{"id":1788,"date":"2007-12-03T02:00:00","date_gmt":"2007-12-03T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/porland-dunya-markasi-olma-yolunda\/"},"modified":"2024-07-03T15:05:41","modified_gmt":"2024-07-03T12:05:41","slug":"porland-dunya-markasi-olma-yolunda","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/porland-dunya-markasi-olma-yolunda\/","title":{"rendered":"Porland d\u00fcnya markas\u0131 olma yolunda"},"content":{"rendered":"

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\"\"T\u00fcrkiye’nin tek \u00e7at\u0131 alt\u0131na toplanm\u0131\u015f en b\u00fcy\u00fck porselen fabrikas\u0131ylaAvrupa standartlar\u0131nda ve tamam\u0131 T\u00fcrk sermayesiyle \u00fcretim yapan Porland Porselen, \u00fcretiminin y\u00fczde 60’\u0131n\u0131 ihra\u00e7 ediyor. Bir y\u0131l i\u00e7inde \u00fcretimini y\u00fczde 100 art\u0131ran \u015firket, \u0130nsan Kaynaklar\u0131 uygulamalar\u0131yla kurum k\u00fclt\u00fcr\u00fcn\u00fc peki\u015ftiriyor. <\/o:p><\/span><\/p>\n

Gerek Avrupa gerekse T\u00fcrkiye pazar\u0131nda b\u00fcy\u00fck bir paya sahip olan Porland, Bilecik’teki tesislerinde 1100 \u00e7al\u0131\u015fan\u0131 ile g\u00fcn\u00fcn 24 saaati kesintisiz \u00fcretim yap\u0131yor. Ge\u00e7en y\u0131la oranla kapasitesini y\u00fczde y\u00fcz artt\u0131rm\u0131\u015f durumda. “Bu kapasite art\u0131r\u0131m\u0131 gerek makine gerekse tesis b\u00fcy\u00fctme ve do\u011fal olarak da insan g\u00fcc\u00fc art\u0131r\u0131m\u0131n\u0131 getirdi. Art\u0131r\u0131lan bu kapasite ile hedefimiz yurti\u00e7i ve yurtd\u0131\u015f\u0131 piyasada pazar pay\u0131m\u0131z\u0131 geni\u015fletmek.” diyen Porland Porselen Reklam ve Halkla \u0130li\u015fkiler M\u00fcd\u00fcr\u00fc Burcu G\u00f6nc\u00fco\u011flu sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131. <\/p>\n

<\/strong>Porland ne zamandan beri faaliyet g\u00f6steriyor?<\/span><\/strong>\u0130stanbul Porselenin kapanmas\u0131yla teknik ekipman ve makineler korunarak 1992 y\u0131l\u0131nda Porland Porselen kuruldu.1992 y\u0131l\u0131nda faaliyete ge\u00e7en Gebze tesislerinin yan\u0131nda 1996 y\u0131l\u0131nda faaliyete ge\u00e7en Bilecik fabrikam\u0131z 300 bin m 2 a\u00e7\u0131k, 55 bin m 2 kapal\u0131 alan \u00fczerine kurulu.   <\/o:p><\/span><\/p>\n

Sekt\u00f6rdeki yeriniz ve pazar pay\u0131n\u0131z nedir?<\/span><\/strong><\/span><\/strong>Bilindi\u011fi \u00fczere sekt\u00f6r\u00fcm\u00fczde \u00fc\u00e7 \u00fcretici firma yer al\u0131yor. Firmam\u0131z, 2005 senesi ba\u015f\u0131nda tamamlam\u0131\u015f oldu\u011fu yat\u0131r\u0131mlarla Avrupa ve T\u00fcrkiye’nin \u00f6nde gelen porselen \u00fcreticilerinden biri konumunda. Markam\u0131za yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlarla ev ve gastronomi sekt\u00f6rlerinde aran\u0131lan ve b\u00fcy\u00fck \u00f6l\u00e7\u00fcde tercih edilen bir isim olmay\u0131 ba\u015fard\u0131k. <\/o:p><\/span><\/p>\n

Hangi \u00fclkelere ihracat yap\u0131yorsunuz, yeni pazar aray\u0131\u015f\u0131n\u0131z var m\u0131?<\/span><\/strong><\/span><\/strong>\u00dcretiminin y\u00fczde 60‘\u0131n\u0131 \u0130ngiltere, \u0130talya, Almanya, Fransa, Amerika Birle\u015fik Devletleri, Kanada, \u0130srail, Yunanistan, Kuzey K\u0131br\u0131s T\u00fcrk Cumhuriyeti, Avusturya, \u0130sve\u00e7, Bel\u00e7ika, \u0130spanya, Romanya, \u0130zlanda ve Hollanda’ya ihra\u00e7 etmekte olan Porland Porselen, bir d\u00fcnya markas\u0131 olman\u0131n da hakl\u0131 gururunu ya\u015f\u0131yor. Yeni s\u00fcre\u00e7le birlikte T\u00fcrkiye’de bir\u00e7ok noktaya ula\u015f\u0131lm\u0131\u015f olsa da, hedeflenen noktalar hala mevcut. <\/o:p><\/span><\/p>\n

Sizce giri\u015fimci firmalar insan kayna\u011f\u0131n\u0131 y\u00f6netirken ve y\u00f6nlendirirken nelere dikkat etmeli?<\/span><\/strong><\/span><\/strong>G\u00fcn\u00fcm\u00fczde insan kaynaklar\u0131 y\u00f6netimi, b\u00fcy\u00fck \u015firketlerde muhakkak olmas\u0131 gereken ve stratejik \u00f6nemi nedeni ile \u00fcst d\u00fczeyde ele al\u0131nmas\u0131 gereken bir konu. Bu ba\u011flamda \u015firket genel y\u00f6netimi ve insan kaynaklar\u0131 politikalar\u0131n\u0131n b\u00fct\u00fcnl\u00fc\u011f\u00fc b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. \u0130\u015f ak\u0131\u015f\u0131n\u0131 iyi \u00e7izilmesi, kadrola\u015fman\u0131n do\u011fru yap\u0131lmas\u0131, e\u011fitim ve geli\u015ftirme, performans de\u011ferlendirme, \u00fccretlendirme gibi unsurlar\u0131n olu\u015fumuna dikkate edilmesi gerekir. \u0130\u015fte bu noktada insan odakl\u0131 \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcn\u00fcn yerle\u015fti\u011fi son y\u0131llarda \u015firketlerinde insan merkezli bir i\u015f k\u00fclt\u00fcr\u00fc olu\u015fturmaya \u00e7al\u0131\u015fmas\u0131 ka\u00e7\u0131n\u0131lmaz olacak. <\/o:p><\/span><\/p>\n

Siz nas\u0131l bir yol izlediniz?<\/span><\/strong><\/span><\/strong>Biz insan kaynaklar\u0131n\u0131 y\u00f6netirken yukar\u0131daki genel ilkeler yan\u0131nda, ama\u00e7lar\u0131m\u0131z\u0131 \u00e7al\u0131\u015fanlar\u0131m\u0131z arac\u0131l\u0131\u011f\u0131yla elde etmeye, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n optimal performans d\u00fczeylerine ula\u015fmas\u0131n\u0131 sa\u011flamaya ve t\u00fcm kapasitelerinden yararlanmaya, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n niteliklerini y\u00fckseltmeye ve \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n kariyer beklentilerine ula\u015fmalar\u0131n\u0131 sa\u011flamaya dikkat ettik. <\/o:p><\/span><\/p>\n

Personelinizde ne gibi kriterler ar\u0131yorsunuz?<\/span><\/strong>
Eleman al\u0131rken b\u00f6l\u00fcmlerin taleplerinde belirttikleri kriterler \u00f6nem arz ediyor. Bu belirlenen kriterlere uygun olan adaylar g\u00f6r\u00fc\u015fmeye \u00e7a\u011f\u0131r\u0131l\u0131r. E\u011fitim, i\u015f veya meslek deneyimi ve i\u015fle ilgili ki\u015fisel \u00f6zelliklere dikkat edilir. Ayr\u0131ca aday\u0131n tak\u0131ma ve organizasyona uygunlu\u011fu, y\u00f6neticilerin aday ile rahat \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015famayaca\u011f\u0131 belirlenir. <\/o:p><\/span><\/p>\n

\u00c7al\u0131\u015fanlar\u0131n\u0131za sundu\u011funuz e\u011fitim olanaklar\u0131 neler?<\/span><\/strong><\/span><\/strong>Porland vizyonuna, ama\u00e7lar\u0131na ve hedeflerine uygun olarak \u00e7al\u0131\u015fanlar\u0131n kalite, \u00fcretim, teknik yeterlilik, sa\u011fl\u0131k ve g\u00fcvenlik konular\u0131nda yeterliliklerinin artt\u0131r\u0131lmas\u0131 i\u00e7in verilecek e\u011fitimleri tespit edilmesi ve ger\u00e7ekle\u015ftirilmesi i\u00e7in bir e\u011fitim prosed\u00fcr\u00fcm\u00fcz mevcut. T\u00fcm e\u011fitim faaliyetlerinin planlanmas\u0131 ve yap\u0131lmas\u0131 Kalite G\u00fcvence M\u00fcd\u00fcrl\u00fc\u011f\u00fc ve Personel M\u00fcd\u00fcrl\u00fc\u011f\u00fc taraf\u0131ndan organize edilir. Her y\u0131l belli d\u00f6nemlerde t\u00fcm b\u00f6l\u00fcmlerin e\u011fitim ihtiya\u00e7lar\u0131 Kalite G\u00fcvence M\u00fcd\u00fcrl\u00fc\u011f\u00fc taraf\u0131ndan belirlenir ve bir e\u011fitim plan\u0131 haz\u0131rlan\u0131r. <\/o:p><\/span><\/p>\n

E\u011fitim plan\u0131n\u0131 yaparken hangi kriterleri dikkate al\u0131yorsunuz?<\/span><\/strong><\/span><\/strong>Planlamada dikkate ald\u0131\u011f\u0131m\u0131z kriterleri, Kalite Sistem gerekleri, Kalite Politikas\u0131 ve Hedefleri gerekleri, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n g\u00f6rev tan\u0131m\u0131ndan kaynaklanan e\u011fitim ihtiya\u00e7lar\u0131, \u00e7al\u0131\u015fanlar\u0131n zaman i\u00e7erisinde ortaya \u00e7\u0131kan \u00f6zel e\u011fitim ihtiya\u00e7lar\u0131, i\u015f\u00e7i sa\u011fl\u0131\u011f\u0131, i\u015f g\u00fcvenli\u011fi, teknik emniyet, \u00e7evre ve yang\u0131n konular\u0131nda gerekli g\u00f6r\u00fclen e\u011fitim ve tesis modernizasyonu veya yeni teknolojilerin devreye al\u0131nmas\u0131 ile ortaya \u00e7\u0131kan ihtiya\u00e7lara ba\u011fl\u0131 olan e\u011fitimler olarak sayabiliriz.Y\u0131l i\u00e7inde planlanan e\u011fitimler i\u00e7in bir e\u011fitim b\u00fct\u00e7esi haz\u0131rlan\u0131r. E\u011fitim organizasyonlar\u0131n\u0131n yararlar\u0131 ile ilgili raporlar haz\u0131rlanarak yap\u0131lmas\u0131 gerekenler hakk\u0131nda fikirler belirlenir. <\/o:p><\/span><\/p>\n

\u00dcretim \u00f6ncesi hangi \u00e7al\u0131\u015fmalar yap\u0131l\u0131yor?<\/span><\/strong>
Piyasa ara\u015ft\u0131rmalar\u0131 sonucunda d\u00fcnya trendleri ve m\u00fc\u015fteri talepleri do\u011frultusunda kendi b\u00fcnyemizdeki \u00fcr\u00fcn ve tasar\u0131m grubunun olu\u015fturdu\u011fu modellerin ilk numuneleri hayata ge\u00e7irilir. Bundan sonra pazarlama ve sat\u0131\u015f gruplar\u0131n\u0131n yapt\u0131\u011f\u0131 pazar ara\u015ft\u0131rmalar\u0131n\u0131n sonu\u00e7lar\u0131 ve m\u00fc\u015fterilerinin de\u011ferli yorumlar\u0131 sonucunda \u00fcr\u00fcn\u00fcn \u00fcretilmesine karar verilir. \u015e\u0131k, estetik ve Porland’a \u00f6zel kal\u0131p, desen \u00e7al\u0131\u015fmalar\u0131yla, renkli porselen \u00fcretimiyle ve ba\u015fka hi\u00e7bir \u00fcr\u00fcn taraf\u0131ndan eri\u015filemeyen sa\u011fl\u0131\u011fa uygunluk \u00f6zellikleri ile Porland Porselen, Avrupa standartlar\u0131nda \u00fcretim yap\u0131yor. <\/o:p><\/span><\/p>\n

Porselende modadan s\u00f6z edilebilir mi?<\/span><\/strong><\/span><\/strong>Her sekt\u00f6rde oldu\u011fu gibi porselende de insanlar g\u00fcn ge\u00e7tik\u00e7e farkl\u0131 aray\u0131\u015flara girmekteler. Ancak porselende modadan ziyade trendlerden bahsedilebilir. Gerek desen, gerekse form y\u00f6n\u00fcnde \u00e7e\u015fitli trendlerden s\u00f6z etmek m\u00fcmk\u00fcn. Pastel tonlardaki de\u011fi\u015fik desenler ve formlar \u00e7i\u00e7ekli desenlere oranla art\u0131k daha \u00e7ok tercih ediliyor. Yuvarlak klasik modellerin yan\u0131 s\u0131ra kare formlar da olduk\u00e7a sat\u0131lmakta ve bu da kullan\u0131c\u0131lar\u0131n de\u011fi\u015fik formlara y\u00f6neldi\u011finin ifadesi. Porland Porselen olarak tasar\u0131mlar\u0131m\u0131z\u0131 s\u00fcrekli yenileyerek tasar\u0131mlar\u0131m\u0131za yeni tasar\u0131mlar eklemekte ve d\u00fcnya trendini takip ederek, d\u00fcnya pazarlar\u0131na hizmet veriyoruz. <\/o:p><\/span><\/p>\n

Porland’\u0131n \u00fcretmeyi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc yeni \u00fcr\u00fcnler var m\u0131?<\/span><\/strong><\/span><\/strong>B\u00fcnyemizde her t\u00fcrl\u00fc porselen \u00fcretimi yap\u0131l\u0131yor, fakat bunun yan\u0131nda di\u011fer masa \u00fcst\u00fc ekipmanlar\u0131n\u0131 da \u00fcr\u00fcn portf\u00f6y\u00fcm\u00fcze katma \u00e7al\u0131\u015fmalar\u0131m\u0131za devam ediyoruz. \u00c7ok yak\u0131n bir zamanda cam ve metal aksamlar\u0131 da Porland Porselen sat\u0131\u015f noktalar\u0131nda g\u00f6rebilirsiniz. <\/o:p><\/span><\/p>\n

Gelecek i\u00e7in ne hedefliyorsunuz?<\/span><\/strong><\/span><\/strong>Bilecik fabrikas\u0131nda 24 saat y\u00fczde 100 porselen \u00fcretimi yapan Porland Porselen’in hedefi, en kaliteli porseleni en kaliteli pazarlara sunmak ve d\u00fcnya markalar\u0131yla rekabete devam etmek. 2004 senesinde \u00fcretim kapasitesini 6 bin tondan 12 bin tona \u00e7\u0131karan Porland Porselen olarak , sundu\u011fu t\u00fcm \u00fcr\u00fcnlerde kaliteyi d\u00fc\u015fleyenlerin beklentilerine cevap vermeyi ama\u00e7l\u0131yoruz.<\/span><\/p>\n

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T\u00fcrkiye’nin tek \u00e7at\u0131 alt\u0131na toplanm\u0131\u015f en b\u00fcy\u00fck porselen fabrikas\u0131ylaAvrupa standartlar\u0131nda ve tamam\u0131 T\u00fcrk sermayesiyle \u00fcretim yapan Porland Porselen, \u00fcretiminin y\u00fczde 60’\u0131n\u0131 ihra\u00e7 ediyor. Bir y\u0131l i\u00e7inde \u00fcretimini y\u00fczde 100 art\u0131ran \u015firket, \u0130nsan Kaynaklar\u0131 uygulamalar\u0131yla kurum k\u00fclt\u00fcr\u00fcn\u00fc peki\u015ftiriyor. Gerek Avrupa gerekse T\u00fcrkiye pazar\u0131nda b\u00fcy\u00fck bir paya sahip olan Porland, Bilecik’teki tesislerinde 1100 \u00e7al\u0131\u015fan\u0131 ile g\u00fcn\u00fcn 24 […]<\/p>\n\n

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