{"id":1728,"date":"2007-11-14T02:00:00","date_gmt":"2007-11-14T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/imaj-satar-kisisel-markanizi-olusturun\/"},"modified":"2024-08-08T21:12:44","modified_gmt":"2024-08-08T18:12:44","slug":"imaj-satar-kisisel-markanizi-olusturun","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/imaj-satar-kisisel-markanizi-olusturun\/","title":{"rendered":"\u0130maj satar… Ki\u015fisel markan\u0131z\u0131 olu\u015fturun!"},"content":{"rendered":"
\"\"Hi\u00e7 kendinizi ba\u015fl\u0131 ba\u015f\u0131na bir \u00fcr\u00fcn olarak d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? Belki sizin de imaj\u0131n\u0131z\u0131 belirleyip ki\u015fisel markan\u0131z\u0131 olu\u015fturman\u0131z gerekiyor. \u00c7\u00fcnk\u00fc sataca\u011f\u0131n\u0131z \u015fey her neyse – bir \u00fcr\u00fcn, hizmet yada fikir – \u00f6nce kendinizi satmal\u0131s\u0131n\u0131z. <\/span><\/div>\n
Ba\u015far\u0131l\u0131 \u015firketler imaj\u0131n bir \u00fcr\u00fcn\u00fc satmada ne kadar \u00f6nemli oldu\u011funu biliyor. B\u00fct\u00fcn marka stratejileri imaj \u00fczerine kuruluyor. Bir \u00fcr\u00fcn\u00fc pazarda sat\u0131lacak kadar cazip hale getirebilmek yani “g\u00f6z al\u0131c\u0131” bir marka yaratmak i\u00e7in inan\u0131lmaz para ve enerji harc\u0131yorlar. Ayn\u0131 \u015fekilde insanlar\u0131n imaj\u0131 da onlar\u0131n i\u015f ya\u015fam\u0131ndaki de\u011ferini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde belirliyor. <\/span><\/div>\n
Ho\u015funuza gitsin veya gitmesin, yans\u0131tt\u0131\u011f\u0131n\u0131z g\u00f6r\u00fcnt\u00fc, di\u011ferlerinin sizin zekan\u0131z, karakteriniz, yetenekleriniz hakk\u0131nda olu\u015fturdu\u011fu fikri b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkiliyor. Bunun i\u015f ya\u015fam\u0131nda ne anlama geldi\u011fini bir d\u00fc\u015f\u00fcn\u00fcn… \u0130nsanlar sizi g\u00f6r\u00fcyor ve an\u0131nda kendi kafalar\u0131nda mevcut kategorilerden birine yerle\u015ftiriveriyorlar. Bu y\u00fczden nas\u0131l giyindi\u011finiz, sa\u00e7\u0131n\u0131z, makyaj\u0131n\u0131z, aksesuarlar\u0131n\u0131z, yani bir b\u00fct\u00fcn olarak g\u00f6r\u00fcnt\u00fcn\u00fcz profesyonel ve ki\u015fisel ya\u015fam\u0131n\u0131zda \u00e7ok b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. \u0130nsanlar\u0131n size olan davran\u0131\u015flar\u0131n\u0131 belirliyor. <\/span><\/div>\n
\u0130\u015f ya\u015fam\u0131nda imaj o kadar \u00f6nemli ki, m\u00fc\u015fteri kazanamama, sat\u0131\u015f yapamama, terfi edememe gibi ba\u015far\u0131s\u0131zl\u0131klar\u0131n nedenini ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131zda alt\u0131ndan \u00e7o\u011fu zaman imajla, daha do\u011frusu ba\u015far\u0131s\u0131z bir ki\u015fisel marka \u00e7\u0131k\u0131yor. Ba\u015far\u0131s\u0131z bir ki\u015fisel marka profesyonel ya\u015famda size anla\u015fmalar, \u00fcyelikler veya yeni i\u015f f\u0131rsatlar\u0131 kaybettirirken ki\u015fisel ya\u015famda arkada\u015f da kaybettirebiliyor. <\/span><\/div>\n
Ki\u015fisel markan\u0131z i\u00e7in ne yap\u0131yorsunuz? <\/span><\/strong><\/div>\n
Pazar\u0131n\u0131zda para edecek kadar \u00f6zg\u00fcn ve \u00e7ekici bir marka yaratmak i\u00e7in siz ne kadar zaman ve \u00e7aba harc\u0131yorsunuz? Belki bir\u00e7ok ki\u015fi bu soruyla ilk kez y\u00fczle\u015fiyor. \u00c7\u00fcnk\u00fc ki\u015fisel imaj\u0131n \u00f6nemini yeterince kavram\u0131\u015f bir az\u0131nl\u0131\u011f\u0131n d\u0131\u015f\u0131ndaki profesyonellerin \u00e7o\u011fu i\u00e7in bu soru ancak bir “duvara \u00e7arpma” deneyiminden sonra ortaya \u00e7\u0131k\u0131yor. Bir anla\u015fmay\u0131 yapamayan veya terfi \u015fans\u0131n\u0131 ka\u00e7\u0131ranlar ancak bu \u00fcz\u00fcc\u00fc durumdan sonra ki\u015fisel imajlar\u0131 hakk\u0131nda d\u00fc\u015f\u00fcnmeye ba\u015fl\u0131yor. <\/span><\/div>\n
Bir i\u015fkad\u0131n\u0131yla ilk kez kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn… \u0130\u015f ili\u015fkilerinizi geli\u015ftirmek, yeni m\u00fc\u015fteriler edinmek amac\u0131yla kat\u0131ld\u0131\u011f\u0131n\u0131z bir toplant\u0131da tan\u0131\u015ft\u0131r\u0131l\u0131yorsunuz. \u0130lk bak\u0131\u015fta kad\u0131n\u0131n giysilerinin neredeyse 10 y\u0131l \u00f6ncesinin \u00e7izgilerini ta\u015f\u0131d\u0131\u011f\u0131n\u0131 fark ediyorsunuz. Sa\u00e7 stili ise modern olmaktan \u00e7ok uzak, hatta \u00f6zensiz. G\u00f6z\u00fcn\u00fcz ayakkab\u0131lar\u0131na kay\u0131yor; pek de zevk sahibi oldu\u011fu s\u00f6ylenemez… Daha sonra hayret i\u00e7inde bu kad\u0131n\u0131n bir \u015firketin sahibi oldu\u011funu ve o an sizin \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z \u015firketin \u00e7ok ihtiya\u00e7 duydu\u011fu bir hizmeti \u00e7ok uygun \u015fartlarla sundu\u011funu \u00f6\u011freniyorsunuz. Hemen anla\u015fma yapman\u0131z gerekti\u011fini biliyorsunuz ama yine de bir \u015feyler sizi teredd\u00fctte b\u0131rak\u0131yor. \u0130\u015fte bu teredd\u00fct noktas\u0131, ki\u015fisel markan\u0131n \u00f6nemini g\u00f6sterdi\u011fi yer. <\/span><\/div>\n
Ki\u015fisel markas\u0131n\u0131 do\u011fru olu\u015fturamam\u0131\u015f i\u015f kad\u0131n\u0131 \u00f6rne\u011finde oldu\u011fu gibi asl\u0131nda ki\u015finin kendi imaj\u0131 satt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fcn imaj\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ebiliyor. \u00d6rne\u011fin modern olmayan bir giyim tarz\u0131, “bu insan zaman\u0131 yakalayam\u0131yorsa onunla gelece\u011fe dair nas\u0131l bir anla\u015fma yapabilirim?” ku\u015fkular\u0131n\u0131 do\u011furuyor. <\/span><\/div>\n
Alg\u0131yla ger\u00e7eklik ayn\u0131 anlama geliyor. Ne yaz\u0131k ki hepimiz ilk 10 saniyede alg\u0131lad\u0131klar\u0131m\u0131zla g\u00f6rd\u00fc\u011f\u00fcm\u00fcz ki\u015filer hakk\u0131nda bir yarg\u0131ya var\u0131yoruz. Ancak bu durum tamamen beynimizin \u00e7al\u0131\u015fma \u015fekliyle ilgili oldu\u011fu i\u00e7in durumu oldu\u011fu gibi kabullenmek ve bunun bilincinde olarak davranmak en iyisi. Nas\u0131l alg\u0131land\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcnmeli ve imaj\u0131m\u0131z\u0131 buna g\u00f6re olu\u015fturmal\u0131y\u0131z. Kendimiz hakk\u0131nda olu\u015facak yarg\u0131lar\u0131 nas\u0131l \u015fansa b\u0131rakabiliriz ki? <\/span><\/div>\n
Belki \u015fu anda ki\u015fisel imaj konusunda ciddi ciddi d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131n\u0131z. Belki de nereden ba\u015flaman\u0131z gerekti\u011fini merak ediyorsunuz. Yapman\u0131z gereken asl\u0131nda \u00e7ok basit. Her \u015feyde oldu\u011fu gibi ki\u015fisel marka yaratma s\u00fcrecinin de bir ba\u015flang\u0131c\u0131, geli\u015fimi ve sonu var. \u0130lk ad\u0131m, kendinizi de\u011ferlendirmek. Bu de\u011ferlendirme, konuya daha geni\u015f bir a\u00e7\u0131dan bakman\u0131z\u0131 sa\u011flayacak. Daha sonra bir eylem plan\u0131 geli\u015ftirin ve harekete ge\u00e7in. <\/span><\/div>\n
Do\u011fru imaja g\u00f6t\u00fcrecek 8 soru <\/span><\/strong><\/div>\n
Ki\u015fisel markan\u0131z\u0131n ne derece \u00e7ekici oldu\u011funu anlamak i\u00e7in kendinize birka\u00e7 dakika ay\u0131r\u0131n ve sorular\u0131 yan\u0131tlay\u0131n. En \u00f6nemlisi, d\u00fcr\u00fcst olun! Verdi\u011finiz yan\u0131tlarla bir imaj yenilemesine ihtiya\u00e7 duyup duymad\u0131\u011f\u0131n\u0131z\u0131 kendinize itiraf edeceksiniz.          <\/span>         <\/span><\/div>\n
1.   <\/span><\/span>Kariyerinizde de\u011fi\u015fiklikler oldu mu? <\/span><\/strong>Son zamanlarda pozisyonunuz ya da sorumluluklar\u0131n\u0131z de\u011fi\u015fti mi? <\/span><\/div>\n
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  1. \u00d6zel ya\u015fam\u0131n\u0131zda \u00f6nemli bir de\u011fi\u015fiklik meydana geldi mi? <\/strong>Ki\u015fisel markan\u0131z \u015fu anki ya\u015fam tarz\u0131n\u0131zla ya da profesyonel hedeflerinizle uyumlu mu?<\/li>\n
  2. Gard\u0131robunuzu en son ne zaman yenilediniz? <\/strong>Gard\u0131robunuz i\u015f yerinde ald\u0131\u011f\u0131n\u0131z sorumluluklar\u0131 yans\u0131t\u0131yor mu?<\/li>\n<\/ol>\n
    4.   <\/span><\/span>Sizce birlikte i\u015f yapt\u0131\u011f\u0131n\u0131z ki\u015filer sizi nas\u0131l tarif ediyor? <\/span><\/strong>Zaman zaman yanl\u0131\u015f anla\u015f\u0131ld\u0131\u011f\u0131n\u0131z\u0131 hissettiren yorumlarla kar\u015f\u0131la\u015f\u0131yor musunuz? <\/span><\/div>\n
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    1. Ki\u015fisel stilinizi en son ne zaman de\u011fi\u015ftirdiniz? <\/strong>Sa\u00e7\u0131n\u0131z\u0131, hobilerinizi, al\u0131\u015fkanl\u0131klar\u0131n\u0131z\u0131 en son ne zaman yenilediniz?<\/li>\n
    2. Davran\u0131\u015flar\u0131n\u0131zla imaj\u0131n\u0131z birbirini destekliyor mu? <\/strong><\/li>\n
    3. Kendine g\u00fcveniniz ne durumda? <\/strong>Kendinizi yeterli hissediyor musunuz? Tedirgin oldu\u011funuzda fark\u0131na varmadan tekrarlad\u0131\u011f\u0131n\u0131z davran\u0131\u015flar\u0131n\u0131z var m\u0131?<\/li>\n
    4. Do\u011fru \u00e7atal hangisi biliyor musunuz? <\/strong>\u0130\u015f ya\u015fam\u0131nda baz\u0131 g\u00f6rg\u00fc kurallar\u0131 \u00e7ok \u00f6nemlidir. \u00d6rne\u011fin bir yemek davetinde hesab\u0131 nazik bir \u015fekilde \u00f6deyebiliyor musunuz? Birilerini kar\u015f\u0131larken veya u\u011furlarken yap\u0131lmas\u0131 gerekenleri biliyor musunuz?<\/li>\n<\/ol>\n
      Sorulara verdi\u011finiz yan\u0131tlar sizi mutlu etti mi? Yoksa karn\u0131n\u0131zda bir rahats\u0131zl\u0131k hissi mi yaratt\u0131? Her iki durumda da art\u0131k insanlar\u0131n sizi ilk 30 saniye i\u00e7inde nas\u0131l alg\u0131lad\u0131\u011f\u0131 konusunda art\u0131k daha net bir bilgi sahibisiniz. <\/span><\/div>\n
      Ki\u015fisel markan\u0131z sizin rekabet g\u00fcc\u00fcn\u00fcz! <\/span><\/strong><\/div>\n
      G\u00fcn\u00fcm\u00fcz\u00fcn ekonomik ko\u015fullar\u0131nda rekabet inan\u0131lmaz derecede artm\u0131\u015f bulunuyor. Art\u0131k i\u015fe yakla\u015f\u0131mdaki ciddiyet her alanda kendini g\u00f6steriyor; \u00f6zellikle de etiket ve davran\u0131\u015f anlam\u0131nda. \u015eirketler \u00e7al\u0131\u015fanlar\u0131n\u0131n yetkinliklerinin yan\u0131 s\u0131ra onlar\u0131 temsil etme kapasitesine de b\u00fcy\u00fck \u00f6nem veriyor. Art\u0131k sadece zeki ve e\u011fitimli olmak yetmiyor. B\u00f6ylesi bir ortamda do\u011fru yerde do\u011fru giyinemeyen, yemek davetlerinde do\u011fru davran\u0131\u015flar\u0131 sergileyemeyen yani \u00e7ekici bir ki\u015fisel marka olu\u015fturamam\u0131\u015f birinin de rekabet \u015fans\u0131 kalm\u0131yor. <\/span><\/div>\n
      Ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc h\u0131zla i\u015fleyen global pazar\u0131n ba\u015far\u0131l\u0131 bireyleri kendini birer \u00fcr\u00fcn gibi g\u00f6r\u00fcp gerekli pazarlama ve ileti\u015fim faaliyetlerini yerine getirenler olarak tan\u0131mlan\u0131yor. Art\u0131k vasatl\u0131\u011f\u0131n ba\u015far\u0131s\u0131zl\u0131kla ayn\u0131 anlama geldi\u011fini unutmamak gerekiyor. <\/span><\/div>\n
      Bir ki\u015finin, alg\u0131n\u0131n g\u00fcc\u00fcn\u00fc anlad\u0131\u011f\u0131nda kendi ki\u015fisel markas\u0131yla do\u011fru mesajlar\u0131 iletme konusunda art\u0131k daha dikkatli davranaca\u011f\u0131na \u015f\u00fcphe yok. \u00dcstelik hepimiz biliyoruz ki iyi g\u00f6r\u00fcnd\u00fc\u011f\u00fcm\u00fcz zaman, iyi hissediyoruz. \u0130yi hissetti\u011fimizde de istedi\u011fimiz g\u00fczellikte \u015feylerin de bizi istemesi daha ihtimal dahili oluyor. \u0130\u015f ya\u015fam\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in kesinlikle iyi bir pazarlamac\u0131 olmak gerekiyor. En iyiyi kendimize \u00e7ekmek i\u00e7in, en iyi olmak zorunday\u0131z! <\/span><\/div>\n
       <\/div>\n
      G\u00f6zlerimizle karar veriyoruz! <\/span><\/strong><\/div>\n
      \u0130nsanlar\u0131n d\u00fc\u015f\u00fcnme bi\u00e7imi tamamen g\u00f6rselli\u011fe dayal\u0131. UCLA’de yap\u0131lan bir ara\u015ft\u0131rma kararlar\u0131m\u0131z\u0131n y\u00fczde 85’ini g\u00f6zlerimizle verdi\u011fimizi ortaya koyuyor. Ara\u015ft\u0131rmaya g\u00f6re ileti\u015fim an\u0131nda insan\u0131n beynini harekete ge\u00e7iren \u00fc\u00e7 unsur bulunuyor: g\u00f6rsellik, s\u00f6zler ve ses tonu. Ancak i\u015fin ilgin\u00e7 yan\u0131, bu unsurlar e\u015fit a\u011f\u0131rl\u0131kl\u0131 olmaktan \u00e7ok uzak. G\u00f6rsellik bu \u00fc\u00e7 unsur i\u00e7inde y\u00fczde 85’lik oranla \u00f6ne \u00e7\u0131k\u0131yor. <\/span><\/div>\n\n
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      Hi\u00e7 kendinizi ba\u015fl\u0131 ba\u015f\u0131na bir \u00fcr\u00fcn olarak d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? Belki sizin de imaj\u0131n\u0131z\u0131 belirleyip ki\u015fisel markan\u0131z\u0131 olu\u015fturman\u0131z gerekiyor. \u00c7\u00fcnk\u00fc sataca\u011f\u0131n\u0131z \u015fey her neyse – bir \u00fcr\u00fcn, hizmet yada fikir – \u00f6nce kendinizi satmal\u0131s\u0131n\u0131z. Ba\u015far\u0131l\u0131 \u015firketler imaj\u0131n bir \u00fcr\u00fcn\u00fc satmada ne kadar \u00f6nemli oldu\u011funu biliyor. B\u00fct\u00fcn marka stratejileri imaj \u00fczerine kuruluyor. Bir \u00fcr\u00fcn\u00fc pazarda sat\u0131lacak kadar […]<\/p>\n\n

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      \n\t\t\t\"Loading\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[2211,2214],"tags":[],"class_list":{"0":"post-1728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-kariyer-gelisimi","7":"category-yasam"},"yoast_head":"\n\u0130maj satar... Ki\u015fisel markan\u0131z\u0131 olu\u015fturun! | Kariyer Rehberi<\/title>\n<meta name=\"description\" content=\"Hi\u00e7 kendinizi ba\u015fl\u0131 ba\u015f\u0131na bir \u00fcr\u00fcn olarak d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? 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