{"id":1819,"date":"2007-12-04T02:00:00","date_gmt":"2007-12-04T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/canan-kozmetik-insan-kaynaklari-sorumlusu-ilkay-coruh\/"},"modified":"2024-07-03T15:05:16","modified_gmt":"2024-07-03T12:05:16","slug":"canan-kozmetik-insan-kaynaklari-sorumlusu-ilkay-coruh","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/canan-kozmetik-insan-kaynaklari-sorumlusu-ilkay-coruh\/","title":{"rendered":"Canan Kozmetik \u0130nsan Kaynaklar\u0131 Sorumlusu ‘\u0130lkay \u00c7oruh’"},"content":{"rendered":"
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\"\"T\u00fcrk Kozmetik Sanayi’nin 24 y\u0131ll\u0131k ismi Canan Kozmetik, son olarak \u0130pek markas\u0131yla kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u0130pek markas\u0131yla birlikte yeni bir yap\u0131lanma i\u00e7ine giren ve 20 bir metrekarelik yeni \u00fcretim sahas\u0131na ta\u015f\u0131nan firma, Kas\u0131m 2004’te \u0130nsan Kaynaklar\u0131 Departman\u0131’n\u0131 olu\u015fturdu. <\/span>\u0130pek markas\u0131yla T\u00fcrkiye’ndeki y\u00fcksek gramajl\u0131 ve ekonomik \u015fampuan pazar\u0131na yan\u0131t vermeye ba\u015flayan Canan Kozmetik, sat\u0131\u015f\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 30’unu yurtd\u0131\u015f\u0131na yapan bir firma. Ambalajlar\u0131n\u0131 da yan kurulu\u015fu Seda Plastik’te \u00fcreten kurulu\u015f ge\u00e7ti\u011fimiz y\u0131l\u0131n ba\u015flar\u0131nda \u0130pek markas\u0131yla birlikte yeni bir yap\u0131lanma s\u00fcrecine girmi\u015f. Canan Kozmetik’te \u0130nsan Kaynaklar\u0131 Departman\u0131’n\u0131n kurulmas\u0131yla birlikte yeni bir y\u00f6netim anlay\u0131\u015f\u0131 yerle\u015fmeye ba\u015fl\u0131yor. Sorular\u0131m\u0131z\u0131, bu de\u011fi\u015fimde b\u00fcy\u00fck rol oynayan \u0130nsan Kaynaklar\u0131 Sorumlusu \u0130lkay \u00c7oruh yan\u0131tlad\u0131.<\/span><\/div>\n

Canan Kozmetik ne zaman kuruldu? Ne gibi faaliyetlerde bulunuyor? <\/span><\/strong><\/div>\n
Canan Kozmetik, 1981 y\u0131l\u0131nda Canan Kimya olarak kuruldu. T\u00fcrkiye \u015eampuan Pazar\u0131’ndaki y\u00fcksek gramajl\u0131 \u00fcr\u00fcn eksikli\u011fini fark eden Canan Kozmetik kurucular\u0131, \u00e7al\u0131\u015fmalar\u0131n\u0131 bu konu \u00fczerinde yo\u011funla\u015ft\u0131rd\u0131. Ekonomik \u015fampuan pazar\u0131n\u0131n ilk \u00fcr\u00fcnlerini \u0130pek markas\u0131yla \u00fcreten Canan Kozmetik, \u00fcretim kapasitesini ve teknolojisini h\u0131zla geli\u015ftirerek \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc geni\u015fletiyor. Tamam\u0131 T\u00fcrk sermayesinden olu\u015fan Canan Kozmetik, \u0130stanbul K\u0131ra\u00e7’taki 20 bin m2’lik fabrikas\u0131nda en yeni teknolojisiyle ve hijyenik ko\u015fullarda \u00fcretim yap\u0131yor. Firma, \u0130PEK markas\u0131 ile \u015fampuan, sa\u00e7 kremi, j\u00f6le, v\u00fccut \u015fampuan\u0131 ve s\u0131v\u0131 sabun \u00fcr\u00fcn yelpazesini t\u00fcketicisine sunuyor. Ayr\u0131ca ikinci markas\u0131 olan PARMEX asetonun sa\u011flam ve kullan\u0131\u015fl\u0131 ambalaj tasar\u0131m\u0131 ile T\u00fcrkiye’de bir ilke imza at\u0131yor. Ekonomik sekt\u00f6r\u00fcn pazar liderlerinden olan Canan Kozmetik, sat\u0131\u015f\u0131n\u0131n %25 – 30’unu yurt d\u0131\u015f\u0131na ger\u00e7ekle\u015ftiriyor. Karde\u015f kurulu\u015flar\u0131ndan Seda Plastik Limited \u015eirketi ise plastik ambalajlar\u0131n\u0131 \u00fcretiyor. \u00c7evre kirlili\u011fine duyarl\u0131 olan firman\u0131n \u00fcretimde kulland\u0131\u011f\u0131 t\u00fcm ambalajlarda do\u011faya d\u00f6n\u00fc\u015f\u00fcml\u00fc malzeme kullan\u0131ld\u0131\u011f\u0131ndan \u00e7evre korumas\u0131na katk\u0131da bulunuyor. Canan Kozmetik, toplam kalite anlay\u0131\u015f\u0131na dayal\u0131, modern \u00fcretim tesisleri ve g\u00fc\u00e7l\u00fc insan kaynaklar\u0131 ile T\u00fcrkiye \u00e7ap\u0131nda bir \u015firket konumuna gelerek \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Firman\u0131n misyonu t\u00fcketicinin ki\u015fisel bak\u0131m ihtiya\u00e7lar\u0131n\u0131 kalite-ekonomi dengesini g\u00f6zeterek kar\u015f\u0131lamak. \u00dcretici, da\u011f\u0131t\u0131m kanal\u0131, sat\u0131\u015f noktas\u0131 zincirinde Canan Kozmetik m\u00fc\u015fterisini ortak olarak g\u00f6r\u00fcyor, i\u015fbirli\u011fi anlay\u0131\u015f\u0131 i\u00e7erisinde \u00e7al\u0131\u015f\u0131yor. M\u00fc\u015fterisine kazand\u0131racak, sat\u0131\u015f\u0131 artt\u0131racak stratejileri birlikte olu\u015fturuyor. T\u00fcketiciyi mutlu edecek kaliteyi \u00fcretiyor ve bu sorumlulu\u011fu ta\u015f\u0131yor. <\/span><\/div>\n

Organizasyon \u015feman\u0131z\u0131 anlatabilir misiniz? Ka\u00e7 ki\u015fi \u00e7al\u0131\u015f\u0131yor? Hangi departmanlar\u0131n\u0131z var?<\/span><\/strong><\/div>\n
Canan Kozmetik ve Yan kurulu\u015fu Seda Plastik, T\u00fcrkiye \u00e7ap\u0131nda \u0130stanbul merkez olmak \u00fczere 7 b\u00f6lgede toplam yakla\u015f\u0131k 250 personeli ile \u00e7al\u0131\u015f\u0131yor. \u00dcretim departman\u0131 ba\u015fta olmak \u00fczere; Sat\u0131\u015f, Pazarlama, Ara\u015ft\u0131rma Geli\u015ftirme ve Kalite G\u00fcvence, Muhasebe, Raporlama, Sat\u0131n Alma, M\u00fchendislik Hizmetleri, Bilgi \u0130\u015flem ve \u0130nsan Kaynaklar\u0131 ve \u0130dari \u0130\u015fler departmanlar\u0131n\u0131n varl\u0131\u011f\u0131 ile \u00e7al\u0131\u015fmalar\u0131n\u0131 y\u00fcr\u00fct\u00fcyor.<\/span><\/div>\n

Canan Kozmetik’te \u0130nsan Kaynaklar\u0131 Departman\u0131’n\u0131n i\u015flevi nedir? Ne gibi \u00e7al\u0131\u015fmalar yap\u0131yorsunuz?<\/span><\/strong><\/div>\n
Daha \u00f6nce kurulu olmayan \u0130nsan Kaynaklar\u0131 Departman\u0131, Kas\u0131m 2004 itibar\u0131 ile \u0130nsan Kaynaklar\u0131 ve \u0130dari \u0130\u015fler departman\u0131 olarak Canan Kozmetik b\u00fcnyesine eklendi. \u0130nsan Kaynaklar\u0131’n\u0131n; Se\u00e7me ve Yerle\u015ftirme, E\u011fitim, Performans Y\u00f6netimi, Kariyer Y\u00f6netimi ve di\u011fer t\u00fcm dallar\u0131n\u0131n kurulmas\u0131 ve olu\u015fturulmas\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n yan\u0131 s\u0131ra, Organizasyon yap\u0131s\u0131, g\u00f6rev ve i\u015f tan\u0131mlar\u0131n\u0131n yeniden g\u00f6zden ge\u00e7irilmesi ve olu\u015fturulmas\u0131, norm kadro \u00e7al\u0131\u015fmalar\u0131 da yap\u0131lmakta ve \u0130dari i\u015fler kolu; servis hizmeti, temizlik, mutfak ve g\u00fcvenlik kollar\u0131 ile y\u00fcr\u00fct\u00fcl\u00fcyor, ayn\u0131 zamanda Personel ve \u00f6zl\u00fck i\u015flemlerine de destek veriyor.<\/span><\/div>\n

\u015eirket i\u00e7i e\u011fitimleriniz, oryantasyon programlar\u0131n\u0131z oluyor mu? <\/span><\/strong><\/div>\n
\u015eirket i\u00e7i e\u011fitim \u00f6ncelikle i\u00e7imizde ger\u00e7ekle\u015ftiriliyor. Sat\u0131\u015f ve Pazarlama departmanlar\u0131m\u0131zdan K\u0131demli \u00e7al\u0131\u015fanlardan e\u011fitmenlik yetene\u011fine sahip ki\u015filer saha e\u011fitmeni olarak yeti\u015ftirilmek \u00fczere “e\u011fiticinin e\u011fitimi” e\u011fitimini al\u0131yor ve departman \u00e7al\u0131\u015fanlar\u0131na ve yeni gelen personele belirlenen rutin tarihler itibar\u0131 ile e\u011fitim veriyor. Ayr\u0131ca \u0130nsan Kaynaklar\u0131 sorumlusu taraf\u0131ndan Canan Kozmetik \u00e7al\u0131\u015fanlar\u0131na yine rutin olarak belirlenen tarihlerde ileti\u015fim e\u011fitimi veriliyor.<\/span><\/div>\n
Canan Kozmetik’e yeni kat\u0131lan personele, personelin ilk 2 \u00e7al\u0131\u015fma g\u00fcn\u00fcn\u00fc kapsayan Canan Kozmeti\u011fin t\u00fcm b\u00f6l\u00fcmlerini, birimlerini, b\u00f6l\u00fcm g\u00f6rev tan\u0131mlar\u0131n\u0131 kapsayan bir Oryantasyon e\u011fitimi program\u0131 uygulan\u0131yor ve e\u011fitimin sonunda oryantasyon e\u011fitimi de\u011ferlendirme test ve teknikleri uygulanarak e\u011fitim program\u0131n\u0131n etkilili\u011fi \u00f6l\u00e7\u00fcl\u00fcyor. <\/span><\/div>\n

Ne gibi performans de\u011ferlendirme y\u00f6ntemleri kullan\u0131yorsunuz?<\/span><\/strong><\/div>\n
Canan Kozmetikte yetkinlik bazl\u0131 performans de\u011ferlendirme sistemi kurulma a\u015famas\u0131nda. \u00d6n\u00fcm\u00fczdeki aylarda bu \u015fekliyle bir performans de\u011ferlendirme \u00e7al\u0131\u015fmas\u0131 ba\u015flat\u0131lacak ve uygulanacak.<\/span><\/div>\n

\u00c7al\u0131\u015fanlar\u0131n motivasyonunu sa\u011flamak i\u00e7in ne gibi y\u00f6ntemler kullan\u0131yorsunuz? <\/span><\/strong><\/div>\n
\u00c7al\u0131\u015fan motivasyonunu mutlak olarak g\u00f6ren Canan Kozmetik’te piknik, \u00e7e\u015fitli turnuvalar, y\u0131lba\u015f\u0131 kutlamalar\u0131 gibi aktivitelerin yan\u0131 s\u0131ra, Anneler G\u00fcn\u00fc, Babalar G\u00fcn\u00fc, D\u00fcnya Kad\u0131n G\u00fcn\u00fc gibi tarihler, personel do\u011fum g\u00fcnleri gibi tarihler k\u00fc\u00e7\u00fck hediye ve tebriklerle hat\u0131rlan\u0131yor.<\/span><\/div>\n

“\u0130nsan Kaynaklar\u0131 Departman\u0131 olarak hedefimiz \u00e7al\u0131\u015fanlarla kurumun ortak hedeflerde bulu\u015fmas\u0131n\u0131 sa\u011flamak. Bu y\u00fczden departman\u0131m\u0131z\u0131 i\u015fletmenin y\u00f6netimine katk\u0131da bulunan bir i\u015flevler toplulu\u011fu olarak g\u00f6r\u00fcyoruz. “<\/strong><\/span><\/div>\n

T\u00fcrkiye’deki kozmetik sekt\u00f6r\u00fcn\u00fc nas\u0131l de\u011ferlendiriyorsunuz? Geli\u015ftirmek i\u00e7in sizce neler yapmak gerekiyor? <\/span><\/strong><\/div>\n
T\u00fcrkiye’deki kozmetik sekt\u00f6r\u00fc geli\u015fmeye ve yeniliklere \u00e7ok a\u00e7\u0131k. K\u0131yas\u0131ya rekabet eden uluslararas\u0131 firmalar\u0131n yan\u0131nda, T\u00fcrk firmalar\u0131 da pek \u00e7ok ki\u015fisel bak\u0131m \u00fcr\u00fcn\u00fcnde lider konumundalar. Firmalar, hem mevcut \u00fcr\u00fcnlerini \u00e7e\u015fitlendirmeye giderken, hem de yepyeni alanlara yat\u0131r\u0131m yap\u0131yorlar. Kozmetik sekt\u00f6r\u00fcnde genel kullan\u0131ma hitap eden mass-market (kitlesel) \u00fcr\u00fcnlerin yan\u0131 s\u0131ra, ki\u015fisel ihtiya\u00e7lara cevap verecek \u00e7e\u015fitlendirilmi\u015f \u00fcr\u00fcnlerin de yo\u011funla\u015fmaya ba\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Uluslararas\u0131 firmalar\u0131n marka yat\u0131r\u0131mlar\u0131, reklam ve pazarlama destekleri, \u00fcr\u00fcnlerin T\u00fcrk pazar\u0131nda da k\u0131sa s\u00fcrede benimsenmesini sa\u011fl\u0131yor. Gerek yerli gerekse yabanc\u0131 firmalar, t\u00fcketicinin kral oldu\u011funu kabul etmek zorundalar. Kaliteli \u00fcr\u00fcn \u00fcretmek ve uygun fiyatla rekabet etmek her zamankinden daha fazla \u00f6nemli. Global pazarda y\u00fckselen trendler, t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 zamanla T\u00fcrk pazar\u0131n\u0131 da etkiliyor. T\u00fcketicinin al\u0131m g\u00fcc\u00fc y\u00fckseldik\u00e7e daha fazla t\u00fcketim ger\u00e7ekle\u015fiyor, \u00fcr\u00fcnden beklentiler y\u00fckseliyor ve t\u00fcketici istekleri farkl\u0131la\u015f\u0131yor. T\u00fcketicinin ihtiya\u00e7lar\u0131n\u0131 do\u011fru belirlemek ve markay\u0131, \u00fcr\u00fcn\u00fc tan\u0131t\u0131c\u0131 pazarlama faaliyetlerine a\u011f\u0131rl\u0131k vermek gerekiyor.<\/span><\/div>\n

Canan Kozmetik \u0130nsan Kaynaklar\u0131 Departman\u0131 olarak gelecek i\u00e7in hedefleriniz neler? <\/span><\/strong><\/div>\n
\u0130nsan Kaynaklar\u0131 y\u00f6netimi sadece personel y\u00f6netimi gibi \u00e7al\u0131\u015fanlar\u0131n kurumla ve devletle olan ili\u015fkilerini d\u00fczenleyen teknik bir birim olmakla s\u0131n\u0131rl\u0131 de\u011fil, i\u015fletmenin y\u00f6netimine katk\u0131da bulunan i\u015flevler toplulu\u011fu. Canan Kozmetik’te \u0130nsan Kaynaklar\u0131 Y\u00f6netiminin amac\u0131, \u0130nsan Kaynaklar\u0131 Departman\u0131n\u0131n t\u00fcm uygulamalar\u0131 ile i\u015flev bir \u015fekilde kurulmas\u0131 ve kurumun ama\u00e7lar\u0131na ba\u015far\u0131l\u0131 bir \u015fekilde ula\u015ft\u0131r\u0131lmas\u0131d\u0131r, bu ama\u00e7la personel y\u00f6netimi ve end\u00fcstri ili\u015fkilerini birle\u015ftirerek e\u011fitim, psikoloji ve davran\u0131\u015f birimlerinin verileri \u0131\u015f\u0131\u011f\u0131nda \u00e7al\u0131\u015fan motivasyonunu \u00f6n s\u0131rada tutarak, \u00e7al\u0131\u015fanlar\u0131n y\u00f6netimi ile bir b\u00fct\u00fcn olarak ilgilenmek, \u0130\u015f g\u00f6renler ile kurumun farkl\u0131 beklentiler ve menfaatler de\u011fil; ortak hedefler etraf\u0131nda bulu\u015fmas\u0131n\u0131 sa\u011flamaya \u00e7al\u0131\u015fmak.<\/span><\/div>\n

Canan Kozmetik’in gelecek i\u00e7in hedefleri neler?<\/span><\/strong><\/div>\n
Canan Kozmetik 2005 y\u0131l\u0131nda K\u0131ra\u00e7’taki yeni tesislerine ge\u00e7erek, gerek i\u00e7 piyasa, gerekse ihracat olarak pazar pay\u0131n\u0131 tonaj anlam\u0131nda artt\u0131rma y\u00f6n\u00fcnde yat\u0131r\u0131mlar\u0131n\u0131 ba\u015flatt\u0131. Kalite-ekonomi dengesini koruyarak \u00fcretti\u011fi ve geli\u015ftirmekte oldu\u011fu ki\u015fisel bak\u0131m \u00fcr\u00fcnleriyle her ge\u00e7en g\u00fcn daha fazla say\u0131da t\u00fcketiciye ula\u015fmak, mevcut pazardan ald\u0131\u011f\u0131 pay\u0131 artt\u0131rman\u0131n yan\u0131 s\u0131ra, pek \u00e7ok kategoride pazar\u0131 da b\u00fcy\u00fctmeyi hedefliyor. 24 y\u0131ld\u0131r m\u00fc\u015fterisi ile el ele, d\u00fcr\u00fcstl\u00fck ilkelerinden taviz vermeden \u00e7al\u0131\u015fan Canan Kozmetik, t\u00fcketici haklar\u0131na sayg\u0131l\u0131, yasalara ba\u011fl\u0131 ve \u00e7al\u0131\u015fan motivasyonuna \u00f6nem veren \u00fcretim \u015firketi olma ilkesinden asla \u00f6d\u00fcn vermeyecek.<\/span><\/div>\n
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T\u00fcrk Kozmetik Sanayi’nin 24 y\u0131ll\u0131k ismi Canan Kozmetik, son olarak \u0130pek markas\u0131yla kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u0130pek markas\u0131yla birlikte yeni bir yap\u0131lanma i\u00e7ine giren ve 20 bir metrekarelik yeni \u00fcretim sahas\u0131na ta\u015f\u0131nan firma, Kas\u0131m 2004’te \u0130nsan Kaynaklar\u0131 Departman\u0131’n\u0131 olu\u015fturdu. \u0130pek markas\u0131yla T\u00fcrkiye’ndeki y\u00fcksek gramajl\u0131 ve ekonomik \u015fampuan pazar\u0131na yan\u0131t vermeye ba\u015flayan Canan Kozmetik, sat\u0131\u015f\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 30’unu […]<\/p>\n\n

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