{"id":1845,"date":"2007-10-10T03:00:00","date_gmt":"2007-10-10T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/tesa-bant-10-yilini-kutluyor\/"},"modified":"2024-07-03T14:57:55","modified_gmt":"2024-07-03T11:57:55","slug":"tesa-bant-10-yilini-kutluyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/tesa-bant-10-yilini-kutluyor\/","title":{"rendered":"tesa Bant 10. y\u0131l\u0131n\u0131 kutluyor"},"content":{"rendered":"
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Kendinden yap\u0131\u015fkanl\u0131 bantlar \u00fcreten tesa Bant, bug\u00fcn piyasada yakla\u015f\u0131k y\u00fczde 15’lik bir pazar pay\u0131na sahip. \u015eirketin Genel M\u00fcd\u00fcr\u00fc Mete Konuralp, 10. y\u0131l planlar\u0131n\u0131 ve \u015firket \u00e7al\u0131\u015fmalar\u0131n\u0131 anlatt\u0131. <\/span><\/div>\n
Bu ay 10. y\u0131l\u0131n\u0131 kutlayacak olan tesa Bant, 1882’de kurulmu\u015f Hamburg merkezli Beiersdorf grubunun b\u00fcnyesinde bulundurdu\u011fu 3 \u015firketten biri. Beiersdorf’un kozmetik b\u00f6l\u00fcm\u00fc Eczac\u0131ba\u015f\u0131 ortakl\u0131\u011f\u0131yla T\u00fcrkiye’de de faaliyet g\u00f6steriyor ve Nivea, 8×4 gibi \u00fcr\u00fcnleri \u00fcretiyor. Medikal k\u0131sm\u0131 \u015fu an T\u00fcrkiye’de bulunmazken, Tesa markas\u0131 Avrupa pazar\u0131nda liderli\u011fini s\u00fcrd\u00fcr\u00fcyor. <\/span><\/div>\n
Aral\u0131k 1994’te T\u00fcrkiye’de kurulan tesa, kendinden yap\u0131\u015fkanl\u0131 bantlar \u00fcretiyor ve bin 500’\u00fc a\u015fk\u0131n \u00fcr\u00fcn\u00fc var. tesa Genel M\u00fcd\u00fcr\u00fc Mete Konuralp \u015firket \u00e7al\u0131\u015fmalar\u0131n\u0131 \u015f\u00f6yle \u00f6zetliyor: \u201c\u015eu anda tesa’n\u0131n d\u00fcnyada 5 bin \u00e7al\u0131\u015fan\u0131 var. \u00f6zellikle Avrupa’da pazar lideri, biz Do\u011fu Avrupa entegrasyonu i\u00e7inde yer al\u0131yoruz. 10 tane \u00fclke var, birinci merkez Hamburg, ikinci merkez Budape\u015fte. Ayn\u0131 zamanda Uzakdo\u011fu’da ve Amerika’da organizasyonlar\u0131m\u0131z var. Almanya, \u0130talya, Singapur, Malezya ve Amerika’da fabrikalar\u0131m\u0131z var, \u00c7in’de de \u015fimdi bir tane kuruyoruz. T\u00fcrkiye’de fason i\u015flemi var, yani ham maddeyi al\u0131p ana mam\u00fcl haline getiriyoruz. Sat\u0131\u015flar\u0131m\u0131z \u015fu an T\u00fcrkiye’yle s\u0131n\u0131rl\u0131, 10 tane bayimiz var.\u201d <\/strong><\/span><\/div>\n
Y\u00fczde 100 Alman sermayesiyle kurulan tesa, otomotiv, beyaz e\u015fya, elektrik-elektronik, ka\u011f\u0131t, ambalaj, in\u015faat, ve tekstil gibi pek \u00e7ok sekt\u00f6rde \u00f6nemli bir yan sanayi. tesa’n\u0131n slogan\u0131 \u201cBant diyip ge\u00e7meyin\u201d, \u00e7\u00fcnk\u00fc koli bant\u0131ndan otomobil boyahanelerinde kullan\u0131lan y\u00fcksek \u0131s\u0131ya dayan\u0131kl\u0131 bantlara kadar pek \u00e7ok bant \u00e7e\u015fidi var. Hem bayi kanal\u0131yla hem de direkt olarak T\u00fcrkiye’de \u00fcretim yapan t\u00fcm otomotiv, ambalaj ve beyaz e\u015fya firmalar\u0131na \u00fcr\u00fcn sunuyorlar. <\/span><\/div>\n
\u201cBuzda\u011f\u0131n\u0131n alt\u0131na iniyoruz\u201d <\/span><\/strong><\/div>\n
\u00dcr\u00fcn segmentlerinin daha \u00e7ok fabrikalara y\u00f6nelik oldu\u011funu s\u00f6yleyen Mete Konuralp, \u201cBiz 10 seneden beri buzda\u011f\u0131n\u0131n \u00fcst k\u0131sm\u0131yla u\u011fra\u015ft\u0131k, end\u00fcstriyel \u00fcr\u00fcnlerde bir yere geldik. \u015eimdi o buzda\u011f\u0131n\u0131n alt\u0131na do\u011fru iniyoruz, yani tabana do\u011fru yay\u0131lmaya \u00e7al\u0131\u015f\u0131yoruz. Marketlerde daha fazla aktivite yap\u0131yoruz, marketlerin g\u00f6nderdi\u011fi evinize gelen bro\u015f\u00fcrlere, insert’lere giriyoruz. Nalburlara inmeye \u00e7al\u0131\u015f\u0131yoruz, Anadolu’da daha \u00e7ok yayg\u0131nla\u015fmaya \u00e7al\u0131\u015f\u0131yoruz. Ana toptanc\u0131lara, ara toptanc\u0131lara ula\u015fmaya \u00e7al\u0131\u015f\u0131yoruz. Otomotiv, beyaz e\u015fya, ambalaj fuarlar\u0131na kat\u0131l\u0131yoruz. Sekt\u00f6rel yay\u0131nlar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131nda var\u0131z. \u015eimdi tabandaki kullan\u0131c\u0131lara ula\u015fmak i\u00e7in halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131m\u0131z var\u201d <\/strong>diyor. <\/span><\/div>\n
T\u00fcrkiye’de sekt\u00f6re ilk girdiklerinde yakla\u015f\u0131k 10 firman\u0131n bulundu\u011funu belirten Konuralp \u015fimdi 50’den fazla markan\u0131n oldu\u011funu, dolay\u0131s\u0131yla rekabetin \u00e7ok fazla oldu\u011funu s\u00f6yl\u00fcyor. \u201cBiz sekt\u00f6re ilk geldi\u011fimizde toplasan\u0131z iyi bilinen 10 firma vard\u0131, \u015fu an \u00e7o\u011fu distr\u00fcb\u00fct\u00f6r arac\u0131l\u0131\u011f\u0131yla \u00fclkeye giren 50’nin \u00fcst\u00fcnde marka sayabiliyoruz. Bant \u00fcretimi Almanya ve \u0130talya’da \u00f6n planda Avrupa’da. Uzakdo\u011fu’da \u00c7in, Tayvan, G\u00fcney Kore ve Japonya’da ve bir de Amerika’da a\u011f\u0131rl\u0131kl\u0131. Biz de May\u0131s’ta \u015eangay’da fabrikam\u0131z\u0131 a\u00e7\u0131yoruz. \u00c7in’i se\u00e7memizin nedeni zaten Malezya ve Singapur’da iki tane fabrikam\u0131z var. Ayn\u0131 zamanda orada da yat\u0131r\u0131mlar art\u0131yor. Otomotiv, beyaz e\u015fya neredeyse biz oraday\u0131z. Bir de tabii \u00fcretim maliyetleri s\u00f6z konusu. Almanya’daki \u00fcretimin bir k\u0131sm\u0131n\u0131 oraya aktaraca\u011f\u0131z. Rekabet \u00e7ok h\u0131zl\u0131 art\u0131yor. Bant deyip ge\u00e7memek gerekiyor ger\u00e7ekten. Mesela cep telefonunuzun i\u00e7inde 25 de\u011fi\u015fik uygulama i\u00e7in bant kullan\u0131ld\u0131\u011f\u0131n\u0131 biliyor muydunuz?\u201d <\/strong><\/span><\/div>\n
\u015eirket ilk T\u00fcrkiye’de kuruldu\u011funda 12 ki\u015fiyle yola \u00e7\u0131kan tesa, \u015fu an 24 ki\u015fi ve yakla\u015f\u0131k % 15’lik bir pazar pay\u0131na sahip. Emin ad\u0131mlarla b\u00fcy\u00fcd\u00fcklerini s\u00f6yleyen Mete Konuralp, \u201cArtan rekabet i\u00e7erisinde tesa, T\u00fcrkiye pazar\u0131nda \u00f6nemli bir rol oynuyor. Biz burada \u00e7ok b\u00fcy\u00fck \u00fcreticilere \u00f6nemli bir yan sanayi kurulu\u015fu olarak \u00e7al\u0131\u015f\u0131yoruz. Stok, bili\u015fim, lojistik a\u011f\u0131m\u0131z var. Belli miktarda fason \u00fcretime ba\u015flad\u0131k, bu bizim i\u00e7in ayr\u0131 bir g\u00fc\u00e7. \u00f6n\u00fcm\u00fczdeki y\u0131llara \u00fcretimin ve ihracat\u0131n artaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Paralelinde \u00fcretim artt\u0131k\u00e7a bant\u0131n \u00fcretiminin de artaca\u011f\u0131 kesin. Yeni uygulamalar, teknolojiler \u00fczerinde merkezimizle beraber hareket ediyoruz\u201d <\/strong>diyor. <\/span><\/div>\n
\u0130\u015fe al\u0131mlarda hobisi olanlar tercih ediliyor <\/span><\/strong><\/div>\n
Mete Konuralp i\u015fe al\u0131mlarda daha \u00e7ok hobisi olanlar\u0131 tercih ettiklerini s\u00f6yl\u00fcyor, kendisi de motor sporlar\u0131yla ilgileniyor. 1996 y\u0131l\u0131nda Marlboro Adventure’la ba\u015flayan maceras\u0131, kartingle devam ediyor. Ayn\u0131 zamanda Formula 3’te ve bu y\u0131l da Honda Cup’ta yar\u0131\u015f\u0131p dereceler alm\u0131\u015f. Kendisi gibi \u015firkette \u00e7al\u0131\u015fanlar da hafta sonlar\u0131n\u0131 hobilerine vakit ay\u0131rarak ge\u00e7iriyorlar. \u00f6zellikle sat\u0131\u015f kadrosuna eleman se\u00e7erken hobileri olanlar \u00fczerine yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyen Konuralp, \u201cAsistan\u0131m mesela profesyonel latin dans\u0131 yapar, ba\u015fka bir arkada\u015f\u0131m foto\u011fraf \u00e7eker, s\u00f6rf, trekking yapan var. Outdoor’a merakl\u0131 \u00e7ok arkada\u015f vard\u0131r bizde. Zaman zaman outdoor e\u011fitimleri yapar\u0131z. \u015eirketin 3 ayl\u0131k hedefleri var, onlar\u0131 ger\u00e7ekle\u015ftirdi\u011fimizde d\u0131\u015far\u0131 \u00e7\u0131kar yemek yeriz, dans ederiz. Ben hafta sonlar\u0131 hobilerimle ilgilenmezsem pazartesi daha yorgun geliyorum i\u015fe\u201d <\/strong>diyerek hobilerle u\u011fra\u015fman\u0131n ne kadar \u00f6nemli oldu\u011funu belirtiyor. <\/span><\/div>\n
tesa’da sat\u0131\u015f ekibi genellikle m\u00fchendislerden se\u00e7iliyor, \u00e7\u00fcnk\u00fc ama\u00e7 m\u00fc\u015fteriyle ayn\u0131 dili konu\u015fmak onun yan\u0131nda olmak. S\u0131k s\u0131k yurtd\u0131\u015f\u0131 e\u011fitimlere ve toplant\u0131lara kat\u0131ld\u0131klar\u0131 i\u00e7in yabanc\u0131 dil \u015fart. Ayr\u0131ca h\u0131zl\u0131, atik, dinamik, merakl\u0131 olmak adaylarda arad\u0131klar\u0131 ki\u015fisel \u00f6zelliklerden. Bu \u00f6zellikleri aramalar\u0131n\u0131n nedenini Genel M\u00fcd\u00fcr Mete Konuralp \u015f\u00f6yle anlat\u0131yor: \u201cMesela gidip otomotiv sekt\u00f6r\u00fcnde insanlara sat\u0131yoruz, orada arkada\u015flar\u0131m\u0131z gidip sat\u0131n alma, m\u00fchendislik ve \u00fcretim b\u00f6l\u00fcmleriyle g\u00f6r\u00fc\u015f\u00fcyor. Bunlar hep teknik altyap\u0131 gerektiriyor. B\u00fct\u00fcn ekibimiz ben dahil m\u00fchendis k\u00f6kenlidir. Onun d\u0131\u015f\u0131nda lojistik ve finans departmanlar\u0131m\u0131z var. Olabildi\u011fince sahada, m\u00fc\u015fterinin yan\u0131nda olabilen, onu dinleyen, anlamaya \u00e7al\u0131\u015fan, gerekti\u011fi zaman m\u00fc\u015fteriyle \u00fcretimin stresini birlikte ya\u015fayabilen bir sat\u0131\u015f ekibimiz var. Ayn\u0131 zamanda \u2018mutfak k\u0131sm\u0131nda’ yani ofiste de sahadaki ekibi s\u00fcrekli besleyen ba\u015far\u0131l\u0131 bir ekip mevcut. Yurtd\u0131\u015f\u0131na \u00e7ok gidip geliriz, \u00e7ok toplant\u0131m\u0131z olur, onun i\u00e7in yabanc\u0131 dil \u015fart.\u201d <\/strong><\/span><\/div>\n
Hedef iyi \u00e7al\u0131\u015fanlarla b\u00fcy\u00fcmek <\/span><\/div>\n
E\u011fitimin tesa i\u00e7in \u00e7ok \u00f6nemli oldu\u011funu belirten Konuralp, t\u00fcm ekibin hem ki\u015fisel geli\u015fim hem sat\u0131\u015f e\u011fitimi ald\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. tesa’da ba\u015flayan insanlar\u0131n ge\u00e7mi\u015f deneyimleri ne olursa olsun farkl\u0131 bir d\u00fcnyaya girdiklerini s\u00f6yleyen Konuralp, \u00fc\u00e7 ayl\u0131k deneme s\u00fcresinin ard\u0131ndan \u00f6zellikle sat\u0131\u015f ekibini belli bir plan dahilinde yurtd\u0131\u015f\u0131 e\u011fitime g\u00f6nderiyor. \u201cGenel prensibim sat\u0131c\u0131lar\u0131n kendi gayretleriyle denizde y\u00fczmelerini sa\u011flamak, ama bu arada da can simidini haz\u0131r tutmakt\u0131r.\u201d <\/strong><\/span><\/div>\n
tesa Bant Genel M\u00fcd\u00fcr\u00fc Mete Konuralp \u015firketin gelecek hedefleri konusunda \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201ctesa 10. y\u0131l\u0131n\u0131 kutlarken, ilk etapta \u00e7ocuklara ve e\u011fitime y\u00f6nelik olarak bir sosyal sorumluluk projesine imza atacak. Plan\u0131m\u0131z T\u00fcrkiye genelinde marka bilinirlili\u011fimizi art\u0131r\u0131rken t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131z ve i\u015f ortaklar\u0131m\u0131zla birlikte karl\u0131 b\u00fcy\u00fcmek ve bu esnada da topluma ve \u00e7evreye kar\u015f\u0131 olan sorumluluklar\u0131m\u0131z\u0131 da yerine getirmek.\u201d <\/strong><\/span><\/div>\n
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Kendinden yap\u0131\u015fkanl\u0131 bantlar \u00fcreten tesa Bant, bug\u00fcn piyasada yakla\u015f\u0131k y\u00fczde 15’lik bir pazar pay\u0131na sahip. \u015eirketin Genel M\u00fcd\u00fcr\u00fc Mete Konuralp, 10. y\u0131l planlar\u0131n\u0131 ve \u015firket \u00e7al\u0131\u015fmalar\u0131n\u0131 anlatt\u0131. Bu ay 10. y\u0131l\u0131n\u0131 kutlayacak olan tesa Bant, 1882’de kurulmu\u015f Hamburg merkezli Beiersdorf grubunun b\u00fcnyesinde bulundurdu\u011fu 3 \u015firketten biri. Beiersdorf’un kozmetik b\u00f6l\u00fcm\u00fc Eczac\u0131ba\u015f\u0131 ortakl\u0131\u011f\u0131yla T\u00fcrkiye’de de faaliyet g\u00f6steriyor […]<\/p>\n\n

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