{"id":1811,"date":"2007-12-04T02:00:00","date_gmt":"2007-12-04T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/orka-magazacilik\/"},"modified":"2024-07-03T15:05:12","modified_gmt":"2024-07-03T12:05:12","slug":"orka-magazacilik","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/orka-magazacilik\/","title":{"rendered":"Orka Ma\u011fazac\u0131l\u0131k"},"content":{"rendered":"
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\"\"B\u00fcnyesinde Damat, Tween ve ADV markalar\u0131n\u0131 bar\u0131nd\u0131ran Orka Ma\u011fazac\u0131l\u0131k, her yeni sezona t\u00fcm ma\u011faza \u00e7al\u0131\u015fanlar\u0131na verdi\u011fi \u00f6zel e\u011fitimlerle ba\u015fl\u0131yor. Firma, insan kayna\u011f\u0131na yapt\u0131\u011f\u0131 yat\u0131r\u0131m\u0131 marka geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131n bir par\u00e7as\u0131 olarak de\u011ferlendiriyor. <\/span><\/div>\n
T\u00fcrkiye’nin lider firmalar\u0131ndan Orka Ma\u011fazac\u0131l\u0131k, tekstil alan\u0131nda birbirinden ba\u015far\u0131l\u0131 \u00fc\u00e7 marka ile hizmet veriyor. On y\u0131l i\u00e7inde erkek giyiminde en iyi uluslararas\u0131 on markadan biri olmay\u0131 hedefleyen firmada insan kaynaklar\u0131na verilen \u00f6nem de bu vizyonun bir par\u00e7as\u0131. <\/span><\/div>\n
\u00c7al\u0131\u015fanlar\u0131n e\u011fitimine b\u00f6ylesi \u00f6nem vermenizin ard\u0131ndaki kurumsal anlay\u0131\u015f\u0131 anlatabilir misiniz?<\/span><\/strong><\/div>\n
Her alt\u0131 ayda bir yeni koleksiyon d\u00f6neminde yap\u0131lan bu e\u011fitimlerdeki amac\u0131m\u0131z, ma\u011faza \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131, \u00e7ok b\u00fcy\u00fck emeklerle olu\u015fturulan koleksiyonlar\u0131m\u0131z\u0131n, markalar\u0131m\u0131za inanm\u0131\u015f ve tercih etmi\u015f olan m\u00fc\u015fterilerimize sunumu esnas\u0131nda, m\u00fc\u015fterilerimizde gelebilecek olan her t\u00fcrl\u00fc soruya do\u011fru ve doyurucu yan\u0131t verebilmelerini sa\u011flamak, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n ki\u015fisel geli\u015fimlerini \u00fcr\u00fcn ve teknik bilgilerle g\u00fc\u00e7lendirerek, \u00e7al\u0131\u015fanlar\u0131m\u0131zla birlikte olu\u015fturdu\u011fumuz kariyer geli\u015fimlerine destek olmak ve \u00e7al\u0131\u015ft\u0131klar\u0131 kurumun kurum k\u00fclt\u00fcr\u00fc ile hedeflerini tam olarak alg\u0131lamalar\u0131n\u0131 sa\u011flayarak, Damat – Tween – ADV’nin d\u00fcnya markas\u0131 olma hedefinde ortak g\u00fc\u00e7 olu\u015fturmak. Ku\u015fkusuz ortak hedeflere ula\u015fmakta en b\u00fcy\u00fck g\u00fc\u00e7 kayna\u011f\u0131 e\u011fitim. <\/span><\/div>\n

Ma\u011faza \u00e7al\u0131\u015fanlar\u0131n\u0131za verdi\u011finiz e\u011fitim hangi konular\u0131 kaps\u0131yor? <\/span><\/strong><\/div>\n
\u0130nsan Kaynaklar\u0131 Departman\u0131 taraf\u0131ndan departman y\u00f6neticileri ile birlikte haz\u0131rlanan “Y\u0131ll\u0131k E\u011fitim Program\u0131” i\u00e7 kaynakl\u0131 ve d\u0131\u015f kaynakl\u0131 e\u011fitimlerden olu\u015fuyor ve bu e\u011fitimler merkez ofis \u00e7al\u0131\u015fanlar\u0131 ile ma\u011faza \u00e7al\u0131\u015fanlar\u0131na belirlenmi\u015f plan \u00e7er\u00e7evesinde veriliyor. Son olarak Mart 2005’de, t\u00fcm yurt \u00e7ap\u0131ndaki Damat – Tween – ADV ma\u011faza \u00e7al\u0131\u015fanlar\u0131na, 2005 \u0130lkbahar \/ Yaz Koleksiyonunu tan\u0131tan ve ayr\u0131ca ma\u011fazac\u0131l\u0131kta m\u00fckemmel servis anlay\u0131\u015f\u0131n\u0131 anlatan iki tam g\u00fcnl\u00fck bir e\u011fitim program\u0131 uygulad\u0131k. Bu e\u011fitimlerin koleksiyon b\u00f6l\u00fcm\u00fcnde; koleksiyon temas\u0131, renk, trend, kuma\u015f, kal\u0131p ve kombinleme hakk\u0131nda ilgili b\u00f6l\u00fcm y\u00f6neticileri taraf\u0131ndan uygulamal\u0131 dersler g\u00f6rd\u00fc \u00e7al\u0131\u015fanlar\u0131m\u0131z. Ma\u011fazac\u0131l\u0131k b\u00f6l\u00fcm\u00fcnde ise; “Her ma\u011faza \u00e7al\u0131\u015fan\u0131m\u0131z, en g\u00fc\u00e7l\u00fc PR kayna\u011f\u0131m\u0131zd\u0131r.” ilkesi ile PR, m\u00fc\u015fteri ili\u015fkileri, g\u00f6rsel d\u00fczenlemeler ve sat\u0131\u015f ile her t\u00fcrl\u00fc detay\u0131n, gerek ilgili b\u00f6l\u00fcm y\u00f6neticisi ve gerekse d\u0131\u015f kaynakl\u0131 e\u011fitim kapsam\u0131nda alm\u0131\u015f oldu\u011fumuz dan\u0131\u015fmanl\u0131k hizmeti ile uygulamal\u0131 olarak e\u011fitim verildi. 180 ma\u011faza \u00e7al\u0131\u015fan\u0131n\u0131n kat\u0131lm\u0131\u015f oldu\u011fu iki g\u00fcnl\u00fck bu e\u011fitim program\u0131, \u0130nsan Kaynaklar\u0131 Departman\u0131m\u0131z taraf\u0131ndan olu\u015fturulan ve izlenen program ile ma\u011fazalarda, Ma\u011faza M\u00fcd\u00fcrlerimiz taraf\u0131ndan \u00e7al\u0131\u015fanlar\u0131m\u0131za hat\u0131rlatma ve uygulamay\u0131 ma\u011fazalarda peki\u015ftirme amac\u0131yla tekrarlan\u0131yor. <\/span><\/div>\n
Bu e\u011fitimler sonucunda nas\u0131l bir “ideal \u00e7al\u0131\u015fan” portresi olu\u015fturmak istiyorsunuz? Y\u00fcz y\u00fcze ileti\u015fimin \u00f6n planda oldu\u011fu bir sekt\u00f6r\u00fcn insan kayna\u011f\u0131nda ne gibi nitelikler bulunmas\u0131 gerekiyor? <\/span><\/strong><\/div>\n
\u0130\u00e7inde bulundu\u011fumuz global rekabet ortam\u0131nda varolmay\u0131 s\u00fcrd\u00fcrebilmek ve belirlenmi\u015f hedeflere ula\u015fabilmek i\u00e7in, \u00e7al\u0131\u015fmakta oldu\u011fu \u015firketin hedeflerine ve kurum k\u00fclt\u00fcr\u00fcne inanm\u0131\u015f ve benimsemi\u015f, en \u00fcst seviyede \u00fcr\u00fcn bilgisine sahip, markalar\u0131na inanan, bilgisi, tavr\u0131, konu\u015fmas\u0131, giyinmesi ve m\u00fc\u015fterilere vermi\u015f oldu\u011fu hizmet ile \u00e7al\u0131\u015ft\u0131\u011f\u0131 kurumu en \u00fcst seviyede temsil eden, g\u00fcler y\u00fczl\u00fc ve disiplinli, ger\u00e7ekten ba\u015far\u0131n\u0131n \u00e7ok \u00e7al\u0131\u015fmakla yakalanabilece\u011fine inanm\u0131\u015f, her ba\u015far\u0131n\u0131n bir bedeli oldu\u011funu bilen \u00e7al\u0131\u015fanlar sadece bizim \u015firketimiz i\u00e7in de\u011fil t\u00fcm yurdumuz i\u00e7in ideal \u00e7al\u0131\u015fan portresini olu\u015fturmal\u0131. Y\u00fcz y\u00fcze ileti\u015fimin \u00f6n planda oldu\u011fu sekt\u00f6r\u00fcm\u00fczde \u00e7al\u0131\u015fanlar\u0131n bu ileti\u015fimi kurabilecek d\u00fczeyde e\u011fitim alm\u0131\u015f, en az lise mezunu, \u00fclkesindeki ve d\u00fcnyadaki temel geli\u015fmeleri takip eden, yabanc\u0131 dil bilen, empati kurma becerisi olan, g\u00fcler y\u00fczl\u00fc ve ciddi, teknoloji ile bar\u0131\u015f\u0131k, bilgi aktarma ve ikna kabiliyeti olan, kendisi ve i\u00e7inde bulundu\u011fu \u00e7evre ile bar\u0131\u015f\u0131k ve rahat ileti\u015fim kurabilen, bu ve buna benzer \u00e7o\u011faltabilece\u011fimiz nitelikler ma\u011fazac\u0131l\u0131k sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fmak isteyenlerin ve kariyer beklentileri olanlar\u0131n sahip olmas\u0131 gereken temel nitelikler. <\/span><\/div>\n

Damat – Tween – ADV \u0130nsan Kaynaklar\u0131 Departman\u0131 ne gibi e\u011fitim ve oryantasyon programlar\u0131 uyguluyor?<\/span><\/strong><\/div>\n
\u0130K uygulamalar\u0131n\u0131n ba\u015f\u0131nda, t\u00fcm kurumlar i\u00e7in son derece \u00f6nemli olan ve i\u015fe yeni ba\u015flayacak olan personelin i\u015fyerine olan adaptasyon s\u00fcrecini en k\u0131sa ve pozitif d\u00fc\u015f\u00fcncelerle ge\u00e7mesini sa\u011flayacak olan “Oryantasyon Program\u0131” oldu\u011funu belirtmek isterim. \u0130nsan Kaynaklar\u0131 Departman\u0131 taraf\u0131ndan haz\u0131rlanm\u0131\u015f oryantasyon program\u0131n\u0131 tamamlad\u0131ktan sonra \u015firketimize kat\u0131lan yeni tak\u0131m arkada\u015f\u0131m\u0131z, t\u00fcm departmanlar\u0131m\u0131zda bulunan “Departman E\u011fitimcileri” taraf\u0131ndan g\u00f6rev tan\u0131m\u0131 ve i\u015f s\u00fcre\u00e7lerini kapsayan yo\u011fun bir e\u011fitim s\u00fcrecine al\u0131n\u0131yor. Kurumumuzda ortak hedeflere ula\u015fmakta ileti\u015fim son derece \u00f6nemli ve etkin bir unsur. \u0130nsan Kaynaklar\u0131 Departman\u0131 taraf\u0131ndan organize edilen; “Departman \u0130\u00e7i Toplant\u0131lar”, i\u015f s\u00fcre\u00e7lerinde i\u015f birli\u011fi yapan “Departmanlar Aras\u0131 Toplant\u0131lar” ve t\u00fcm haftan\u0131n de\u011ferlendirilip, gelecek hafta ve\/veya haftalara ait projeksiyonlar\u0131n yap\u0131ld\u0131\u011f\u0131, Y\u00f6netim kurulumuzun tam kadro olarak kat\u0131ld\u0131\u011f\u0131 “Y\u00f6netim Toplant\u0131lar\u0131” d\u00fczenleniyor. Toplant\u0131 sonu\u00e7lar\u0131 \u0130nsan Kaynaklar\u0131 Departman\u0131 taraf\u0131ndan izleniyor ve uygulamalar\u0131n sonu\u00e7lar\u0131 sonraki toplant\u0131larda payla\u015f\u0131l\u0131yor. <\/span><\/div>\n

Tak\u0131m \u00e7al\u0131\u015fmas\u0131 ve ileti\u015fimi sa\u011flamak i\u00e7in neler yap\u0131yorsunuz?<\/span><\/strong><\/div>\n
Kurumumuzdaki organizasyon yap\u0131s\u0131ndan kaynaklanan etkin ileti\u015fim neticesinde, t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u015f s\u00fcre\u00e7lerini geli\u015ftirici, i\u00e7 ve d\u0131\u015f m\u00fc\u015fteri memnuniyetini artt\u0131r\u0131c\u0131 \u00f6neriler geli\u015ftirebiliyor.”\u00d6neri ve \u00d6d\u00fcl” sistemini yarat\u0131c\u0131l\u0131\u011f\u0131n ve tak\u0131m \u00e7al\u0131\u015fmas\u0131n\u0131n geli\u015ftirilmesinde son derece etkin bir sistem olarak kullan\u0131yoruz. Kurumumuzda, yarat\u0131c\u0131l\u0131k ve ekip \u00e7al\u0131\u015fmas\u0131n\u0131 \u00f6n planda tutan, \u00e7\u0131kt\u0131lar\u0131 ile yarat\u0131c\u0131l\u0131k ve ekip \u00e7al\u0131\u015fmalar\u0131na \u00e7ok b\u00fcy\u00fck ivmeler kazand\u0131ran bir di\u011fer uygulama da “SWOT Analizi”. Departmanlar ve \u015firketimizin tamam\u0131n\u0131 kapsayan SWOT Analizi \u00e7\u0131kt\u0131lar\u0131 ile, \u015firket hedeflerine ula\u015fmakta \u00f6n\u00fcm\u00fcze \u00e7\u0131kabilecek engeller \u00f6ng\u00f6r\u00fcl\u00fcyor, \u00e7\u00f6z\u00fcmler \u00fcretilebiliyor ve dolay\u0131s\u0131yla \u015firket hedeflerine ula\u015fmam\u0131zda bize \u00f6nemli yol haritas\u0131 olu\u015fturuyor. <\/span><\/div>\n

Performans de\u011ferlendirmeleri ve motivasyon \u00e7al\u0131\u015fmalar\u0131 nas\u0131l y\u00fcr\u00fct\u00fcl\u00fcyor?<\/span><\/strong><\/div>\n
Y\u0131lda iki kez yap\u0131lan ve tamamen hedef odakl\u0131 sonu\u00e7lara d\u00f6n\u00fck olan “Performans De\u011ferlendirme Sistemi” sayesinde \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n, kurum hedeflerinden b\u00f6l\u00fcm ve\/veya bireysel hedeflere indirgenen hedeflerle de\u011ferlendirilebiliyor ve sonu\u00e7lar\u0131n\u0131n analizi ile gerekli g\u00f6r\u00fclen d\u00fczenleyici ve \u00f6nleyici faaliyetler ger\u00e7ekle\u015ftirilebiliyor. Gerek performans de\u011ferlendirme sonu\u00e7lar\u0131nda olu\u015fan e\u011fitim ihtiya\u00e7lar\u0131, gerek b\u00f6l\u00fcm y\u00f6neticileri ile birlikte her y\u0131l olu\u015fturulan e\u011fitim ihtiya\u00e7 analizi ve planlamas\u0131 kurumumuzda en \u00e7ok \u00f6nem verilen \u0130K uygulamalar\u0131. Motivasyon faaliyetlerinin yan\u0131 s\u0131ra, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n geli\u015fimlerini peki\u015ftirmeye y\u00f6nelik, sekt\u00f6rel geli\u015fmeleri an\u0131nda ve yerinde izlemeye olanak sunan “Yurt D\u0131\u015f\u0131 Seyahat Programlar\u0131” olu\u015fturuldu. B\u00f6ylelikle programlara kat\u0131lan \u00e7al\u0131\u015fanlar\u0131m\u0131za yarat\u0131c\u0131l\u0131k konusunda ufuklar\u0131n\u0131n geli\u015ftirilmesine f\u0131rsatlar sunmaktay\u0131z. Bu konuda son olarak belirtmek istedi\u011fim \u0130K uygulamam\u0131z ise “Kariyer Planlamas\u0131” d\u0131r. Bu noktada ger\u00e7ekle\u015fmi\u015f kariyer \u00f6rnekleri, \u00e7al\u0131\u015fanlar\u0131m\u0131za son derece somut \u00f6ng\u00f6r\u00fcler te\u015fkil ediyor. <\/span><\/div>\n

Firma olarak gelecek i\u00e7in hedefleriniz neler? <\/span><\/strong><\/div>\n
Damat – Tween – ADV olarak gelecekteki hedefimiz son derece net. En basit tan\u0131mlamas\u0131 ile , “On y\u0131l i\u00e7inde d\u00fcnyada en \u00e7ok aranan ve tercih edilen on erkek markas\u0131ndan biri olmak.” <\/span><\/div>\n
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B\u00fcnyesinde Damat, Tween ve ADV markalar\u0131n\u0131 bar\u0131nd\u0131ran Orka Ma\u011fazac\u0131l\u0131k, her yeni sezona t\u00fcm ma\u011faza \u00e7al\u0131\u015fanlar\u0131na verdi\u011fi \u00f6zel e\u011fitimlerle ba\u015fl\u0131yor. Firma, insan kayna\u011f\u0131na yapt\u0131\u011f\u0131 yat\u0131r\u0131m\u0131 marka geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131n\u0131n bir par\u00e7as\u0131 olarak de\u011ferlendiriyor. T\u00fcrkiye’nin lider firmalar\u0131ndan Orka Ma\u011fazac\u0131l\u0131k, tekstil alan\u0131nda birbirinden ba\u015far\u0131l\u0131 \u00fc\u00e7 marka ile hizmet veriyor. On y\u0131l i\u00e7inde erkek giyiminde en iyi uluslararas\u0131 on markadan […]<\/p>\n\n

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