{"id":1808,"date":"2007-12-02T02:00:00","date_gmt":"2007-12-02T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/ferm-creative-group-ajans-baskani-hakan-kaleli\/"},"modified":"2024-07-03T15:05:48","modified_gmt":"2024-07-03T12:05:48","slug":"ferm-creative-group-ajans-baskani-hakan-kaleli","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/ferm-creative-group-ajans-baskani-hakan-kaleli\/","title":{"rendered":"Ferm Creative Group Ajans Ba\u015fkan\u0131 ‘Hakan Kaleli’"},"content":{"rendered":"
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\"\"Mr. & Mrs. Brown’u Kaybettik \u00e7al\u0131\u015fmas\u0131yla Kristal Elma alan Ferm Creative Group, firmalara kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131ndan reklam filmlerine kadar pek \u00e7ok alanda hizmet veriyor. Ajans Ba\u015fkan\u0131 Hakan Kaleli \u015firketin \u00e7al\u0131\u015fmalar\u0131yla ilgili sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131. <\/span><\/div>\n

Ferm <\/strong>Creative hangi alanda faaliyet g\u00f6steriyor?<\/strong><\/span><\/div>\n
Ferm 1998 y\u0131l\u0131nda kuruldu ve kuruldu\u011fu g\u00fcnden itibaren sekt\u00f6re y\u00f6n veren ajanslardan biri olmak i\u00e7in \u00e7izgisini belirledi. T\u00fcrkiye’nin ini\u015fli \u00e7\u0131k\u0131\u015fl\u0131 ekonomik ortam\u0131nda bug\u00fcne kadar geldi\u011fi durumdan da son derece memnun. Ferm, firmalara kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131ndan reklam filmine kadar her konuda hizmet veriyor. G\u00fcn\u00fcm\u00fczde kullan\u0131lan “Tam Hizmet Ajans\u0131” c\u00fcmlesini kullanmak san\u0131r\u0131m Ferm Creative i\u00e7in \u00e7ok do\u011fru olacakt\u0131r.<\/span><\/div>\n

Ge\u00e7en y\u0131l b\u00fcy\u00fck bir ba\u015far\u0131 g\u00f6stererek \u00f6d\u00fcller ald\u0131n\u0131z. Bu \u00f6d\u00fcllerden bahseder misiniz?<\/span><\/strong><\/div>\n
Reklamc\u0131lar Derne\u011fi’nin en son d\u00fczenledi\u011fi Kristal Elma \u00d6d\u00fclleri’nden Global English Dil Okulu’na yapm\u0131\u015f oldu\u011fumuz “Mr. & Mrs. Brown’u Kaybettik” adl\u0131 \u00e7al\u0131\u015fmayla bir Kristal Elma ve bir de ilk defa verilen Se\u00e7ici Kurul \u00d6zel \u00d6d\u00fcl\u00fc’n\u00fc ald\u0131k. Her reklamc\u0131n\u0131n hayali Kristal Elma almakt\u0131r ve biz de yapm\u0131\u015f oldu\u011fumuz \u00e7al\u0131\u015fmalar\u0131n meyvesini almaktan son derece mutlu olduk. <\/span><\/div>\n

Daha \u00e7ok hangi sekt\u00f6rden firmalarla \u00e7al\u0131\u015f\u0131yorsunuz?<\/span><\/strong><\/div>\n
Reklam ajanslar\u0131 her konuda faaliyet g\u00f6steren firmalara tan\u0131t\u0131m yapmak i\u00e7in kurulmu\u015flard\u0131r ve sekt\u00f6r ayr\u0131m\u0131 yapamazlar. Biz de bir\u00e7ok sekt\u00f6rden firmalara hizmet veriyoruz. \u015eu anda hizmet verdi\u011fimiz sekt\u00f6rlerden baz\u0131lar\u0131 PVC Pencere Sistemleri, E\u011fitim, Bili\u015fim, Telekom\u00fcnikasyon, Barter, G\u0131da diye s\u0131ralayabiliriz.<\/span><\/div>\n

Sekt\u00f6r\u00fcn en \u00f6nemli sorunu nedir?<\/span><\/strong><\/div>\n
Sekt\u00f6r\u00fcn en \u00f6nemli sorunlar\u0131ndan bir tanesi bence art\u0131k fabrikasyon say\u0131lacak standart \u00e7al\u0131\u015fmalar\u0131n yap\u0131lmas\u0131. Bir di\u011feri de g\u00fcven… Ajans\u0131n ba\u015far\u0131l\u0131 kampanya yapabilmesi i\u00e7in \u00f6ncelikle firman\u0131n ajansa sonuna kadar g\u00fcvenmesi gerekir. Reklamc\u0131lar i\u015flerine m\u00fcdahale edilmesini istemezler. \u00c7\u00fcnk\u00fc nas\u0131l bir hasta doktora gitti\u011finde “ben o ilac\u0131 kullanmam” diyemiyorsa reklamda da mant\u0131k ayn\u0131d\u0131r. M\u00fc\u015fteri de reklamc\u0131s\u0131n\u0131n sundu\u011fu \u00e7\u00f6z\u00fcme g\u00fcvenmek zorundad\u0131r. M\u00fc\u015fteri taraf\u0131ndan kreatif alan\u0131na m\u00fcdahale edilen i\u015f zaten ajans\u0131n i\u015fi olmaktan \u00e7\u0131km\u0131\u015ft\u0131r. Fakat m\u00fc\u015fteriler bunu kampanyan\u0131n ba\u015far\u0131s\u0131z oldu\u011funu g\u00f6rd\u00fckten sonra anl\u0131yorlar. Bu sorun b\u00fct\u00fcn sekt\u00f6r\u00fcn en \u00f6nemli sorunudur. <\/span><\/div>\n

\u015eirketinizi organizasyon yap\u0131s\u0131n\u0131 anlatabilir misiniz? Hangi departmanlar\u0131n\u0131z var ve ne gibi g\u00f6revler y\u00fcr\u00fct\u00fcyorlar?<\/span><\/strong><\/div>\n
Ferm Creative, Stratejik Planlama, M\u00fc\u015fteri \u0130li\u015fkileri, Yarat\u0131c\u0131 Grup, Medya Planlama ve Medya Sat\u0131n Alma birimlerinden olu\u015fuyor. Ajans i\u00e7inde 14 ki\u015filik profesyonel ve i\u015fine a\u015f\u0131k bir ekibimiz var ve her birisi kampanyan\u0131n yani \u00e7ocuklar\u0131n\u0131n b\u00fcy\u00fcmesi i\u00e7in gereken titizli\u011fi g\u00f6steriyorlar. Bir brief’in al\u0131n\u0131p ajans i\u00e7inde sindirildikten sonraki a\u015famalarda, Yarat\u0131c\u0131 Grup eskiz \u00e7al\u0131\u015fmalar\u0131ndan sonra kampanyan\u0131n gidi\u015f s\u00fcrecini belirliyor.<\/span><\/div>\n

Uzun vadede \u015firket ad\u0131na planlar\u0131n\u0131z nedir?<\/span><\/strong><\/div>\n
T\u00fcrkiye’de uzun vadede reklam sekt\u00f6r\u00fcne y\u00f6n veren ajanslardan biri haline gelmeyi hedefliyoruz. Bunun ilk sinyalini son Kristal Elma Reklam \u00d6d\u00fclleri’nde ald\u0131\u011f\u0131m\u0131z bir kristal elma ve bir de ilk defa verilen Se\u00e7ici Kurul \u00d6zel \u00d6d\u00fcl\u00fc’yle g\u00f6stermi\u015f olduk. <\/span><\/div>\n

\u015eirketinizde \u00e7al\u0131\u015facak adaylarda ne gibi \u00f6zellikler ar\u0131yorsunuz?<\/span><\/strong><\/div>\n
\u00c7ok y\u00f6nl\u00fc d\u00fc\u015f\u00fcnebilen, tak\u0131m \u00e7al\u0131\u015fmas\u0131na uygun, ki\u015filikli ve her \u015feyden \u00f6nce ayaklar\u0131 yere basan ki\u015filerle \u00e7al\u0131\u015fmay\u0131 tercih ediyorum. Yarat\u0131c\u0131 ruha sahip olmalar\u0131 gerekti\u011fini s\u00f6ylemiyorum bile \u00e7\u00fcnk\u00fc reklamc\u0131larda bu ruh olmazsa ba\u015far\u0131 da olmaz…<\/span><\/div>\n

\u0130nsan kaynaklar\u0131 s\u00fcreci nas\u0131l i\u015fliyor? <\/span><\/strong><\/div>\n
Gelen ba\u015fvurular i\u00e7inden \u00f6ncelikle bir eleme yap\u0131l\u0131r ve yap\u0131lan elemeler sonucunda pozisyona uygun adaylarla bizzat kendim g\u00f6r\u00fc\u015f\u00fcr\u00fcm. \u00d6ncelikle iyi bir tak\u0131m olmak gerekir. Bireysel yetenekleri bir \u00e7at\u0131da birle\u015ftiremezseniz ba\u015far\u0131 gelmez. Onun i\u00e7in ajansa al\u0131nacak ki\u015filer konusunda \u00e7ok titiz davran\u0131yorum. <\/span><\/div>\n

\u015eu an \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z ne gibi projeler var?<\/span><\/strong><\/div>\n
\u015eu anda Yelpen i\u00e7in yapm\u0131\u015f oldu\u011fumuz kampanyay\u0131 y\u00fcr\u00fct\u00fcyoruz. Bu kampanya kapsam\u0131nda firman\u0131n logosunun yenilenmesi, kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131, bas\u0131n ve TV reklamlar\u0131n\u0131n yan\u0131 s\u0131ra medya planlama ve sat\u0131n alma hizmetleri veriyoruz. Bunun d\u0131\u015f\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz kampanyalar da \u00f6n\u00fcm\u00fczde ki haftalarda yine mecralarda yerlerini alacaklar.<\/span><\/div>\n

\u00dclkede ya\u015fanan krizlerden etkilenen sekt\u00f6rlerin ba\u015f\u0131nda reklamc\u0131l\u0131k geliyor. Bunun nedenini neye ba\u011fl\u0131yorsunuz?<\/span><\/strong><\/div>\n
T\u00fcrkiye’de reklam maalesef \u00e7o\u011fu zaman yanl\u0131\u015f yap\u0131l\u0131yor. Ak\u0131l ve mant\u0131k \u00f6ncelikle \u015funu s\u00f6yler de\u011fil mi: “kriz varsa sat\u0131\u015flar\u0131n\u0131z d\u00fc\u015fm\u00fc\u015ft\u00fcr ve reklama ihtiya\u00e7 duyars\u0131n\u0131z”. T\u00fcrkiye’de bunun tam tersi yap\u0131l\u0131yor. Kriz var sat\u0131\u015flar d\u00fc\u015ft\u00fc reklam\u0131 da kesin. Bu mant\u0131k krizi daha da tetikliyor bence. Krizde reklama harcanan paran\u0131n bo\u015fa gitti\u011fini d\u00fc\u015f\u00fcnen o kadar fazla firma var ki bundan dolay\u0131 krizde ilk \u00f6nce, harcamalar listesinden reklam harcamalar\u0131n\u0131 kesiyorlar ve tabii ki bu da krizde ilk \u00f6nce reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fc etkiliyor. Asl\u0131nda tecr\u00fcbeler ve rakamlar bize \u015funu s\u00f6yl\u00fcyor; en fazla b\u00fcy\u00fcmeyi ger\u00e7ekle\u015ftiren firmalar bu b\u00fcy\u00fcmeyi kriz d\u00f6nemlerinde ger\u00e7ekle\u015ftirmi\u015flerdir.<\/span><\/div>\n

Reklam sekt\u00f6r\u00fc ekonomik geli\u015fmelerden ve Avrupa Birli\u011fi geli\u015fmelerinden nas\u0131l etkileniyor?<\/span><\/strong><\/div>\n
Bir \u00f6nceki soruda cevaplad\u0131\u011f\u0131m gibi T\u00fcrkiye’de ekonomi maalesef kaygan zemin \u00fczerine oturmu\u015f durumda ve ekonomiden de ilk \u00f6nce reklam sekt\u00f6r\u00fc etkilendi\u011fi i\u00e7in Avrupa birli\u011fi s\u00fcrecindeki geli\u015fmelerden de tabi ki olumlu ya da olumsuz olarak fazlaca etkileniyor.<\/span><\/div>\n
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Mr. & Mrs. Brown’u Kaybettik \u00e7al\u0131\u015fmas\u0131yla Kristal Elma alan Ferm Creative Group, firmalara kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131ndan reklam filmlerine kadar pek \u00e7ok alanda hizmet veriyor. Ajans Ba\u015fkan\u0131 Hakan Kaleli \u015firketin \u00e7al\u0131\u015fmalar\u0131yla ilgili sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131. Ferm Creative hangi alanda faaliyet g\u00f6steriyor? Ferm 1998 y\u0131l\u0131nda kuruldu ve kuruldu\u011fu g\u00fcnden itibaren sekt\u00f6re y\u00f6n veren ajanslardan biri olmak i\u00e7in \u00e7izgisini […]<\/p>\n\n

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