{"id":1809,"date":"2007-12-04T02:00:00","date_gmt":"2007-12-04T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/akyurt-magazacilik-insan-kaynaklari-muduru-gurol-gurses\/"},"modified":"2024-07-03T15:05:10","modified_gmt":"2024-07-03T12:05:10","slug":"akyurt-magazacilik-insan-kaynaklari-muduru-gurol-gurses","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/akyurt-magazacilik-insan-kaynaklari-muduru-gurol-gurses\/","title":{"rendered":"Akyurt Ma\u011fazac\u0131l\u0131k \u0130nsan Kaynaklar\u0131 M\u00fcd\u00fcr\u00fc ‘G\u00fcrol G\u00fcrses’"},"content":{"rendered":"
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\"\"Akyurt Ma\u011fazac\u0131l\u0131k A\u015e, Ankara’n\u0131n b\u00fcy\u00fck g\u0131da zincirlerinden biri. \u015eirket \u015fu an 14 farkl\u0131 noktada s\u00fcpermarketleri ile hizmet veriyor. “Kendimizi maraton ko\u015fucusu olarak g\u00f6r\u00fcyoruz.” diyen Akyurt Ma\u011fazac\u0131l\u0131k \u0130nsan Kaynaklar\u0131 M\u00fcd\u00fcr\u00fc G\u00fcrol G\u00fcrses, sekt\u00f6r\u00fcn sorunlar\u0131 ve \u015firket ile ilgili sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131. <\/span><\/div>\n

\u015eirketiniz hangi alanda faaliyet g\u00f6steriyor? <\/span><\/strong><\/div>\n
Akyurt, perakende alan\u0131nda zincir market\u00e7ilik yapmakta olan bir g\u0131da \u015firketi. \u015eu an Ankara’ da 14 farkl\u0131 noktadaki s\u00fcpermarketleri ile m\u00fc\u015fteri memnuniyeti sa\u011flamakta olan Akyurt, 2005′ deki yat\u0131r\u0131mlar\u0131n\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 hizmete sokmu\u015f olup, 15nci ma\u011fazas\u0131n\u0131 Eyl\u00fcl 2005 d\u00f6neminde hizmete sokacak. <\/span><\/div>\n

\u015eirketinizin sekt\u00f6r i\u00e7indeki konumu nedir?<\/span><\/strong><\/div>\n
Ba\u015fkentin b\u00fcy\u00fck ve iyi zincirleri aras\u0131nday\u0131z. B\u00fcy\u00fckl\u00fck anlay\u0131\u015f\u0131m\u0131z \u00e7ok farkl\u0131, her bir s\u00fcpermarketimizi “nitelikli ve istikrarl\u0131 hizmet vererek para kazanmak” d\u00fcsturu ile i\u015fletmekteyiz. Sat\u0131\u015f alan\u0131 ister 700 M? olsun, ister 1700 M? e\u011fer bir marketimiz, oraya yap\u0131lan yat\u0131r\u0131m\u0131 amorti edebiliyor, etkinlik, verimlilik ve karl\u0131l\u0131k bak\u0131m\u0131ndan \u00f6ng\u00f6r\u00fclen-\u00f6l\u00e7\u00fclebilir performans kriterlerini ger\u00e7ekle\u015ftirebiliyorsa bizim i\u00e7in b\u00fcy\u00fckt\u00fcr. <\/span><\/div>\n

Sekt\u00f6r\u00fcn en \u00f6nemli sorunu sizce nedir?<\/span><\/strong><\/div>\n
Sekt\u00f6r\u00fcn \u00e7ok daha \u00f6nemli sorunlar\u0131 muhakkak var. Ama ben \u0130nsan Kaynaklar\u0131 penceresinden bakmak istiyorum. Ba\u015fkentteki yerel zincirlerde nitelikli ve e\u011fitimli insan \u00e7ok fazla de\u011fil. \u00d6zellikle y\u00f6netim kademeleri sekt\u00f6r\u00fcn i\u00e7inden gelen, reyonlarda \u00e7al\u0131\u015farak kariyer yapan insanlardan olu\u015fmakta. Bunlar\u0131n aras\u0131nda \u00f6n lisans ve lisans e\u011fitimi alm\u0131\u015f olanlar\u0131n say\u0131s\u0131 \u00e7ok az. Tecr\u00fcbeyi yads\u0131mak elbette ki m\u00fcmk\u00fcn de\u011fil. Ancak i\u00e7inde bulundu\u011fumuz rekabet ortam\u0131 mesleki birikimin ve tecr\u00fcbenin yan\u0131nda, \u00f6zellikle sat\u0131\u015f alanlar\u0131ndaki y\u00f6neticiler i\u00e7in asgari lisans e\u011fitimini de gerektiriyor. Bu nitelikte insanlar\u0131 sekt\u00f6re kazand\u0131ram\u0131yoruz. Sekt\u00f6r yerel bazda \u00e7al\u0131\u015fma ko\u015fullar\u0131 bak\u0131m\u0131ndan cazip de\u011fil. E\u011fer yerel zincirler nitelikli i\u015fg\u00fcc\u00fc i\u00e7in cazibe merkezleri olmay\u0131 ba\u015faramazlar ve y\u00f6netim kademelerinde bu insanlara yer vermezlerse, kay\u0131t d\u0131\u015f\u0131, i\u015fg\u00fcc\u00fc kayb\u0131, y\u00fcksek oranl\u0131 personel devri, hantal organizasyonlar, yanl\u0131\u015f yat\u0131r\u0131mlar gibi sorunlar\u0131n\u0131 \u00e7\u00f6zemeyeceklerdir.<\/span><\/div>\n
\u00dclkemizde ki\u015fi ba\u015f\u0131na d\u00fc\u015fen s\u00fcpermarket al\u0131\u015fveri\u015f alan\u0131 \u00e7ok d\u00fc\u015f\u00fck, san\u0131r\u0131m Avrupa’ da bu alan bizdekinin 10-12 kat\u0131 daha b\u00fcy\u00fck. Sekt\u00f6r s\u00fcrekli b\u00fcy\u00fcyor, T\u00fcrkiye ekonomisi bu b\u00fcy\u00fcmeyi kald\u0131racak d\u00fczeyde. Sekt\u00f6rde yeni i\u015f olanaklar\u0131 \u00e7ok fazla, gen\u00e7 \u00fcniversite mezunu insanlar\u0131 biz sekt\u00f6re bekliyoruz. \u00d6zellikle de yerel zincirlere.<\/span><\/div>\n

\u015eirketinizde ka\u00e7 ki\u015fi \u00e7al\u0131\u015f\u0131yor?<\/span><\/strong><\/div>\n
Akyurt, son iki y\u0131ld\u0131r bir \u00f6nceki y\u0131la oranla %35 civar\u0131nda b\u00fcy\u00fcyen bir aile. Bug\u00fcn i\u00e7in Akyurt’ta 470 ki\u015fi \u00e7al\u0131\u015fmakta. \u00c7o\u011funlu\u011fu bizzat operasyonlar\u0131m\u0131z\u0131n i\u00e7inde g\u00f6rev almakta olan reyon elemanlar\u0131, kasiyerler, kasaplar, manavlar, \u015fark\u00fcteriler, depocular ve di\u011fer meslek gruplar\u0131. \u015eirketimizin idari kadrolar\u0131nda \u00e7al\u0131\u015fan say\u0131m\u0131z \u00e7ok fazla de\u011fil. Hantal ve \u015fi\u015firilmi\u015f bir karargahtan \u00f6zellikle ka\u00e7\u0131n\u0131yoruz. \u0130\u015f s\u00fcre\u00e7lerimizi operasyon alanlar\u0131nda, yani ma\u011fazalar\u0131m\u0131zda yap\u0131land\u0131rmaya \u00f6zen g\u00f6steriyoruz. <\/span><\/div>\n

\u015eirketinizin organizasyon yap\u0131s\u0131n\u0131 anlatabilir misiniz? Hangi departmanlar\u0131n\u0131z var? <\/span><\/strong><\/div>\n
Organizasyonun ba\u015f\u0131nda genel m\u00fcd\u00fcr var. Kendisi ayn\u0131 zamanda y\u00f6netim kurulunda yer almakta. Y\u00f6netim Kurulundan \u00e7\u0131kmas\u0131 gereken kararlar\u0131 bekleyerek zaman kaybetmiyoruz. Akyurt’ ta bu s\u00fcre\u00e7ler olduk\u00e7a h\u0131zl\u0131d\u0131r. Genel m\u00fcd\u00fcre ba\u011fl\u0131 olarak \u00e7al\u0131\u015fmakta olan Sat\u0131n Alma ve Pazarlama, Sat\u0131\u015f, Mali \u0130\u015fler ve \u0130nsan Kaynaklar\u0131 olmak \u00fczere d\u00f6rt ana departman var. BU departmanlar istikrarl\u0131 bir sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in m\u00fc\u015fteri istek ve beklentilerine y\u00f6nelik stratejiler planlayarak, yap\u0131lmas\u0131 gerekli i\u015f ve i\u015flemleri icra ederler. Bu departmanlar\u0131n sevk ve idaresi Y\u00f6netim Kurulu g\u00f6zetiminde ve genel m\u00fcd\u00fcr\u00fcn koordinasyonu ile profesyonel y\u00f6neticiler taraf\u0131ndan yap\u0131lmakta. <\/span><\/div>\n

Uzun vadede \u015firket ad\u0131na planlar\u0131n\u0131z neler?<\/span><\/strong><\/div>\n
Akyurt olarak \u00fczerinde en \u00e7ok durdu\u011fumuz ve s\u0131k s\u0131k vurgu yapt\u0131\u011f\u0131m\u0131z bir \u015fey var ki o da “istikrar”. Uzun vadede istikrarl\u0131 bir b\u00fcy\u00fcme hedefliyoruz. \u00dclke ekonomisindeki de\u011fi\u015fimleri ve sekt\u00f6rel geli\u015fimleri yak\u0131ndan takip ediyoruz. B\u00fct\u00fcn yeni yat\u0131r\u0131mlar\u0131m\u0131z\u0131 \u00f6z sermayemizle yapmaya \u00f6zen g\u00f6steriyoruz. \u015eimdilik Ba\u015fkent s\u0131n\u0131rlar\u0131nda b\u00fcy\u00fcmekteyiz, ancak di\u011fer \u015fehirlerde ya\u015fayan insan\u0131m\u0131za da nitelikli ve istikrarl\u0131 hizmeti g\u00f6t\u00fcrme arzusunday\u0131z. Bu arzumuz bug\u00fcn i\u00e7in zamana yay\u0131lm\u0131\u015f, somut projeler olarak beklemekte. <\/span><\/div>\n

\u015eirketinizde \u00e7al\u0131\u015facak adaylarda ne gibi \u00f6zellikler ar\u0131yorsunuz?<\/span><\/strong><\/div>\n
Akyurt ailesine girecek adaylar \u00f6ncelikle net olmal\u0131. Tutars\u0131z davran\u0131\u015flar sergilememeli, iyi niyetli ve mert olmal\u0131. \u00c7al\u0131\u015fma arzusu olan ki\u015filere bilmedikleri ve daha \u00f6nce hi\u00e7 yapmad\u0131klar\u0131 bir i\u015fi sevdirmek, \u00f6\u011fretmek, geli\u015fmelerine katk\u0131da bulunmak ve katma de\u011fer \u00fcretmelerini sa\u011flamak \u00e7ok zor de\u011fil. \u0130nsana yat\u0131r\u0131m elbette ki tart\u0131\u015f\u0131lmaz bir ger\u00e7ek. Ancak yat\u0131r\u0131m yapaca\u011f\u0131m\u0131z insan\u0131n da tutarl\u0131, iyi niyetli ve en \u00f6nemlisi istikrarl\u0131 olmas\u0131 gereklidir. E\u011fitim, ileti\u015fim, tecr\u00fcbe, alg\u0131lama ve benzeri di\u011fer nitelikler zaten i\u015fimizin ve sekt\u00f6r\u00fcm\u00fcz\u00fcn gere\u011fidir. <\/span><\/div>\n
\u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n bedensel olarak i\u015fyerinde ve i\u015finin ba\u015f\u0131nda bulunmas\u0131 bizi tatmin etmiyor. \u0130\u015fine beynini ve y\u00fcre\u011fini koymas\u0131n\u0131 istiyoruz. Bunu sa\u011flamak i\u00e7in mevcut ko\u015fullar\u0131 zorluyoruz. Bir taraftan Onlar\u0131n kullanamad\u0131klar\u0131 kapasitelerini ortaya \u00e7\u0131karmak i\u00e7in beraberce u\u011fra\u015f\u0131yor, di\u011fer taraftan bunu te\u015fvik etmeye \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/div>\n

\u0130nsan Kaynaklar\u0131 departman\u0131n\u0131z\u0131n i\u015fleyi\u015finden bahseder misiniz? \u0130\u015fe al\u0131m, performans de\u011ferlendirme s\u00fcre\u00e7leri nas\u0131l i\u015fliyor?<\/span><\/strong><\/div>\n
Departman olarak politika ve stratejilerimiz belirlenmi\u015ftir. \u0130\u015flerimizi teknik, idari ve davran\u0131\u015fsal olarak aralar\u0131ndaki armoniyi bozmadan b\u00f6ld\u00fck. Bu b\u00f6l\u00fcmlerden sorumlu uzman arkada\u015flar\u0131m\u0131z var. Bana bu b\u00f6l\u00fcmler aras\u0131ndaki armoniyi canl\u0131 tutmak ve g\u00fcnl\u00fck i\u015flerin kararlar\u0131n\u0131 vererek, gerekti\u011finde da\u011f\u0131l\u0131m\u0131n\u0131 yapmak, a\u00e7\u0131k noktalarda devreye girmek ve geribildirim almak kal\u0131yor. <\/span><\/div>\n
Marketlerimizin organizasyon \u015femalar\u0131 \u00e7\u0131kar\u0131lm\u0131\u015f, kadrolar\u0131 olu\u015fturulmu\u015ftur. Hangi pozisyonda ka\u00e7ar ki\u015fi ile \u00e7al\u0131\u015f\u0131lacak, hangi sezonda bu say\u0131 ne olacak belirlenmi\u015ftir. E\u011fer a\u00e7\u0131k pozisyon olursa, i\u015fe al\u0131mlar\u0131m\u0131zda \u00f6ncelikle a\u00e7\u0131k pozisyonlar\u0131m\u0131z\u0131 ve a\u00e7\u0131k pozisyonlar\u0131n g\u00f6rev tan\u0131mlar\u0131n\u0131 \u00f6n\u00fcm\u00fcze koyar\u0131z. Bu pozisyonlar\u0131n yedeklemesi yap\u0131lm\u0131\u015f ise derhal devreye sokar\u0131z. Aksi durumda i\u015f ba\u015fvurular\u0131ndan nitelikleri ve yetkinlikleri uygun olanlar\u0131 m\u00fclakata al\u0131r\u0131z. \u0130\u015f ba\u015fvurular\u0131nda en \u00e7ok \u00fczerinde durdu\u011fumuz konu samimiyet, sadakat ve istikrard\u0131r. M\u00fclakat sonucu i\u015fe al\u0131m\u0131 yap\u0131lan aday k\u0131sa s\u00fcreli bir oryantasyon e\u011fitimine tabi tutularak, \u00e7al\u0131\u015faca\u011f\u0131 i\u015fyerine g\u00f6nderilir ve y\u00f6neticisine teslim edilir.<\/span><\/div>\n
\u0130\u015f ba\u015fvurusu yapan herkes her \u015feyden \u00f6nce birer insan ve bizim i\u00e7in muhtemel m\u00fc\u015fterilerdir. Adaylar\u0131m\u0131za bu g\u00f6zle bakar\u0131z. Bizimle \u00e7al\u0131\u015fmak i\u00e7in m\u00fcracaat eden t\u00fcm adaylar\u0131m\u0131za, ma\u011fazalar\u0131m\u0131zda m\u00fc\u015fterilerimizin g\u00f6rd\u00fc\u011f\u00fc ilgi ve alakay\u0131 g\u00f6stermeye gayret ederiz. Akyurt olarak bunu normal bir davran\u0131\u015f olarak kabullendik. Bunun sonucudur ki Kariyer.net taraf\u0131ndan Ankara B\u00f6lgede, 2004 y\u0131l\u0131 \u0130nsana Sayg\u0131 \u00d6d\u00fcl\u00fc ile \u00f6d\u00fcllendirildik.<\/span><\/div>\n

Kariyer.net’ten nas\u0131l yararlan\u0131yorsunuz?<\/span><\/strong><\/div>\n
Yakla\u015f\u0131k \u00fc\u00e7 y\u0131ld\u0131r Kariyer.net’ le beraberiz. Kariyer.net in kullan\u0131c\u0131 say\u0131s\u0131 \u00e7ok fazla, bu da istenildi\u011finde farkl\u0131 nitelikte ve tecr\u00fcbede insana, h\u0131zl\u0131 bir \u015fekilde ula\u015fma olana\u011f\u0131 sa\u011fl\u0131yor. Son iki y\u0131lda yeni yat\u0131r\u0131mlar\u0131m\u0131z\u0131 hayata ge\u00e7irirken Kariyer.net’ in \u00e7ok yard\u0131m\u0131 oldu. \u0130htiya\u00e7 duydu\u011fumuz pozisyonu Kariyer.net’ e \u00e7\u0131kt\u0131\u011f\u0131m\u0131zda \u00e7ok fazla ba\u015fvuru al\u0131yoruz. Bu ba\u015fvurular\u0131 h\u0131zl\u0131 bir \u015fekilde de\u011ferlendirmeye ba\u015fl\u0131yoruz. M\u00fclakatlar da dahil olmak \u00fczere istihdam karar\u0131na kadar b\u00fct\u00fcn s\u00fcreci Kariyer.net \u00fczerinden takip ediyoruz. Notlar\u0131m\u0131z\u0131 elektronik ortamda al\u0131yoruz. Bu bizim i\u00e7in b\u00fcy\u00fck kolayl\u0131k. Kasap, manav, \u015fark\u00fcteri gibi meslek ehli grup elektronik ortam\u0131 hen\u00fcz tan\u0131m\u0131yor. Ama zamanla bu sorunun da a\u015f\u0131laca\u011f\u0131 d\u00fc\u015f\u00fcncesindeyim. Kariyer.net bu konuda da gerekli \u00e7al\u0131\u015fmalar\u0131 yap\u0131yor. Kariyer.net Ankara B\u00f6lge ile s\u00fcrekli irtibat halindeyiz. S\u0131k\u0131nt\u0131lar\u0131m\u0131z\u0131 can kula\u011f\u0131 ile dinliyor ve yard\u0131mc\u0131 oluyorlar. Kariyer.net’e bu vesile ile Akyurt ad\u0131na te\u015fekk\u00fcr ediyorum.<\/span><\/div>\n

Ankara’daki i\u015f hayat\u0131n\u0131 nas\u0131l de\u011ferlendiriyorsunuz? <\/span><\/strong><\/div>\n
Ba\u015fkentte i\u015f hayat\u0131 bence biraz hantal. Siyasetin ve b\u00fcrokrasinin yans\u0131mas\u0131 var. D\u00fcnyada ve \u00fclkemizde de\u011fi\u015fim \u00e7ok h\u0131zl\u0131. Akyurt olarak ekonomik geli\u015fmeleri ve sekt\u00f6rel dinamikleri yak\u0131ndan takip ediyoruz. Yeni yat\u0131r\u0131mlar\u0131m\u0131z elbette ki var. Bunlar\u0131 zamana yayd\u0131k. Yat\u0131r\u0131m konusunda da istikrarl\u0131 hareket ediyoruz. Ba\u015fkent sekt\u00f6rel geli\u015fim bak\u0131m\u0131ndan \u00e7ok h\u0131zl\u0131. Yeni pazarlardan \u00e7ok mevcut pazarlar\u0131 g\u00fc\u00e7lendirmek ad\u0131na yat\u0131r\u0131mlar yap\u0131l\u0131yor. Bu durumu ‘herkes kalesini sa\u011flama almaya \u00e7al\u0131\u015f\u0131yor’ \u015feklinde yorumluyorum.<\/span><\/div>\n
Gerek \u00fclke i\u00e7indeki rakipler ve gerekse d\u0131\u015far\u0131dan gelmesi muhtemel rakipler pazar\u0131 \u00e7ok dalgaland\u0131r\u0131yor. Bu dalgalanmalar \u00f6zellikle k\u00fc\u00e7\u00fck zincirlerde y\u0131k\u0131c\u0131 rekabeti tetikliyor. Bu durum Ankara’ da b\u00f6yle. Bir taraftan sekt\u00f6rdeki bo\u015flu\u011fu doldurmak ad\u0131na yeni yat\u0131r\u0131mlar yap\u0131l\u0131rken, di\u011fer taraftan faaliyete ge\u00e7mi\u015f yat\u0131r\u0131mlar\u0131n birbirini fiyatla vurmas\u0131n\u0131 \u00fcz\u00fcc\u00fc buluyorum. Fiyat d\u00fc\u015f\u00fcrmenin t\u0131kand\u0131\u011f\u0131 noktada hizmet kalitesi ve \u00e7al\u0131\u015fan niteli\u011finden taviz veriliyor. Toplam pazar\u0131 artt\u0131rmak m\u00fcmk\u00fcn olamayaca\u011f\u0131ndan i\u015fini iyi yapanlar\u0131n, yapt\u0131klar\u0131n\u0131 \u00f6l\u00e7ebilenlerin ayakta kalaca\u011f\u0131n\u0131 ve pazar\u0131 payla\u015facaklar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Kanaatimce di\u011ferleri \u00f6n\u00fcm\u00fczdeki 3-5 y\u0131l i\u00e7inde el de\u011fi\u015ftirecekler ve b\u00fcy\u00fck lokomotiflerin vagonlar\u0131 olacaklard\u0131r. <\/span><\/div>\n
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Akyurt Ma\u011fazac\u0131l\u0131k A\u015e, Ankara’n\u0131n b\u00fcy\u00fck g\u0131da zincirlerinden biri. \u015eirket \u015fu an 14 farkl\u0131 noktada s\u00fcpermarketleri ile hizmet veriyor. “Kendimizi maraton ko\u015fucusu olarak g\u00f6r\u00fcyoruz.” diyen Akyurt Ma\u011fazac\u0131l\u0131k \u0130nsan Kaynaklar\u0131 M\u00fcd\u00fcr\u00fc G\u00fcrol G\u00fcrses, sekt\u00f6r\u00fcn sorunlar\u0131 ve \u015firket ile ilgili sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131. \u015eirketiniz hangi alanda faaliyet g\u00f6steriyor? Akyurt, perakende alan\u0131nda zincir market\u00e7ilik yapmakta olan bir g\u0131da \u015firketi. \u015eu […]<\/p>\n\n

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