan\u0131dna ba\u015flam\u0131\u015f. Uzun y\u0131llar oynad\u0131\u011f\u0131 basketbolda milli tak\u0131m […]<\/p>\n\n

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