{"id":1805,"date":"2007-11-21T02:00:00","date_gmt":"2007-11-21T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/alara-tarimin-girisimci-odulu-sahibi-ceosu-kerim-taner\/"},"modified":"2024-08-08T21:10:17","modified_gmt":"2024-08-08T18:10:17","slug":"alara-tarimin-girisimci-odulu-sahibi-ceosu-kerim-taner","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/alara-tarimin-girisimci-odulu-sahibi-ceosu-kerim-taner\/","title":{"rendered":"Alara Tar\u0131m’\u0131n Giri\u015fimci \u00d6d\u00fcl\u00fc sahibi CEO’su ‘Kerim Taner’"},"content":{"rendered":"
<\/p>\n
\"\"Alara Tar\u0131m’\u0131n Giri\u015fimci \u00d6d\u00fcl\u00fc sahibi CEO’su Kerim Taner \u00fc\u00e7 y\u0131l i\u00e7inde Alara Tar\u0131m’\u0131 d\u00fcnyan\u0131n bir numaral\u0131 kiraz, iki numaral\u0131 incir \u00fcreticisi haline getirdi. Taner, bu ba\u015far\u0131n\u0131n t\u00fcm Alara \u00e7al\u0131\u015fanlar\u0131na ve \u00fcreticilerine ait oldu\u011funu s\u00f6yl\u00fcyor.<\/span><\/div>\n
\u0130klimi, co\u011frafyas\u0131 ve verimli topraklar\u0131yla T\u00fcrkiye, tar\u0131m i\u00e7in d\u00fcnyada en b\u00fcy\u00fck potansiyele sahip \u00fclkelerden biri. Ancak \u015fimdiye kadar \u00fclkemiz, global tar\u0131m pazar\u0131na ve politikalar\u0131na uyum sa\u011flayamad\u0131\u011f\u0131ndan, bu potansiyeli gerekti\u011fi gibi de\u011ferlendiremiyordu. Alara Tar\u0131m bu kaderi de\u011fi\u015ftirdi.<\/span><\/div>\n
Alara Tar\u0131m \u015fu anda kirazda Avrupa’n\u0131n, incirde ise d\u00fcnyan\u0131n bir numaral\u0131 ihracat\u00e7\u0131s\u0131. 4 y\u0131l i\u00e7inde ciro baz\u0131nda y\u00fczde 1000’e yakla\u015fan bir b\u00fcy\u00fcme g\u00f6steren \u015firketin bu ba\u015far\u0131s\u0131, hen\u00fcz 35 ya\u015f\u0131ndaki gen\u00e7 CEO Kerim Taner’in vizyonu sayesinde ger\u00e7ekle\u015fmi\u015f. \u00dcretime getirilen teknoloji ve standardizasyonun yan\u0131 s\u0131ra meyve s\u00fcresini art\u0131rmak amac\u0131yla d\u00fcnya \u00e7ap\u0131nda yap\u0131lan yat\u0131r\u0131mlar sayesinde Alara Tar\u0131m, d\u00fcnyan\u0131n say\u0131l\u0131 \u015firketleri aras\u0131na girdi. <\/span><\/div>\n
Avrupa’n\u0131n kiraz\u0131, d\u00fcnyan\u0131n inciri Alara’dan<\/span><\/strong><\/div>\n
Alara Tar\u0131m, T\u00fcrkiye’nin tar\u0131msal kalk\u0131nmas\u0131n\u0131n \u00f6nc\u00fc \u015firketi. \u00dcretim ve pazarlama i\u00e7in kurdu\u011fu entegre model, sadece T\u00fcrkiye’de de\u011fil d\u00fcnyada da tek. Fidanl\u0131k, meyve bah\u00e7eleri ve d\u0131\u015f ticaret olarak \u00fc\u00e7 ayr\u0131 b\u00f6l\u00fcmden olu\u015fan model sayesinde, on bini a\u015fk\u0131n \u00fcretici i\u015f sahibi olurken, \u00fcretilen meyveler, ABD’den G\u00fcney Afrika’ya kadar 20 \u00fclkeye ihra\u00e7 ediliyor.<\/span><\/div>\n
T\u00fcrk meyvesinin imaj\u0131 de\u011fi\u015fti<\/span><\/strong><\/div>\n
Kerim Taner’in 1989 y\u0131l\u0131nda aile \u015firketinde genel m\u00fcd\u00fcrl\u00fck g\u00f6revini \u00fcstlenmesinin ard\u0131ndan \u015firketin global pazarlama a\u011f\u0131n\u0131 geni\u015fletti. Perakende devleri Marks & Spencer, Tesco, Carrefour, Spar, Migros m\u00fc\u015fteri portf\u00f6y\u00fcne kat\u0131ld\u0131. Taner’in g\u00f6revi ald\u0131\u011f\u0131nda 350 bin dolar olan ciro, 2004 y\u0131l\u0131nda neredeyse 1000 kat artarak 37 milyon dolara ula\u015ft\u0131 ve Alara, T\u00fcrkiye’nin en b\u00fcy\u00fck tar\u0131m firmas\u0131 oldu. \u015eirket, bug\u00fcn kirazda Avrupa’n\u0131n, incirde ise d\u00fcnyan\u0131n en b\u00fcy\u00fck ihracat\u00e7\u0131s\u0131. Yurtd\u0131\u015f\u0131nda “T\u00fcrk meyvesinin kalitesiz imaj\u0131n\u0131” de\u011fi\u015ftirmeyi ba\u015faran Kerim Taner, bunu \u00fcretime getirdi\u011fi teknoloji ve standardizasyonla yapt\u0131. <\/span><\/div>\n
Hedef: 2010’da 100 milyon dolar ciro<\/span><\/strong><\/div>\n
Alara Tar\u0131m’\u0131n giri\u015fimlerinin sonucu \u00e7ok ba\u015far\u0131l\u0131. \u0130ngiltere’nin lider kiraz sat\u0131c\u0131s\u0131 Marks&Spencer, Alara’y\u0131 ana tedarik\u00e7i olarak konumland\u0131rarak ithalat\u0131n\u0131n y\u00fczde 55’ini ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131. Alara, bununla da yetinmeyerek \u0130ngiltere’de \u0130ngiliz kirazlar\u0131n\u0131 i\u015flemek \u00fczere bir \u015firket kurdu. Alara, ‘global tedarik’ adl\u0131 projesiyle de farkl\u0131l\u0131\u011f\u0131n\u0131 kan\u0131tlad\u0131. T\u00fcrkiye’de 4 ay olan kiraz sezonunu uzatmak i\u00e7in Arjantin’de ve Patagonya’da yat\u0131r\u0131m yaparak kiraz tedarikini 8 aya \u00e7\u0131kard\u0131. Bu proje 5 y\u0131l i\u00e7inde \u00c7in’de de devreye girecek. 2010 y\u0131l\u0131nda 100 milyon dolar ciro hedefleyen Kerim Taner’in amac\u0131 T\u00fcrkiye’yi Avrupa’n\u0131n meyve bah\u00e7esi haline d\u00f6n\u00fc\u015ft\u00fcrmek.<\/span><\/div>\n
\u00dcreticiler e\u011fitiliyor<\/span><\/strong><\/div>\n
Alara Tar\u0131m’\u0131 farkl\u0131 k\u0131lan bir di\u011fer \u00f6zellik de AB tar\u0131m politikalar\u0131na uyumlu \u00fcretim yapma hedefi do\u011frultusunda \u00fcreticileri de e\u011fitmesi. Fidecilik, a\u015f\u0131lama ve meyve t\u00fcrleri gibi konularda s\u00fcrekli e\u011fitilen \u00fcreticiler, ilerde T\u00fcrk tar\u0131m sekt\u00f6r\u00fcn\u00fcn \u00e7ok daha ileri gidece\u011fini g\u00f6steriyor. <\/span><\/div>\n
Gen\u00e7 bir vizyoner: Kerim Taner <\/span><\/strong><\/div>\n
Alara Tar\u0131m’\u0131n gen\u00e7 CEO’su Kerim Taner, \u0130stanbul \u00dcniversitesi \u0130\u015fletme Fak\u00fcltesi mezunu. Daha sonra Marmara \u00dcniversitesi’nde “T\u00fcrk Tar\u0131m\u0131’n\u0131n AB Tar\u0131m Politikas\u0131’na Uyumu” konulu master \u00e7al\u0131\u015fmas\u0131n\u0131 yapan Taner, akademik birikimini i\u015f ya\u015fam\u0131nda ba\u015far\u0131yla kullanan liderlerden. <\/span><\/div>\n
Profesyonel \u00f6zge\u00e7mi\u015finizi k\u0131saca anlatabilir misiniz?<\/span><\/strong><\/div>\n
Profesyonel hayat\u0131ma 1988 y\u0131l\u0131nda \u00fcniversite e\u011fitimimle beraber ba\u015flad\u0131m. Alara’da sat\u0131n alma, kalite g\u00fcvence, lojistik, \u00fcretim g\u00f6revlerinden sonra a\u011f\u0131rl\u0131kl\u0131 pazarlama g\u00f6revini y\u00fcr\u00fctt\u00fcm. 1996 y\u0131l\u0131ndan 2004’e kadar Genel M\u00fcd\u00fcr, 2004 y\u0131lba\u015f\u0131 itibar\u0131yla da CEO olarak devam ediyorum. Bel\u00e7ika’da ve \u0130ngiltere’de da\u011f\u0131t\u0131m ve pazarlama \u015firketlerinde, Arjantin’de meyve ihracat\u0131 yapan Rio Alara’da kurucu ortak ve y\u00f6netim kurulu \u00fcyesiyim. <\/span><\/div>\n
Alara Tar\u0131m’\u0131 farkl\u0131 k\u0131lan \u015fey nedir? Ba\u015far\u0131n\u0131z\u0131n anahtar\u0131n\u0131 nas\u0131l tan\u0131mlars\u0131n\u0131z? <\/span><\/strong><\/div>\n
Alara’y\u0131 farkl\u0131 k\u0131lan, ilgili oldu\u011fu her konuda s\u00fcrekli farkl\u0131 olma arzusu. Pazar odakl\u0131, yenilik\u00e7i, geli\u015fimci ve devrimci yakla\u015f\u0131mlar\u0131m\u0131z\u0131 samimi ve d\u00fcr\u00fcst \u015firket k\u00fclt\u00fcr\u00fcyle birle\u015ftirdik. Yap\u0131lmayanlar\u0131 cesaretle uygulad\u0131k. Konumuzla ilgili t\u00fcm d\u00fcnya ile s\u00fcrekli ileti\u015fim halinde yar\u0131na haz\u0131rlamaya \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/div>\n
Giri\u015fimci \u00d6d\u00fcl\u00fc sizce neden size verildi?<\/span><\/strong><\/div>\n
\u00dclkemizde uyuyan tar\u0131m sekt\u00f6r\u00fcnde yakalad\u0131\u011f\u0131m\u0131z h\u0131zl\u0131 b\u00fcy\u00fcme, markala\u015fma ve d\u00fcnya liderli\u011fi yan\u0131 s\u0131ra t\u00fcm sekt\u00f6rde ger\u00e7ekle\u015ftirdi\u011fimiz global entegre is modelimiz bize bu \u00f6d\u00fcl\u00fc getirdi. Bu \u00f6d\u00fclde binlerce \u00fcreticimiz, i\u015f\u00e7imiz ve personelimizin b\u00fcy\u00fck pay\u0131 var. Bu \u00f6d\u00fcl ki\u015fi olarak bana de\u011fil, bu i\u015fi bu noktalara getiren t\u00fcm Alara grubuna aittir. <\/span><\/div>\n
Sizce Alara Tar\u0131m T\u00fcrkiye’ye nas\u0131l bir katk\u0131da bulunuyor?<\/span><\/strong><\/div>\n
Alara T\u00fcrkiye tar\u0131m\u0131n\u0131n global tar\u0131m sekt\u00f6r\u00fcnde \u00e7ok b\u00fcy\u00fck g\u00fc\u00e7 ve potansiyele sahip oldu\u011funa inan\u0131yor. Ziraat yap\u0131labilir geni\u015f alanlar, zengin su kaynaklar\u0131, elveri\u015fli i\u015f g\u00fcc\u00fc, pazara yak\u0131nl\u0131k ve etkin kurulmu\u015f tar\u0131m te\u015fkilat\u0131… Bu \u00f6zellikler ve do\u011fru yat\u0131r\u0131mlar T\u00fcrkiye’yi AB’nin meyve bah\u00e7esi yapmaya yeterli. Bizim de vizyonumuz ve \u00e7al\u0131\u015fmalar\u0131m\u0131z bu do\u011frultuda. <\/span><\/div>\n
AB’ye uyum s\u00fcrecinde T\u00fcrk tar\u0131m\u0131n\u0131 nas\u0131l de\u011ferlendiriyorsunuz? <\/span><\/strong><\/div>\n
AB’nin en b\u00fcy\u00fck ele\u015ftirisi tar\u0131mla ilgili g\u00fcvenilir ve do\u011fru bir veri taban\u0131 olmamas\u0131. \u00d6l\u00e7\u00fclemeyen bir \u015fey de\u011ferlendirilemez ve geli\u015ftirilemez. Bu nedenle \u00e7ok acil T\u00fcrk tar\u0131m\u0131yla ilgili \u00fcretim alanlar\u0131, \u00fcr\u00fcn haritalar\u0131, \u00fcretim miktarlar\u0131, i\u015f g\u00fcc\u00fc ile ilgili veri taban\u0131 olu\u015fturulmal\u0131 ve T\u00fcrkiye’nin tar\u0131mdaki bug\u00fcn\u00fc ve potansiyeli AB ile incelenerek T\u00fcrk tar\u0131m\u0131n\u0131n geli\u015fen AB pazar\u0131na risk yerine b\u00fcy\u00fck \u00fcretim deste\u011fi verebilece\u011fi ortaya \u00e7\u0131kar\u0131lmal\u0131d\u0131r. \u00dcretici e\u011fitimleriyle g\u00fcvenilir, kaliteli, verimli ve rekabet\u00e7i \u00fcretim desteklenmelidir.<\/span><\/div>\n
Alara Meyve Evi Projesi nas\u0131l do\u011fdu? \u015eu anki durumu nedir? <\/span><\/strong><\/div>\n
Amac\u0131m\u0131z yurt i\u00e7i t\u00fcketicilerimize ve fidan yat\u0131r\u0131mc\u0131lar\u0131m\u0131za d\u00fcnya pazarlar\u0131nda talep g\u00f6ren yeni \u00fcr\u00fcnleri tan\u0131tmak. T\u00fcrkiye meyvecilikte d\u00fcnya pazar\u0131n\u0131n \u00e7ok gerisinde kald\u0131. Yeni \u00e7e\u015fit \u00fcr\u00fcn ve fidanlar yava\u015f yava\u015f T\u00fcrk t\u00fcketicisinin de sofralar\u0131n\u0131 s\u00fcslemeye ba\u015flad\u0131. Ayn\u0131 zamanda meyve evimizi T\u00fcrk gen\u00e7li\u011fine a\u00e7t\u0131k. Bu y\u0131l 9000 \u00f6\u011frenci meyve evimizi ziyaret ederek meyve yeti\u015ftiricili\u011fi \u00fczerine e\u011fitim al\u0131rken yeni meyvelerimizi tatt\u0131. D\u00fcnya gen\u00e7li\u011finin en \u00f6nemli sa\u011fl\u0131k problemi obezite. Biz de sa\u011fl\u0131kl\u0131 beslenmeyle ilgili \u00e7ocuklar\u0131m\u0131z\u0131 e\u011fitmeye ve meyve yemelerini tevsik etmeye \u00e7al\u0131\u015f\u0131yoruz. <\/span><\/div>\n
\u0130\u015finizle ilgili en sevdi\u011finiz \u015fey nedir?<\/span><\/strong><\/div>\n
Yurt i\u00e7i ve yurt d\u0131\u015f\u0131 seyahat etmek. Dinamik ve merakl\u0131 bir yap\u0131ya sahibim. \u0130\u015fim benim bu \u00f6zelliklerimi tatmin ediyor. S\u00fcrekli seyahat halindeyim. Yeni yerler g\u00f6rmek, insanlarla tan\u0131\u015fmak, k\u00fclt\u00fcrlerle ya\u015famak \u00e7ok b\u00fcy\u00fck zenginlik. <\/span><\/div>\n
\u00c7al\u0131\u015fanlar\u0131n\u0131zda arad\u0131\u011f\u0131n\u0131z en \u00f6nemli \u00f6zellik nedir?<\/span><\/strong><\/div>\n
Pozitif, proaktif, enerjik, yenilik\u00e7i, fark yarat\u0131c\u0131 ve arzulu tak\u0131m oyuncusu olmalar\u0131. Yapt\u0131klar\u0131 i\u015fi en iyi \u015fekilde yaparken yapt\u0131\u011f\u0131ndan zevk alan, gurur duyan ve \u00e7evresine \u0131\u015f\u0131k sa\u00e7an ki\u015filerle \u00e7al\u0131\u015fmaktan ben de zevk al\u0131yorum. En fazla zaman\u0131m\u0131z\u0131 ge\u00e7irdi\u011fimiz yer i\u015f yerimiz. Buray\u0131 ho\u015f tutmam\u0131z, yap\u0131c\u0131 ili\u015fkiler ve ileti\u015fimle doldurmam\u0131z hayatimizin kalitesini ve tatminini y\u00fckseltir.<\/span><\/div>\n
Gelecek i\u00e7in hedefleriniz neler? <\/span><\/strong><\/div>\n
T\u00fcrkiye’yi AB’nin meyve bah\u00e7esi yaparken Alara’y\u0131 da d\u00fcnyan\u0131n en ba\u015far\u0131l\u0131 ve m\u00fckemmel \u015firketlerinden biri yapmak. Hem finansal hem de kurumsal olarak. <\/span><\/div>\n
“\u0130nsan Kaynaklar\u0131 faaliyetlerimizin \u00f6z\u00fc topra\u011fa dayan\u0131yor”<\/span><\/strong><\/div>\n
Alara Tar\u0131m, faaliyet g\u00f6sterdi\u011fi sekt\u00f6r itibariyle farkl\u0131 bir kurum k\u00fclt\u00fcr\u00fcne sahip. \u015eirketin \u0130nsan Kaynaklar\u0131 Y\u00f6neticisi Birol Karamuk, “tamamen eme\u011fe dayal\u0131 bir alan olan tar\u0131mda ba\u015far\u0131l\u0131 olman\u0131n yolu da insan eme\u011fine sayg\u0131 duymaktan ge\u00e7iyor” diyor. <\/span><\/div>\n
Alara Tar\u0131m’da \u0130nsan Kaynaklar\u0131 politikas\u0131n\u0131 nas\u0131l \u00f6zetlersiniz? <\/span><\/strong><\/div>\n
Alara Tar\u0131m insan kaynaklar\u0131 politikalar\u0131m\u0131z\u0131n \u00f6z\u00fc, topra\u011fa dayan\u0131yor. \u015eirket faaliyet alanlar\u0131na bak\u0131ld\u0131\u011f\u0131nda ; bodur ve yar\u0131 bodur meyve fidan\u0131 \u00fcretimi ve pazarlamas\u0131, meyve \u00fcreticili\u011fi, plantasyon olu\u015fturma, meyve ihracat\u0131n\u0131 sayabiliriz. Bu organizasyonlar geli\u015fmi\u015f durumda. \u0130nsan Kaynaklar\u0131 Envanterimize g\u00f6re a\u011f\u0131rl\u0131kl\u0131 Ziraat ve G\u0131da M\u00fchendislerinden olu\u015fan, 121 kadrolu personel, 3000 mevsimsel i\u015fg\u00fcc\u00fc say\u0131s\u0131yla \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 y\u00fcr\u00fct\u00fcyoruz. <\/span><\/div>\n
“\u0130nsan odakl\u0131 yakla\u015f\u0131m” c\u00fcmlesinin herhalde en anlam buldu\u011fu \u00e7al\u0131\u015fma sahas\u0131, tar\u0131m olsa gerek. De\u011fi\u015fik nitelik ve yetkinlik profiline sahip \u00e7al\u0131\u015fanlar\u0131m\u0131z, tak\u0131m ruhuna sahip \u00fcyelerden olu\u015fuyor. \u00c7al\u0131\u015fanlar\u0131m\u0131z, \u015firket i\u00e7erisinde ve d\u0131\u015f\u0131nda, \u00fclkemizde ve yurtd\u0131\u015f\u0131nda de\u011fi\u015fik konu ve organizasyonlarda, \u00fcyesi oldu\u011fu \u015firketini ve \u00e7al\u0131\u015fma arkada\u015flar\u0131n\u0131 ba\u015far\u0131yla temsil ediyor. Geli\u015fmelere dayal\u0131 de\u011fi\u015fime ve yenili\u011fe son derece a\u00e7\u0131k bir \u00e7al\u0131\u015fan ve \u015firket yap\u0131s\u0131na sahibiz. \u00c7al\u0131\u015fanlar, s\u00fcrekli olarak yaz\u0131l\u0131 ve s\u00f6zl\u00fc \u00f6nerilerle y\u00f6netime kat\u0131l\u0131m sa\u011fl\u0131yorlar. Bu s\u00fcre\u00e7 i\u00e7erisinde, de\u011fi\u015fim ve geli\u015fim i\u00e7in \u00e7al\u0131\u015fanlar\u0131n, katk\u0131lar\u0131n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 \u00f6nemle belirtmem gerekiyor. Kalite sistemleri sertifikasyonlar\u0131m\u0131z i\u00e7erisinde; ETI, BRC, HACCP, EUREPGAP ve TSE-ISO-EN 9001-2000 sertifikalar\u0131 yer al\u0131yor. <\/span><\/div>\n
\u015eirketinizin nas\u0131l bir organizasyon yap\u0131s\u0131 var? <\/span><\/strong><\/div>\n
Alara Tar\u0131m y\u00f6netim organizasyonu, yatay ili\u015fkileri i\u00e7eren ve matriks t\u00fcrde organizasyonlar\u0131n yo\u011fun oldu\u011fu dinamik bir yap\u0131 i\u00e7eriyor. \u0130.K.Direkt\u00f6rl\u00fc\u011f\u00fc, Mali \u0130\u015fler Direkt\u00f6rl\u00fc\u011f\u00fc, \u0130dari \u0130\u015fler Direkt\u00f6rl\u00fc\u011f\u00fc, D\u0131\u015f Ticaret Operasyon Direkt\u00f6rl\u00fc\u011f\u00fc, Eurepgap Y\u00f6netim Direkt\u00f6rl\u00fc\u011f\u00fc, Bitki Koruma Direkt\u00f6rl\u00fc\u011f\u00fc, Fidan \u00dcretim ve Pazarlama Direkt\u00f6rl\u00fc\u011f\u00fc, Plantasyon Projelendirme ve Uygulama Direkt\u00f6rl\u00fc\u011f\u00fc, Bah\u00e7eler Direkt\u00f6rl\u00fc\u011f\u00fc olmak \u00fczere 9 direkt\u00f6rl\u00fckten olu\u015fuyor. T\u00fcrkiye genelinde b\u00f6lgeler baz\u0131nda tar\u0131msal \u00fcretim alanlar\u0131na g\u00f6re de organizasyon merkezleri olu\u015fmu\u015f durumda. <\/span><\/div>\n
\u0130nsan kaynaklar\u0131 politikalar\u0131m\u0131z, \u015firket misyon, vizyon ve de\u011ferlerine dayal\u0131 olarak stratejik olarak geli\u015ftirilmi\u015f ve \u015firketin di\u011fer politikalar\u0131yla paralel ve uyumlu i\u015flevlerden olu\u015fmakta. \u0130\u015f analizine dayal\u0131 olarak g\u00f6rev ve rol tan\u0131mlar\u0131 \u00e7\u0131kar\u0131l\u0131yor. \u0130\u015f gerekleri, belirleniyor ve i\u015fi yapacak insan\u0131n nitelik ve yetkinlik profili olu\u015fturuluyor. “Do\u011fru i\u015fe do\u011fru insan”\u0131n yerle\u015ftirilmesi, i\u015fba\u015f\u0131 ve teknik i\u015f oryantasyonlar\u0131, \u00e7al\u0131\u015fanlar\u0131n bireysel geli\u015fimlerinin planlamas\u0131, e\u011fitim ihtiya\u00e7lar\u0131n\u0131n tespiti, ihtiyac\u0131 kar\u015f\u0131layan e\u011fitim organizasyonlar\u0131 ve etkinlik takipleri, performans de\u011ferlendirme ve geri bildirimleri, E\u015fit i\u015fe e\u015fit \u00fccret anlay\u0131\u015f\u0131na dayal\u0131 \u00dccret y\u00f6netimi, Performansa dayal\u0131 prim uygulamalar\u0131 ve motivasyon uygulamalar\u0131na devam olunmakta. <\/span><\/div>\n
Tar\u0131msal alanlarda ; Gerekli i\u015fg\u00fcc\u00fcn\u00fcn temini, e\u011fitimi, geli\u015fimi ve verimlili\u011fin y\u00fcksek performansla ve y\u00fcksek moral ve motivasyonla sa\u011flanaca\u011f\u0131 insan kaynaklar\u0131 uygulama \u00e7al\u0131\u015fmalar\u0131m\u0131z devam ediyor. <\/span><\/div>\n
Kurum k\u00fclt\u00fcr\u00fcn\u00fczde \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n rol\u00fc nedir?<\/span><\/strong><\/div>\n
Sorunuzu cevaplamadan \u00f6nce firma kurulu\u015f tarihi ve geli\u015fiminden ve Alara tak\u0131m\u0131 olarak en son ba\u015far\u0131m\u0131zdan k\u0131saca s\u00f6z etmem gerekiyor. 1984 y\u0131l\u0131nda Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sn. Yavuz Taner’in \u00f6nderli\u011finde kurulan ve sonradan gen\u00e7 ku\u015fa\u011f\u0131n temsilcisi olarak Genel M\u00fcd\u00fcr\u00fcm\u00fcz Sn. Kerim Taner’in kat\u0131l\u0131m\u0131yla daha da g\u00fc\u00e7lenen Alara Tar\u0131m, T\u00fcrkiye’nin ve D\u00fcnya’n\u0131n meyve ihracat\u0131nda \u00e7ok \u00f6nemli bir kurulu\u015fu haline gelmi\u015f ve yapt\u0131\u011f\u0131 profesyonel \u00e7al\u0131\u015fmalar ve gen\u00e7 ekibinin deneyimleriyle geli\u015ftirdi\u011fi s\u00fcper projeler sayesinde 2004 y\u0131l\u0131 ihracat\u0131n\u0131 35.000.000 $’l\u0131k bir rakama ula\u015ft\u0131rm\u0131\u015ft\u0131r. <\/span><\/div>\n
Bilindi\u011fi \u00fczere, yaz\u0131l\u0131 ve g\u00f6rsel bas\u0131nda da geni\u015f bir bi\u00e7imde yans\u0131yan bu y\u0131l T\u00fcrkiye’ de “Y\u0131l\u0131n Giri\u015fimcisi” i\u015fadam\u0131, Alara Tar\u0131m Genel M\u00fcd\u00fcr\u00fc Sn Kerim Taner oldu. Sn Kerim Taner, Ernst & Young’\u0131n d\u00fczenledi\u011fi bu organizasyonda Monte Carlo’ da yap\u0131lacak “D\u00fcnyada Y\u0131l\u0131n Giri\u015fimcisi” yar\u0131\u015fmas\u0131nda T\u00fcrkiye’yi temsil edecek. D\u00fcnya’n\u0131n en b\u00fcy\u00fck incir, Avrupa’n\u0131n en b\u00fcy\u00fck kiraz ihracat\u00e7\u0131s\u0131 ve T\u00fcrkiye’nin en b\u00fcy\u00fck kiraz al\u0131m \u015firketi Alara Tar\u0131m, sistemli bir \u00e7al\u0131\u015fmayla, T\u00fcrkiye’de meyve ihracat\u0131n\u0131n ve ihracata uygun do\u011fru meyve \u00e7e\u015fitlerinin \u00fcretilmesiyle ilgili fidanc\u0131l\u0131k faaliyetlerini ve dolay\u0131s\u0131yla sekt\u00f6r\u00fc \u00e7ok ileri boyutlara ta\u015f\u0131d\u0131.<\/span><\/div>\n
\u0130nsan Kaynaklar\u0131 ad\u0131na gelecek i\u00e7in planlar\u0131n\u0131z, hedefleriniz neler?<\/span><\/strong><\/div>\n
Alara Tar\u0131m, T\u00fcrkiye’de 4 ay olan kiraz sezonunu uzatmak i\u00e7in Arjantin Patagonya’ da yat\u0131r\u0131m yaparak kiraz tedarikini 8 aya \u00e7\u0131kard\u0131. Bu proje 5 y\u0131l i\u00e7inde \u00c7in’de de devreye girecek. 2010 y\u0131l\u0131nda 100 milyon dolar ciro hedefleyen Alara Tar\u0131m’\u0131n amac\u0131, T\u00fcrkiye’yi Avrupa’n\u0131n meyve bah\u00e7esi haline d\u00f6n\u00fc\u015ft\u00fcrmek. Bu u\u011furda, insan kaynaklar\u0131 ad\u0131na gelecek i\u00e7in planlar\u0131m\u0131z ve hedeflerimiz ; \u015eirket de\u011ferlerine dayal\u0131 insan kaynaklar\u0131 y\u00f6netim etkisinin devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamak ve insan kaynaklar\u0131 uygulamalar\u0131n\u0131 daha da geli\u015ftirmek i\u00e7in uygun zamanda uygun yerde ve uygun ara\u00e7 ve ekipmanlarla s\u00fcrekli iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmektir. <\/span><\/div>\n
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Alara Tar\u0131m’\u0131n Giri\u015fimci \u00d6d\u00fcl\u00fc sahibi CEO’su Kerim Taner \u00fc\u00e7 y\u0131l i\u00e7inde Alara Tar\u0131m’\u0131 d\u00fcnyan\u0131n bir numaral\u0131 kiraz, iki numaral\u0131 incir \u00fcreticisi haline getirdi. Taner, bu ba\u015far\u0131n\u0131n t\u00fcm Alara \u00e7al\u0131\u015fanlar\u0131na ve \u00fcreticilerine ait oldu\u011funu s\u00f6yl\u00fcyor. \u0130klimi, co\u011frafyas\u0131 ve verimli topraklar\u0131yla T\u00fcrkiye, tar\u0131m i\u00e7in d\u00fcnyada en b\u00fcy\u00fck potansiyele sahip \u00fclkelerden biri. Ancak \u015fimdiye kadar \u00fclkemiz, global tar\u0131m […]<\/p>\n\n

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