{"id":1848,"date":"2007-12-03T02:00:00","date_gmt":"2007-12-03T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/tekelin-ickide-yeni-adi-mey\/"},"modified":"2024-07-03T15:05:26","modified_gmt":"2024-07-03T12:05:26","slug":"tekelin-ickide-yeni-adi-mey","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/tekelin-ickide-yeni-adi-mey\/","title":{"rendered":"TEKEL’in i\u00e7kide yeni ad\u0131: Mey"},"content":{"rendered":"
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\"\"TEKEL’in i\u00e7ki b\u00f6l\u00fcm\u00fcn\u00fcn sat\u0131lmas\u0131ndan sonra T\u00fcrkiye’nin alamet-i farikalar\u0131ndan biri olan Yeni Rak\u0131’n\u0131n de\u011fi\u015fip de\u011fi\u015fmeyece\u011fini merak edenlere Mey, en sonunda yan\u0131t\u0131n\u0131 verdi: TEKEL \u00fcr\u00fcnlerinin imaj\u0131 bir s\u00fcre ayn\u0131 kal\u0131yor. Oysa ki ayn\u0131 \u015feyi TEKEL’in \u00fcretim, pazarlama ve da\u011f\u0131t\u0131m yap\u0131s\u0131 i\u00e7in s\u00f6ylemek pek m\u00fcmk\u00fcn de\u011fil. \u00d6zelle\u015ftirme kapsam\u0131nda TEKEL gibi k\u00f6kl\u00fc bir kurumu yeniden yap\u0131land\u0131rmaya haz\u0131rlanan Mey, ayn\u0131 zamanda yeni kurulmu\u015f bir \u015firket olarak kendi yap\u0131lanmas\u0131n\u0131 da ger\u00e7ekle\u015ftiriyor. \u015eirketin i\u00e7inde bulundu\u011fu s\u00fcreci ve gelecek i\u00e7in hedeflerini CEO Galip Yorganc\u0131o\u011flu ile konu\u015ftuk.<\/span><\/div>\n
\u0130\u00e7ki \u00fcreticisi bir firma olarak nas\u0131l bir sosyal sorumluluk hissediyorsunuz? Bir yandan reklam yaparken bir yandan da insanlar\u0131 zararlara kar\u015f\u0131 bilin\u00e7lendirmek m\u00fcmk\u00fcn m\u00fc?<\/span><\/strong><\/div>\n
Her \u015feyde oldu\u011fu gibi bunun da bir ayar\u0131 var. Bunu zaten ilk \u00e7\u0131k\u0131\u015f yapt\u0131\u011f\u0131m\u0131z kampanyada da g\u00f6rebilirsiniz. Su k\u00fc\u00e7\u00fc\u011f\u00fcn, s\u00f6z b\u00fcy\u00fc\u011f\u00fcn dedik. T\u00fcketimi \u00f6zendirelim, daha fazla i\u00e7elim diye bir s\u00f6ylemimiz zaten olamaz. Bizim gibi b\u00f6yle hassas sekt\u00f6rlerde kendi aram\u0131zda koydu\u011fumuz birtak\u0131m ileti\u015fim kodlar\u0131m\u0131z var. Hi\u00e7bir zaman gen\u00e7leri, 18 ya\u015f\u0131n alt\u0131ndaki insanlar\u0131 i\u00e7ki i\u00e7meye \u00f6zendirmemeliyiz. \u0130nsanlar\u0131 i\u00e7ki i\u00e7meye zorlayacak birtak\u0131m mesajlardan uzak durmal\u0131y\u0131z. Bizim reklam yapmaktaki amac\u0131m\u0131z, var olan potansiyeli de\u011ferlendirmek. E\u011fer bir insan i\u00e7ki i\u00e7iyorsa daha kalitelisini i\u00e7sinler, bizim markam\u0131z\u0131 tercih etsinler istiyoruz. Ben daha \u00f6nce sigara sekt\u00f6r\u00fcndeydim ki, bu i\u00e7kiden de daha hassas bir konu. Orada da tamamen yeti\u015fkinlere y\u00f6nelik, kullanmayanlara sayg\u0131l\u0131 kampanyalar yap\u0131l\u0131rd\u0131. Her zaman “marketing code” dedi\u011fimiz, kendi kendimize getirdi\u011fimiz s\u0131n\u0131rlamalar diyebilece\u011fimiz kurallara uyard\u0131k Bunlar sadece yeti\u015fkinlere, kullan\u0131c\u0131lara konu\u015fmak ve kullanmayanlara sayg\u0131 g\u00f6stermektir. Zaten bunun aksini yapmak hem ahlaki y\u00f6nden hem de kurum olarak do\u011fru olmaz. Bizim amac\u0131m\u0131z her \u015feyde oldu\u011fu gibi bizim \u00fcr\u00fcnlerimizin de isteyenler taraf\u0131ndan dozunda ve keyifle kullan\u0131lmas\u0131n\u0131 sa\u011flamak. <\/span><\/div>\n
D\u0131\u015far\u0131dan gelen alkoll\u00fc i\u00e7kilerle rekabet ederken nas\u0131l bir yol izlemeyi d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/span><\/strong><\/div>\n
Yabanc\u0131 i\u00e7kiye tabii ki talep var, bunlar kaliteli \u00fcr\u00fcnler ama TEKEL’in daha \u00f6nceden pazarlama odakl\u0131 bir \u015firket olmamas\u0131 nedeniyle etkin pazarlama yap\u0131lmam\u0131\u015f. Devlet kurulu\u015fu olmas\u0131n\u0131n da etkisi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Dolay\u0131s\u0131yla \u015fu an TEKEL \u00fcr\u00fcnleri imaj olarak, pazarlama olarak olmas\u0131 gereken yerde de\u011fil. Biz \u00fcr\u00fcnlerimize do\u011fru \u015fi\u015fe, do\u011fru etiket gibi ara\u00e7larla do\u011fru imajlar ve do\u011fru kimlikler \u00e7izdikten sonra ithal \u00fcr\u00fcnlerle m\u00fccadele edebilece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyoruz. \u00c7\u00fcnk\u00fc \u00fcr\u00fcnlerimiz son derece kaliteli. <\/span><\/div>\n
\u00dcr\u00fcnlerin imaj\u0131 nas\u0131l de\u011fi\u015fecek?<\/span><\/strong><\/div>\n
Bu tamamen pazarlama stratejisiyle ilgili. \u015eu an bu stratejileri belirleme a\u015famas\u0131nday\u0131z. Netle\u015ftikten sonra sadece de\u011fi\u015fmesi gerekenleri de\u011fi\u015ftirece\u011fiz, de\u011fi\u015fmesi gerekmiyorsa ayn\u0131 b\u0131rakaca\u011f\u0131z. \u00d6n\u00fcm\u00fczdeki senenin ilk aylar\u0131nda insanlar art\u0131k \u015fi\u015felerimizdeki de\u011fi\u015fiklikleri fark ederler diye d\u00fc\u015f\u00fcn\u00fcyorum. \u00c7\u00fcnk\u00fc kolay de\u011fil. Bu t\u00fcr de\u011fi\u015fimleri \u00e7ok do\u011fru bir \u015fekilde yapmak laz\u0131m. Ara\u015ft\u0131rmalar baz al\u0131nmal\u0131, subjektif be\u011fenilerle yola \u00e7\u0131kmamal\u0131y\u0131z. Ara\u015ft\u0131rmalar\u0131m\u0131z s\u00fcr\u00fcyor. Her \u015feyi t\u00fcketiciye soraca\u011f\u0131z. <\/span><\/div>\n
Gelecek i\u00e7in hedefleriniz neler?<\/span><\/strong><\/div>\n
Bizim vizyonumuzdan bahsedeyim biraz, biz bu \u015firket i\u00e7in 300 milyon dolar gibi bir yat\u0131r\u0131m yapt\u0131k. \u00d6zelle\u015ftirme \u0130daresi’ne \u00f6dendi bu para. Bizim vizyonumuz sadece T\u00fcrkiye’deki alkoll\u00fc i\u00e7kiler piyasas\u0131n\u0131n lideri olmak de\u011fil, d\u00fcnya \u00e7ap\u0131nda sat\u0131p pazarlayabilece\u011fimiz kalitede \u00fcr\u00fcnler \u00fcretmek. Tamam, T\u00fcrkiye’deki liderli\u011fimizi b\u0131rakmayaca\u011f\u0131z, hatta bunu sa\u011flamla\u015ft\u0131raca\u011f\u0131z ama bir yandan da rak\u0131m\u0131z\u0131, biram\u0131z\u0131, \u015farab\u0131m\u0131z\u0131, votkam\u0131z\u0131 d\u00fcnya t\u00fcketicilerine sunmak. Ancak bunu yapt\u0131\u011f\u0131m\u0131zda hedefimizi ger\u00e7ekle\u015ftirdik diyebilece\u011fiz. TEKEL’in alkoll\u00fc i\u00e7kiler b\u00f6l\u00fcm\u00fcn\u00fc sat\u0131n alan Mey \u0130\u00e7ki Sanayi ve Ticaret A\u015e, yeni reklam kampanyas\u0131yla ilk kez t\u00fcketiciyle bulu\u015fuyor. Mey’in hedefi, i\u00e7 pazarda TEKEL’in ad\u0131n\u0131 ve imaj\u0131n\u0131 korurken bir yandan da d\u00fcnya pazar\u0131na a\u00e7\u0131lmak. <\/span><\/div>\n
Mey ne zaman, kim taraf\u0131ndan kuruldu?<\/span><\/strong><\/div>\n
Mey, TEKEL’in \u00f6zelle\u015ftirilmesi g\u00fcndeme geldi\u011finde kuruldu. Yap\u0131s\u0131na bakt\u0131\u011f\u0131n\u0131zda d\u00f6rtl\u00fc bir konsorsiyum \u015firketi. \u00dc\u00e7 tane \u00e7ok b\u00fcy\u00fck m\u00fcteahhit grubu, bir de 234 tane TEKEL \u00fcr\u00fcnleri toptan sat\u0131c\u0131s\u0131ndan olu\u015fan T\u00fcksat diye bir grup var. Nurol Holding y\u00fczde 29 ortak, Limas \u0130n\u015faat y\u00fczde 29, \u00d6zalt\u0131n \u0130n\u015faat y\u00fczde 29, T\u00fcksat ise y\u00fczde 13 ortak. <\/span><\/div>\n
TEKEL ismini kullanacak m\u0131s\u0131n\u0131z?<\/span><\/strong><\/div>\n
TEKEL ismini be\u015f y\u0131l kullanma iznimiz var. Bakt\u0131\u011f\u0131n\u0131zda TEKEL T\u00fcrkiye’de \u00e7ok g\u00fc\u00e7l\u00fc bir isim. G\u00fcven veren, kalite ve devlet g\u00fcvencesini \u00e7a\u011fr\u0131\u015ft\u0131ran bir isim. Bu y\u00fczden de \u00fcr\u00fcnlerimizde herhangi bir de\u011fi\u015fikli\u011fe gitmedik, \u00fcr\u00fcnler hala TEKEL ismini ta\u015f\u0131yor ve bizim de bunla ilgili bir s\u0131k\u0131nt\u0131m\u0131z yok. Zaman i\u00e7inde TEKEL ve Mey’i birlikte kullan\u0131r\u0131z diye d\u00fc\u015f\u00fcn\u00fcyorum. Be\u015finci y\u0131ldan sonra da zaten yapt\u0131\u011f\u0131m\u0131z anla\u015fmaya g\u00f6re yasal zorunluluk olarak TEKEL ismini b\u0131rakaca\u011f\u0131z. Yoksa bizim hemen TEKEL’i at\u0131p Mey ismini yerle\u015ftirmek gibi bir iste\u011fimiz yok. TEKEL bizim de inand\u0131\u011f\u0131m\u0131z g\u00fcvendi\u011fimiz, t\u00fcketiciye de g\u00fcven veren bir marka. <\/span><\/div>\n
Tamamen TEKEL’le mi \u00f6zde\u015fle\u015feceksiniz? Yoksa Mey olarak ba\u015fka bir kimlik olu\u015fturacak m\u0131s\u0131n\u0131z?<\/span><\/strong><\/div>\n
Tabii ki Mey’in TEKEL’den farkl\u0131 bir kimli\u011fi olacak. Her \u015feyden \u00f6nce biri \u00f6zel sekt\u00f6r, biri devlet sekt\u00f6r\u00fc. \u00d6zel sekt\u00f6r\u00fcn gerektirdikleri do\u011frultusunda verimlilik, sinerji, yenilik\u00e7ilik, t\u00fcketiciye yak\u0131nl\u0131k, promosyon ve pazarlama gibi alanlarda farkl\u0131l\u0131k yaratmam\u0131z gerekiyor. Ge\u00e7mi\u015fe y\u00f6nelik bir s\u0131k\u0131nt\u0131m\u0131z yok, biz sadece ne olmam\u0131z gerekti\u011fine bak\u0131yoruz. FMCG yani h\u0131zl\u0131 t\u00fcketim \u015firketiyiz. \u0130\u00e7ki sekt\u00f6r\u00fcnde, yani insanlara keyif veren bir sekt\u00f6rdeyiz. Kurumsal olarak da i\u00e7inde bulundu\u011fumuz sekt\u00f6r\u00fcn gereklerine g\u00f6re hareket edece\u011fiz. TEKEL’den devam eden \u015feyler de olacak ama bunlar\u0131n \u00fczerine koyaca\u011f\u0131m\u0131z \u015feyler de olacak. Bizim prensip olarak “TEKEL k\u00f6t\u00fcyd\u00fc, biz harikay\u0131z” diye bir s\u00f6ylemimiz yok. Olmas\u0131 gereken neyse o olacak. <\/span><\/div>\n
Yeni \u00fcr\u00fcnler planl\u0131yor musunuz?<\/span><\/strong><\/div>\n
Tabii ki baz\u0131 planlar\u0131m\u0131z var. \u015eu an \u00e7ok yeni bir \u015firketiz; departmanlar\u0131m\u0131z bile yeni yeni kuruluyor. \u015eu a\u015famada t\u00fcketici ara\u015ft\u0131rmalar\u0131 yap\u0131yoruz, bizlerden ne beklediklerini \u00f6\u011frenmeye \u00e7al\u0131\u015f\u0131yoruz. Alkoll\u00fc i\u00e7ki olarak bir\u00e7ok kategorimiz var. Rak\u0131 var, lik\u00f6rler var, votka, \u015farap var… T\u00fcketicinin davran\u0131\u015f tarz\u0131yla ilgili ara\u015ft\u0131rmalar yap\u0131yor, onlar\u0131n bizden beklentilerini \u00f6\u011frenmeye \u00e7al\u0131\u015f\u0131yoruz. Bu ara\u015ft\u0131rmalar sonu\u00e7land\u0131\u011f\u0131nda tabii ki gerek g\u00f6rd\u00fc\u011f\u00fcm\u00fcz yeni \u00fcr\u00fcnleri planlayabiliriz. Mesela \u015fu an votkada bir\u00e7ok trend var; meyveli votkalar \u00e7ok ra\u011fbet g\u00f6r\u00fcyor. Biz de i\u015fte bu gibi trendleri takip edip s\u0131rf yeni bir \u015fey \u00e7\u0131kartm\u0131\u015f olmak i\u00e7in de\u011fil, ger\u00e7ekten de t\u00fcketicinin zevklerine hitap eden giri\u015fimlerde bulunmak istiyoruz. <\/span><\/div>\n
\u015eu an MEY’de ka\u00e7 ki\u015fi \u00e7al\u0131\u015f\u0131yor?<\/span><\/strong><\/div>\n
Devletten, TEKEL’den devrald\u0131\u011f\u0131m\u0131z \u015firkette 1600 ki\u015fi \u00e7al\u0131\u015f\u0131yordu. Bunlar\u0131n 1500’\u00fc mavi yakal\u0131, 100’\u00fc beyaz yakal\u0131. Yeni kurulan Mey \u015firketinde de 89 beyaz yakal\u0131 \u00e7al\u0131\u015f\u0131yor. Mavi yakal\u0131larla birlikte yakla\u015f\u0131k 1700 ki\u015fi oldu\u011fumuz s\u00f6yleyebilirim. <\/span><\/div>\n
Departmanlar\u0131n\u0131z nas\u0131l \u00f6rg\u00fctlendi?<\/span><\/strong><\/div>\n
B\u00fct\u00fcn fabrikalardan sorumlu bir operasyon departman\u0131m\u0131z var. Alkoll\u00fc i\u00e7ecekler \u015firketi olarak 17 fabrikadan sorumlu bir operasyon departman\u0131 bu. Pazarlama Departman\u0131, Sat\u0131\u015f ve Da\u011f\u0131t\u0131m Departman\u0131, Finans Departman\u0131 var. \u0130nsan Kaynaklar\u0131 ve Kurumsal \u0130li\u015fkiler Departmanlar\u0131m\u0131z da olu\u015fum a\u015famas\u0131nda. <\/span><\/div>\n
Yeni \u00f6rg\u00fctlenen bir \u015firket olarak \u0130nsan Kaynaklar\u0131 Departman\u0131’na nas\u0131l bir misyon y\u00fckleyeceksiniz?<\/span><\/strong><\/div>\n
\u0130nsan Kaynaklar\u0131’n\u0131n \u00e7ok \u00f6nemli bir rol\u00fc var. \u0130nsan Kaynaklar\u0131 tabii ki her kurumda \u00e7ok \u00f6nemli ama Mey’de \u0130nsan Kaynaklar\u0131, klasik rol\u00fcn\u00fcn d\u0131\u015f\u0131nda ayr\u0131ca bir de transformasyon g\u00f6revi g\u00f6recek. Bizim d\u00fc\u015f\u00fcn\u00fc\u015f olarak devlet sekt\u00f6r\u00fcnden \u00f6zel sekt\u00f6re ge\u00e7ti\u011fimizi \u00e7al\u0131\u015fanlar\u0131m\u0131za aktaracak. Devlet sekt\u00f6r\u00fcnden gelen arkada\u015flar\u0131m\u0131z\u0131n b\u00fct\u00fcn adaptasyon s\u00fcre\u00e7lerini \u0130nsan Kaynaklar\u0131 departman\u0131 y\u00f6netecek. \u00c7ok yo\u011fun bir oryantasyon s\u00fcreci ya\u015fanacak. Bunun d\u0131\u015f\u0131nda performansa dayal\u0131 y\u00f6netim sistemi, kariyer planlamalar\u0131, \u00fccretlendirmede ve pozisyonlarda e-sistemler gibi i\u015flevlerin elektronik ortamda yap\u0131lmas\u0131 gibi modern \u0130nsan Kaynaklar\u0131 i\u015flevlerini de y\u00f6netecek bu departman. Uluslararas\u0131 bir \u015firket gibi y\u00f6netmeyi d\u00fc\u015f\u00fcn\u00fcyoruz buray\u0131. Arkada\u015flar\u0131m\u0131zla birlikte iyi bir ekip olarak hedefimiz bu.<\/span><\/div>\n
Yap\u0131lanma a\u015famas\u0131nda Kariyer.net’ten nas\u0131l faydaland\u0131n\u0131z?<\/span><\/strong><\/div>\n
Ben buran\u0131n kurucusu oldu\u011fumdan her \u015feyi tek ba\u015f\u0131ma ba\u015flatt\u0131m. \u00d6nce departmanlar\u0131m\u0131z\u0131 kurup sonra i\u015fe al\u0131mlar\u0131m\u0131z\u0131 ger\u00e7ekle\u015ftirmeye ba\u015flad\u0131k. Bu noktada Kariyer.net’ten \u00e7ok \u00f6nemli \u00f6l\u00e7\u00fcde faydaland\u0131k. Nitelikli adaylara ula\u015fmam\u0131zda bize \u00e7ok yard\u0131mc\u0131 oldu. <\/span><\/div>\n
H\u0131zl\u0131 t\u00fcketim sekt\u00f6r\u00fcn\u00fc nas\u0131l de\u011ferlendiriyorsunuz?<\/span><\/strong><\/div>\n
Bence hala \u00f6nemli sorunlar\u0131 var h\u0131zl\u0131 t\u00fcketim sekt\u00f6r\u00fcn\u00fcn. Krizin etkileri asl\u0131nda devam ediyor; tam bir toparlanma olmad\u0131. \u00c7\u00fcnk\u00fc insanlar\u0131n ceplerindeki reel para, harcayacaklar\u0131 para artmad\u0131. Bu y\u00fczden de sekt\u00f6r\u00fcn de toparlanm\u0131\u015f oldu\u011funu s\u00f6yleyemeyiz. Ge\u00e7en iki seneye bakt\u0131\u011f\u0131n\u0131zda tabii ki bir d\u00fczelme s\u00f6z konusu ama h\u0131zl\u0131 t\u00fcketim sekt\u00f6r\u00fc insanlar\u0131n al\u0131m g\u00fcc\u00fcyle \u00e7ok ilgili. Mikro d\u00fczeyde d\u00fczelme s\u00f6z konusu olmad\u0131\u011f\u0131ndan makro d\u00fczeyde de arzulanan tabloya ula\u015f\u0131lamad\u0131. Bakt\u0131\u011f\u0131n\u0131zda yeni i\u015f imkanlar\u0131 sa\u011flanm\u0131yor, istihdam sa\u011flanm\u0131yor, yat\u0131r\u0131m \u00e7ok fazla yap\u0131lm\u0131yor, yabanc\u0131 sermayede beklenen giri\u015f olmuyor. T\u00fcm bunlar\u0131n sonucu olarak da \u00e7arklar biraz yava\u015f d\u00f6n\u00fcyor. \u00c7arklar\u0131n yava\u015f d\u00f6nmesi sonucunda da enflasyon her ne kadar d\u00fc\u015f\u00fcyor gibi g\u00f6r\u00fcn\u00fcyorsa da o tamamiyle daha az t\u00fcketimden kaynaklan\u0131yor. \u015eu anki ekonomik g\u00f6stergelere bak\u0131ld\u0131\u011f\u0131nda enflasyonun d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc ba\u015fka \u015fekilde a\u00e7\u0131klamak imkans\u0131z. Bu t\u00fcketmeme durumu da bizim sekt\u00f6r\u00fcm\u00fcz\u00fc etkiliyor tabii ki. Herkes hep s\u00f6yler ya, bu \u00fclkede b\u00fcy\u00fck potansiyel var. Gen\u00e7, t\u00fcketmeye haz\u0131r, imkanlar\u0131 dahilinde t\u00fcketmek isteyen bir n\u00fcfus var. Bu sekt\u00f6r\u00fcn ileriye d\u00f6n\u00fck istikbal vaat etti\u011fini g\u00f6r\u00fcyoruz burada. Ama insanlar\u0131n cebine daha fazla reel para girmesi gerekiyor, daha fazla istihdam yarat\u0131lmas\u0131 gerekiyor.<\/span><\/div>\n
T\u00fcrkiye’de alkoll\u00fc i\u00e7ki t\u00fcketimini nas\u0131l de\u011ferlendiriyorsunuz?<\/span><\/strong><\/div>\n
T\u00fcrkiye’de alkoll\u00fc i\u00e7ki t\u00fcketimi \u00e7ok d\u00fc\u015f\u00fck. Y\u0131ll\u0131k ki\u015fi ba\u015f\u0131na t\u00fcketilen alkol, i\u00e7ki de\u011fil alkol diyorum \u00e7\u00fcnk\u00fc b\u00f6yle \u00f6l\u00e7\u00fcl\u00fcyor, 1 litre. Bu Avrupa’da 7 litre, G\u00fcney Kore’de 17 litre. Ben i\u00e7ki k\u00fclt\u00fcr\u00fc geli\u015ftik\u00e7e, bir tak\u0131m trendlerle bunun da artaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. <\/span><\/div>\n

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TEKEL’in i\u00e7ki b\u00f6l\u00fcm\u00fcn\u00fcn sat\u0131lmas\u0131ndan sonra T\u00fcrkiye’nin alamet-i farikalar\u0131ndan biri olan Yeni Rak\u0131’n\u0131n de\u011fi\u015fip de\u011fi\u015fmeyece\u011fini merak edenlere Mey, en sonunda yan\u0131t\u0131n\u0131 verdi: TEKEL \u00fcr\u00fcnlerinin imaj\u0131 bir s\u00fcre ayn\u0131 kal\u0131yor. Oysa ki ayn\u0131 \u015feyi TEKEL’in \u00fcretim, pazarlama ve da\u011f\u0131t\u0131m yap\u0131s\u0131 i\u00e7in s\u00f6ylemek pek m\u00fcmk\u00fcn de\u011fil. \u00d6zelle\u015ftirme kapsam\u0131nda TEKEL gibi k\u00f6kl\u00fc bir kurumu yeniden yap\u0131land\u0131rmaya haz\u0131rlanan Mey, ayn\u0131 […]<\/p>\n\n

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