{"id":17479,"date":"2023-05-02T12:27:42","date_gmt":"2023-05-02T09:27:42","guid":{"rendered":"https:\/\/www.kariyer.net\/kariyer-rehberi\/?p=17479"},"modified":"2024-08-08T21:08:14","modified_gmt":"2024-08-08T18:08:14","slug":"kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/","title":{"rendered":"Ki\u015filerin markala\u015fma yolunda yapt\u0131\u011f\u0131 5 yayg\u0131n hata"},"content":{"rendered":"

\u00c7o\u011fu zaman kendi i\u015fini yap\u0131yor olmak cazip g\u00f6r\u00fcnebilir, ancak bir marka sahibi olmak say\u0131s\u0131z sorumlulu\u011fu da beraberinde getirir. Kendi markas\u0131n\u0131 b\u00fcy\u00fctmeye \u00e7al\u0131\u015fanlar\u0131n s\u0131k\u00e7a yapt\u0131\u011f\u0131 5 hatay\u0131 ele ald\u0131k.<\/strong><\/p>\n

Herkes h\u0131zla yola koyulmak ister, ama ne yaz\u0131k ki acele etmek \u00e7o\u011fu zaman maliyetli hatalara yol a\u00e7ar. Tek ki\u015filik bir i\u015f yapt\u0131\u011f\u0131nda markala\u015fmaya yo\u011fun bir \u015fekilde odaklanmana gerek olmad\u0131\u011f\u0131n\u0131 hissedebilirsin, ancak bunu yapt\u0131\u011f\u0131nda fark\u0131 g\u00f6rece\u011fin kesin.<\/p>\n

Markala\u015fma, ba\u015far\u0131n\u0131n ana bile\u015fenlerinden biridir ve seninle ayn\u0131 i\u015fi yapan di\u011fer ki\u015filerden s\u0131yr\u0131lmak istiyorsan, \u00f6ncelikle kendin i\u00e7in bir vizyon tan\u0131mlamal\u0131s\u0131n. Yola \u00e7\u0131kmadan \u00f6nce en s\u0131k yap\u0131lan ve ka\u00e7\u0131nman gereken \u015fu hatalara da g\u00f6z atman olduk\u00e7a \u00f6nemli.<\/p>\n

Kitleyle etkile\u015fime girmemek<\/strong><\/h2>\n

Kitlenle etkile\u015fim kurmak, markan\u0131 geli\u015ftirmek i\u00e7in \u00e7ok \u00f6nemlidir. Onlarla ne kadar \u00e7ok ileti\u015fim kurarsan, kar\u015f\u0131l\u0131kl\u0131 olarak birbirinizi daha iyi tan\u0131rs\u0131n\u0131z. M\u00fc\u015fterilerine do\u011fru \u00fcr\u00fcn ve hizmetleri sa\u011flamak i\u00e7in hedef kitleni tan\u0131man gerekir. K\u00f6t\u00fc de\u011ferlendirmeleri g\u00f6rmezden gelmek isteyebilirsin, ancak bunlar iyi olanlardan daha \u00f6nemli olabilir. \u00c7\u00fcnk\u00fc sana insanlar\u0131n ne istemedi\u011fini s\u00f6yler. Yorumlara yan\u0131t vermek, ki\u015fisel deneyimleri payla\u015fmak ve soru sormak dahil olmak \u00fczere hedef kitlenle etkile\u015fime ge\u00e7menin birka\u00e7 yolu var.<\/p>\n

Markala\u015fma ve pazarlamay\u0131 kar\u0131\u015ft\u0131rmak<\/strong><\/h2>\n

Marka, kim oldu\u011fun ve seni rekabette \u00f6ne \u00e7\u0131karan \u015feydir. Pazarlama, benzersiz sat\u0131\u015f noktalar\u0131n\u0131 hedef kitlene sergilemene yard\u0131mc\u0131 olur. Her ikisi de i\u015fine g\u00f6z atmak i\u00e7in m\u00fckemmel ara\u00e7lard\u0131r; ancak, pazarlama ve markala\u015fman\u0131n farkl\u0131 \u015fekilde ele al\u0131nmas\u0131 \u00f6nemlidir.<\/p>\n

\u00d6rne\u011fin; bir i\u00e7ecek markas\u0131n\u0131 ele alal\u0131m. Markas\u0131 ferahl\u0131k, ne\u015fe, payla\u015f\u0131m, e\u011flence ve mutlulukla ili\u015fkilendirilsin… Fon m\u00fczi\u011finden yaz\u0131 tipine kadar her \u015fey markay\u0131 olu\u015fturur. G\u00f6r\u00fclse de duyulsa da \u00e7o\u011fu insan markay\u0131 tan\u0131r. Buna ra\u011fmen pazarlama stratejileri ve hedef kitle y\u0131llar i\u00e7inde de\u011fi\u015febilir. \u00c7\u00fcnk\u00fc temel olarak i\u015fler durgunla\u015ft\u0131\u011f\u0131nda, markay\u0131 de\u011fil, pazarlama stratejilerini de\u011fi\u015ftirmek gerekebilir.<\/p>\n

Her \u015feyi yapmaya \u00e7al\u0131\u015fmak<\/strong><\/h2>\n

Her i\u015fe tek ba\u015f\u0131na yeti\u015fmeye \u00e7al\u0131\u015fmak tasarruf ediyormu\u015f gibi g\u00f6r\u00fcnse de durum her zaman b\u00f6yle olmayabilir. \u00c7o\u011fu zaman i\u015fi uzman\u0131na b\u0131rakmak, zamandan ve maddi kaynaklardan tasarruf etmeyi daha \u00e7ok sa\u011flar. \u00d6rne\u011fin; grafik tasar\u0131m<\/a> konusunda iyi de\u011filsen, web siteni ve sosyal medya g\u00f6nderilerini tasarlamas\u0131 i\u00e7in bir profesyonelden destek alman i\u015fleri daha kolayla\u015ft\u0131r\u0131r.<\/p>\n

\u00c7evrimi\u00e7i tutars\u0131zl\u0131k<\/strong><\/h2>\n

Markala\u015fman\u0131n en \u00f6nemli y\u00f6nlerinden biri tutarl\u0131l\u0131kt\u0131r. M\u00fc\u015fteriler i\u00e7eri\u011fini rastgele bir blogda, Instagram’da, Facebook’ta veya Twitter’da g\u00f6rseler de bunun sana ait oldu\u011funu bilmeleri gerekir. Tutarl\u0131 oldu\u011funda, insanlar\u0131n bir sat\u0131n alma i\u015flemi yapmalar\u0131 gerekti\u011finde markan\u0131 hat\u0131rlama olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Tutarl\u0131l\u0131k g\u00fcven olu\u015fturur. M\u00fc\u015fteriler her zaman ne bekleyeceklerini bilirler ve bu da markan hakk\u0131nda olumlu duygulara yol a\u00e7ar.<\/p>\n

Trendlere \u00e7ok fazla odaklanmak<\/strong><\/h2>\n

Tek ba\u015f\u0131na trendleri takip etmek seni istedi\u011fin noktaya ta\u015f\u0131mayabilir. Trendlere uygun ilerlemek kadar \u00f6zg\u00fcn i\u015fler ortaya \u00e7\u0131karmak da \u00f6nemlidir. \u00d6zg\u00fcnl\u00fck hedef kitlenin ilgisini \u00e7ekmek i\u00e7in olmazsa olmazd\u0131r. Trendler \u00e7ok h\u0131zl\u0131 gelir ve gider. Bu da onlara ayak uydurman gerekece\u011fi anlam\u0131na gelir ve markala\u015fmay\u0131 kendin yap\u0131yorsan, buna ay\u0131racak vaktin olmayabilir.<\/p>\n

Marka bilinci olu\u015fturma hatalar\u0131ndan ka\u00e7\u0131nmak, hata yapmayaca\u011f\u0131n\u0131n garantisini elbette ki vermiyor; \u00e7\u00fcnk\u00fc hatalar ka\u00e7\u0131n\u0131lmazd\u0131r. Burada \u00f6nemli olan hatalardan ders \u00e7\u0131karmakt\u0131r. \u00d6yle ki i\u015fler yolunda gitmedi\u011finde, en az\u0131ndan bir dahaki sefere neyi yapmaman gerekti\u011fini bilirsin.<\/p>\n

Kaynak: Forbes<\/a><\/p>\n\n

\n\t
\n
\n\t\t\t\"Loading\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00c7o\u011fu zaman kendi i\u015fini yap\u0131yor olmak cazip g\u00f6r\u00fcnebilir, ancak bir marka sahibi olmak say\u0131s\u0131z sorumlulu\u011fu da beraberinde getirir. Kendi markas\u0131n\u0131 b\u00fcy\u00fctmeye \u00e7al\u0131\u015fanlar\u0131n s\u0131k\u00e7a yapt\u0131\u011f\u0131 5 hatay\u0131 ele ald\u0131k. Herkes h\u0131zla yola koyulmak ister, ama ne yaz\u0131k ki acele etmek \u00e7o\u011fu zaman maliyetli hatalara yol a\u00e7ar. Tek ki\u015filik bir i\u015f yapt\u0131\u011f\u0131nda markala\u015fmaya yo\u011fun bir \u015fekilde odaklanmana […]<\/p>\n\n

\n\t
\n
\n\t\t\t\"Loading\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"author":12,"featured_media":17481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[2203,2214],"tags":[708],"class_list":{"0":"post-17479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler-duyurular","8":"category-yasam","9":"tag-markalasma"},"yoast_head":"\nKi\u015filerin markala\u015fma yolunda yapt\u0131\u011f\u0131 5 yayg\u0131n hata<\/title>\n<meta name=\"description\" content=\"\u00c7o\u011fu zaman kendi i\u015fini yap\u0131yor olmak cazip g\u00f6r\u00fcnebilir, ancak bir marka sahibi olmak say\u0131s\u0131z sorumlulu\u011fu da beraberinde getirir\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ki\u015filerin markala\u015fma yolunda yapt\u0131\u011f\u0131 5 yayg\u0131n hata\" \/>\n<meta property=\"og:description\" content=\"\u00c7o\u011fu zaman kendi i\u015fini yap\u0131yor olmak cazip g\u00f6r\u00fcnebilir, ancak bir marka sahibi olmak say\u0131s\u0131z sorumlulu\u011fu da beraberinde getirir. Kendi markas\u0131n\u0131 b\u00fcy\u00fctmeye\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/\" \/>\n<meta property=\"og:site_name\" content=\"Kariyer Rehberi\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-02T09:27:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T18:08:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/uploads\/2023\/04\/remote.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edit\u00f6r\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edit\u00f6r\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ki\u015filerin markala\u015fma yolunda yapt\u0131\u011f\u0131 5 yayg\u0131n hata","description":"\u00c7o\u011fu zaman kendi i\u015fini yap\u0131yor olmak cazip g\u00f6r\u00fcnebilir, ancak bir marka sahibi olmak say\u0131s\u0131z sorumlulu\u011fu da beraberinde getirir","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/","og_locale":"tr_TR","og_type":"article","og_title":"Ki\u015filerin markala\u015fma yolunda yapt\u0131\u011f\u0131 5 yayg\u0131n hata","og_description":"\u00c7o\u011fu zaman kendi i\u015fini yap\u0131yor olmak cazip g\u00f6r\u00fcnebilir, ancak bir marka sahibi olmak say\u0131s\u0131z sorumlulu\u011fu da beraberinde getirir. Kendi markas\u0131n\u0131 b\u00fcy\u00fctmeye","og_url":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/","og_site_name":"Kariyer Rehberi","article_published_time":"2023-05-02T09:27:42+00:00","article_modified_time":"2024-08-08T18:08:14+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/uploads\/2023\/04\/remote.jpg","type":"image\/jpeg"}],"author":"Edit\u00f6r","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Edit\u00f6r","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/#article","isPartOf":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/"},"author":{"name":"Edit\u00f6r","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#\/schema\/person\/94fd6e49c7ff1b1b2565a2cc4fd685dd"},"headline":"Ki\u015filerin markala\u015fma yolunda yapt\u0131\u011f\u0131 5 yayg\u0131n hata","datePublished":"2023-05-02T09:27:42+00:00","dateModified":"2024-08-08T18:08:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/"},"wordCount":670,"publisher":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#organization"},"image":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/uploads\/2023\/04\/remote.jpg","keywords":["markala\u015fma"],"articleSection":["Haberler ve Duyurular","Ya\u015fam"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/","url":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/","name":"Ki\u015filerin markala\u015fma yolunda yapt\u0131\u011f\u0131 5 yayg\u0131n hata","isPartOf":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/#primaryimage"},"image":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/uploads\/2023\/04\/remote.jpg","datePublished":"2023-05-02T09:27:42+00:00","dateModified":"2024-08-08T18:08:14+00:00","description":"\u00c7o\u011fu zaman kendi i\u015fini yap\u0131yor olmak cazip g\u00f6r\u00fcnebilir, ancak bir marka sahibi olmak say\u0131s\u0131z sorumlulu\u011fu da beraberinde getirir","breadcrumb":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/#primaryimage","url":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/uploads\/2023\/04\/remote.jpg","contentUrl":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/uploads\/2023\/04\/remote.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kisilerin-markalasma-yolunda-yaptigi-5-yaygin-hata\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/www.kariyer.net\/kariyer-rehberi\/"},{"@type":"ListItem","position":2,"name":"Ki\u015filerin markala\u015fma yolunda yapt\u0131\u011f\u0131 5 yayg\u0131n hata"}]},{"@type":"WebSite","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#website","url":"https:\/\/www.kariyer.net\/kariyer-rehberi\/","name":"Kariyer Rehberi","description":"\u0130\u015f D\u00fcnyas\u0131yla \u0130lgili Bilmek \u0130stedi\u011finiz Her \u015eey","publisher":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kariyer.net\/kariyer-rehberi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#organization","name":"Kariyer.net","url":"https:\/\/www.kariyer.net\/kariyer-rehberi\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#\/schema\/logo\/image\/","url":"https:\/\/www.kariyer.net\/kariyer-rehberi-new\/wp-content\/uploads\/2023\/01\/og-image11.jpg","contentUrl":"https:\/\/www.kariyer.net\/kariyer-rehberi-new\/wp-content\/uploads\/2023\/01\/og-image11.jpg","width":800,"height":800,"caption":"Kariyer.net"},"image":{"@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#\/schema\/person\/94fd6e49c7ff1b1b2565a2cc4fd685dd","name":"Edit\u00f6r","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/kariyer-rehberi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c4fe6688343aed3693b15573beae12c08ace5565409d5ab7509bf9c115f458d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c4fe6688343aed3693b15573beae12c08ace5565409d5ab7509bf9c115f458d?s=96&d=mm&r=g","caption":"Edit\u00f6r"},"url":"https:\/\/www.kariyer.net\/kariyer-rehberi\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/posts\/17479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/comments?post=17479"}],"version-history":[{"count":1,"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/posts\/17479\/revisions"}],"predecessor-version":[{"id":18505,"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/posts\/17479\/revisions\/18505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/media\/17481"}],"wp:attachment":[{"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/media?parent=17479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/categories?post=17479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-json\/wp\/v2\/tags?post=17479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}