{"id":16071,"date":"2022-04-11T12:16:26","date_gmt":"2022-04-11T09:16:26","guid":{"rendered":"https:\/\/www.kariyer.net\/kariyer-rehberi\/?p=16071"},"modified":"2024-08-08T21:08:41","modified_gmt":"2024-08-08T18:08:41","slug":"start-up-ve-scale-up-arasindaki-6-fark","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/start-up-ve-scale-up-arasindaki-6-fark\/","title":{"rendered":"Start up ve scale up aras\u0131ndaki 6 fark"},"content":{"rendered":"

Start up ve scale up, giri\u015fim d\u00fcnyas\u0131n\u0131n \u00f6nemli 2 terimi. Genel olarak b\u00fcy\u00fcme potansiyeline sahip giri\u015fimlere start up; belirsizli\u011fin azald\u0131\u011f\u0131 ve gelir elde edilmeye ba\u015fland\u0131\u011f\u0131 giri\u015fimlere ise scale up deniliyor. Peki, bu 2 \u00f6nemli terimi birbirinden ay\u0131ran farklar neler?<\/strong><\/p>\n

1- \u00dcr\u00fcn ve pazar uyumu<\/strong><\/p>\n

\u00d6ncelikle en belirgin fark \u00fcr\u00fcn & pazar uyumu. Scale up giri\u015fimler pazarda belli bir yer edinmi\u015f ve m\u00fc\u015fteri potansiyeline ula\u015fm\u0131\u015fken, start up’lar i\u00e7in bu konuda hala yap\u0131lmas\u0131 gerekenler bulunur. Segmentasyon, m\u00fc\u015fteri edinme maliyetleri gibi konular g\u00fcndem olmaya devam etmektedir.<\/p>\n

Scale up’lar bir i\u015fe harcad\u0131klar\u0131 maliyetin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ortalama olarak ne kadar geri alacaklar\u0131n\u0131 bilirler. Bu netlik daha g\u00fcvenilir ad\u0131m atmay\u0131 sa\u011flar. Start up’larda ise durum tam tersidir. Gelir anlam\u0131nda netlik olmad\u0131\u011f\u0131 i\u00e7in yat\u0131r\u0131m faaliyetleri de riskli g\u00f6r\u00fcnebilir. Bu nedenle “neyin i\u015fe yarayaca\u011f\u0131n\u0131 bulmak” i\u00e7in deneme y\u00f6ntemini uygulanmak zorunludur. Deneyimler sonucunda elde edilen verilerle zamanla daha kararl\u0131 ad\u0131mlar at\u0131labilir. Tabii bu zaman bir\u00e7ok start up i\u00e7in 1 y\u0131l\u0131 bulabilir.<\/p>\n

2- Finansman sa\u011flama<\/strong><\/h2>\n

B\u00fcy\u00fcme oranlar\u0131 farkl\u0131 oldu\u011fu i\u00e7in do\u011fal olarak finansman s\u00fcre\u00e7leri de farkl\u0131d\u0131r. Start up’lar genellikle onlar\u0131 destekleyen bir fona sahiptir. Bulundu\u011fu pazarda yer edinip, k\u00e2r elde eden bir start up, kendini scale up olarak adland\u0131rabilir.<\/p>\n

3- Liderlik ve y\u00f6netim<\/strong><\/h2>\n

En belirgin farklardan biri de liderlikle ilgilidir. \u00c7al\u0131\u015fan say\u0131s\u0131na ba\u011fl\u0131 olarak y\u00f6netim s\u00fcreci de farkl\u0131la\u015f\u0131r. Ne kadar \u00e7ok insan i\u015fe al\u0131n\u0131rsa, o kadar \u00e7ok insan\u0131n y\u00f6netilmesi gerekir. Departman say\u0131s\u0131n\u0131n artmas\u0131 bir projede \u00e7ok fazla ki\u015finin g\u00f6rev almas\u0131 anlam\u0131na gelir ve bu durum hata riskini artt\u0131r\u0131r. Bu fakt\u00f6rlerin \u00f6ng\u00f6r\u00fclerek do\u011fru y\u00f6netilmesi gerekir. B\u00fcy\u00fcyen \u015firketlerde i\u015fleri delege eden bir\u00e7ok y\u00f6netici bulundu\u011fundan hata pay\u0131 da azal\u0131r.<\/p>\n

4- \u0130\u015f rolleri<\/strong><\/h2>\n

Bir \u015firketin b\u00fcy\u00fcme a\u015famas\u0131nda ekip \u00fcyelerinin birden fazla rol \u00fcstlenmesi bilinen bir durum. Fakat start up’tan scale up’a ge\u00e7erken \u00e7al\u0131\u015fanlar\u0131n\u0131n rollerini daraltmak ve as\u0131l i\u015fine konsantre olmas\u0131n\u0131 sa\u011flamak gerekiyor. B\u00f6ylece i\u015fine daha adapte ve motive bireylerle b\u00fcy\u00fcme yolunda emin ad\u0131mlarla ilerlenebilir.<\/p>\n

5- Risk fakt\u00f6r\u00fc<\/strong><\/h2>\n

Bir \u015firket b\u00fcy\u00fcd\u00fck\u00e7e, riskten ka\u00e7\u0131nmas\u0131 artar; ancak yolun ba\u015f\u0131nda bir start up i\u00e7in durum farkl\u0131d\u0131r. Yeni ve s\u0131ra d\u0131\u015f\u0131 bir fikrin pe\u015finden gitme ihtimali \u00e7o\u011fu zaman bask\u0131n gelir.<\/p>\n

6- Adaptasyon<\/strong><\/h2>\n

Bir start up’ta i\u015fe ba\u015flad\u0131\u011f\u0131nda h\u0131zla g\u00f6rev al\u0131p, i\u015fe koyulman istenebilir. \u0130\u015fe al\u0131\u015fman da halihaz\u0131rda \u00e7al\u0131\u015f\u0131rken olacakt\u0131r; ancak b\u00fcy\u00fck \u00f6l\u00e7ekli bir yerde \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131nda bir adaptasyon s\u00fcreci ge\u00e7irmen olas\u0131. Start up’lar\u0131n kurulum a\u015famas\u0131nda i\u015fe ba\u015fland\u0131\u011f\u0131nda kurucularla daha yak\u0131ndan \u00e7al\u0131\u015fma, birbirini tan\u0131ma imkan\u0131 olu\u015fur. Y\u00f6neticilerle erken d\u00f6nemde kurulan bu ba\u011f, scale up\u2019larda daha uzun zaman al\u0131r ve genellikle daha mesafelidir.<\/p>\n

Kaynak:<\/strong> Rocket Space<\/a><\/p>\n\n

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Start up ve scale up, giri\u015fim d\u00fcnyas\u0131n\u0131n \u00f6nemli 2 terimi. Genel olarak b\u00fcy\u00fcme potansiyeline sahip giri\u015fimlere start up; belirsizli\u011fin azald\u0131\u011f\u0131 ve gelir elde edilmeye ba\u015fland\u0131\u011f\u0131 giri\u015fimlere ise scale up deniliyor. Peki, bu 2 \u00f6nemli terimi birbirinden ay\u0131ran farklar neler? 1- \u00dcr\u00fcn ve pazar uyumu \u00d6ncelikle en belirgin fark \u00fcr\u00fcn & pazar uyumu. Scale up giri\u015fimler […]<\/p>\n\n

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