{"id":1876,"date":"2007-10-10T03:00:00","date_gmt":"2007-10-10T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/stefanel-genel-muduru-fusun-cevikel\/"},"modified":"2024-07-03T14:57:49","modified_gmt":"2024-07-03T11:57:49","slug":"stefanel-genel-muduru-fusun-cevikel","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/stefanel-genel-muduru-fusun-cevikel\/","title":{"rendered":"Stefanel Genel M\u00fcd\u00fcr\u00fc ‘F\u00fcsun \u00c7evikel’"},"content":{"rendered":"

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Kendinizden k\u0131saca bahseder misiniz?<\/b><\/p>\n

Stefanel’de \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131m\u0131 doldurmaktay\u0131m. Mali ve \u0130dari \u0130\u015fler M\u00fcd\u00fcr\u00fc olarak ba\u015flay\u0131p 2002 y\u0131l\u0131ndan beri Genel M\u00fcd\u00fcrl\u00fck yapmaktay\u0131m. Markam\u0131z\u0131n her ge\u00e7en g\u00fcn T\u00fcrkiye’de yayg\u0131nla\u015f\u0131p yeni Stefanel severlerle bulu\u015fmas\u0131n\u0131 seyretmekten b\u00fcy\u00fck mutluluk duyuyorum.<\/p>\n


\nStefanel’in ve sekt\u00f6r\u00fcn\u00fcn gelece\u011fi hakk\u0131ndaki g\u00f6r\u00fc\u015flerinizi alabilir miyiz?<\/b><\/p>\n

Stefanel, T\u00fcrkiye’yi gen\u00e7 n\u00fcfus yo\u011funlu\u011funu da g\u00f6z \u00f6n\u00fcnde bulundurarak \u00e7ok \u00f6nemli bir stratejik Pazar olarak g\u00f6rmektedir. T\u00fcrkiye pazar\u0131n\u0131n potansiyeline olan g\u00fcven ile T\u00fcrkiye’deki yat\u0131r\u0131mlar\u0131n\u0131 ve b\u00fcy\u00fcme h\u0131z\u0131n\u0131 s\u00fcrd\u00fcrmektedir.<\/p>\n


\nStefanel’in misyonu ve vizyonu ile ilgili bilgi alabilir miyiz?<\/b><\/p>\n

Stefanel’in misyonu T\u00fcrkiye’de \u00fcr\u00fcn kalitesi ve uygun fiyat politikas\u0131 ile hak etti\u011fi yere gelmektedir. Stefanel’in vizyonu ise do\u011fru bayilerle do\u011fru \u00fcr\u00fcn\u00fc bir araya getirerek Stefanel t\u00fcketicisine hem \u00fcr\u00fcnlerimize ula\u015fabilirli\u011fi hem de marka ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 peki\u015ftirmektir.<\/p>\n


\nStefanel’in pazarlama ve reklam konusunda izledi\u011fi politikas\u0131 nedir?<\/b><\/p>\n

Stefanel m\u00fcmk\u00fcn olan t\u00fcm medyay\u0131 kullanarak t\u00fcketicilerine pazarlama yapmaktad\u0131r. Daha yo\u011fun kulland\u0131\u011f\u0131m\u0131z medya kanallar\u0131 dergiler ve g\u00fcnl\u00fck gazetelerdir.<\/p>\n


\nYeni \u00fcr\u00fcnlerinizin pazara entegresinin sa\u011flanmas\u0131nda nas\u0131l bir yol izliyorsunuz?<\/b><\/p>\n

\u00dcr\u00fcnlerimizin hepsi \u0130talya’da \u00fcretilip ithal edilmektedir. Pazarla entegreyi t\u00fcm koleksiyonun i\u00e7inden T\u00fcrk t\u00fcketicisine en uygun \u00fcr\u00fcn yelpazesini se\u00e7erek sa\u011fl\u0131yoruz.<\/p>\n


\n\u0130\u015fe al\u0131m politikan\u0131z nedir ? \u0130\u015fe al\u0131mlarda Kariyer.net size ne gibi faydalar sa\u011fl\u0131yor?<\/b><\/p>\n

\u0130\u015fe al\u0131mlarda bug\u00fcne kadar klasik y\u00f6ntem diyebilece\u011fimiz gazete ilanlar\u0131n\u0131 kullan\u0131yorduk. Fakat Kariyer.net gibi g\u00fcn\u00fcm\u00fcz teknolojisine uygunlu\u011fu ve veritaban\u0131n\u0131n g\u00fc\u00e7l\u00fcl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan bizi \u00e7ok daha fazla tatmin edecek bir kurum ile kar\u015f\u0131la\u015f\u0131nca bundan sonra sizlerle \u00e7al\u0131\u015fmaya karar verdik.<\/p>\n


\nMarka olu\u015fturma konusunda en \u00e7ok dikkat etmesi gereken nokta sizce nedir?<\/b><\/p>\n

Marka olmak ve olu\u015fturmak konusundan en dikkat edilmesi gereken konu t\u00fcketicidir. T\u00fcketici \u00e7ok ak\u0131ll\u0131d\u0131r ve t\u00fcketiciyle olan ili\u015fkide gerek ma\u011fazada aktif sat\u0131\u015fta gerek reklam konusunda do\u011fru ve d\u00fczenli yakla\u015f\u0131m \u00e7ok \u00f6nemlidir.<\/p>\n


\n2003 y\u0131l\u0131 hedefleriniz nelerdir?<\/b><\/p>\n

2003 y\u0131l\u0131na sava\u015f gibi tats\u0131z bir olaya ra\u011fmen \u00e7ok g\u00fczel bir ba\u015flang\u0131\u00e7 yapt\u0131k. Hedefimiz bu durumumuzu s\u00fcrd\u00fcrmek ve bayilik sistemimiz ile b\u00fcy\u00fcmeye devam etmek.<\/p>\n


\nEklemek istedikleriniz…<\/b><\/p>\n

Stefanel 1998 y\u0131l\u0131nda son verdi\u011fi distrut\u00f6rl\u00fck anla\u015fmas\u0131ndan sonra 2001 y\u0131l\u0131nda T\u00fcrkiye pazar\u0131na 100% \u0130talyan yat\u0131r\u0131m\u0131 ile kendisi girmi\u015ftir. Ge\u00e7ti\u011fimiz iki y\u0131l s\u00fcrecinde istikrarl\u0131 b\u00fcy\u00fcme politikas\u0131n\u0131 s\u00fcrd\u00fcrm\u00fc\u015f ve ayn\u0131 h\u0131zla b\u00fcy\u00fcmeye devam etmektedir. \u015eu anda T\u00fcrkiye’de Stefanel severlere 20 sat\u0131\u015f noktas\u0131ndan ula\u015fmaktad\u0131r.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n\n

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\n\t\t\t\"Loading\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

  Kendinizden k\u0131saca bahseder misiniz? Stefanel’de \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131m\u0131 doldurmaktay\u0131m. Mali ve \u0130dari \u0130\u015fler M\u00fcd\u00fcr\u00fc olarak ba\u015flay\u0131p 2002 y\u0131l\u0131ndan beri Genel M\u00fcd\u00fcrl\u00fck yapmaktay\u0131m. Markam\u0131z\u0131n her ge\u00e7en g\u00fcn T\u00fcrkiye’de yayg\u0131nla\u015f\u0131p yeni Stefanel severlerle bulu\u015fmas\u0131n\u0131 seyretmekten b\u00fcy\u00fck mutluluk duyuyorum. Stefanel’in ve sekt\u00f6r\u00fcn\u00fcn gelece\u011fi hakk\u0131ndaki g\u00f6r\u00fc\u015flerinizi alabilir miyiz? Stefanel, T\u00fcrkiye’yi gen\u00e7 n\u00fcfus yo\u011funlu\u011funu da g\u00f6z \u00f6n\u00fcnde bulundurarak \u00e7ok \u00f6nemli […]<\/p>\n\n

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