{"id":1757,"date":"2007-12-07T02:00:00","date_gmt":"2007-12-07T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/media-saturn-holding-gmbh-kurumsal-iletisim-baskani-sven-jacobsen\/"},"modified":"2024-07-03T15:04:51","modified_gmt":"2024-07-03T12:04:51","slug":"media-saturn-holding-gmbh-kurumsal-iletisim-baskani-sven-jacobsen","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/media-saturn-holding-gmbh-kurumsal-iletisim-baskani-sven-jacobsen\/","title":{"rendered":"Media-Saturn-Holding GmbH Kurumsal \u0130leti\u015fim Ba\u015fkan\u0131 ‘Sven Jacobsen’"},"content":{"rendered":"
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\"\"Almanya ve Avrupa’n\u0131n elektronikteki perakende devi Media Markt, T\u00fcrkiye pazar\u0131na girmeye haz\u0131rlan\u0131yor. \u0130lk ma\u011faza 2007 sonlar\u0131na do\u011fru \u0130stanbul’da a\u00e7\u0131lacak. S\u0131radaysa Eski\u015fehir ve Mersin var. <\/span>Tek bir ma\u011fazada 45.000’e yak\u0131n \u00fcr\u00fcn sunan Media Markt, T\u00fcrkiye ma\u011fazalar\u0131n\u0131 \u0130stanbul’dan ba\u015flayarak a\u00e7maya haz\u0131rlan\u0131yor. Media-Saturn-Holding GmbH Kurumsal \u0130leti\u015fim Ba\u015fkan\u0131 Sven Jacobsen ile Media Markt’\u0131n geli\u015fimini ve T\u00fcrkiye’deki yeni yap\u0131lanmalar\u0131n\u0131 konu\u015ftuk.<\/span><\/div>\n
Media Markt nas\u0131l do\u011fdu? <\/span><\/strong>
Almanya’da 70’li y\u0131llarda elektronik e\u015fyalar\u0131n bir \u00e7at\u0131 alt\u0131nda t\u00fcketiciyle bulu\u015fmas\u0131 ihtiyac\u0131 ortaya \u00e7\u0131kt\u0131. \u00c7\u00fcnk\u00fc insanlar sahip olduklar\u0131 e\u015fyalar\u0131 farkl\u0131 ma\u011fazalardan al\u0131yorlard\u0131. Her ma\u011fazada se\u00e7enekler k\u0131s\u0131tl\u0131, fiyatlar da olduk\u00e7a y\u00fcksekti. De\u011fi\u015fimin gerekli oldu\u011fu hissedilmeye ba\u015flanm\u0131\u015ft\u0131. Media Markt’\u0131n kurucular\u0131 bu ihtiyac\u0131 g\u00f6rerek ve de bu riske girerek pazara ilk ad\u0131mlar\u0131n\u0131 att\u0131lar. Ve Media-Markt’\u0131n kurucular\u0131 risk alarak yeni bir konseptle pazara ad\u0131mlar\u0131n\u0131 att\u0131lar. Ama\u00e7 markal\u0131, son model, garantili ve en iyi kalitede \u00fcr\u00fcnleri b\u00fct\u00fcn \u00e7e\u015fitleriyle sunmak ve fiyatlar\u0131 olabildi\u011fince ucuza \u00e7ekmekti. 1979 y\u0131l\u0131nda, Walter Gunz, Erich ve Helga Kellerhals, Leopold Stiefel ilk Media Markt ma\u011fazas\u0131n\u0131 M\u00fcnih’te a\u00e7t\u0131lar. Perakende sekt\u00f6r\u00fcndeki bu yeni konsept tam bir ba\u015far\u0131ya d\u00f6n\u00fc\u015ft\u00fc ve k\u0131sa s\u00fcrede Avrupa’n\u0131n pek \u00e7ok yerinde yeni Media Markt ma\u011fazalar\u0131 a\u00e7\u0131lmaya ba\u015flad\u0131. Bu y\u0131l\u0131n sonunda Avrupa’da ba\u015ftan ba\u015fa 449 adet ma\u011fazam\u0131z olacak.<\/span><\/div>\n

T\u00fcrkiye’de ma\u011faza a\u00e7maya nas\u0131l karar verdiniz? <\/span><\/strong>
T\u00fcrkiye’de son birka\u00e7 y\u0131ld\u0131r \u00e7ok b\u00fcy\u00fck bir geli\u015fme ya\u015fan\u0131yor. Avrupa Birli\u011fi’ne kat\u0131l\u0131mla ilgili olarak yap\u0131lan g\u00f6r\u00fc\u015fmelerin sonucunda kapsaml\u0131 bir reforma ve daha modern bir yap\u0131ya do\u011fru gidi\u015f var. Bu ekonomik b\u00fcy\u00fcmede olumlu bir etki yarat\u0131rken, n\u00fcfusun sat\u0131n alma g\u00fcc\u00fcnde de etkili oluyor. Sonu\u00e7 olarak T\u00fcrkiye Media Markt i\u00e7in y\u00fcksek ekonomik potansiyeliyle \u00e7ok ilgin\u00e7 bir pazar. <\/span><\/div>\n
\u0130lk ma\u011fazan\u0131z\u0131 ve ilk \u015fubelerinizi hangi \u015fehirlere a\u00e7may\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/span><\/strong>
Media Markt ilk ma\u011fazas\u0131n\u0131 2007’nin ikinci yar\u0131s\u0131nda \u0130stanbul’un Anadolu yakas\u0131nda a\u00e7acak. \u015eirket etkili bir ba\u015flang\u0131\u00e7 i\u00e7in ilk yeri \u0130stanbul olarak belirledi. \u0130stanbul ayn\u0131 zamanda merkez b\u00fcrolar\u0131n yer alaca\u011f\u0131 \u015fehir. Bunu Mersin ve Eski\u015fehir izleyecek. Metropollerde ek outletler tasarl\u0131yoruz ve \u00f6n\u00fcm\u00fczdeki y\u0131llarda ger\u00e7ekle\u015ftirmeyi d\u00fc\u015f\u00fcn\u00fcyoruz. <\/span><\/div>\n
T\u00fcrkiye’ye gelmeden \u00f6nce hangi i\u015f s\u00fcre\u00e7lerinden ge\u00e7tiniz? Nas\u0131l haz\u0131rland\u0131n\u0131z? <\/span><\/strong>
Pazarda h\u0131zl\u0131 ve s\u00fcrekli bir \u015fekilde yer alman\u0131n \u00f6n ko\u015fulu, yerle\u015fik olmak. Grubun merkez ofislerinin yer ald\u0131\u011f\u0131 Almanya’n\u0131n Ingolstadt \u015fehrindeki b\u00fcy\u00fcmeden sorumlu uzmanlar\u0131m\u0131z, T\u00fcrkiye’ye gelerek iddial\u0131 planlar\u0131n\u0131n birka\u00e7 ay i\u00e7erisinde ger\u00e7ekle\u015fmesini sa\u011flad\u0131lar. Media Markt’\u0131n perakende konsepti, d\u00fcnya skalas\u0131nda i\u015fleyi\u015fini s\u00fcrd\u00fcr\u00fcyor ve biz bunu T\u00fcrkiye’de de ger\u00e7ekle\u015ftirmek istiyoruz. <\/span><\/div>\n
T\u00fcrkiye’de \u015fimdiye kadar ka\u00e7 ki\u015fiyi i\u015fe ald\u0131n\u0131z? \u0130\u015fe ba\u011fl\u0131 olarak ilerde ka\u00e7 ki\u015fi daha istihdam etmeyi d\u00fc\u015f\u00fcn\u00fcyorsunuz? <\/span><\/strong>
T\u00fcrkiye’de \u015fu ana kadar 40’tan fazla personeli i\u015fe ald\u0131k. Her bir ma\u011faza i\u00e7in 50 ile 100 aras\u0131nda yeni personel almay\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. <\/span><\/div>\n
\u0130nsan Kaynaklar\u0131 konusunda pazara haz\u0131rlanmak i\u00e7in ne gibi \u00e7al\u0131\u015fmalar\u0131n\u0131z oldu?<\/span><\/strong>
\u0130nsan Kaynaklar\u0131 konusunda yerel kaynaklara dan\u0131\u015ft\u0131k. B\u00fcy\u00fcme projesinin \u00e7ok yeni zamanlar\u0131nda \u0130K uzmanlar\u0131n\u0131 i\u015fe ald\u0131k. T\u00fcrkiye’de var olan bu tecr\u00fcbeli deste\u011fe g\u00fcveniyoruz.<\/span><\/div>\n
Perakende sekt\u00f6r\u00fcnde T\u00fcrkiye ile Avrupa aras\u0131nda ne gibi benzerlik ve farkl\u0131l\u0131klar var?<\/span><\/strong>
T\u00fcrkiye’de Media Markt’ta oldu\u011fu gibi T\u00fcrkiye’de de se\u00e7enek, marka, fiyat ve m\u00fc\u015fteri ili\u015fkileri odakl\u0131 uzman bir perakende konsepti aray\u0131\u015f\u0131 \u015fu anda bo\u015f olabilir. T\u00fcrkiye ve Avrupa’n\u0131n perakende pazarlar\u0131 aras\u0131ndaki benzerlikler ve farklara gelecek olursak, bunu \u00e7ok basit \u015fekilde a\u00e7\u0131klayabiliriz; T\u00fcrkiye’de de, Avrupa’da da m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131 ayn\u0131. Ve biz de \u015fimdi T\u00fcrkiye’deki m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 gidermeyi ama\u00e7l\u0131yoruz.<\/span><\/div>\n
Media Markt T\u00fcrkiye’nin perakende sekt\u00f6r\u00fcnde nas\u0131l bir de\u011fi\u015fim yaratacak?<\/span><\/strong>
Media Markt kendi tipik geni\u015f se\u00e7enek \u00e7e\u015fitlili\u011fi, b\u00fcy\u00fck markalar\u0131, en d\u00fc\u015f\u00fck fiyatlar\u0131 ve en iyi m\u00fc\u015fteri ili\u015fkilerine odaklanan konsepti, t\u00fcm bu \u00f6zellikleri ile T\u00fcrkiye’nin perakende sekt\u00f6r\u00fcnde de\u011fi\u015fiklikler yapacak. <\/span><\/div>\n
Almanya ve Avrupa’n\u0131n bir numaral\u0131 elektronik e\u015fya perakendecisi olarak biliniyorsunuz. Bu ba\u015far\u0131n\u0131n kilit fakt\u00f6rlerinden bahseder misiniz?<\/span><\/strong>
Media Markt’\u0131n elektronik e\u015fya ma\u011fazalar\u0131n\u0131n genel i\u015f konsepti, en geni\u015f, markal\u0131 \u00fcr\u00fcn a\u011f\u0131, \u00fcr\u00fcnlerin her \u015fubede \u00e7ok d\u00fc\u015f\u00fck fiyatlara sat\u0131lmas\u0131, uzman tavsiyesi, en iyi servis sisteminden olu\u015fuyor. Her y\u00f6netici \u00e7e\u015fitlilikten, fiyat politikas\u0131ndan, pazarlama ve insan kaynaklar\u0131 y\u00f6netiminden kendi \u015fubesinde sorumludur. Bu da bir b\u00fct\u00fcn olan Media Markt’\u0131n \u015fubelerinin ayn\u0131 zamanda ba\u011f\u0131ms\u0131z hareket edebildi\u011fini de g\u00f6steriyor. M\u00fc\u015fterilerimizin yerel ihtiya\u00e7lar\u0131n\u0131 da anlamak ve bunlar\u0131 kar\u015f\u0131lamak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Ayn\u0131 zamanda her \u015fube b\u00f6lgesindeki di\u011ferleriyle bir rekabet i\u00e7erisine giriyor ve en iyi teklifleri vermek i\u00e7in u\u011fra\u015f\u0131yorlar. Media Markt \u015fubelerinin birbirleriyle ve rakipleriyle olan yar\u0131\u015flar\u0131 ayn\u0131 zamanda \u00e7al\u0131\u015fanlar\u0131n\u0131 da motive eden bir durum. \u00c7al\u0131\u015fanlar\u0131m\u0131z Media Markt’\u0131n ba\u015far\u0131ya giden ana fakt\u00f6r\u00fcn\u00fc olu\u015fturuyorlar. <\/span><\/div>\n
\u0130K politikan\u0131zdan bahseder misiniz? <\/span><\/strong>
K\u0131saca a\u00e7\u0131klamak gerekirse kilit fakt\u00f6r insan. Grubumuzun felsefesinin merkezini bu olu\u015fturur. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n i\u00e7in bu y\u00fcksek de\u011fer bo\u015f s\u00f6zden ibaret de\u011fil, ger\u00e7e\u011fin bir izi. Media Markt’\u0131n ba\u015far\u0131 form\u00fcl\u00fcnde personelin \u00e7ok \u00f6nemli bir yeri var. Y\u00f6netimdeki \u00fcst d\u00fczey y\u00f6neticiler \u00e7al\u0131\u015fanlar\u0131n\u0131n motivasyonlar\u0131n\u0131n ve ba\u011fl\u0131l\u0131klar\u0131n\u0131n derecesini bilirler. Birlikte gelen ba\u015far\u0131n\u0131n derecesi de \u015firketi tatmin ediyor. Bu da bir tesad\u00fcf de\u011fil. Bu \u00e7al\u0131\u015fanlar\u0131n i\u015flerinden ne derece tatmin olduklar\u0131na, \u015firket taraf\u0131ndan ne kadar desteklendiklerine de ba\u011fl\u0131 bir \u015fey. M\u00fckemmelli\u011fi elde etmek, elele pozitif bir i\u015f \u00e7evresiyle m\u00fcmk\u00fcn. Siz \u00e7al\u0131\u015fanlar\u0131n\u0131za fikirlerini geli\u015ftirmek, d\u00fc\u015f\u00fcnmek ve onlar\u0131 uygulamak ad\u0131na verebilece\u011finiz en geni\u015f \u00f6zg\u00fcrl\u00fc\u011f\u00fc vermelisiniz. Yatay hiyerar\u015fi \u00e7al\u0131\u015fanlar\u0131m\u0131za ba\u011f\u0131ms\u0131zl\u0131k ve \u00f6zerklik sa\u011fl\u0131yor. Ortak k\u00fclt\u00fcr\u00fcm\u00fcz ayn\u0131 zamanda b\u00fct\u00fcn \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n bir tak\u0131m gibi hareket etmesini i\u00e7eriyor. \u00c7al\u0131\u015fanlar\u0131m\u0131z ‘biz’ k\u00fclt\u00fcr\u00fcn\u00fc benimsiyorlar. <\/span><\/div>\n
Bir Media Markt \u00e7al\u0131\u015fan\u0131n\u0131n genel ve karakteristik \u00f6zelliklerini nas\u0131l tan\u0131mlars\u0131n\u0131z?<\/span><\/strong>
Media Markt, performansa ve ba\u015far\u0131ya odaklanm\u0131\u015f insanlara daha \u00e7ok de\u011fer veriyor. Bir Media Markt \u00e7al\u0131\u015fan\u0131 iyi bir tak\u0131m oyuncusu olmal\u0131 ve ba\u011f\u0131ms\u0131z olarak yapt\u0131\u011f\u0131 i\u015ften zevk almal\u0131. <\/span><\/div>\n
Pazar\u0131n h\u0131zla de\u011fi\u015fen y\u00fcz\u00fcne nas\u0131l ayak uyduruyorsunuz? Media Markt \u00e7al\u0131\u015fanlar\u0131n\u0131n bu i\u015fteki rolleri nedir?<\/span><\/strong>
H\u0131zl\u0131 de\u011fi\u015fen bir pazara ayak uydurabilmek i\u00e7in Media Markt, \u00e7al\u0131\u015fanlar\u0131n\u0131 s\u00fcrekli olarak e\u011fitim ve kariyer geli\u015ftirme konusunda te\u015fvik eder. Bu y\u00fczden \u00e7al\u0131\u015fanlar\u0131m\u0131z her zaman g\u00fcncel bilgilere sahipler. Ve her zaman de\u011fi\u015fimleri devam ettirmekle yetinmez, de\u011fi\u015fimi de beraberlerinde getirirler.<\/span><\/div>\n
T\u00fcrkiye’de bir numaral\u0131 elektronik e\u015fya perakendecisi olmay\u0131 tasarl\u0131yorsunuz. T\u00fcrk m\u00fc\u015fterilerden nas\u0131l bir tepki bekliyorsunuz?<\/span><\/strong>
Herhangi bir tepki beklemiyoruz \u00e7\u00fcnk\u00fc hareket zaten burada. \u0130nsanlar a\u00e7\u0131lacak Media Markt ma\u011fazalar\u0131 i\u00e7in heyecanlan\u0131yorlar ve bu yeni al\u0131\u015fveri\u015f tecr\u00fcbesinden \u00e7ok ho\u015flanacaklar.<\/span><\/div>\n
Yak\u0131n zamandaki hedefleriniz neler?<\/span><\/strong>
Media Markt b\u00fcy\u00fcmek ve yeni pazarlara da girmek istiyor. M\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 her g\u00fcn, her dakika kar\u015f\u0131lamak istiyoruz. <\/span><\/div>\n
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Almanya ve Avrupa’n\u0131n elektronikteki perakende devi Media Markt, T\u00fcrkiye pazar\u0131na girmeye haz\u0131rlan\u0131yor. \u0130lk ma\u011faza 2007 sonlar\u0131na do\u011fru \u0130stanbul’da a\u00e7\u0131lacak. S\u0131radaysa Eski\u015fehir ve Mersin var. Tek bir ma\u011fazada 45.000’e yak\u0131n \u00fcr\u00fcn sunan Media Markt, T\u00fcrkiye ma\u011fazalar\u0131n\u0131 \u0130stanbul’dan ba\u015flayarak a\u00e7maya haz\u0131rlan\u0131yor. Media-Saturn-Holding GmbH Kurumsal \u0130leti\u015fim Ba\u015fkan\u0131 Sven Jacobsen ile Media Markt’\u0131n geli\u015fimini ve T\u00fcrkiye’deki yeni yap\u0131lanmalar\u0131n\u0131 konu\u015ftuk. […]<\/p>\n\n

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