{"id":14197,"date":"2020-12-07T10:05:37","date_gmt":"2020-12-07T07:05:37","guid":{"rendered":"https:\/\/www.kariyer.net\/kariyer-rehberi\/?p=14197"},"modified":"2024-07-03T14:51:08","modified_gmt":"2024-07-03T11:51:08","slug":"2021-dijital-donusum-trendleri","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/2021-dijital-donusum-trendleri\/","title":{"rendered":"2021 dijital d\u00f6n\u00fc\u015f\u00fcm trendleri"},"content":{"rendered":"

2020 y\u0131l\u0131 tahminlerin ve hedeflerin d\u0131\u015f\u0131nda geli\u015fmelerin ya\u015fand\u0131\u011f\u0131 bir y\u0131l olsa da umudumuzu kaybetmeden de\u011fi\u015fime ve d\u00f6n\u00fc\u015f\u00fcme haz\u0131r bulunmal\u0131y\u0131z. 2021 y\u0131l\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda s\u0131k\u00e7a duyaca\u011f\u0131m\u0131z trendler, bu yaz\u0131m\u0131zda.<\/strong><\/p>\n

5G ileti\u015fim<\/strong><\/h2>\n

5G ile ileti\u015fimin ve internetin olduk\u00e7a \u00fcst d\u00fczey kullan\u0131m deneyimi sunaca\u011f\u0131 uzun zamand\u0131r g\u00fcndemde yer al\u0131yor; ancak pandemi nedeniyle g\u00fcvenli ba\u011flant\u0131 ve daha fazla bant geni\u015fli\u011fi ihtiyac\u0131 ortaya \u00e7\u0131kt\u0131. Uzaktan \u00e7al\u0131\u015fma, uzaktan e\u011fitimler, video konferanslar ve t\u00fcm dijital i\u015f s\u00fcre\u00e7lerinin sa\u011fl\u0131kl\u0131 ilerleyebilmesi i\u00e7in internet kalitesinin ne kadar \u00f6nemli oldu\u011fu anla\u015f\u0131ld\u0131. Pandemi d\u00f6neminde t\u00fcketim ve veri h\u0131z\u0131n\u0131n olduk\u00e7a y\u00fcksek bir trafikte oldu\u011funu s\u00f6yleyebiliriz. Dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in vazge\u00e7ilmez olacak 5G a\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131, pandemi sebebiyle kesintiye u\u011fram\u0131\u015f olsa da son aylarda yeniden ba\u015flad\u0131 ve \u00c7in gibi b\u00fcy\u00fck pazarlar, 2021 y\u0131l\u0131 i\u00e7in hedefledikleri da\u011f\u0131t\u0131m noktalar\u0131na ula\u015fmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Telefon \u00fcreticileri de 5G telefonlar\u0131n\u0131 piyasaya s\u00fcrmeye ba\u015flad\u0131. 2021 y\u0131l\u0131nda farkl\u0131 bir durum ya\u015fanmazsa 5G hayat\u0131m\u0131za girmi\u015f olacak.<\/p>\n

CDP (Customer Data Platform)<\/strong><\/h2>\n

Dijital d\u00f6n\u00fc\u015f\u00fcm\u00a0i\u00e7in m\u00fc\u015fteri deneyimi olduk\u00e7a \u00f6nemli hale geldi ve son g\u00fcnlerde\u00a0M\u00fc\u015fteri Veri Platformlar\u0131nda (CDP)\u00a0b\u00fcy\u00fck bir art\u0131\u015f g\u00f6r\u00fcl\u00fcyor. Online al\u0131\u015fveri\u015f yapmayanlar bile, online al\u0131\u015fveri\u015fe yapmaya ba\u015flad\u0131. Bu durum daha \u00e7ok bilgi ve daha \u00e7ok data demek. Ayr\u0131ca bunun i\u00e7inde mobilin de b\u00fcy\u00fck g\u00fcc\u00fc olunca datalar\u0131 ayr\u0131\u015ft\u0131rmak ve organize etmek gerekiyor. Kim nereden nas\u0131l geliyor ve nereye gidiyor? Bunlar\u0131 CDP\u2019ler ile do\u011fru organize etmek ve \u00e7\u00f6zmek gerekiyor.<\/p>\n

CDP’ler; mevcut t\u00fcm kaynaklardan veri toplayarak, d\u00fczenleyerek, etiketleyerek ve dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in kullan\u0131labilir hale getirerek bu sorunu \u00e7\u00f6zmeye yard\u0131mc\u0131 olacak noktada.<\/p>\n

Adobe, SAP, Oracle, Treasure Data ve Microsoft gibi \u015firketler, piyasaya g\u00fc\u00e7l\u00fc yeni CDP’ler sa\u011flamak i\u00e7in b\u00fcy\u00fck yat\u0131r\u0131mlar yap\u0131yorlar. Veriler katlanarak b\u00fcy\u00fcyor ve bundan sonra da durmas\u0131 m\u00fcmk\u00fcn de\u011fil. Bu y\u00fczden,\u00a0m\u00fc\u015fteri veri platformunun\u00a0y\u00fckseli\u015fi 2021’de ve sonraki y\u0131llarda \u00e7ok daha artacak.<\/p>\n

Hibrit mimariler <\/strong><\/h2>\n

\u0130\u015fletmeler ve firmalar dijital d\u00f6n\u00fc\u015f\u00fcm\u00a0uygulamalar\u0131 i\u00e7in giderek daha fazla\u00a0hibrit bulut\u00a0altyap\u0131s\u0131na do\u011fru ilerliyor. Ge\u00e7ti\u011fimiz y\u0131l AWS, Azure, Google, IBM ve Oracle gibi b\u00fcy\u00fck genel bulut sa\u011flay\u0131c\u0131lar\u0131, hibritte b\u00fcy\u00fck yat\u0131r\u0131mlara imza att\u0131lar. Ayr\u0131ca Dell (VMware) ve Cisco gibi OEM’lerin, \u015firket i\u00e7i veri merkezleri ve bulut aras\u0131nda daha basit ba\u011flant\u0131 sa\u011flayan ara\u00e7lar i\u00e7in yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rd\u0131.<\/p>\n

Hibrit bulut, pandemi s\u00fcreci ya\u015fanmasa dah\u00ee 2021 y\u0131l\u0131n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm trendleri aras\u0131nda g\u00f6steriliyordu; ancak, pandeminin neden oldu\u011fu ve olabilece\u011fi ani kesintiler i\u00e7in olabildi\u011fince \u00e7evik ve uyarlanabilir bir bulut altyap\u0131s\u0131na sahip olmas\u0131 gerekiyor. Kesintinin olmad\u0131\u011f\u0131, altyap\u0131n\u0131n g\u00f6\u00e7medi\u011fi g\u00fc\u00e7l\u00fc bir sistemle ilerlemek gerekiyor.<\/p>\n

Yapay zeka<\/strong><\/h2>\n

Yapay zek\u00e2, halen gelecek trendleri aras\u0131nda yer al\u0131yor ve her ge\u00e7en sene daha da alan\u0131n\u0131 geni\u015fletiyor. Yapay zek\u00e2 deyince elle g\u00f6zle g\u00f6r\u00fclen bir robot olarak d\u00fc\u015f\u00fcn\u00fcyoruz. \u0130\u015fin arkas\u0131nda g\u00f6r\u00fcnmeyen sistemler ve geli\u015ftirilen algoritmalar da birer yapay zek\u00e2 sonucunu olu\u015fturuyor.<\/p>\n

Sosyal medya ak\u0131\u015f\u0131m\u0131zda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz g\u00f6nderiler, sosyal medya reklamlar\u0131 ve bunlar\u0131n algoritmalar\u0131, al\u0131\u015fveri\u015f yaparken \u00f6nerilen \u00fcr\u00fcnler bunun en basit \u00f6rnekleri aras\u0131nda.<\/p>\n

2021 y\u0131l\u0131nda daha fazla \u015firket yapay zek\u00e2dan yararlan\u0131yor olacak. Ki\u015fiye \u00f6zel \u00f6neriler, \u00fcr\u00fcnler, hizmetler pazarlamas\u0131 yapay zek\u00e2n\u0131n altyap\u0131s\u0131yla nas\u0131l al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131m\u0131zdan, ne yedi\u011fimize, hatta e\u011flence i\u00e7in ne yapt\u0131\u011f\u0131m\u0131za kadar hayat\u0131m\u0131z\u0131 daha da \u00e7ok etkileyecek. Bize \u00f6zel de\u011fil \u201cBana \u00f6zel ne var?\u201d <\/strong>diyece\u011fiz. Yapay zek\u00e2, kendisiyle ve bizle olan m\u00fccadelesini s\u00fcrd\u00fcrmeye devam edecek.<\/p>\n

Siber g\u00fcvenlik<\/strong><\/h2>\n

Dijital d\u00f6n\u00fc\u015f\u00fcm\u00a0i\u00e7in \u00f6nemini hi\u00e7bir zaman kaybetmemesine ra\u011fmen, pandemiyle birlikte\u00a0siber g\u00fcvenlik\u00a0yeniden \u00f6nemli hale geldi. Bilgisayar korsanlar\u0131, d\u00fcnya \u00e7ap\u0131ndaki sald\u0131r\u0131lar\u0131n\u0131 geni\u015fletmek i\u00e7in koronavir\u00fcs salg\u0131n\u0131ndan yararland\u0131lar. Yaln\u0131zca Ocak-Nisan 2020 aylar\u0131 aras\u0131nda bankalara ve bulut sunuculara y\u00f6nelik sald\u0131r\u0131larda y\u00fczde 300 oran\u0131nda b\u00fcy\u00fck art\u0131\u015f g\u00f6zlemlendi. \u00a0D\u00fcnyan\u0131n \u00f6nde gelen siber g\u00fcvenlik ara\u015ft\u0131rma \u015firketlerinden Cybersecurity Ventures\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, siber sald\u0131r\u0131lar\u0131n d\u00fcnya ekonomisine verdi\u011fi zarar 2015 y\u0131l\u0131nda 3 trilyon dolard\u0131.<\/p>\n

Yapay zek\u00e2 ve makine \u00f6\u011frenimi, \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde siber g\u00fcvenlik i\u00e7in olduk\u00e7a \u00f6nemli h\u00e2le gelecek. Siber zorbal\u0131k gelecek y\u0131llarda b\u00fcy\u00fck tehdit olu\u015fturabilir. Bu alanda uygulamalar geli\u015ftiren bir\u00e7ok \u015firket var; ancak 2021 ve sonras\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn s\u00fcrd\u00fcr\u00fclebilir olmas\u0131n\u0131 sa\u011flamak i\u00e7in yaz\u0131l\u0131m, bulut ve donan\u0131m \u00fcreticilerinin de \u00fcr\u00fcn ve hizmetlerini daha g\u00fcvenli hale getirmeleri gerekecek.<\/p>\n

Bilgi i\u015flem gizlili\u011fi <\/strong><\/h2>\n

\u00d6zellikle ileti\u015fim ve veri gizlili\u011fine de\u011finirken,\u00a0dijital d\u00f6n\u00fc\u015f\u00fcm\u00a0i\u00e7in siber g\u00fcvenli\u011fi desteklemeye y\u00f6nelik bir ba\u015fka yakla\u015f\u0131m da\u00a0\u201cBilgi i\u015flem gizlili\u011fi.\u201d Bilgi i\u015flem gizlili\u011fi fikri, yaln\u0131zca verileri de\u011fil t\u00fcm bilgi i\u015flem s\u00fcrecini \u015fifrelemek ve hassas bilgiler etraf\u0131nda, ek g\u00fcvenlik katmanlar\u0131 olu\u015fturmakt\u0131r. Google, Microsoft, IBM, Alibaba ve VMware; Confidential Computing Consortium arac\u0131l\u0131\u011f\u0131yla yeni protokollerin ve en iyi uygulamalar\u0131n geli\u015ftirilmesine yard\u0131mc\u0131 oluyor. Bu teknoloji,\u00a0dijital d\u00f6n\u00fc\u015f\u00fcm\u00a0i\u00e7in hala ba\u015flang\u0131\u00e7 a\u015famas\u0131nda say\u0131lsa da 2021 ve sonras\u0131nda, bilgi i\u015flem gizlili\u011finin ana ak\u0131ma kayd\u0131\u011f\u0131n\u0131 g\u00f6rmeye ba\u015flayaca\u011f\u0131z.<\/p>\n

Ak\u0131ll\u0131 teknoloji end\u00fcstrisi<\/strong><\/h2>\n

Dijital d\u00f6n\u00fc\u015f\u00fcmde\u00a0ak\u0131ll\u0131 teknoloji\u00a0kullanan t\u00fcm i\u015fletmelerin, \u00f6zel al\u0131\u015fveri\u015f deneyimleri olu\u015fturmak i\u00e7in front-end sunum katmanlar\u0131n\u0131 back-end veri i\u015flevlerinden ay\u0131rabilmeleri gerekiyor. Bu teknoloji asl\u0131nda, sosyal medyadan an\u0131nda al\u0131\u015fveri\u015f yapabilmek kadar basit olabilir.<\/p>\n

Peki bu neden bu kadar \u00f6nemli?<\/p>\n

Asl\u0131nda, insanlar al\u0131\u015fveri\u015ften \u00e7ok daha fazlas\u0131n\u0131 yap\u0131yorlar. Ara\u015ft\u0131rmalar, i\u015fletmelerin\u00a0%86\u2019s\u0131n\u0131n m\u00fc\u015fteri edinme maliyetlerinin son 24 ayda artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu durum iki anlama geliyor; kurulu\u015flar\u0131n yeni m\u00fc\u015fteri edinmek i\u00e7in yat\u0131r\u0131m yapmalar\u0131 gerekti\u011fi ve m\u00fc\u015fteriyi elde tutmaya odaklanman\u0131n \u00f6nemi. Al\u0131\u015fveri\u015f yapt\u0131rmaktan ziyade sonras\u0131nda m\u00fc\u015fteriyi elde tutma sanat\u0131 2021\u2019de \u00e7ok daha \u00f6nemli olacak.<\/p>\n

Depolar, vitrinler ve \u00e7evrimi\u00e7i hizmetler gibi t\u00fcm alanlar\u0131 birbirine ba\u011flamak i\u00e7in \u00e7ok kanall\u0131 deneyimin \u00f6tesine ge\u00e7erek\u00a0dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc\u00a0ger\u00e7ekle\u015ftiren \u015firketler; 2021\u2019de daha verimli, daha s\u00fcrd\u00fcr\u00fclebilir hale gelebilir ve rakiplerinden bir ad\u0131m \u00f6ne ge\u00e7ebilir.<\/p>\n

Uzaktan \u00e7al\u0131\u015fma modeli<\/strong><\/h2>\n

Covid-19 \u00f6ncesinde evden \u00e7al\u0131\u015fma, i\u015fverenlerin \u00e7ok da tercih etmedi\u011fi bir \u00e7al\u0131\u015fma modeliydi; ancak pandemi s\u00fcrecinin getirdi\u011fi zorunluluklardan biri haline geldi ve i\u015fverenler de bunun tercih edilebilir bir uygulama oldu\u011funu g\u00f6rd\u00fc. Esnek \u00e7al\u0131\u015fma zamanlar\u0131 ya da evden \u00e7al\u0131\u015fma uygulamalar\u0131 halen devam ediyor.<\/p>\n

Google ve Facebook gibi bir\u00e7ok b\u00fcy\u00fck teknoloji \u015firketi, 2021 y\u0131l\u0131nda da uzaktan \u00e7al\u0131\u015fmaya devam edeceklerini bildirdi. Art\u0131k, daha k\u00fc\u00e7\u00fck \u015firketler bile yak\u0131n zamanda yayg\u0131nla\u015fan bu esnekli\u011fi operasyonel bir se\u00e7enek olarak g\u00f6r\u00fcyor ve yapma mecburiyetinde bulunuyor. Vir\u00fcs\u00fcn yay\u0131l\u0131m durumuna g\u00f6re tabi bu durum de\u011fi\u015fkenlik g\u00f6sterebilir.<\/p>\n

Ofislere d\u00f6nd\u00fc\u011f\u00fcm\u00fcz zaman \u201cBack to office\u201d furyas\u0131 ile online al\u0131\u015fveri\u015f reklam kampanyalar\u0131 da olur mu dersiniz? \u015eimdiden bunu soray\u0131m istedim. Bir g\u00fcn ofislere d\u00f6nd\u00fc\u011f\u00fcm\u00fczde bu t\u00fcr kampanyalar da olur mu olur! Back to school kampanyalar\u0131 varken back to office neden olmas\u0131n?<\/p>\n

Evden \u00e7al\u0131\u015fman\u0131n yayg\u0131nla\u015fmas\u0131n\u0131n ve s\u00fcrekli hale gelmesinin uzun vadeli bir sonucu olarak b\u00fcy\u00fck \u015fehirler yerine, ya\u015fam\u0131n daha kolay oldu\u011fu k\u00fc\u00e7\u00fck \u015fehirlere g\u00f6\u00e7\u00fcn artmas\u0131 ciddi oranda \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu g\u00f6\u00e7, k\u0131rsal alanlarda ba\u011flant\u0131ya daha fazla yat\u0131r\u0131m yap\u0131lmas\u0131n\u0131 sa\u011flayacak. Eskiden b\u00fcy\u00fck \u015fehirlere g\u00f6\u00e7 vard\u0131, \u015fimdi ise k\u00fc\u00e7\u00fck \u015fehirlere g\u00f6\u00e7 ba\u015fl\u0131yor. 2021 y\u0131l\u0131nda bu istatistikler daha da artacak gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n

Covid-19 pandemisiyle i\u015flerin uzaktan \u00e7al\u0131\u015fanlarla da etkin bir \u015fekilde y\u00fcr\u00fct\u00fclebilece\u011fi ve daha d\u00fc\u015f\u00fck operasyonel maliyetlerle sonu\u00e7lanabilece\u011fi de kan\u0131tland\u0131. Bu nedenle, 2021 ve sonras\u0131nda \u015firketlerin dijital d\u00f6n\u00fc\u015f\u00fcm uygulamalar\u0131nda, uzaktan \u00e7al\u0131\u015fmaya da yer vermesi olas\u0131 g\u00f6r\u00fcn\u00fcyor.<\/p>\n

Kaynak:<\/strong> Konzek Teknoloji<\/a><\/p>\n\n

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2020 y\u0131l\u0131 tahminlerin ve hedeflerin d\u0131\u015f\u0131nda geli\u015fmelerin ya\u015fand\u0131\u011f\u0131 bir y\u0131l olsa da umudumuzu kaybetmeden de\u011fi\u015fime ve d\u00f6n\u00fc\u015f\u00fcme haz\u0131r bulunmal\u0131y\u0131z. 2021 y\u0131l\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm alan\u0131nda s\u0131k\u00e7a duyaca\u011f\u0131m\u0131z trendler, bu yaz\u0131m\u0131zda. 5G ileti\u015fim 5G ile ileti\u015fimin ve internetin olduk\u00e7a \u00fcst d\u00fczey kullan\u0131m deneyimi sunaca\u011f\u0131 uzun zamand\u0131r g\u00fcndemde yer al\u0131yor; ancak pandemi nedeniyle g\u00fcvenli ba\u011flant\u0131 ve daha fazla […]<\/p>\n\n

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