{"id":1843,"date":"2007-12-04T02:00:00","date_gmt":"2007-12-04T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/stefanel-rakip-tanimiyor\/"},"modified":"2024-07-03T15:05:15","modified_gmt":"2024-07-03T12:05:15","slug":"stefanel-rakip-tanimiyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/stefanel-rakip-tanimiyor\/","title":{"rendered":"Stefanel rakip tan\u0131m\u0131yor"},"content":{"rendered":"
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\"\"2000 y\u0131l\u0131nda T\u00fcrkiye’de kendi ofisini a\u00e7an \u0130talyan tekstil firmas\u0131 Stefanel’in Genel M\u00fcd\u00fcr\u00fc F\u00fcsun \u00c7evikel, Stefanel’in t\u00fcm yerli ve yabanc\u0131 markalardan ba\u015fka bir kulvarda ko\u015ftu\u011funu belirtiyor.<\/span><\/div>\n

Stefanel, T\u00fcrkiye’de ne zaman kuruldu, nas\u0131l bir geli\u015fim s\u00fcreci i\u015fledi?<\/span><\/strong><\/div>\n
1990 – 98 y\u0131llar\u0131 aras\u0131nda distrib\u00fctorl\u00fck sistemi ile T\u00fcrkiye’de yer alan Stefanel, 2000 y\u0131l\u0131nda % 100 \u0130talyan sermayesi ile kendi ofisini a\u00e7t\u0131. Pazara girdikten sonra g\u00fc\u00e7lenerek, yeni pazarlara a\u00e7\u0131lma ilkesinden hareketle k\u0131sa s\u00fcrede T\u00fcrkiye \u00e7ap\u0131nda 27 sat\u0131\u015f noktas\u0131na ula\u015ft\u0131. <\/span><\/div>\n
Gelecek y\u0131l da bu say\u0131y\u0131, \u00f6zellikle \u0130stanbul d\u0131\u015f\u0131ndaki \u015fehirlerde a\u00e7aca\u011f\u0131 yeni bayi, ma\u011fazalar ve corner’ler arac\u0131l\u0131\u011f\u0131yla 50 sat\u0131\u015f noktas\u0131na \u00e7\u0131kararak yoluna devam edecek.<\/span><\/div>\n
Hangi departmanlar bulunuyor, \u0130nsan Kaynaklar\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131yor ?<\/span><\/strong><\/div>\n
Genel M\u00fcd\u00fcrl\u00fck, \u0130nsan Kaynaklar\u0131 ve E\u011fitim B\u00f6l\u00fcm\u00fc, Ma\u011fazalar ve Bayiler Kordinasyonu, G\u00f6rsel Tasar\u0131m, Bilgi \u0130\u015flem (Stok vs), Finans ve Muhasebe, Genel Sekreterlik, Ma\u011fazalar (Ma\u011faza M\u00fcd\u00fcrleri, Yard\u0131mc\u0131lar\u0131, Kasiyerleri, Sat\u0131\u015f Dan\u0131\u015fmanlar\u0131) departmanlar\u0131 bulunuyor.<\/span><\/div>\n
\u0130nsan Kaynaklar\u0131 B\u00f6l\u00fcm\u00fc, t\u00fcm departmanlar\u0131m\u0131z i\u00e7in personel ihtiyac\u0131n\u0131n belirlenmesi ile i\u015f ilan\u0131, personel se\u00e7me ve yerle\u015ftirme ile ihtiyac\u0131n giderilmesine \u00e7al\u0131\u015f\u0131yor. \u0130\u015fe kabul edilen personel i\u00e7in destek e\u011fitimler d\u00fczenliyoruz. Bu e\u011fitimler \u0130nsan Kaynaklar\u0131 e\u011fitmeni taraf\u0131ndan uygulansa da bazen \u015firket d\u0131\u015f\u0131ndan da destek al\u0131yoruz. \u0130nsan Kaynaklar\u0131, personel geli\u015fimi i\u00e7in ki\u015fisel e\u011fitim, teknik bilgiler i\u00e7eren mesleki e\u011fitimleri d\u00fczenli olarak uyguluyor. Bu e\u011fitimlerin \u015firketimize ve kurum k\u00fclt\u00fcr\u00fcm\u00fcze oryantasyonun sa\u011flanmas\u0131nda \u00e7ok b\u00fcy\u00fck faydas\u0131 oluyor, \u00e7al\u0131\u015fanlar\u0131n mesleki bilgilerini geli\u015ftirdi\u011fi kadar motivasyonunu da olumlu etkiliyor. \u0130nsan Kaynaklar\u0131 B\u00f6l\u00fcm\u00fc, \u00fccretlendirme, performans de\u011ferlendirme gibi g\u00f6revlerine ilave olarak idari i\u015fleri de y\u00fcr\u00fct\u00fcyor, idari i\u015fler de bu b\u00f6l\u00fcm\u00fcn g\u00f6revleri i\u00e7erisinde bulunmaktad\u0131r.<\/span><\/div>\n
Sekt\u00f6rde Stefanel ne konumda? Yurt d\u0131\u015f\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda Stefanel T\u00fcrkiye nerede?<\/span><\/strong><\/div>\n
Stefanel, \u00fcr\u00fcn\u00fcn kalite ve fiyat dengesiyle ve \u00fcr\u00fcn yelpazemizin t\u00fcm\u00fcn\u00fcn ithal olmas\u0131 nedeniyle bu sekt\u00f6rde farkl\u0131 bir konumda bulunuyor. Asl\u0131nda Stefanel’in bire bir rakip oldu\u011fu bir marka yok \u00e7\u00fcnk\u00fc \u00fcr\u00fcnlerimizin kalite ve fiyat dengesinin bu kadar iyi sa\u011fland\u0131\u011f\u0131 bir ba\u015fka marka yok. Bu markalardan fark\u0131m\u0131z, \u00fcr\u00fcn\u00fcn kalitesi ve t\u00fcm\u00fcn\u00fcn ithal olmas\u0131 sebebiyle etiket fiyat\u0131n\u0131n ger\u00e7ek fiyat\u0131 olmas\u0131 ve sadece sezon sonu ucuzlu\u011funda belli bir miktar indirime girmesi. T\u00fcm bu sebeplerden Stefanel T\u00fcrkiye, t\u00fcm yerli ve yabanc\u0131 markalardan ba\u015fka bir kulvarda ko\u015fuyor ve \u0130talya’da hangi m\u00fc\u015fteriye hitap ediyor ise T\u00fcrkiye’de de ayn\u0131 m\u00fc\u015fteri ile bulu\u015fuyor.<\/span><\/div>\n
Uluslararas\u0131 bir \u015firket olarak kurum k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc nas\u0131l tarif edersiniz ?<\/span><\/strong><\/div>\n
T\u00fcrkiye’de kurum k\u00fclt\u00fcr\u00fc, tekstil sekt\u00f6r\u00fcne biraz uzak olsa da, Stefanel’de biz kurumsal bir \u00e7at\u0131 alt\u0131nda \u00e7al\u0131\u015f\u0131yoruz. \u015eirketimizde olduk\u00e7a demokratik, t\u00fcm personelimizin fikirlerini ve \u00f6nerilerini dile getirebildi\u011fi bir ortama sahibiz. \u00c7al\u0131\u015fanlar\u0131n mutlu olmad\u0131\u011f\u0131 bir \u015firkette m\u00fc\u015fterilerin de mutlu edilemeyece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.<\/span><\/div>\n
Gelecek hedefleriniz neler ?<\/span><\/strong><\/div>\n
Stefanel benim i\u00e7in b\u00fcy\u00fcmekte olan \u00e7ocu\u011fum gibi, bu \u015fekilde hissetmemin sebebi daha ortada ilk ma\u011faza veya ofis yokken \u00e7al\u0131\u015fmaya ba\u015flam\u0131\u015f olmam. \u015eu anda 27 sat\u0131\u015f noktas\u0131 olan bu organizasyonun b\u00fcy\u00fcy\u00fc\u015f\u00fcn\u00fc y\u00f6nlendirmek b\u00fcy\u00fck mutluluk. \u00d6n\u00fcm\u00fczdeki y\u0131llarda Stefanel’i 50 sat\u0131\u015f noktas\u0131na ula\u015ft\u0131rmay\u0131 hedefliyorum. Bu noktaya geldi\u011fimde daha b\u00fcy\u00fck organizasyonlar\u0131 y\u00f6netmek arzusunday\u0131m.<\/span><\/div>\n
AB s\u00fcrecinin h\u0131zlanmas\u0131 sizce ekonomiyi ve tekstil sekt\u00f6r\u00fcn\u00fc nas\u0131l etkileyecek?<\/span><\/strong><\/div>\n
Olduk\u00e7a pozitif etkileyecektir.Dolar ve Euro \u00e7ok stabil bir d\u00f6nem ya\u015fayaca\u011f\u0131ndan piyasada her sekt\u00f6rde istikrar sa\u011flayacakt\u0131r. Ya\u015fan\u0131lan istikrars\u0131zl\u0131\u011f\u0131n olumsuz olarak ilk \u00f6nce etkiledi\u011fi, birincil ihtiya\u00e7lar\u0131n d\u0131\u015f\u0131ndaki sekt\u00f6rler oluyor, insanlar\u0131n harcamalar\u0131nda yapacaklar\u0131 k\u0131s\u0131tlama k\u0131yafette de olacakt\u0131r. Bu s\u00fcrecin h\u0131zlanmas\u0131yla \u00e7ok pozitif bir \u00f6ng\u00f6r\u00fc ile hareket edice\u011fiz. Ayn\u0131 zamanda yabanc\u0131 yat\u0131r\u0131mc\u0131lar, yat\u0131r\u0131mlar\u0131n\u0131 artt\u0131racak ve yenilerin de giri\u015fini sa\u011flayacak.<\/span><\/div>\n
Stefanel’in gelecek hedeflerinden bahseder misiniz?<\/span><\/strong><\/div>\n
Stefanel T\u00fcrkiye olarak hedefimiz, T\u00fcrkiye’de kal\u0131c\u0131 bir yer edinerek bunu ayn\u0131 ba\u015far\u0131 ile s\u00fcrd\u00fcrmektir. B\u00fcy\u00fcme hedeflerini ger\u00e7ekle\u015ftirirken kendi emlak yat\u0131r\u0131mlar\u0131n\u0131 da yaparak a\u00e7aca\u011f\u0131 daha b\u00fcy\u00fck ma\u011fazalarla T\u00fcrkiye’de kal\u0131c\u0131 oldu\u011funu g\u00f6sterecektir. <\/span><\/div>\n
Tekstil sekt\u00f6r\u00fcn\u00fcn zorluklar\u0131, sekt\u00f6r\u00fcn en \u00f6nemli sorunlar\u0131 sizce neler?<\/span><\/strong><\/div>\n
Bu zorluklar\u0131 iki a\u00e7\u0131dan ele almak laz\u0131m, ithalat yapan ve \u00fcretim yapan olarak. \u0130thalat yapan firmalar i\u00e7in, T\u00fcrkiye \u00e7ap\u0131nda son 5 senedir \u00c7in’de \u00fcretilen mallar\u0131n (ya da \u00c7in men\u015feli) T\u00fcrkiye’ye giri\u015f zorluklar\u0131, bu olay\u0131n \u00e7ok genel olarak ele al\u0131nmas\u0131, herhangi bir firman\u0131n yapt\u0131rd\u0131\u011f\u0131 1 euro’luk bir \u00fcr\u00fcn ile ciddi markalar\u0131n \u00fcr\u00fcnlerinin ayn\u0131 i\u015fleme tabii tutulmas\u0131 ciddi zorluklar yarat\u0131yor. \u00dcretim yapanlar a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131m\u0131zda ise baz\u0131 markalar\u0131n \u00fcrettikleri \u00fcr\u00fcnlere de\u011ferinden \u00e7ok fazla fiyatla etiket yap\u0131p satmaya \u00e7al\u0131\u015fmalar\u0131, bunun sonucunda da zaman\u0131ndan \u00f6nce \u00e7ok b\u00fcy\u00fck indirimlere girmeleri t\u00fcketici \u00fczerinde karma\u015fa yarat\u0131yor. Tabii bunlara ra\u011fmen Stefanel’in bu olumsuz tablodan etkilenmeden, istikrarl\u0131 bir \u015fekilde ilerlemesinden \u00e7ok memnunuz.<\/span><\/div>\n
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2000 y\u0131l\u0131nda T\u00fcrkiye’de kendi ofisini a\u00e7an \u0130talyan tekstil firmas\u0131 Stefanel’in Genel M\u00fcd\u00fcr\u00fc F\u00fcsun \u00c7evikel, Stefanel’in t\u00fcm yerli ve yabanc\u0131 markalardan ba\u015fka bir kulvarda ko\u015ftu\u011funu belirtiyor. Stefanel, T\u00fcrkiye’de ne zaman kuruldu, nas\u0131l bir geli\u015fim s\u00fcreci i\u015fledi? 1990 – 98 y\u0131llar\u0131 aras\u0131nda distrib\u00fctorl\u00fck sistemi ile T\u00fcrkiye’de yer alan Stefanel, 2000 y\u0131l\u0131nda % 100 \u0130talyan sermayesi ile kendi […]<\/p>\n\n

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