{"id":16166,"date":"2022-05-23T10:36:51","date_gmt":"2022-05-23T07:36:51","guid":{"rendered":"https:\/\/www.kariyer.net\/kariyer-rehberi\/?p=16166"},"modified":"2024-08-08T21:08:40","modified_gmt":"2024-08-08T18:08:40","slug":"dijital-pazarlamada-isine-yarayabilecek-google-sertifikalari","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/dijital-pazarlamada-isine-yarayabilecek-google-sertifikalari\/","title":{"rendered":"Dijital pazarlamada i\u015fine yarayabilecek Google sertifikalar\u0131"},"content":{"rendered":"<p><strong>Dijital pazarlama alan\u0131na merakl\u0131ysan ya da bu alandaki kariyer yolculu\u011funda kendini geli\u015ftirmek istiyorsan, i\u015fine yarayabilecek baz\u0131 \u00fccretsiz Google sertifikalar\u0131n\u0131 senin i\u00e7in derledik!<\/strong><\/p>\n<h2><strong>Dijital Pazarlaman\u0131n Temelleri Sertifikas\u0131<\/strong><\/h2>\n<p>Sen de dijital pazarlama d\u00fcnyas\u0131na ad\u0131m atmak istiyorsan, Google Dijital At\u00f6lye taraf\u0131ndan haz\u0131rlanan Dijital Pazarlaman\u0131n Temelleri e\u011fitimine kat\u0131labilirsin. Bu online e\u011fitimde, toplam 40 saatte; internette dijital varl\u0131k olu\u015fturmak, web sitelerinin y\u00f6netimi, i\u015fletmelerin dijital varl\u0131klar\u0131n\u0131n y\u00f6netilmesi, m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 anlama, arama motorlar\u0131 kullan\u0131m\u0131, SEO gibi konularda e\u011fitim alabilirsin. E\u011fitim sonucunda temel olarak i\u015fletme stratejisi olu\u015fturma, i\u00e7erik pazarlama, g\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k ve e-ticaret alanlar\u0131nda beceri kazanabilirsin.<\/p>\n<h2><strong>Google Analytics Sertifikas\u0131<\/strong><\/h2>\n<p>Google Analytics e\u011fitimleri yeni ba\u015flayanlar ve ileri d\u00fczey kullan\u0131c\u0131lar i\u00e7in ikiye ayr\u0131l\u0131yor. E\u011fer Analytics \u00f6\u011frenmeye ba\u015fl\u0131yorsan \u00f6ncelikle giri\u015f e\u011fitimleri alabilirsin. Bu e\u011fitimlerde ilk etapta Google Analytics\u2019in ne i\u00e7in kullan\u0131ld\u0131\u011f\u0131, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131, verileri raporlama ve olu\u015fturulan kampanyay\u0131 analiz etme gibi bilgiler yer al\u0131yor. Sertifika s\u0131nav\u0131na girebilmek i\u00e7in temel e\u011fitimin yan\u0131 s\u0131ra ileri d\u00fczey e\u011fitimin de tamamlanmas\u0131 gerekiyor.<\/p>\n<p>\u0130leri d\u00fczey e\u011fitimde; veri toplama, i\u015fleme, veriyi yap\u0131land\u0131rma gibi becerilerin kazand\u0131r\u0131lmas\u0131 ama\u00e7lan\u0131yor. Bunlar\u0131n yan\u0131 s\u0131ra geli\u015fmi\u015f analiz tekniklerini kullanmay\u0131 ve bunlarla yeniden hedefleme yaparak daha etkili bir pazarlama stratejisi olu\u015fturmaya dair detaylar da payla\u015f\u0131l\u0131yor.<\/p>\n<h2><strong>Google Ads Sertifikalar\u0131<\/strong><\/h2>\n<p>Google Ads sertifikalar\u0131 \u00f6zellikle dijital reklamc\u0131l\u0131k alan\u0131nda kariyer hedefleyenler i\u00e7in \u00f6nemli. Sen de dijital reklamc\u0131l\u0131k alan\u0131nda kendini geli\u015ftirmek istiyorsan, ilgili e\u011fitimlere kat\u0131labilirsin. Bu e\u011fitimler; arama a\u011f\u0131 kampanyalar\u0131 olu\u015fturma, g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011f\u0131 stratejileri, video reklamc\u0131l\u0131k, al\u0131\u015fveri\u015f reklamlar\u0131 olu\u015fturma gibi konular\u0131 i\u00e7eriyor. \u0130lgili sertifikalar\u0131 edinen ki\u015filer, bu kampanyalar\u0131n olu\u015fturulmas\u0131 ve ba\u015far\u0131lar\u0131n\u0131n \u00f6l\u00e7\u00fclmesi becerilerini kazan\u0131yorlar. E\u011fitimleri tamamlayarak edinebilece\u011fin Google Ads sertifikalar\u0131 ise \u015funlar;<\/p>\n<ul>\n<li>Google Ads Arama A\u011f\u0131 Sertifikas\u0131<\/li>\n<li>Google Ads G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 Sertifikas\u0131<\/li>\n<li>Google Ads Video Sertifikas\u0131<\/li>\n<li>Al\u0131\u015fveri\u015f Reklamlar\u0131 Sertifikas\u0131<\/li>\n<li>Google Ads Uygulamalar\u0131 Sertifikas\u0131<\/li>\n<li>Google Ads \u00d6l\u00e7\u00fcm Sertifikas\u0131<\/li>\n<\/ul>\n<h2><strong>Google Marketing Platform Sertifikalar\u0131<\/strong><\/h2>\n<p>Google Marketing Platform sertifikalar\u0131n\u0131 alabilmek i\u00e7in alanda tecr\u00fcbeye sahip olmak gerekiyor. \u0130lgili sertifika s\u0131navlar\u0131 Google \u00fcr\u00fcnlerini ger\u00e7ek hayatta kullanarak deneyim elde etmi\u015f ki\u015filere y\u00f6nelik. Sen de Google \u00fcr\u00fcnlerini kullanmakta deneyimliysen ve pazarlama becerilerini sertifika elde ederek \u00f6ne \u00e7\u0131karmak istiyorsan ilgili testlere girebilirsin. Bu testlerde ba\u015far\u0131l\u0131 olman durumunda elde edebilece\u011fin sertifikalar;<\/p>\n<ul>\n<li>Campaign Manager Sertifikas\u0131<\/li>\n<li>Creative Sertifikas\u0131<\/li>\n<li>Search Ads 360 Sertifikas\u0131<\/li>\n<li>Display&amp;Video 360 Sertifikas\u0131<\/li>\n<\/ul>\n<p><strong>Kaynaklar: <\/strong>Google Dijital At\u00f6lye\/Google for Education (<a href=\"https:\/\/learndigital.withgoogle.com\/dijitalatolye\/course\/digital-marketing\" target=\"_blank\" rel=\"noopener\">1<\/a>&#8211;<a href=\"https:\/\/applieddigitalskills.withgoogle.com\/en\/learn\" target=\"_blank\" rel=\"noopener\">2<\/a>)<\/p>\n<div class=\"td-post-content tagdiv-type\">\n<p><strong>\u0130\u00e7erik yazar\u0131:<\/strong> Gizem Deniz Suna<\/p>\n<p><strong>Yazara ait di\u011fer yaz\u0131lar\u0131 okumak i\u00e7in\u00a0<a href=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/tag\/gizem-deniz-suna\/\" target=\"_blank\" rel=\"noopener\">buraya<\/a> t\u0131klayabilirsin.<\/strong><\/p>\n<\/div>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID16166\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"16166\"\n         id=\"da-reactions-slot-post-16166\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama alan\u0131na merakl\u0131ysan ya da bu alandaki kariyer yolculu\u011funda kendini geli\u015ftirmek istiyorsan, i\u015fine yarayabilecek baz\u0131 \u00fccretsiz Google sertifikalar\u0131n\u0131 senin i\u00e7in derledik! Dijital Pazarlaman\u0131n Temelleri Sertifikas\u0131 Sen de dijital pazarlama d\u00fcnyas\u0131na ad\u0131m atmak istiyorsan, Google Dijital At\u00f6lye taraf\u0131ndan haz\u0131rlanan Dijital Pazarlaman\u0131n Temelleri e\u011fitimine kat\u0131labilirsin. Bu online e\u011fitimde, toplam 40 saatte; internette dijital varl\u0131k olu\u015fturmak, web [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID16166\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"16166\"\n         id=\"da-reactions-slot-post-16166\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    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