{"id":1798,"date":"2007-12-03T02:00:00","date_gmt":"2007-12-03T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/bu-basariya-tutkulu-calisanlarla-imza-attik\/"},"modified":"2024-07-03T15:05:27","modified_gmt":"2024-07-03T12:05:27","slug":"bu-basariya-tutkulu-calisanlarla-imza-attik","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/bu-basariya-tutkulu-calisanlarla-imza-attik\/","title":{"rendered":"“Bu ba\u015far\u0131ya tutkulu \u00e7al\u0131\u015fanlarla imza att\u0131k”"},"content":{"rendered":"
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\"\"Bonus Card, Shop & Miles gibi \u00fcr\u00fcnleri ve CRM uygulamalar\u0131yla ses getiren Garanti \u00d6deme Sistemleri’nde ba\u015far\u0131 kavram\u0131, \u00e7al\u0131\u015fanlar\u0131n iste\u011fiyle \u00f6zde\u015fle\u015ftiriliyor. Dolay\u0131s\u0131yla da \u0130nsan Kaynaklar\u0131’n\u0131n ba\u015fl\u0131ca amac\u0131, \u00e7al\u0131\u015fanlar\u0131n\u0131n tutkusunu canl\u0131 tutmak oluyor. \u015eirkette hiyerar\u015fi ve b\u00fcrokrasi bar\u0131nam\u0131yor, herkes kendi i\u015finin patronu gibi \u00e7al\u0131\u015f\u0131yor. <\/span><\/div>\n
Do\u011fu\u015f Grubu \u015eirketleri’nden olan Garanti \u00d6deme Sistemleri, \u00e7al\u0131\u015fmalar\u0131na T\u00fcrkiye’nin ilk \u00e7ipli ve \u00e7ok markal\u0131 kredi kart\u0131 Bonus Card ile ba\u015flad\u0131. Shop & Miles’la s\u00fcren hizmetlerin sonucunda Garanti \u00d6deme Sistemleri, ba\u015far\u0131s\u0131n\u0131 CRM alan\u0131nda iki \u00f6d\u00fclle per\u00e7inledi. Ba\u015far\u0131n\u0131n temelinde m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 iyi analiz etme ve ihtiyaca g\u00f6re kartlara yenilik getirerek \u00e7e\u015fitlendirme yoluna gitmenin yatt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Garanti \u00d6deme Sistemleri \u0130nsan Kaynaklar\u0131 & M\u00fc\u015fteri Hizmetleri M\u00fcd\u00fcr\u00fc \u015eafak Do\u011fdu, sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131. <\/span><\/div>\n
Bireysel ve ticari kredi kartlar\u0131n\u0131z\u0131n k\u0131sa zamanda bu kadar ba\u015far\u0131l\u0131 olmas\u0131n\u0131n temelinde ne gibi nedenler bulunuyor?<\/strong><\/span>Ba\u015far\u0131m\u0131z\u0131n temelinde m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 iyi analiz etmemiz, ihtiyaca g\u00f6re kartlar\u0131m\u0131za yenilik getirerek \u00e7e\u015fitlendirme yoluna gitmemiz, m\u00fc\u015fteri ihtiya\u00e7lar\u0131na g\u00f6re sistemi esnek tutmam\u0131z \u00e7ok etkili. Al\u0131nan kararlar\u0131n hiyerar\u015fiye tak\u0131lmadan kolay uygulanmas\u0131n\u0131 sa\u011flamak da ba\u015far\u0131m\u0131zda rol\u00fc olan fakt\u00f6rlerden biri. Ba\u015far\u0131m\u0131z\u0131n en \u00f6nemli nedeni ise \u00e7al\u0131\u015fanlar\u0131n performanslar\u0131n\u0131 izlememiz ve performanslar\u0131n\u0131 artt\u0131r\u0131c\u0131 \u00e7al\u0131\u015fmalar yap\u0131yor olmam\u0131z. Bireysele indirgenmi\u015f incentive (\u00f6d\u00fcl) sistemimiz, motivasyon ama\u00e7l\u0131 aktiviteler d\u00fczenlememiz, her bir \u00e7al\u0131\u015fan\u0131m\u0131z\u0131 i\u015finin patronu olarak kabul etmemiz gibi noktalar bizi ba\u015far\u0131ya ta\u015f\u0131yor. <\/span><\/div>\n
\u0130nsan Kaynaklar\u0131 Departman\u0131’n\u0131n bu yap\u0131 i\u00e7indeki rol\u00fc nedir?<\/strong><\/span>Garanti \u00d6deme Sistemleri yap\u0131s\u0131 i\u00e7erisinde \u0130nsan Kaynaklar\u0131 departman\u0131 olarak bizler de i\u015fe al\u0131m, e\u011fitim, \u00fccretlendirme, \u00f6zl\u00fck ve performans \u00e7al\u0131\u015fmalar\u0131 gibi standart \u0130nsan Kaynaklar\u0131 fonksiyonlar\u0131n\u0131n yan\u0131 s\u0131ra \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n motivasyonunu artt\u0131rmak ve ruh d\u00fcnyalar\u0131ndaki dinginli\u011fini bu yo\u011fun i\u015f temposu aras\u0131nda koruyabilmek, i\u015f verimlili\u011fini artt\u0131rmak amac\u0131yla \u00e7al\u0131\u015fmalar yapmaktay\u0131z.<\/span><\/div>\n
\u0130nsan Kaynaklar\u0131 departman\u0131 olarak \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u00e7in d\u00fczenli olarak yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z ve her ge\u00e7en g\u00fcn faaliyet say\u0131lar\u0131m\u0131z\u0131n artmas\u0131 i\u00e7in u\u011fra\u015f verdi\u011fimiz birka\u00e7 uygulamam\u0131z bulunuyor. Bunlar aras\u0131nda y ar\u0131y\u0131l tatilinde \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n \u00e7ocuklar\u0131na oturdu\u011fu semte g\u00f6re sinema bileti g\u00f6nderilmesi, bilgi yar\u0131\u015fmalar\u0131, Bonus Kutlama Organizasyonlar\u0131, Business Adventure Challenge 2005’e kat\u0131l\u0131m, sinema, tiyatro ve konser organizasyonlar\u0131, piknik ve \u00e7evre gezileri, psikoloji seminerleri, tatil olanaklar\u0131, \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u00e7in fizyoterapi uygulamas\u0131, spor m\u00fcsabakalar\u0131 organizasyonlar\u0131 say\u0131labilir. <\/span><\/div>\n
Garanti \u00d6deme Sistemleri’nde ka\u00e7 ki\u015fi \u00e7al\u0131\u015f\u0131yor? Se\u00e7me yerle\u015ftirme s\u00fcre\u00e7leriniz nas\u0131l i\u015fliyor?<\/strong><\/span>Yakla\u015f\u0131k 500 \u00e7al\u0131\u015fan\u0131m\u0131z var. \u0130\u015fe al\u0131m s\u00fcre\u00e7lerinde \u0130nsan Kaynaklar\u0131 olarak i\u015flevimiz, birimlerle i\u00e7 i\u00e7e \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131 i\u00e7in onlar\u0131n ihtiyac\u0131n\u0131 talep \u00f6ncesinde kar\u015f\u0131lamakt\u0131r. As\u0131l i\u015fe al\u0131m bizce tutkulu, enerjik ve ne istedi\u011fini bilen adaylar\u0131 \u015firketimize kazand\u0131rmakt\u0131r. Bunun i\u00e7in norm kadroda a\u00e7\u0131k olmas\u0131 gerekmez, biz adayda bu \u00f6zellikleri g\u00f6rm\u00fc\u015fsek onu mutlaka \u015firketimize kazand\u0131r\u0131r\u0131z. <\/span><\/div>\n
Bizimle beraber \u00e7al\u0131\u015fmak isteyen arkada\u015flar\u0131m\u0131zda arad\u0131\u011f\u0131m\u0131z \u00f6zelliklerin ba\u015f\u0131nda, yukarda da bahsetti\u011fimiz de\u011ferler \u00e7er\u00e7evesinde, klasik i\u015fe al\u0131m kriterlerinden farkl\u0131 olarak g\u00f6zlerinde \u0131\u015f\u0131k olan, geli\u015fmeye ve ilerlemeye a\u00e7\u0131k, gen\u00e7 yarat\u0131c\u0131 beyinler olmalar\u0131 geliyor. <\/span><\/div>\n
“Bizce as\u0131l i\u015fe al\u0131m tutkulu, enerjik ve ne istedi\u011fini bilen adaylar\u0131 \u015firketimize kazand\u0131rmakt\u0131r. Bunun i\u00e7in kadroda a\u00e7\u0131k olmas\u0131 gerekmez, biz adayda bu \u00f6zellikleri g\u00f6rm\u00fc\u015fsek onu mutlaka \u015firketimize kazand\u0131r\u0131r\u0131z.”<\/strong> <\/span>
<\/span><\/em>\u00c7al\u0131\u015fanlar\u0131n\u0131z ne gibi oryantasyon ve e\u011fitim s\u00fcre\u00e7lerinden ge\u00e7iyor?<\/strong><\/span>Her bir \u00e7al\u0131\u015fan i\u00e7in, i\u015fe ba\u015flad\u0131\u011f\u0131 ilk g\u00fcn t\u00fcm \u015firket \u00e7al\u0131\u015fanlar\u0131na i\u015fe ba\u015flad\u0131\u011f\u0131n\u0131n duyurusu yap\u0131l\u0131yor. \u0130\u015fe al\u0131nd\u0131ktan iki hafta sonra oryantasyon e\u011fitimine al\u0131n\u0131yor. Bu e\u011fitimde \u015firketin genel yap\u0131s\u0131, i\u015fleyi\u015fi, hedefi ve kendisinden beklenenin ne oldu\u011fu aktar\u0131l\u0131yor. \u00c7al\u0131\u015fmaya ba\u015flad\u0131ktan \u00fc\u00e7 ay sonra “kredi kart\u0131 e\u011fitim program\u0131” ad\u0131n\u0131 verdi\u011fimiz \u00fc\u00e7 g\u00fcnl\u00fck i\u015f ak\u0131\u015flar\u0131 e\u011fitiminden ge\u00e7iriliyor. Bu e\u011fitim i\u00e7erisinde \u015firketimizin i\u015fleyi\u015fi mod\u00fcller halinde yeni ba\u015flayan \u00e7al\u0131\u015fanlar\u0131m\u0131za anlat\u0131l\u0131yor. <\/span><\/div>\n
Yeni \u00e7al\u0131\u015fanlar d\u0131\u015f\u0131nda mevcut \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u00e7in y\u0131lba\u015f\u0131nda e\u011fitim katalogu haz\u0131rl\u0131yoruz. \u0130htiya\u00e7lar\u0131na y\u00f6nelik haz\u0131rlad\u0131\u011f\u0131m\u0131z bu e\u011fitimleri y\u0131l i\u00e7erisinde hafta i\u00e7i almalar\u0131n\u0131 sa\u011fl\u0131yoruz. E\u011fitim se\u00e7iminde say\u0131ya ba\u011fl\u0131 kal\u0131nmaks\u0131z\u0131n, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n i\u015flerini daha iyi yapabilmeleri i\u00e7in hangi e\u011fitime ihtiya\u00e7 duyuyorlarsa istedikleri e\u011fitimin al\u0131nmas\u0131n\u0131 sa\u011fl\u0131yoruz. Bunun d\u0131\u015f\u0131nda yeti\u015ftirme ve uzmanla\u015fma ama\u00e7l\u0131 ayr\u0131 ayr\u0131 e\u011fitim paketlerimiz de mevcut. \u00d6rne\u011fin direkt\u00f6r \u00fcnvan\u0131nda \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u00e7in d\u00fczenledi\u011fimiz e\u011fitim program\u0131nda bu \u00e7al\u0131\u015fanlar\u0131m\u0131z birebir ko\u00e7luk odakl\u0131 bir e\u011fitim program\u0131ndan ge\u00e7iyor. <\/span><\/div>\n
\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak ve y\u00f6netime kat\u0131lmalar\u0131n\u0131 sa\u011flamak i\u00e7in uygulad\u0131\u011f\u0131n\u0131z bir bireysel \u00f6neri sistemi var m\u0131?<\/strong><\/span>Komitelerimiz var. Bu komitelerde konunun uzman\u0131 ve bu gruplarda yer almak isteyen \u00e7al\u0131\u015fanlar\u0131m\u0131z bir araya geliyor ve fikir payla\u015f\u0131m\u0131nda bulunuyor. Bunun d\u0131\u015f\u0131nda \u015firket intranet sayfam\u0131zdan t\u00fcm \u00e7al\u0131\u015fanlar \u00f6nerilerini \u0130nsan Kaynaklar\u0131’na iletebiliyor. Bu y\u0131l bu \u00f6neri sistemine \u00f6d\u00fcl program\u0131n\u0131 da eklemeyi d\u00fc\u015f\u00fcn\u00fcyoruz. <\/span><\/div>\n
Garanti \u00d6deme Sistemleri \u0130nsan Kaynaklar\u0131 M\u00fcd\u00fcr\u00fc \u015eafak Do\u011fdu \u0130nsan Kaynaklar\u0131 uygulamalar\u0131n\u0131n temellerini \u015fu ifadelerle a\u00e7\u0131kl\u0131yor: <\/strong><\/span><\/div>\n
* Bizim i\u00e7in en \u00f6nemli unsur insand\u0131r, ba\u015far\u0131ya mutlu \u00e7al\u0131\u015fanlarla ula\u015f\u0131l\u0131r. <\/span><\/div>\n
* En b\u00fcy\u00fck \u00f6nemi insan beynine veririz ve s\u00fcrekli insana yat\u0131r\u0131m yapar\u0131z. <\/span><\/div>\n
* \u0130\u015fini enerji ve tutkuyla yapan ki\u015filerle \u00e7al\u0131\u015f\u0131r\u0131z. <\/span><\/div>\n
* \u00c7al\u0131\u015fan profilimiz enerjisini pozitif \u015fekilde etrafa yayan ve payla\u015fan insanlardan olu\u015fur.  <\/span><\/div>\n
* Kalitemizin g\u00fcc\u00fc ve teminat\u0131 t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131zd\u0131r. <\/span><\/div>\n
* Her bir \u00e7al\u0131\u015fan\u0131m\u0131z kaliteyi ama\u00e7 edinmi\u015ftir ve bu do\u011frultuda herkes hedeflerini bilerek \u00e7al\u0131\u015f\u0131r. <\/span><\/div>\n
* \u0130nsanlar\u0131 inisiyatif kullanmaya \u00f6zendiririz, bu ba\u011flamda zor kararlar verebilen ve sonu\u00e7 alabilen \u00e7al\u0131\u015fanlar\u0131m\u0131zla ba\u015far\u0131 yolunda h\u0131zla ilerleriz. <\/span><\/div>\n
* Onlar\u0131 yarat\u0131c\u0131 ve \u00fcretken k\u0131lan “istek” enerjisine inan\u0131r\u0131z ve bunu sa\u011flar\u0131z. <\/span><\/div>\n
* \u015eirketimizde \u00e7al\u0131\u015fan herkesin “Kendi \u0130\u015finin Lideri” oldu\u011funa ve yapt\u0131\u011f\u0131 i\u015fi en iyi onun bildi\u011fine inan\u0131r\u0131z. <\/span><\/div>\n
* \u0130\u015fini s\u00fcrekli geli\u015ftirmek ve m\u00fc\u015fteri odakl\u0131l\u0131k \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u00e7in vazge\u00e7ilmez de\u011ferlerdir. <\/span><\/div>\n
* Vizyonumuzu ve \u015firketimizde ya\u015fanan geli\u015fmeleri t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131zla s\u00fcrekli bir araya gelerek payla\u015f\u0131r\u0131z. <\/span><\/div>\n
* A\u00e7\u0131k ileti\u015fime inan\u0131r\u0131z, bundan \u00f6d\u00fcn vermeyiz. <\/span><\/div>\n
* Hiyerar\u015fiye kar\u015f\u0131y\u0131z, a\u011f\u0131r b\u00fcrokratik i\u015flemlerden uza\u011f\u0131z. <\/span><\/div>\n
* Genel M\u00fcd\u00fcr\u00fcm\u00fczden en alt kademedeki personelimize ve ili\u015fkide bulundu\u011fumuz kurulu\u015flara kadar, vizyonumuza ula\u015fmak i\u00e7in, herkes tek v\u00fccut halinde \u00e7al\u0131\u015f\u0131r. <\/span><\/div>\n
* Kalitemizi, stat\u00fckoyu korumak yerine s\u00fcrekli geli\u015fimle s\u00fcrd\u00fcr\u00fcr\u00fcz. <\/span><\/div>\n
* S\u00fcrekli geli\u015fim i\u00e7in, \u00e7al\u0131\u015fanlar\u0131m\u0131za ve teknolojiye yat\u0131r\u0131m yapmak,politikam\u0131z\u0131n ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. <\/span><\/div>\n
* Hepimizin asli g\u00f6revi, kalite standartlar\u0131m\u0131z\u0131 sa\u011flamak, \u00fcr\u00fcn ve hizmetlerimizin kalitesini s\u00fcrekli geli\u015ftirmektir. <\/span><\/div>\n

Ba\u015far\u0131 grafi\u011fi s\u00fcrekli t\u0131rman\u0131yor
<\/strong>Garanti \u00d6deme Sistemleri, \u00fcr\u00fcnleriyle kazand\u0131\u011f\u0131 ba\u015far\u0131lar\u0131 CRM alan\u0131nda ald\u0131\u011f\u0131 \u00f6d\u00fcllerle per\u00e7inliyor. Bu ba\u015far\u0131y\u0131 sadece 5 senede elde eden \u015eirket, \u015fu an 10 \u00fclkeye Bonus Card program\u0131yla ilgili dan\u0131\u015fmanl\u0131k veriyor.
<\/span>Garanti \u00d6deme Sistemleri, 1999 y\u0131l\u0131nda Garanti Bankas\u0131’n\u0131n i\u015ftiraki olarak kurulmu\u015f bir Do\u011fu\u015f Grubu \u015firketi. \u00c7al\u0131\u015fmalar\u0131na 2000 y\u0131l\u0131nda ilk ve \u00e7ok markal\u0131 sadakat program\u0131 olan Bonus Card ile ba\u015flad\u0131. T\u00fcrkiye’nin ilk \u00e7ipli ve \u00e7ok markal\u0131 kredi kart\u0131 Bonus Card, d\u00fcnyan\u0131n en kolay ve esnek \u00f6d\u00fcl program\u0131n\u0131 olu\u015fturarak, 5. y\u0131l\u0131nda Avrupa’n\u0131n en ba\u015far\u0131l\u0131 ortak markal\u0131 kart program\u0131 haline geldi. Bug\u00fcn 4.5 milyona yak\u0131n kullan\u0131c\u0131s\u0131 olan Bonus Card, 22 milyon i\u015fyerinde yap\u0131lan al\u0131\u015fveri\u015fler kar\u015f\u0131l\u0131\u011f\u0131nda bonus kazand\u0131r\u0131yor. T\u00fcrkiye’de 75 bini a\u015fk\u0131n \u00fcye i\u015fyerinde pe\u015fin ya da taksitli olarak kullan\u0131l\u0131yor. Bonus Card’\u0131 ise 2000 y\u0131l\u0131 Kas\u0131m ay\u0131nda, u\u00e7akla s\u0131k seyahat eden m\u00fc\u015fterileri i\u00e7in THY ilk ve tek resmi kart\u0131 olan Shop & Miles takip ediyor .<\/span><\/div>\n
Garanti \u00d6deme Sistemleri, \u00fcr\u00fcnlerdeki ba\u015far\u0131s\u0131n\u0131 CRM alan\u0131nda iki \u00f6d\u00fclle per\u00e7inliyor. Bonus Plus ve Bonus Premium kartlar\u0131yla En Avantajl\u0131 M\u00fc\u015fteri Program\u0131 dal\u0131nda CRM Oscar’\u0131n\u0131 kazanan Bonus Card, 2004 y\u0131l\u0131n\u0131n Ekim ay\u0131nda da Master Card Avrupa Affinity & Co-Branding Konferans\u0131’nda “Avrupa’n\u0131n En Uzun S\u00fcreli Ba\u015far\u0131 G\u00f6stermi\u015f Program\u0131” se\u00e7iliyor.<\/span><\/div>\n
Bonus Card sadakat ve kredi kart\u0131 program\u0131 olarak, geli\u015fmi\u015f ve geli\u015fmekte olan bir\u00e7ok \u00fclkenin \u00f6nde gelen bankalar\u0131 taraf\u0131ndan yak\u0131ndan inceleniyor. Garanti \u00d6deme Sistemleri bug\u00fcne kadar Landsbanki (\u0130zlanda), Ukrsibank (Ukrayna), National Bank of Greece, Kazkommertsbank (Kazakistan), Cal (\u0130srail), Laser Group (Fransa), Hyundai Card (G. Kore), ANZ Bank (Avustralya)’a Bonus Card program\u0131 hakk\u0131nda dan\u0131\u015fmanl\u0131k veriyor ve 10’un \u00fczerinde uluslararas\u0131 konferansa konu\u015fmac\u0131 olarak davet ediliyor.<\/span><\/div>\n

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Bonus Card, Shop & Miles gibi \u00fcr\u00fcnleri ve CRM uygulamalar\u0131yla ses getiren Garanti \u00d6deme Sistemleri’nde ba\u015far\u0131 kavram\u0131, \u00e7al\u0131\u015fanlar\u0131n iste\u011fiyle \u00f6zde\u015fle\u015ftiriliyor. Dolay\u0131s\u0131yla da \u0130nsan Kaynaklar\u0131’n\u0131n ba\u015fl\u0131ca amac\u0131, \u00e7al\u0131\u015fanlar\u0131n\u0131n tutkusunu canl\u0131 tutmak oluyor. \u015eirkette hiyerar\u015fi ve b\u00fcrokrasi bar\u0131nam\u0131yor, herkes kendi i\u015finin patronu gibi \u00e7al\u0131\u015f\u0131yor. Do\u011fu\u015f Grubu \u015eirketleri’nden olan Garanti \u00d6deme Sistemleri, \u00e7al\u0131\u015fmalar\u0131na T\u00fcrkiye’nin ilk \u00e7ipli ve \u00e7ok […]<\/p>\n\n

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