{"id":1810,"date":"2007-12-04T02:00:00","date_gmt":"2007-12-04T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/turasan-saraplari-sahibi-ve-yoneticisi-hasan-turasan\/"},"modified":"2024-07-03T15:05:11","modified_gmt":"2024-07-03T12:05:11","slug":"turasan-saraplari-sahibi-ve-yoneticisi-hasan-turasan","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/turasan-saraplari-sahibi-ve-yoneticisi-hasan-turasan\/","title":{"rendered":"Turasan \u015earaplar\u0131 Sahibi ve Y\u00f6neticisi ‘Hasan Turasan’"},"content":{"rendered":"
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\"\"6.000 senelik tarihi, d\u00fcnyada e\u015fi olmayan co\u011frafi g\u00fczellikleri ve topraklar\u0131nda ya\u015fam s\u00fcrm\u00fc\u015f bir\u00e7ok k\u00fclt\u00fcr\u00fcn izleri ile Kapadokya, T\u00fcrkiye’nin ve d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan turistlerin ak\u0131n\u0131na u\u011frayan bir b\u00f6lgemiz. Bu b\u00f6lgenin en \u00f6nemli \u00f6zelliklerinden biri de, iklimi ve toprak yap\u0131s\u0131 nedeniyle ba\u011fc\u0131l\u0131\u011fa, dolay\u0131s\u0131yla da \u015farap\u00e7\u0131l\u0131\u011fa \u00e7ok elveri\u015fli olmas\u0131. Kapadokya b\u00f6lgesinde 3 nesildir \u015farap\u00e7\u0131l\u0131kla u\u011fra\u015fan 1943 y\u0131l\u0131nda kurulmu\u015f olan Turasan, b\u00f6lgede as\u0131rlard\u0131r s\u00fcregelmi\u015f \u015farap\u00e7\u0131l\u0131k gelene\u011finin en iyi ya\u015fat\u0131ld\u0131\u011f\u0131 i\u015fletmelerden biri. \u00dcz\u00fcmlerini kendi ba\u011flar\u0131nda yeti\u015ftiren Turasan, bu \u00fcz\u00fcmleri son derece modern tesislerinde i\u015fleyerek y\u00f6renin sundu\u011fu mucizelerden biri olan oyma kaya kavlarda dinlendiriyor. Sorular\u0131m\u0131z\u0131 yan\u0131tlayan firma sahibi Hasan Turasan, ama\u00e7lar\u0131n\u0131n asla fazla miktarda \u00fcretim olmad\u0131\u011f\u0131n\u0131, kaliteyi en \u00fcst seviyeye ta\u015f\u0131yarak \u00f6zel bir marka haline gelmek istediklerini belirtiyor. <\/span><\/div>\n

Turasan \u015faraplar\u0131 ne zaman kuruldu? <\/span><\/strong>Ba\u015flang\u0131c\u0131 1943 y\u0131l\u0131na giden Turasan \u015earaplar\u0131, Kapadokya’da kurulan ilk \u015farap i\u015fletmesi. Bu y\u0131l bizim 62. y\u0131l\u0131m\u0131z. \u015earap sekt\u00f6r\u00fcn\u00fcn bir b\u00f6lgesi ve ki\u015fili\u011fi olmas\u0131 gerek. Biz \u015fanl\u0131y\u0131z \u00e7\u00fcnk\u00fc Kapadokya gibi bir b\u00f6lgenin \u00fcreticisiyiz. Bu b\u00f6lgeye bakt\u0131\u011f\u0131n\u0131zda milattan \u00f6nce 3000 y\u0131llar\u0131na kadar dayanan bir ge\u00e7mi\u015fi, bir \u015farap k\u00fclt\u00fcr\u00fc var. Her \u015farap \u00fcreticisi \u00fclkenin b\u00f6lgesel \u00f6zellikleri var. \u00d6rne\u011fin Amerika’ya bakarsan\u0131z Napa Valley, Fransa’da Bordeaux, \u0130talya’da Toscana… Turasan da T\u00fcrk \u015farab\u0131 olarak Kapadokya b\u00f6lgesinin \u015farab\u0131. <\/span><\/div>\n

Turasan ne t\u00fcr \u015faraplar \u00fcretiyor? <\/span><\/strong><\/div>\n
K\u0131rm\u0131z\u0131larda \u00d6k\u00fczg\u00f6z\u00fc, Bo\u011fazkere ve Kayac\u0131k Karas\u0131 kullan\u0131yoruz. Beyazlarda ise Emir ve Narince \u00fcz\u00fcmlerini… Kapadoklya’da 90’dan bu yana y\u00fcksek sistemli ba\u011f tesis ediyoruz, bu uygulamay\u0131 ilk ba\u015flatan \u015farap \u00fcreticisi biziz. 200 ve 300 d\u00f6n\u00fcml\u00fck b\u00f6l\u00fcmlerden olu\u015fan kendi ba\u011flar\u0131m\u0131z var. Bu ba\u011flarda Chardonet Cabarnet Sauvignon, Merlot ve deneme olarak da Sauvignon Blanc yeti\u015ftiriyoruz.<\/span><\/div>\n
T\u00fcrkiye’ye \u00f6zg\u00fc \u00fcz\u00fcmler hangileri? <\/span><\/strong><\/div>\n
D\u00fcnyaya bakt\u0131\u011f\u0131n\u0131zda \u015farap\u00e7\u0131l\u0131kta \u00fcz\u00fcm \u00e7e\u015fitleri a\u015fa\u011f\u0131 yukar\u0131 bellidir. \u00c7ok s\u0131ra d\u0131\u015f\u0131 \u00fcz\u00fcm \u00e7e\u015fitleri yok. Sadece b\u00f6lgesel \u00e7e\u015fitlilik ad\u0131n\u0131 verdi\u011fimiz t\u00fcrler var. Bunun i\u00e7inde T\u00fcrkiye’nin konumu biraz farkl\u0131 \u00e7\u00fcnk\u00fc iklimi ve co\u011frafi yap\u0131s\u0131 nedeniyle kendine has \u00fcz\u00fcm \u00e7e\u015fitleri var \u00fclkemizin. Bunlar Emir, \u00d6k\u00fczg\u00f6z\u00fc ve Bo\u011fazkere… Bunlar sadece Anadolu’ya \u00f6zg\u00fc harika \u00fcz\u00fcmlerdir. <\/span><\/div>\n

T\u00fcrk \u00fcz\u00fcmlerinin d\u00fcnyada yeterince tan\u0131nmamas\u0131n\u0131n nedeni nedir? <\/span><\/strong><\/div>\n
Bunun \u00e7ok fazla nedeni var. Ama ilk ve en \u00f6nemli nedeni tan\u0131t\u0131m. Bunu yapmad\u0131\u011f\u0131n\u0131z s\u00fcrece hi\u00e7bir yerde kendinizi g\u00f6steremezsiniz. Tan\u0131t\u0131m\u0131n yeterli olmas\u0131 i\u00e7in ise iki kriter var: Biri \u015farap \u00fcreticilerinin bir araya gelerek birlikte hareket edebilmesi, di\u011feri de devlet deste\u011fi. \u00d6rne\u011fin 7 – 8 sene \u00f6nce yapt\u0131\u011f\u0131m bir \u0130ngiltere ziyaretinde her yerde, en ufak kasabalarda dahi \u015eili \u015faraplar\u0131 vard\u0131. Ara\u015ft\u0131rd\u0131\u011f\u0131m zaman \u015eili yerel \u015faraplar\u0131n\u0131n tan\u0131t\u0131m kampanyas\u0131 oldu\u011funu anlad\u0131m. Bu bir pazarlama takti\u011fi. O sene \u0130ngiltere pilot \u00fclke se\u00e7ilmi\u015f ve \u015faraplar g\u00f6nderilmi\u015f. Bu, devlet deste\u011fini arkas\u0131na alarak yap\u0131lm\u0131\u015f geni\u015f kapsaml\u0131 bir proje. \u00dclkemizde b\u00f6yle bir \u015fey yapmak biraz zor. B\u00fct\u00fcn \u00fcreticiler devlet deste\u011fini bekliyor. <\/span><\/div>\n

Devlet nas\u0131l destek olabilir \u015farap \u00fcreticilerine?<\/span><\/strong><\/div>\n
Devlet deste\u011fi sadece parasal bir destek de\u011fil. \u00d6rne\u011fin Yunanistan AB’ye girdi\u011finde AB’den sadece \u015farap\u00e7\u0131l\u0131\u011f\u0131 \u0131slah edebilmek i\u00e7in milyar dolarlarla \u00f6l\u00e7\u00fclen bir destek ald\u0131 ve bu hibe niteli\u011finde bir destekti. Her \u015feyden \u00f6nce \u00fcz\u00fcm\u00fc desteklemek gerek. Bu destek de belirli bir bilgilendirme ve k\u00f6yl\u00fcy\u00fc \u00f6zendirme olabilir. \u00d6rne\u011fin t\u00fcrkiye’de hala \u00e7\u0131kmas\u0131 beklenen bir toprak reformu var. T\u00fcrkiye’nin her k\u00f6\u015fesinde at\u0131l konumda olan. \u0130\u015flenemeyen bir\u00e7ok toprak var. Her yer hazine arazisi g\u00f6r\u00fcn\u00fcyor. Prosed\u00fcrlerin biraz kolayla\u015ft\u0131r\u0131lmas\u0131 bile basit bir te\u015fvik. Maddi yard\u0131m yerine yan destekler bile yeterli. Y\u0131llard\u0131r mera \u00f6zelli\u011fini kaybetmi\u015f meralar. T\u00fcrkiye \u015farap \u00fclkesi olmaya aday. Biraz destek ve zamanla tekstil ihracat\u0131ndaki seviyesine ula\u015fabilir. \u00d6rne\u011fin h\u00fck\u00fcmet son olarak alkoll\u00fc i\u00e7kilerdeki \u00d6zel t\u00fcketim Vergisi art\u0131r\u0131ld\u0131. Bu \u015farap \u00fcreticisi i\u00e7in bu destek de\u011fil, k\u00f6stektir. H\u00fck\u00fcmetimizden bu konuyu yeniden g\u00f6zden ge\u00e7irmesini rica ediyorum. <\/span><\/div>\n

Turasan’\u0131n logosu ne anlama geliyor?<\/span><\/strong><\/div>\n
Turasan’\u0131n logosu \u00e7ift ba\u015fl\u0131 kartal, Sel\u00e7uklu kartal\u0131. Kartal\u0131n iki kafas\u0131 da farkl\u0131 y\u00f6nlere bak\u0131yor. Bunun bizim i\u00e7in anlam\u0131 \u015fu; ge\u00e7mi\u015fimizle gelece\u011fimize y\u00f6n vermek. Kapadokya’ya \u00f6zg\u00fc kavlar\u0131m\u0131z var ama bununla birlikte modern teknolojinin t\u00fcm gereklerini \u00fcretimimize uygulayabiliyoruz. Bununla ilgilenen ayr\u0131 bir birimimiz var. Biz eskiyle yeniyi bir arada tutmaya \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/div>\n
\u015eirketinizin yap\u0131s\u0131 nas\u0131l? Ka\u00e7 ki\u015fi \u00e7al\u0131\u015f\u0131yor? Ne gibi g\u00f6revler y\u00fcr\u00fct\u00fcyorlar?<\/span><\/strong><\/div>\n
Turasan iki b\u00f6l\u00fcmden olu\u015fuyor: imalat ve pazarlama b\u00f6l\u00fcm\u00fc. \u015earap\u00e7\u0131l\u0131k \u0130malatta 20 ki\u015fi \u00e7al\u0131\u015f\u0131yoruz, bir de ba\u011fc\u0131l\u0131k b\u00f6l\u00fcm\u00fcm\u00fcz var. \u0130malat b\u00f6l\u00fcm\u00fcnde \u015fansl\u0131 bir kadromuz var. \u00c7ok k\u00fc\u00e7\u00fck bir yerde, \u00dcrg\u00fcp’te \u00fcretim yap\u0131yoruz. K\u00fc\u00e7\u00fck yerde ya\u015faman\u0131n bir\u00e7ok avantaj\u0131 var, personel a\u00e7\u0131s\u0131ndan da bunun avantajlar\u0131n\u0131 ya\u015f\u0131yoruz. Bizim genelde tercihimiz \u015f\u00f6yle, bize giren bizden emekli olur. Hainlik anlam\u0131nda bir \u015fey yapmad\u0131\u011f\u0131 s\u00fcrece… Kar\u015f\u0131l\u0131kl\u0131 olarak b\u00f6yle sahiplenmeler olunca da her \u015fey daha g\u00fczel oluyor. \u00d6rne\u011fin \u015fu an ustaba\u015f\u0131m\u0131z\u0131n o\u011flu bizde \u00e7al\u0131\u015f\u0131yor, e\u011fer iyi devam ederse belki babas\u0131n\u0131n g\u00f6revini devral\u0131r. G\u0131da m\u00fchendisleri, ziraat m\u00fchendisleri ve laborantlar\u0131m\u0131z imalatta g\u00f6rev yap\u0131yor. Bizim ana mant\u0131\u011f\u0131m\u0131z, birbirimize destek vermek ve firma i\u00e7in bir \u015feyler yapabilmek. \u015eahsi \u00e7\u0131karlar\u0131m\u0131z\u0131 geri planda tutabilmeyi \u00f6\u011freniyoruz. Pazarlama b\u00f6l\u00fcm\u00fcm\u00fczde ise 16 ki\u015fi \u00e7al\u0131\u015f\u0131yor. Kapadokya, Antalya, Ankara ve \u0130stanbul’da da b\u00f6lge m\u00fcd\u00fcrl\u00fcklerimiz bulunuyor. <\/span><\/div>\n

Turasan \u015faraplar\u0131n\u0131 yurt d\u0131\u015f\u0131na ihra\u00e7 ediyor musunuz? <\/span><\/strong><\/div>\n
Japonya, K\u0131br\u0131s ve T\u00fcrkiye’deki d\u0131\u015f hatlar terminallerine ihracat yap\u0131yoruz. T\u00fcrkiye’nin ihracat rakamlar\u0131na bakt\u0131\u011f\u0131n\u0131zda her ne kadar maliyetler d\u00fc\u015f\u00fck dense de pratikte kesinlikle d\u00fc\u015f\u00fck de\u011fil, \u00e7ok \u00e7ok y\u00fcksek. Ve d\u00fcnya pazar\u0131nda ihracatta \u00e7ok zorlan\u0131yoruz \u00e7\u00fcnk\u00fc fiyat tutturam\u0131yoruz. Bunun t\u00fcm faturas\u0131n\u0131 h\u00fck\u00fcmetlere \u00e7\u0131karmak da yanl\u0131\u015f ama genel olarak bakt\u0131\u011f\u0131m\u0131zda T\u00fcrkiye’de ana maliyetler \u00e7ok y\u00fcksek oldu\u011fundan d\u00fcnyada rekabet edemiyoruz. \u00d6rne\u011fin bir\u00e7ok \u00fclke taraf\u0131ndan Japonya’ya bizim maliyet fiyat\u0131m\u0131z\u0131n bile alt\u0131nda ihracat yap\u0131l\u0131yor. <\/span><\/div>\n

Turasan’\u0131n gelecek i\u00e7in hedefleri neler?<\/span><\/strong><\/div>\n
Turasan’\u0131n gelece\u011fiyle ilgili kapasite olarak b\u00fcy\u00fcme hedefimiz yok, hedefimiz tamamen kalite. Biz milyonlarca litre \u015farap \u00fcretmek istemiyoruz. Markam\u0131z\u0131 geli\u015ftirip, tan\u0131t\u0131p, \u00e7ok iyi \u015farap yapmak istiyoruz. D\u00fcnya \u00fczerinde dikkat edin, chateau kavram\u0131 vard\u0131r, iyi \u015farap k\u00fc\u00e7\u00fck i\u015fletmelerden \u00e7\u0131kar. B\u00fcy\u00fck i\u015fletmeler hi\u00e7bir zaman iyi \u015farap yapma \u015fans\u0131na sahip de\u011fildir. O zaman chateau kavram\u0131 \u00e7\u0131kmazd\u0131. \u015earap \u00fcretimi fabrikasyona hi\u00e7 m\u00fcsait bir i\u015f de\u011fil. Zaten hi\u00e7bir zaman \u015farap fabrikas\u0131 denmez, \u015farap evi denir. \u015earap\u00e7\u0131l\u0131kta her zaman bir aile i\u015fletmecili\u011fi ruhu vard\u0131r. Ne yaparsan\u0131z yap\u0131n, profesyonelli\u011fin olmas\u0131 gerekiyor ama amat\u00f6rl\u00fc\u011f\u00fcn de hi\u00e7bir zaman kaybolmamas\u0131 gerekiyor. Turasan’da bunlar var. Ben \u00fc\u00e7\u00fcnc\u00fc nesilim ve hep bunu korumaya \u00e7al\u0131\u015ft\u0131k. \u015earap\u00e7\u0131l\u0131k bana sabr\u0131 \u00f6\u011fretti, senede 1 kez imalat yap\u0131yorsunuz, bir daha deneme \u015fans\u0131n\u0131z yok. <\/span><\/div>\n
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6.000 senelik tarihi, d\u00fcnyada e\u015fi olmayan co\u011frafi g\u00fczellikleri ve topraklar\u0131nda ya\u015fam s\u00fcrm\u00fc\u015f bir\u00e7ok k\u00fclt\u00fcr\u00fcn izleri ile Kapadokya, T\u00fcrkiye’nin ve d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan turistlerin ak\u0131n\u0131na u\u011frayan bir b\u00f6lgemiz. Bu b\u00f6lgenin en \u00f6nemli \u00f6zelliklerinden biri de, iklimi ve toprak yap\u0131s\u0131 nedeniyle ba\u011fc\u0131l\u0131\u011fa, dolay\u0131s\u0131yla da \u015farap\u00e7\u0131l\u0131\u011fa \u00e7ok elveri\u015fli olmas\u0131. Kapadokya b\u00f6lgesinde 3 nesildir \u015farap\u00e7\u0131l\u0131kla u\u011fra\u015fan 1943 y\u0131l\u0131nda […]<\/p>\n\n

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