{"id":1782,"date":"2007-12-03T02:00:00","date_gmt":"2007-12-03T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/marks-spencerin-marka-sirri-musteriyle-iletisim-ve-calisanlarin-katkisi\/"},"modified":"2024-08-08T21:10:16","modified_gmt":"2024-08-08T18:10:16","slug":"marks-spencerin-marka-sirri-musteriyle-iletisim-ve-calisanlarin-katkisi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/marks-spencerin-marka-sirri-musteriyle-iletisim-ve-calisanlarin-katkisi\/","title":{"rendered":"Marks &amp; Spencer&#8217;\u0131n marka s\u0131rr\u0131: M\u00fc\u015fteriyle ileti\u015fim ve \u00e7al\u0131\u015fanlar\u0131n katk\u0131s\u0131"},"content":{"rendered":"<p><span><span style=\"font-size: 11px; font-family: Verdana, Arial, Helvetica, sans-serif\"><\/p>\n<p><span><img decoding=\"async\" height=\"197\" hspace=\"10\" width=\"160\" align=\"left\" vspace=\"10\" alt=\"\" src=\"http:\/\/web4.kariyer.net\/UploadFiles\/tempPhoto\/kariyerRehberi\/mak390b.jpg\" \/>\u00dcr\u00fcn de\u011fil de\u011fer yaratma anlay\u0131\u015f\u0131yla yola \u00e7\u0131kan ma\u011fazac\u0131l\u0131k devi Marks &amp; Spencer&#8217;\u0131n pazarlama stratejisinin temelinde m\u00fc\u015fteri odakl\u0131, kaliteli ve g\u00fcvenilir bir marka olmak yat\u0131yor. \u015eirketin Pazarlama Grup M\u00fcd\u00fcr\u00fc Ahu Ayan&#8217;a g\u00f6re markala\u015fmada en \u00f6nemli fakt\u00f6rler, m\u00fc\u015fteriyle s\u00fcrekli ileti\u015fim halinde olmak ve \u00e7al\u0131\u015fanlar\u0131n katk\u0131s\u0131n\u0131 sa\u011flamak. <o:p><\/o:p><\/span><\/p>\n<p><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">\u015eu an T\u00fcrkiye \u00e7ap\u0131nda 23 ma\u011fazas\u0131yla hizmet veren Marks &amp; Spencer, m\u00fc\u015fterilerine keyifli ve kaliteli bir al\u0131\u015fveri\u015f ortam\u0131 ve geni\u015f bir \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi sunarken sat\u0131\u015f s\u0131ras\u0131nda ve sat\u0131\u015f sonras\u0131nda m\u00fc\u015fteri memnuniyetini en y\u00fcksek seviyede tutmay\u0131 ba\u015far\u0131yor. Marks &amp; Spencer i\u00e7in markala\u015fmaya giden yolda en \u00f6nemli fakt\u00f6rler, m\u00fc\u015fteriyle s\u00fcrekli ileti\u015fim halinde olmak ve \u00e7al\u0131\u015fanlar\u0131n katk\u0131s\u0131. &ldquo;Marks &amp; Spencer&#8217;\u0131 farkl\u0131 k\u0131lan unsurlar\u0131 \u00f6n plana \u00e7\u0131karmak ve bu unsurlar\u0131n m\u00fc\u015fterilerimize sa\u011flad\u0131\u011f\u0131 faydalar\u0131n alt\u0131n\u0131 \u00e7izmek pazarlama stratejilerimizin bir par\u00e7as\u0131&rdquo; diyen <\/span><span style=\"font-size: 8pt; font-family: 'Verdana','sans-serif'\">Marks &amp; Spencer Pazarlama Grup M\u00fcd\u00fcr\u00fc Ahu Ayan<span style=\"color: black\"> sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131.&nbsp;<\/span><\/span><\/p>\n<p><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">Ma\u011fazac\u0131l\u0131k sekt\u00f6r\u00fcnde kendinizi nas\u0131l konumland\u0131r\u0131yorsunuz? Rakiplerinizden hangi \u00f6zelliklerinizle ayr\u0131l\u0131yorsunuz?<\/span><\/strong><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\"><\/span><\/strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">Marks &amp; Spencer, T\u00fcrkiye&#8217;de sadece kendi markal\u0131 \u00fcr\u00fcnlerini (kad\u0131n, erkek, \u00e7ocuk giyim, i\u00e7giyim, ki\u015fisel bak\u0131m ve ev tekstil\/dekorasyon) ayn\u0131 \u00e7at\u0131 alt\u0131nda, bir departman tarz\u0131 ma\u011fazac\u0131l\u0131k konsepti ile m\u00fc\u015fterileri ile bulu\u015fturan tek marka. Bu ba\u011flamda sekt\u00f6rdeki di\u011fer rakiplerinden de b\u00fcy\u00fck \u00f6l\u00e7\u00fcde s\u0131yr\u0131l\u0131yor. Dolay\u0131s\u0131 ile T\u00fcrkiye perakende sekt\u00f6r\u00fcnde Marks &amp; Spencer markas\u0131n\u0131n birebir rakibi oldu\u011funu s\u00f6yleyemeyiz. Marks &amp; Spencer ayn\u0131 zamanda m\u00fc\u015fterilerine keyifli ve kaliteli al\u0131\u015fveri\u015f ortamlar\u0131nda geni\u015f bir \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi sunmakta ve ayn\u0131 zamanda gerek sat\u0131\u015f kat\u0131ndaki servis hizmetleri gerekse sat\u0131\u015f sonras\u0131 m\u00fc\u015fteri hizmetleri ile m\u00fc\u015fteri memnuniyetini azami seviyede tutmak ana prensibimiz. Ayn\u0131 zamanda ma\u011faza i\u00e7i g\u00f6rsel standardlar\u0131m\u0131z, \u00fcr\u00fcn kalitesine keyif ve de\u011fer katan teknolojik kuma\u015f ve \u00fcr\u00fcn \u00fcst\u00fcnl\u00fcklerimiz, t\u00fcm d\u00fcnyadaki Marks &amp; Spencer ma\u011fazalar\u0131nda standardize edilmi\u015f, \u00fcr\u00fcn yerle\u015fim ve ma\u011faza i\u00e7i g\u00f6rsel uygulamalar\u0131m\u0131z ile de kendimizi farkl\u0131 k\u0131l\u0131yoruz.<o:p><\/o:p><\/span><\/p>\n<p><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">M\u00fc\u015fteri hizmetlerinizden bahseder misiniz?<\/span><\/strong><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\"><\/span><\/strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">Marks &amp; Spencer&#8217;\u0131 farkl\u0131 k\u0131lan di\u011fer bir unsur da sat\u0131\u015f sonras\u0131 m\u00fc\u015fteri hizmetleri. 2000 y\u0131l\u0131ndan beri faaliyette bulunan m\u00fc\u015fteri ili\u015fkileri hatt\u0131m\u0131z ve aral\u0131k 2005&#8217;te faaliyete ge\u00e7en T\u00fcrkiye web sitemiz \u00fczerinden bize ula\u015fan t\u00fcm m\u00fc\u015fterilerimizin \u00f6neri, talep ve de\u011ferlendirmelerini g\u00f6z \u00f6n\u00fcnde bulunduruyoruz. Onlar\u0131n ihtyia\u00e7lar\u0131na en k\u0131sa s\u00fcrede cevap vererek m\u00fc\u015fteri memnuniyetini en \u00fcst seviyede tutmaya gayret g\u00f6steriyoruz.<o:p><\/o:p><\/span><\/p>\n<p><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">\u015eu an ka\u00e7 ma\u011faza ile faaliyet g\u00f6steriyorsunuz?<\/span><\/strong><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\"><\/span><\/strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">Marks &amp; Spencer, d\u00fcnyan\u0131n perakende devleri aras\u0131nda say\u0131labilecek bir grup. 30 \u00fclkede faaliyet g\u00f6steriyor, 300&#8217;den fazla ma\u011fazas\u0131 var. T\u00fcrkiye&#8217;de 1995 y\u0131l\u0131ndan beri hizmet veriyor. Ancak 1999&#8217;da Fiba Holding b\u00fcnyesine ge\u00e7ti. O g\u00fcnden bu g\u00fcne, etkileyici bir b\u00fcy\u00fcme h\u0131z\u0131 g\u00f6sterdi. Her hafta ortalama 35-40 bin ki\u015fi ziyaret ediyor ma\u011fazalar\u0131m\u0131z\u0131. <\/span><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">\u015eu anda T\u00fcrkiye&#8217;de 8 farkl\u0131 lokasyonda 23 ma\u011fazam\u0131z ile hizmet vermekteyiz. Bu ma\u011fazalar\u0131m\u0131z ba\u015fta \u0130stanbul, Ankara, \u0130zmir ve daha sonra s\u0131ras\u0131 ile Bodrum, Konya, Adana, Antalya ve Bursa illerinde faaliyet g\u00f6steriyoruz. \u00d6n\u00fcm\u00fczdeki aylarda \u0130stanbul, Ankara ve Kayseri&#8217;de yeni a\u00e7\u0131lacak ma\u011fazalar\u0131m\u0131z ile daha geni\u015f kitlelere ula\u015farak bilinirli\u011fimizi artt\u0131rmay\u0131 hedefliyoruz.<o:p><\/o:p><\/span><\/p>\n<p><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">Pazarlama faaliyetlerinizden bahseder misiniz?<\/span><\/strong><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\"><\/span><\/strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">Pazarlama faaliyetlerimize bakt\u0131\u011f\u0131m\u0131zda bug\u00fcn pazarlamada 4P olarak bildi\u011fimiz alt\u0131n kurallar art\u0131k 4C olarak i\u015fliyor. Marks &amp; Spencer pazarlama stratejisinin temelinde m\u00fc\u015fteri memnuniyeti, m\u00fc\u015fteri sadakati, ileti\u015fim ve m\u00fc\u015fteri de\u011ferini \u00f6n planda tutan, m\u00fc\u015fteri odakl\u0131, kaliteli ve g\u00fcvenilir bir marka olma anlay\u0131\u015f\u0131 yatmakta. Bu sebeplerden dolay\u0131 sat\u0131\u015f pazarlama faaliyetlerimizde her zaman m\u00fc\u015fterilerimizi g\u00f6z\u00f6n\u00fcnde bulundurarak planlar\u0131m\u0131z\u0131 ger\u00e7ekle\u015ftiriyoruz.<o:p><\/o:p><\/span><\/p>\n<p><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">T\u00fcrkiye&#8217;de marka bilinirli\u011finizi art\u0131rmak ad\u0131na ne gibi \u00e7al\u0131\u015fmalar\u0131n\u0131z var?<\/span><\/strong><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\"><\/span><\/strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">Sene i\u00e7inde d\u00f6rt kere yap\u0131lan sezon katalog \u00e7al\u0131\u015fmalar\u0131, defilelerimiz, bas\u0131n ilanlar\u0131, halkla ili\u015fkiler aya\u011f\u0131nda yap\u0131lan \u00f6zel sponsorluk faaliyetlerimiz, ma\u011faza i\u00e7i ileti\u015fim ara\u00e7lar\u0131, sat\u0131\u015f artt\u0131r\u0131c\u0131 kampanya \/ promosyon planlamas\u0131 ve duyurular\u0131, bilinirlik faaliyetlerimize katk\u0131da bulunmakta. Bilinirlik anlam\u0131nda hem g\u00f6rsel hem i\u015fitsel medyada d\u00f6nemse olarak reklam \u00e7al\u0131\u015fmalar\u0131m\u0131za a\u011f\u0131rl\u0131k veriyoruz. Bununla birlikte yeni faaliyete gird\u011fimiz lokasyonlarda \u00f6zellikle m\u00fc\u015fteri ba\u011f\u0131m\u0131l\u0131l\u0131\u011f\u0131 yaratmak ve marka bilinirli\u011fini artt\u0131rmak amac\u0131 ile \u00f6zel reklam \u00e7al\u0131\u015fmalar\u0131 uygulamaktay\u0131z. Ayn\u0131 zamanda, b\u00f6lgesel pazarlama planlamam\u0131z ile hedef kitle m\u00fc\u015fterilerimize \u00f6zel al\u0131\u015fveri\u015f f\u0131rsatlar\u0131n\u0131 sunmakta ve bunlar\u0131 ger\u00e7ekle\u015ftirirken do\u011frudan pazarlama ara\u00e7lar\u0131n\u0131 kullanmaktay\u0131z.<o:p><\/o:p><\/span><\/p>\n<p><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 nas\u0131l sa\u011fl\u0131yorsunuz?<\/span><\/strong><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\"><\/span><\/strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">Marks &amp; Spencer pazarlama faaliyetlerinin bir temel noktas\u0131 da m\u00fc\u015fterimizi sad\u0131k m\u00fc\u015fteri olmaya y\u00f6neltmek ve bu m\u00fc\u015fterilerimizle s\u00fcrekli ileti\u015fim halinde olmak. Bu sebepten Marks &amp; Spencer Plus Kart ad\u0131 alt\u0131nda bir uygulamaym\u0131z var. M&amp;S Plus Kart ma\u011fazalar\u0131m\u0131zdan temin edilebilen ve indirim\/kampanyalardan faydalanmay\u0131 sa\u011flayan bir &ldquo;sadakat&rdquo; kart\u0131. Bug\u00fcn sadece bu karta sahip olan m\u00fc\u015fterilerimiz M&amp;S kampanyalar\u0131ndan faydalan\u0131yor, b\u00f6ylece hem sad\u0131k m\u00fc\u015fterilerimizi \u00f6d\u00fcllendiriyor, hem de CRM kapsam\u0131nda m\u00fc\u015fterilerimizi tan\u0131ma ve takip etme f\u0131rsat\u0131 buluyoruz. 2003 Kas\u0131m&#8217;da hayata ge\u00e7en Plus Kart uygulamas\u0131 ile bug\u00fcn yakla\u015f\u0131k 200 bin M&amp;S m\u00fc\u015fterisini kart sahibi yapt\u0131k.<o:p><\/o:p><\/span><\/p>\n<p><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n markala\u015fman\u0131za katk\u0131s\u0131n\u0131 nas\u0131l g\u00f6r\u00fcyorsunuz?<\/span><\/strong><strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\"><\/span><\/strong><span style=\"font-size: 8pt; color: black; font-family: 'Verdana','sans-serif'\">Markala\u015fmaya giden yolda \u00e7al\u0131\u015fanlar\u0131n katk\u0131s\u0131 \u00e7ok b\u00fcy\u00fck. Gerek ma\u011faza gerek merkez ofis \u00e7al\u0131\u015fanlar\u0131 tek bir ekip ruhuyla \u00e7al\u0131\u015farak hedef ilerlemek \u00e7ok \u00f6nemli. Geldi\u011finiz noktaya hi\u00e7bir zaman tek ba\u015f\u0131n\u0131za gelmiyorsunuz. Dolay\u0131s\u0131 ile ekip ruhu i\u00e7erisinde ayn\u0131 hedefe ula\u015fmak i\u00e7in ko\u015fmak hem markaya hem de t\u00fcm ekip bireylerine b\u00fcy\u00fck katk\u0131lar sa\u011fl\u0131yor. Sizinle beraber, yetenekli ve \u00e7al\u0131\u015fkan bir ekibiniz olmas\u0131 ve bu ekibi iyi y\u00f6nlendirebilmeniz ve y\u00f6netebilmeniz gerekli. Bir y\u00f6netici olarak \u00e7ok y\u00f6nl\u00fc d\u00fc\u015f\u00fcnmek, olaylara hem analitik bakmak, planlamak ve bir sonraki ad\u0131m\u0131 d\u00fc\u015f\u00fcnmek gerekiyor.<o:p><\/o:p><\/span><\/p>\n<p><\/span><\/span><\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID1782\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"1782\"\n         id=\"da-reactions-slot-post-1782\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcr\u00fcn de\u011fil de\u011fer yaratma anlay\u0131\u015f\u0131yla yola \u00e7\u0131kan ma\u011fazac\u0131l\u0131k devi Marks &amp; Spencer&#8217;\u0131n pazarlama stratejisinin temelinde m\u00fc\u015fteri odakl\u0131, kaliteli ve g\u00fcvenilir bir marka olmak yat\u0131yor. \u015eirketin Pazarlama Grup M\u00fcd\u00fcr\u00fc Ahu Ayan&#8217;a g\u00f6re markala\u015fmada en \u00f6nemli fakt\u00f6rler, m\u00fc\u015fteriyle s\u00fcrekli ileti\u015fim halinde olmak ve \u00e7al\u0131\u015fanlar\u0131n katk\u0131s\u0131n\u0131 sa\u011flamak. \u015eu an T\u00fcrkiye \u00e7ap\u0131nda 23 ma\u011fazas\u0131yla hizmet veren Marks &amp; Spencer, [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID1782\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"1782\"\n         id=\"da-reactions-slot-post-1782\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[46,2214],"tags":[],"class_list":{"0":"post-1782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-is-hayati","7":"category-yasam"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marks &amp; 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