{"id":1854,"date":"2007-12-04T02:00:00","date_gmt":"2007-12-04T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/marks-spencer-magazacilikta-kariyer-yapmak-isteyenleri-bekliyor\/"},"modified":"2024-07-03T15:05:18","modified_gmt":"2024-07-03T12:05:18","slug":"marks-spencer-magazacilikta-kariyer-yapmak-isteyenleri-bekliyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/marks-spencer-magazacilikta-kariyer-yapmak-isteyenleri-bekliyor\/","title":{"rendered":"Marks & Spencer ma\u011fazac\u0131l\u0131kta kariyer yapmak isteyenleri bekliyor"},"content":{"rendered":"

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\"\"\u0130ngiliz ma\u011faza zinciri Marks & Spencer, Antalya’daki ma\u011fazas\u0131yla T\u00fcrkiye \u015fubelerini 18’e \u00e7\u0131kard\u0131. T\u00fcrkiye’de Marka Ma\u011fazac\u0131l\u0131k ad\u0131 alt\u0131nda faaliyet g\u00f6steren \u015firketin \u0130nsan Kaynaklar\u0131 Grup Y\u00f6neticisi G\u00f6khan Mete \u00c7avu\u015fo\u011flu, ma\u011fazac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn ciddi kariyer f\u0131rsatlar\u0131 sundu\u011funu belirtiyor.<\/span><\/em> Perakendecilik sekt\u00f6r\u00fcnde g\u0131da, giyim, aksesuar ve ev e\u015fyalar\u0131 alan\u0131nda d\u00fcnyada 29 \u00fclkede 450’ye yak\u0131n ma\u011fazalar zinciri ile faaliyet g\u00f6steren Marks & Spencer’\u0131n temelleri, 1882 y\u0131l\u0131nda \u0130ngiltere’de at\u0131ld\u0131. 1999 y\u0131l\u0131nda Fiba \u015eirketler Grubu, Marks & Spencer’\u0131n \u0130ngiltere’den franchising haklar\u0131n\u0131 sat\u0131n alarak Marka Ma\u011fazac\u0131l\u0131k’\u0131 kurdu. Son olarak 18. ma\u011fazas\u0131n\u0131 Antalya’da a\u00e7an Marks & Spencer, T\u00fcrkiye’de \u00fcretim yapm\u0131yor, firman\u0131n \u00fcr\u00fcn katalo\u011fundaki \u00fcr\u00fcnleri pazarl\u0131yor. \u0130nsan Kaynaklar\u0131 Grup Y\u00f6neticisi G\u00f6khan Mete \u00c7avu\u015fo\u011flu, perakendecilik sekt\u00f6r\u00fcnde son y\u0131llarda ya\u015fanan b\u00fcy\u00fcmeyle ilgili \u015funlar\u0131 s\u00f6yl\u00fcyor: “Sekt\u00f6rde b\u00fcy\u00fcme ya\u015fan\u0131yor ve m\u00fc\u015fterinin talepleri de bu do\u011frultuda… \u00c7ok b\u00fcy\u00fck s\u0131\u00e7ramalar kaydetmese de yeniye ve kaliteliye beklenti daha fazla oldu\u011fu i\u00e7in bu sekt\u00f6r de giderek b\u00fcy\u00fcyor. T\u00fcrkiye’nin hemen her yerinde \u00e7ok farkl\u0131 al\u0131\u015fveri\u015f merkezleri a\u00e7\u0131l\u0131yor. Yeni ma\u011fazalar, yeni markalar giriyor piyasaya, dolay\u0131s\u0131yla biz de kendi m\u00fc\u015fterilerimizi art\u0131rmaya, yayg\u0131nla\u015fmaya, m\u00fc\u015fterimizin aya\u011f\u0131na gitmeye \u00e7al\u0131\u015f\u0131yoruz. Eyl\u00fcl sonu itibariyle Konya’da a\u00e7aca\u011f\u0131m\u0131z ma\u011fazayla beraber 21 ma\u011fazaya \u00e7\u0131km\u0131\u015f olaca\u011f\u0131z.”<\/o:p><\/span><\/p>\n

“Ma\u011fazac\u0131l\u0131k sekt\u00f6r\u00fcnde e\u011fitimli eleman s\u0131k\u0131nt\u0131s\u0131 ya\u015f\u0131yoruz”<\/span><\/strong><\/o:p><\/span><\/p>\n

Artan ma\u011faza say\u0131s\u0131 ve talep kar\u015f\u0131s\u0131nda, \u0130nsan Kaynaklar\u0131 a\u00e7\u0131s\u0131ndan sorun ya\u015fad\u0131klar\u0131n\u0131 s\u00f6yleyen \u00c7avu\u015fo\u011flu, ma\u011fazac\u0131l\u0131\u011f\u0131n bir okulu olmamas\u0131ndan \u015fikayet\u00e7i. \u00dcniversite mezunu adaylar\u0131n sekt\u00f6r\u00fc tan\u0131mad\u0131\u011f\u0131n\u0131, bu nedenle yeni aday kat\u0131lmad\u0131\u011f\u0131n\u0131 belirten \u00c7avu\u015fo\u011flu \u015f\u00f6yle devam ediyor: “\u0130nsanlar farkl\u0131 b\u00f6l\u00fcmlerden geliyor. Bu a\u015famada Kariyer.net’in \u00fcniversiteleri gezip Kariyer.net’i tan\u0131tmas\u0131 benim \u00e7ok ho\u015fuma gitti. Belki ileriki a\u015famalar i\u00e7in bir \u00f6neri olarak kabul edersiniz; perakendecilik ya da ma\u011fazac\u0131l\u0131k sekt\u00f6r\u00fcnde kariyeri de anlatmak, yani sekt\u00f6r baz\u0131nda kariyeri gen\u00e7lere anlatarak \u00f6zendirmek. Potansiyel i\u015fg\u00fcc\u00fcyle bulu\u015fuldu\u011fu bu aktivitede, sekt\u00f6rlerin de detayl\u0131 tan\u0131t\u0131m\u0131n\u0131n yap\u0131lmas\u0131, adaylar\u0131n bilin\u00e7lendirilmesi i\u00e7in \u00f6nemli bir f\u0131rsat olacakt\u0131r. Perakendecilik ya da ma\u011fazac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn tan\u0131t\u0131m\u0131yla birlikte kariyer olanaklar\u0131n\u0131 anlatmak ve \u00f6zendirmek gerekecektir.” <\/o:p><\/span><\/p>\n

T\u00fcrkiye’de ma\u011fazac\u0131l\u0131k sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar\u0131n kariyer beklentilerinin \u00e7ok y\u00fcksek olmad\u0131\u011f\u0131n\u0131, insanlar\u0131n sat\u0131\u015f asistan\u0131 olarak girip, o pozisyonda kalaca\u011f\u0131n\u0131 zannetti\u011fini s\u00f6yleyen \u00c7avu\u015fo\u011flu, g\u00fcn\u00fcm\u00fczde m\u00fc\u015fterilerin beklentilerinin de\u011fi\u015fmesiyle birlikte m\u00fc\u015fteri kar\u015f\u0131s\u0131nda \u00fcr\u00fcn\u00fc \u00e7ok iyi tan\u0131yan, \u015firketi \u00e7ok iyi bilen, onun beklentilerine \u00e7ok iyi cevap verecek kalifiye ki\u015filer aramaya ba\u015flad\u0131klar\u0131n\u0131 belirtiyor. Perakendecilik sekt\u00f6r\u00fcndeki e\u011fitimli eleman s\u0131k\u0131nt\u0131s\u0131n\u0131, insanlar\u0131n bu sekt\u00f6r\u00fc tan\u0131mad\u0131klar\u0131 i\u00e7in se\u00e7mediklerine ba\u011flayan \u00c7avu\u015fo\u011flu, \u00fcniversitelerde konuyla ilgili b\u00f6l\u00fcmler olmad\u0131\u011f\u0131n\u0131 ve bu durumun kendilerini \u00e7ok etkiledi\u011fini s\u00f6yl\u00fcyor: <\/o:p><\/span><\/p>\n


“Hem MEB’e hem Y\u00d6K’e bu konuda yaz\u0131lar yazd\u0131k. Bir d\u00f6nemler ma\u011faza i\u015fletmecili\u011fi, sat\u0131\u015f y\u00f6netimi diye \u00f6n lisans b\u00f6l\u00fcmleri vard\u0131. Fakat yeni bir \u00e7al\u0131\u015fma ile bu b\u00f6l\u00fcmler i\u015fletme \u00f6n lisans ad\u0131 alt\u0131nda toplanarak, e\u011fitim programlar\u0131n\u0131n tek tip olmas\u0131na \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r. E\u011fer \u00fcniversitelerde Ar\u0131c\u0131l\u0131k diye bir b\u00f6l\u00fcm varsa en ihtiya\u00e7 olan sekt\u00f6rde Y\u00d6K’\u00fcn b\u00f6yle bir daraltmaya gitmesi bizi \u00e7ok etkiledi. Bu sekt\u00f6rde birlik olmad\u0131\u011f\u0131 i\u00e7in sesimizi duyuramad\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Ama bundan sonra Birle\u015fmi\u015f Markalar Derne\u011fi ad\u0131 alt\u0131nda \u00e7al\u0131\u015fmalar\u0131m\u0131z olacak. Meslek y\u00fcksek okullar\u0131, hatta gerekirse a\u00e7\u0131k \u00f6\u011fretim programlar\u0131nda bile b\u00f6l\u00fcm a\u00e7\u0131labilir. ‘Stok nedir, ma\u011fazac\u0131l\u0131k, sat\u0131\u015f teknikleri’ gibi bilgiler verilirse hi\u00e7 olmazsa sat\u0131\u015f asistan\u0131, belli bilgi da\u011farc\u0131\u011f\u0131na sahip olarak gelir.”<\/o:p><\/span><\/p>\n

“Part-Time ba\u015flayan bir \u00e7al\u0131\u015fan\u0131m\u0131z \u015fu anda Ma\u011faza M\u00fcd\u00fcr\u00fc”<\/span><\/strong><\/o:p><\/span><\/p>\n

Marks & Spencer, adaylardan en az lise mezunu olmalar\u0131 \u015fart\u0131n\u0131 ar\u0131yor. Haftada 45 saat, 5 g\u00fcn \u00e7al\u0131\u015fma d\u00fczeninin benimsendi\u011fi \u015firkette, ortama uyum sa\u011flayabilecek bilin\u00e7li adaylar tercih ediliyor. Part-time ve full-time \u00e7al\u0131\u015fma olana\u011f\u0131 oldu\u011fu i\u00e7in zaman\u0131 k\u0131s\u0131tl\u0131 olan, emekli, ev han\u0131m\u0131, tekrar i\u015f hayat\u0131na d\u00f6nen, moday\u0131 bilen, g\u00fcler y\u00fczl\u00fc ve “sat\u0131\u015f benim i\u015fim” diyen ki\u015filer aday yelpazesi i\u00e7inde. Adaylar ilk g\u00f6r\u00fc\u015fmeden sonra k\u00fc\u00e7\u00fck bir s\u0131nava tabi tutuluyor, s\u0131nav de\u011ferlendirmesinden sonra ikinci g\u00f6r\u00fc\u015fmeyle i\u015fe al\u0131n\u0131yor. Marks & Spencer’da \u00e7al\u0131\u015fanlar\u0131n kariyer f\u0131rsatlar\u0131n\u0131n \u00e7ok a\u00e7\u0131k oldu\u011funu s\u00f6yleyen \u00c7avu\u015fo\u011flu bir de \u00f6rnek veriyor: “\u00dcniversite \u00f6\u011frencisi \u00e7al\u0131\u015fan baz\u0131 arkada\u015flar okullar\u0131 bittikten sonra bile bizle kal\u0131p \u00e7al\u0131\u015fmaya devam ediyorlar. \u0130n\u015faat m\u00fchendisli\u011finde okuyan, part-time ba\u015flayan bir arkada\u015f, okulu bitiyor, in\u015faat m\u00fchendisli\u011fi yapm\u0131yor, ma\u011fazam\u0131zda devam ediyor. \u015eu anda ma\u011fazalar\u0131m\u0131zdan birinde Ma\u011faza M\u00fcd\u00fcr\u00fc.” <\/p>\n

Belli bir d\u00f6nemi ge\u00e7iren, yetkinlik sa\u011flayan ki\u015filere yeni d\u00f6nemlerde de\u011ferlendirme merkezleri a\u00e7\u0131l\u0131yor. Ki\u015filik testleriyle birlikte \u00e7e\u015fitli testler uygulan\u0131yor ve bu i\u015fi meslek olarak se\u00e7ece\u011fine inand\u0131klar\u0131 ki\u015fileri basamak basamak y\u00f6neticili\u011fe y\u00fckseltiyorlar. Y\u00f6neticilerin %90’\u0131 \u015firket i\u00e7inden se\u00e7iliyor. <\/p>\n

Marks & Spencer \u00e7at\u0131s\u0131 alt\u0131nda \u00e7al\u0131\u015fmaya ba\u015flayan adaylar \u00f6ncelikle “sat\u0131\u015f asistan\u0131 oryantasyon” program\u0131na tabi tutuluyor. Bir ay kadar bir s\u00fcre, ma\u011fazada genel havay\u0131 soluduktan sonra merkezde gruplar halinde 3 g\u00fcn s\u00fcren bir e\u011fitim al\u0131yorlar. Burada ma\u011faza, \u00fcr\u00fcn bilgilerini ve uygulamal\u0131 kasa bilgilerini i\u00e7eren 3 g\u00fcnl\u00fck bir program g\u00f6r\u00fcyorlar. Bu oryantasyondan sonra ma\u011faza i\u00e7inde sat\u0131\u015f tekni\u011fi e\u011fitimleri devam ediyor. Marks & Spencer \u0130nsan Kaynaklar\u0131’nda E\u011fitim Uzman\u0131 olarak g\u00f6rev yapan \u00c7\u0131nla Altuner ayr\u0131ca Retail Academy ad\u0131 alt\u0131nda bir \u00e7al\u0131\u015fmalar\u0131 oldu\u011fundan bahsediyor :”Retail Academy diye bir akademi var \u0130ngiltere’de. T\u00fcrkiye’de de bununla ilgili \u00e7al\u0131\u015fmalara ba\u015fl\u0131yoruz. \u00c7al\u0131\u015fanlara y\u00f6nelik, kurs, seminer tarz\u0131 geni\u015f kapsaml\u0131 bir program olacak.” <\/p>\n

Marks & Spencer’\u0131n t\u00fcm kadrolar\u0131 i\u00e7in performans de\u011ferlendirmesi yap\u0131l\u0131yor. Y\u0131ll\u0131k say\u0131sal hedeflere dayal\u0131 de\u011ferlendirmelerin yap\u0131ld\u0131\u011f\u0131n\u0131 belirten G\u00f6khan Mete \u00c7avu\u015fo\u011flu, “Say\u0131sal hedeflerimiz var. \u015eirketimizin i\u015f tan\u0131mlamalar\u0131 ve yetkinliklere ba\u011fl\u0131 beklentileri s\u00f6z konusu. Bu de\u011ferlendirme sonucu e\u011fitim ihtiya\u00e7lar\u0131m\u0131z\u0131 kar\u015f\u0131l\u0131yoruz. Departman ve ma\u011faza y\u00f6neticileri de dahil olmak \u00fczere performans y\u00f6netimi, m\u00fclakat teknikleri konusunda e\u011fitimden ge\u00e7iriliyor. Her sezon ba\u015f\u0131 b\u00fct\u00fcn sat\u0131\u015f grubumuzu bir s\u0131nava tabi tutuyoruz. B\u00f6ylece \u00fcr\u00fcn, prosed\u00fcr, kampanya bilgilerinin g\u00fcncel kalmas\u0131n\u0131 sa\u011fl\u0131yoruz” diyor. Bu s\u0131navlar\u0131n ma\u011fazalar ve \u00e7al\u0131\u015fanlar aras\u0131nda tatl\u0131 bir rekabet olu\u015fturdu\u011funu ekleyen \u00c7avu\u015fo\u011flu, dereceye girenleri hediye \u00e7ekleri, tatiller gibi hediyelerle \u00f6d\u00fcllendirdiklerini s\u00f6yl\u00fcyor.<\/o:p><\/span><\/p>\n

“Bireysel \u00d6neri Sistemi, \u00e7al\u0131\u015fanlar\u0131 da projelere dahil ediyor”<\/span><\/strong><\/o:p><\/span><\/p>\n

Firman\u0131n ayr\u0131ca bir de \u00f6neri sistemi var, her \u00e7al\u0131\u015fan buraya \u00f6nerilerini g\u00f6nderebiliyor, uygulamaya ge\u00e7en \u00f6neri sahipleri \u00f6d\u00fcl kazanabiliyorlar. “\u00d6rne\u011fin ‘Kariyer.net dergisine Marks & Spencer \u00fcr\u00fcn tan\u0131t\u0131m bilgisi g\u00f6nderelim’ diyen Personel ve \u00d6zl\u00fck \u0130\u015fleri Sorumlusu Hakan Ayg\u00fcnd\u00fcz \u00f6d\u00fcl kazand\u0131. Fikirlerini katm\u0131\u015f oluyorlar, hatta baz\u0131 projeler onlar\u0131n sayesinde ba\u015flam\u0131\u015f oluyor. Biz de b\u00f6yle bir \u00e7al\u0131\u015fan grubuna sahip oldu\u011fumuz i\u00e7in \u00e7ok keyifliyiz. Ya\u015f ortalamam\u0131z 27, T\u00fcrkiye’nin ya\u015f ortalamas\u0131na yak\u0131n gen\u00e7 bir grupla \u00e7al\u0131\u015f\u0131yoruz. Kendimizi bu anlamda \u015fansl\u0131 hissediyoruz.” <\/p>\n

\u015eirkette b\u00fcy\u00fck \u00e7o\u011funlu\u011fu ma\u011fazalarda olmak \u00fczere 580 ki\u015fi \u00e7al\u0131\u015f\u0131yor. \u00c7al\u0131\u015fanlar belli bir s\u00fcrenin sonunda \u00f6zel sa\u011fl\u0131k sigortas\u0131na sahip oluyorlar. Sat\u0131\u015f bazl\u0131 bir prim sistemi mevcut. \u00d6zel g\u00fcnlerde t\u00fcm birimleri dahil eden oyunlar oynan\u0131yor. Y\u0131lba\u015f\u0131nda tombala, Anneler G\u00fcn\u00fc’nde \u00e7i\u00e7ek toplama, personel gecesi gibi etkinlikler d\u00fczenliyorlar. <\/p>\n

G\u00f6khan Mete \u00c7avu\u015fo\u011flu’na g\u00f6re her ma\u011faza ayr\u0131 bir departman gibi i\u015flev g\u00f6r\u00fcyor. “Merkez ofiste de farkl\u0131 departmanlar\u0131m\u0131z faaliyet g\u00f6steriyor. \u0130ngiltere’den \u00fcr\u00fcn se\u00e7en \u00fcr\u00fcn departman\u0131m\u0131z, sat\u0131\u015f\u0131 daha iyi ger\u00e7ekle\u015ftirmek i\u00e7in kontrollerin yap\u0131lmas\u0131ndan sorumlu Sat\u0131\u015f Departman\u0131, Pazarlama, G\u00f6rsel D\u00fczenleme, Mali \u0130\u015fler, Bilgi \u0130\u015flem ve en sonunda \u0130nsan Kaynaklar\u0131 departman\u0131m\u0131z mevcut.” <\/p>\n

Sekt\u00f6r\u00fcn iyi tan\u0131t\u0131lmad\u0131\u011f\u0131 i\u00e7in yeni kaynaklar\u0131n yarat\u0131lmad\u0131\u011f\u0131n\u0131 s\u00f6yleyen \u00c7avu\u015fo\u011flu, “Burada t\u00fcm bu sekt\u00f6rdeki \u0130nsan Kaynaklar\u0131 y\u00f6neticilerine d\u00fc\u015fen g\u00f6rev, sekt\u00f6r\u00fc daha fazla insana tan\u0131tmak” diyor.<\/span><\/p>\n

<\/span><\/span><\/em><\/p>\n\n

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\u0130ngiliz ma\u011faza zinciri Marks & Spencer, Antalya’daki ma\u011fazas\u0131yla T\u00fcrkiye \u015fubelerini 18’e \u00e7\u0131kard\u0131. T\u00fcrkiye’de Marka Ma\u011fazac\u0131l\u0131k ad\u0131 alt\u0131nda faaliyet g\u00f6steren \u015firketin \u0130nsan Kaynaklar\u0131 Grup Y\u00f6neticisi G\u00f6khan Mete \u00c7avu\u015fo\u011flu, ma\u011fazac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn ciddi kariyer f\u0131rsatlar\u0131 sundu\u011funu belirtiyor. Perakendecilik sekt\u00f6r\u00fcnde g\u0131da, giyim, aksesuar ve ev e\u015fyalar\u0131 alan\u0131nda d\u00fcnyada 29 \u00fclkede 450’ye yak\u0131n ma\u011fazalar zinciri ile faaliyet g\u00f6steren Marks & […]<\/p>\n\n

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