{"id":1842,"date":"2007-12-04T02:00:00","date_gmt":"2007-12-04T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/avrupa-pazarinda-buyumeyi-hedefliyoruz\/"},"modified":"2024-07-03T15:05:15","modified_gmt":"2024-07-03T12:05:15","slug":"avrupa-pazarinda-buyumeyi-hedefliyoruz","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/avrupa-pazarinda-buyumeyi-hedefliyoruz\/","title":{"rendered":"“Avrupa pazar\u0131nda b\u00fcy\u00fcmeyi hedefliyoruz”"},"content":{"rendered":"

<\/p>\n

\"\"Ticari ara\u00e7 \u00fcretimi ve ithalat\u0131 yapan Anadolu Isuzu’nun \u0130nsan Kaynaklar\u0131 Uzman\u0131 Elif K\u00fctan sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131.<\/o:p><\/span><\/p>\n

Sizce \u015fu an T\u00fcrkiye’de otomotiv sekt\u00f6r\u00fc ne durumda? \u015eirketinizin sekt\u00f6r i\u00e7indeki konumu nedir? <\/span><\/strong><\/o:p><\/span><\/p>\n

T\u00fcrkiye Otomotiv Sanayi 2001 mali krizi ve sonras\u0131 ya\u015fad\u0131\u011f\u0131 durgunlu\u011fu, 2003 y\u0131l\u0131n\u0131n 2. yar\u0131s\u0131 itibariyle artan i\u00e7 talep ve global oyuncular\u0131n kendilerine \u00fcretim merkezi olarak kabullenmeye ba\u015flamas\u0131yla, atlatma yolunda b\u00fcy\u00fck ilerleme kaydetti.<\/o:p><\/span><\/p>\n

D\u00fcnya hafif ticari ara\u00e7 \u00fcretimi % 4 art\u0131\u015fla 14 milyon 792 bin 602’ye ula\u015ft\u0131, T\u00fcrkiye’nin \u00fcretimi ise % 70 art\u0131\u015fla 209 bin 231 adete y\u00fckseldi.<\/p>\n

Otomotiv sekt\u00f6r\u00fcnde ilk T\u00fcrk-Japon ortakl\u0131\u011f\u0131 olarak \u00fcretime ba\u015flayan Anadolu Isuzu, 20 y\u0131lda 80 bini T\u00fcrkiye’de \u00fcretilmek ve 20 bini ithal edilmek \u00fczere 100 bine yak\u0131n ara\u00e7 satt\u0131.<\/p>\n

Anadolu Isuzu, ticari ara\u00e7 \u00fcretim ve ithalat\u0131 yap\u0131yor, \u00fcr\u00fcn gam\u0131nda ise, kamyon, kamyonet, midib\u00fcs ve ithal edilen D-Max marka pick-up’lar bulunuyor. Midib\u00fcs s\u0131n\u0131f\u0131nda \u00f6zg\u00fcn tasar\u0131m\u0131 olan Turkuaz modelimiz, \u00f6zellikle turizm firmalar\u0131 ve orta mesafe \u015fehirleraras\u0131 operat\u00f6rler taraf\u0131ndan tercih ediliyor. N Serisi olarak adland\u0131rd\u0131\u011f\u0131m\u0131z \u00fcr\u00fcn gam\u0131nda ise \u00f6zellikle k\u00fc\u00e7\u00fck kamyon s\u0131n\u0131f\u0131nda pazar liderli\u011fini hedefliyoruz.<\/o:p><\/span><\/p>\n

Sekt\u00f6r\u00fcn en \u00f6nemli sorunu sizce nedir?<\/span><\/strong><\/o:p><\/span><\/p>\n

T\u00fcrkiye’de otomotiv sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fck problemi olarak istikrars\u0131z pazar yap\u0131s\u0131n\u0131 g\u00f6sterebiliriz. \u00d6zellikle 1990’l\u0131 y\u0131llar sonras\u0131 s\u0131k s\u0131k ya\u015fanan ekonomik durgunluklardan etkilenen sekt\u00f6r, son y\u0131llarda ihracat hamlesi ile i\u00e7 piyasa durgunluklar\u0131ndan olumsuz etkilenme k\u0131r\u0131lganl\u0131\u011f\u0131ndan kurtulma y\u00f6n\u00fcnde a\u015fama kaydetti. <\/o:p><\/span><\/p>\n

\u015eirketinizde ka\u00e7 ki\u015fi \u00e7al\u0131\u015f\u0131yor?<\/span><\/strong><\/o:p><\/span><\/p>\n

\u015eirketimizde, 184’\u00fc beyaz yaka, 549’u mavi yaka olmak \u00fczere toplam 733 ki\u015fi \u00e7al\u0131\u015f\u0131yor.<\/o:p><\/span><\/p>\n

\u015eirketinizin organizasyon yap\u0131s\u0131n\u0131 anlatabilir misiniz? Hangi departmanlar\u0131n\u0131z var? Ne gibi g\u00f6revler y\u00fcr\u00fct\u00fcyorlar?<\/span><\/strong><\/o:p><\/span><\/p>\n

\u015eirketimizde yatay organizasyon yap\u0131s\u0131 benimsenmi\u015f durumda. B\u00f6ylece b\u00fcrokrasi a\u015f\u0131ld\u0131 ve departmanlar aras\u0131 ileti\u015fimin geli\u015fmesi sa\u011fland\u0131. Organizasyonumuzda 12 departman\u0131m\u0131z bulunuyor. Bunlar; genel m\u00fcd\u00fcrl\u00fck, \u0130nsan Kaynaklar\u0131, mali i\u015fler, sat\u0131\u015f, pazarlama, \u00fcretim planlama ve stok kontrol, i\u015fletme, m\u00fchendislik, malzeme ikmal, kalite kontrol, ihracat ve bilgi sistemleri departmanlar\u0131. <\/p>\n

Bildi\u011finiz gibi Anadolu Isuzu’nun ana faaliyet alan\u0131 hafif kamyon, kamyonet ve k\u00fc\u00e7\u00fck otob\u00fcs gibi ticari ara\u00e7lar\u0131n \u00fcretimi ve pazarlanmas\u0131. T\u00fcm departmanlar\u0131m\u0131z bu faaliyetlerin ger\u00e7ekle\u015ftirilebilmesi i\u00e7in b\u00fcy\u00fck bir ailenin par\u00e7as\u0131 olarak \u00e7al\u0131\u015f\u0131yor.<\/p>\n

Anadolu Isuzu’nun hedeflerine ula\u015fabilmesi i\u00e7in, nitelikli i\u015f g\u00fcc\u00fc ve malzeme temini, \u00fcretimin planlanmas\u0131 ve ger\u00e7ekle\u015ftirilmesi, maliyetlerin hesaplanmas\u0131, pazarlama ve yurt i\u00e7i ve yurt d\u0131\u015f\u0131 sat\u0131\u015f ve servis a\u011f\u0131m\u0131za gereken deste\u011fin verilmesi gibi \u00e7al\u0131\u015fmalar, t\u00fcm departmanlar\u0131m\u0131z taraf\u0131ndan ba\u015far\u0131yla y\u00fcr\u00fct\u00fcl\u00fcyor.<\/o:p><\/span><\/p>\n

Uzun vadede \u015firket ad\u0131na planlar\u0131n\u0131z neler? <\/span><\/strong><\/o:p><\/span><\/p>\n

\u015eirketimiz, uzun vadede \u00fcr\u00fcn gam\u0131n\u0131 artt\u0131rmay\u0131, ihra\u00e7 oran\u0131n\u0131 da \u00fcr\u00fcn gam\u0131 ile birlikte artt\u0131rarak, sa\u011fl\u0131kl\u0131 ve y\u00fcr\u00fct\u00fclebilir bir b\u00fcy\u00fcme stratejisi izleyip \u00f6zellikle Avrupa pazar\u0131nda b\u00fcy\u00fcmeyi hedefliyor.<\/p>\n

Genel m\u00fcd\u00fcr\u00fcm\u00fcz\u00fcn 20. y\u0131l kutlamalar\u0131m\u0131z s\u0131ras\u0131nda, t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131zla da payla\u015ft\u0131\u011f\u0131 bir di\u011fer hedefimiz ise; ge\u00e7ti\u011fimiz 20 y\u0131lda ger\u00e7ekle\u015ftirdi\u011fimiz ba\u015far\u0131ya \u00f6n\u00fcm\u00fczdeki 5 y\u0131lda devam etmek. Bu tabii ki b\u00fcy\u00fck bir hedef ancak, t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n ge\u00e7ti\u011fimiz 20 y\u0131l boyunca g\u00f6sterdikleri, \u00f6zveri, ba\u011fl\u0131l\u0131k ve ilerleme iste\u011finin bu hedefe h\u0131zla ula\u015fmam\u0131zda b\u00fcy\u00fck katk\u0131s\u0131 olaca\u011f\u0131na inan\u0131yoruz.<\/o:p><\/span><\/p>\n

\u015eirketinizde \u00e7al\u0131\u015facak adaylarda ne gibi \u00f6zellikler ar\u0131yorsunuz? <\/span><\/strong><\/o:p><\/span><\/p>\n

\u015eirketimizde \u00e7al\u0131\u015facak adaylar\u0131n e\u011fitimleri, yabanc\u0131 dil bilgileri ve mesleki tecr\u00fcbelerinin yan\u0131 s\u0131ra, kendilerini geli\u015ftirmek ad\u0131na \u00f6\u011frencilik y\u0131llar\u0131nda veya \u00e7al\u0131\u015fma hayatlar\u0131nda neler yapt\u0131klar\u0131, geli\u015fim ve \u00f6\u011frenmeye ne kadar hevesli olduklar\u0131 ve i\u015f ya\u015famlar\u0131ndan neler bekledikleri, bizim i\u00e7in karar vermede \u00f6nemli kriterler. <\/p>\n

Bu sene, 20. y\u0131l\u0131m\u0131z\u0131 kutlad\u0131\u011f\u0131m\u0131z ve 80 bininci arac\u0131m\u0131z\u0131 \u00fcretti\u011fimiz, t\u00fcm \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131zla b\u00fcy\u00fck bir gururu payla\u015ft\u0131\u011f\u0131m\u0131z \u00e7ok g\u00fczel bir y\u0131l; dolay\u0131s\u0131yla bu mutlulu\u011fu bizimle payla\u015facak adaylar\u0131n, Anadolu Isuzu ailesinin k\u00fclt\u00fcr\u00fcne uyum sa\u011flayabilecek donan\u0131ma sahip olmalar\u0131na da dikkat ediyoruz. <\/o:p><\/span><\/p>\n

Sekt\u00f6rde kariyer yapmak isteyen adaylara neler \u00f6nerirsiniz? <\/span><\/strong><\/o:p><\/span><\/p>\n

Otomotiv sekt\u00f6r\u00fc, bildi\u011finiz gibi s\u00fcrekli geli\u015fen ve kendini yenileyen dinamik bir sekt\u00f6r. Bu nedenle bu sekt\u00f6r\u00fc se\u00e7ecek adaylar\u0131n, kendilerini sadece e\u011fitimle s\u0131n\u0131rlamamalar\u0131, s\u00fcrekli geli\u015fmeye, teknolojiyi takip etmeye ve her g\u00fcn yeni bir\u015feyler \u00f6\u011frenmeye a\u00e7\u0131k olmalar\u0131 gerekiyor. <\/p>\n

\u00dcretme heyecan\u0131na ortak olmak isteyen adaylar\u0131n, yollarda ara\u00e7lar\u0131m\u0131z\u0131 g\u00f6r\u00fcp, “Bu arac\u0131n bir par\u00e7as\u0131n\u0131 da ben geli\u015ftirmi\u015ftim” deme gururunu ya\u015faman\u0131n ne kadar g\u00fczel bir duygu oldu\u011funu bilmelerini isterim. Ben kendi ad\u0131ma – her ne kadar direkt \u00fcretimin i\u00e7inde yer almasam da – ne zaman bir arac\u0131m\u0131z\u0131 g\u00f6rsem b\u00fcy\u00fck bir haz duyuyorum ve bu arac\u0131n \u00fcretiminde ufak da olsa bir pay\u0131m oldu\u011fu i\u00e7in gururlan\u0131yorum. B\u00fct\u00fcn bunlar\u0131 payla\u015fmak isteyen t\u00fcm adaylara g\u00f6n\u00fclden otomotiv sekt\u00f6r\u00fcn\u00fc tavsiye ederim. <\/o:p><\/span><\/p>\n

\u0130nsan Kaynaklar\u0131 departman\u0131n\u0131z\u0131n i\u015fleyi\u015finden bahseder misiniz? \u0130\u015fe al\u0131m, performans de\u011ferlendirme s\u00fcre\u00e7leri nas\u0131l i\u015fliyor?<\/span><\/strong><\/o:p><\/span><\/p>\n

\u015eirketimizde \u00fcretim ve idari i\u015flerin bir arada y\u00fcr\u00fct\u00fclmesi nedeniyle, \u0130nsan Kaynaklar\u0131’n\u0131n t\u00fcm alanlar\u0131nda \u00e7al\u0131\u015fmalar\u0131m\u0131z bulunuyor. \u00d6zl\u00fck i\u015fleri, t\u00fcm \u0130nsan Kaynaklar\u0131 fonksiyonlar\u0131, idari i\u015fler ve end\u00fcstriyel ili\u015fkiler, departman\u0131m\u0131z\u0131n sorumlulu\u011funda.<\/p>\n

\u0130\u015fe al\u0131m s\u00fcreci ise, bizim en \u00e7ok \u00fczerinde durdu\u011fumuz, en \u00e7ok \u00f6nem verdi\u011fimiz ve s\u00fcrekli geli\u015ftirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z bir s\u00fcre\u00e7. Do\u011fru adaya ula\u015fmak ve biraz \u00f6nce bahsetti\u011fim \u00f6zellikleri yakalamak ger\u00e7ekten uzun bir \u00e7al\u0131\u015fma ve aray\u0131\u015f gerektiren bir s\u00fcre\u00e7 ve bu s\u00fcre\u00e7te Kariyer.net bizim en b\u00fcy\u00fck yard\u0131mc\u0131m\u0131z. Biz 2000 y\u0131l\u0131ndan beri do\u011fru adaya ula\u015fmada Kariyer.net’ten b\u00fcy\u00fck destek g\u00f6r\u00fcyoruz. <\/p>\n

\u0130\u015fe al\u0131m s\u00fcrecimizi biraz a\u00e7acak olursak; ilan\u0131m\u0131za ba\u015fvuran adaylar\u0131n \u00f6zge\u00e7mi\u015flerini dikkatle incelendikten ve g\u00f6r\u00fc\u015f\u00fclecek adaylara karar verdikten sonra, \u0130nsan Kaynaklar\u0131 ve ilgili departman y\u00f6neticileri taraf\u0131ndan y\u00fcr\u00fct\u00fclen m\u00fclakatlar ve uygulanan yabanc\u0131 dil s\u0131navlar\u0131 sonucu do\u011fru aday\u0131 se\u00e7iyoruz. <\/p>\n

M\u00fclakat s\u0131ras\u0131nda en \u00e7ok dikkat etti\u011fimiz hususlar, aday\u0131n hedefleri, ki\u015fisel \u00f6zellikleri, kendisini geli\u015ftirmek i\u00e7in yapt\u0131klar\u0131, ba\u015fvurmu\u015f oldu\u011fu pozisyonun gereklerini yerine getirmeye ne kadar uygun oldu\u011fu ve kurum k\u00fclt\u00fcr\u00fcm\u00fcze yak\u0131nl\u0131\u011f\u0131. T\u00fcm bunlar \u0131\u015f\u0131\u011f\u0131nda \u0130nsan Kaynaklar\u0131 ve ilgili departman y\u00f6neticileri ortak bir karara vararak, uygun g\u00f6r\u00fclen adaya teklif g\u00f6t\u00fcr\u00fcrler.<\/p>\n

\u0130sterseniz k\u0131saca performans de\u011ferlendirme s\u00fcrecimizden de bahsetmeye \u00e7al\u0131\u015fay\u0131m… Anadolu Isuzu’da y\u0131lda bir defa t\u00fcm beyaz yaka \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n, y\u00f6neticileri taraf\u0131ndan performanslar\u0131 de\u011ferlendiriliyor. Bu de\u011ferlendirme SAP sistemi \u00fczerinde, her y\u00f6neticinin \u00e7al\u0131\u015fan\u0131 ile g\u00f6r\u00fc\u015ferek ger\u00e7ekle\u015ftirdi\u011fi bir s\u00fcre\u00e7. <\/p>\n

Performans de\u011ferlendirme s\u00fcrecinde, \u00e7al\u0131\u015fanlar\u0131n, mesleki ve y\u00f6netimsel performanslar\u0131 ve kurum k\u00fclt\u00fcr\u00fcne katk\u0131lar\u0131 incelenir. G\u00f6r\u00fc\u015fme s\u0131ras\u0131nda da ge\u00e7mi\u015f y\u0131l\u0131n genel bir de\u011ferlendirmesi yap\u0131l\u0131r ve gelecek y\u0131ldan beklentiler belirlenir. Performans de\u011ferlendirme g\u00f6r\u00fc\u015fmeleri sonunda, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n e\u011fitim ihtiya\u00e7lar\u0131 ortaya \u00e7\u0131kt\u0131\u011f\u0131 gibi kariyer planlamalar\u0131 da yap\u0131l\u0131r.<\/span><\/p>\n

<\/span><\/span><\/p>\n

 <\/p>\n\n

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Ticari ara\u00e7 \u00fcretimi ve ithalat\u0131 yapan Anadolu Isuzu’nun \u0130nsan Kaynaklar\u0131 Uzman\u0131 Elif K\u00fctan sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131. Sizce \u015fu an T\u00fcrkiye’de otomotiv sekt\u00f6r\u00fc ne durumda? \u015eirketinizin sekt\u00f6r i\u00e7indeki konumu nedir? T\u00fcrkiye Otomotiv Sanayi 2001 mali krizi ve sonras\u0131 ya\u015fad\u0131\u011f\u0131 durgunlu\u011fu, 2003 y\u0131l\u0131n\u0131n 2. yar\u0131s\u0131 itibariyle artan i\u00e7 talep ve global oyuncular\u0131n kendilerine \u00fcretim merkezi olarak kabullenmeye ba\u015flamas\u0131yla, […]<\/p>\n\n

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