{"id":1981,"date":"2009-04-21T03:00:00","date_gmt":"2009-04-21T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/kriz-muhabbetleri\/"},"modified":"2024-08-08T21:12:35","modified_gmt":"2024-08-08T18:12:35","slug":"kriz-muhabbetleri","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/kriz-muhabbetleri\/","title":{"rendered":"Kriz Muhabbetleri"},"content":{"rendered":"

Bazen i\u015ften \u00e7ok bunal\u0131r\u0131m ve biraz hava almak, biraz da tan\u0131d\u0131k insan y\u00fczleri g\u00f6rmek i\u00e7in fabrika bah\u00e7esine \u00e7\u0131kar\u0131m. \u0130nsan Kaynaklar\u0131 b\u00f6l\u00fcm\u00fcm\u00fcz i\u015fletmenin olduk\u00e7a i\u00e7inde yer ald\u0131\u011f\u0131ndan, bu k\u0131sa molaya \u00e7\u0131karken \u00fcretimden muhasebeye t\u00fcm b\u00f6l\u00fcmleri g\u00f6r\u00fcr\u00fcm.\u00a0<\/strong><\/p>\n

Farkl\u0131 meslek gruplar\u0131ndan, uzmanl\u0131klar\u0131, e\u011fitimleri ve ilgi alanlar\u0131 farkl\u0131 insanlar g\u00f6rmek ayr\u0131 bir zevk verir bana. \u00d6nce d\u00fczg\u00fcn kesilmi\u015f tak\u0131m elbiseleri i\u00e7inde ofis \u00e7al\u0131\u015fanlar\u0131n\u0131 g\u00f6r\u00fcr\u00fcm. Bilgisayara bakmaktan k\u0131zarm\u0131\u015f g\u00f6zleriyle g\u00fcl\u00fcmserler bana. Herkese selam verip, \u00e7o\u011fu zaman da ayak\u00fcst\u00fc sohbet ederek koridor boyunca ilerlerim.
\nKoridorun sonuna geldi\u011fimde, k\u00f6sele tabanl\u0131 ayakkab\u0131lar\u0131m\u0131n tak\u0131rt\u0131s\u0131 kesilir ve bunun yerini makine h\u0131r\u0131lt\u0131lar\u0131 al\u0131r. Adeta bir insan gibi soluk al\u0131p verir fabrika; ko\u015far, yorulur ve \u00e7elikten kaslar\u0131 tak tak atar. S\u00fcrekli bir u\u011fra\u015f i\u00e7inde, yorulmadan \u00e7al\u0131\u015f\u0131r makineler. B\u00f6ylece \u00fcretimi de ge\u00e7ip, fabrikan\u0131n bah\u00e7esinde, yegane sigara i\u00e7me ve dinlenme alan\u0131nda solu\u011fu al\u0131r\u0131m.<\/p>\n

\u0130\u015fte \u015fimdi yine b\u00f6yle bir yolculu\u011fun ba\u015flang\u0131c\u0131nday\u0131m. Odadan \u00e7\u0131karken son bir ayd\u0131r i\u00e7erisinde bulundu\u011fum sohbet konusundan da s\u0131yr\u0131l\u0131r gibiyim: Kriz! Ben y\u00fcr\u00fcrken hala arkamdan krizi konu\u015fuyor arkada\u015flar\u0131m.<\/p>\n

Geni\u015f koridora \u00e7\u0131kt\u0131\u011f\u0131mda ilk olarak sat\u0131n alma b\u00f6l\u00fcm\u00fcn\u00fcn kap\u0131s\u0131 \u00f6n\u00fcne geliyorum. Sat\u0131n alma \u015fefimiz Gaye Han\u0131m, \u201cCenk Bey i\u00e7eri gelsenize,\u201d diyor. \u00c7ok durmayaca\u011f\u0131m\u0131 belli ederek odadan i\u00e7eri giriyorum. Sat\u0131n alma uzmanlar\u0131n\u0131n hepsi telefonda bu esnada, hepsi de hararetli hararetli pazarl\u0131k etmekte. Gaye Han\u0131m bana halimi hat\u0131r\u0131m\u0131 sorarken hemen yan masadaki uzman, \u201cOlmaz efendim,\u201d diyor telefonun di\u011fer ucundaki sese, \u201c\u015fimdi kriz zaman\u0131, bu miktarda bir sipari\u015f veremeyiz!\u201d Bu c\u00fcmlenin ard\u0131ndan di\u011fer masalardan da \u201cKriz, kriz zaman\u0131, kriz sebebiyle sat\u0131n almalar yava\u015flayabilir,\u201d s\u00f6zleri duyuluyor. Gaye Han\u0131m\u2019a hat\u0131r\u0131n\u0131 soruyorum ve \u201cNe olsun, kriz beklentisi i\u00e7inde ya\u015fay\u0131p gidiyoruz,\u201d cevab\u0131n\u0131 al\u0131yorum. Kendimi yeni bir kriz muhabbetinin i\u00e7ine atmadan m\u00fcsaade isteyip \u00e7\u0131k\u0131yorum sat\u0131n alma b\u00f6l\u00fcm\u00fcnden. Bu kadar aceleci olmamda az ileride beni pazarlama b\u00f6l\u00fcm\u00fcn\u00fcn beklemesinin de etkisi var. Pazarlamac\u0131lar ne\u015feli ve ilgin\u00e7 tiplerdir bizim \u015firkette. Onlar\u0131n orijinal fikirleri her zaman e\u011flendirmi\u015ftir beni.<\/p>\n

Pazarlama b\u00f6l\u00fcm\u00fcne giri\u015fte i\u00e7ten bir g\u00fcl\u00fcmseme kapl\u0131yor y\u00fcz\u00fcm\u00fc. \u00c7o\u011fu bayan olan \u00e7al\u0131\u015fanlar da ne\u015feyle kar\u015f\u0131l\u0131yorlar beni. Fakat g\u00fcl\u00fc\u015flerinin ard\u0131nda bir kayg\u0131 da yok de\u011fil. Tecr\u00fcbeli bir \u00e7al\u0131\u015fan olan Dilek Han\u0131m, \u201cEe \u0130K olarak bu krizde ne planlar yap\u0131yorsunuz?\u201d der gibi bak\u0131yor bana. Bir ba\u015fkas\u0131, \u201cPazarlama b\u00fct\u00e7esi k\u0131s\u0131ld\u0131, personel giderlerinde de bir kesinti olacak m\u0131?\u201d diye imal\u0131 imal\u0131 konu\u015fuyor. Ama en gen\u00e7 \u00e7al\u0131\u015fan Damla Han\u0131m, toylu\u011fun da etkisi ile damdan d\u00fc\u015fer gibi, \u201c\u0130\u015ften \u00e7\u0131karmalar bizde de olacak m\u0131?\u201d diye soruyor. Hi\u00e7bir \u015feyin belli olmad\u0131\u011f\u0131, krizin hen\u00fcz gelmedi\u011fi, kriz beklentileri oldu\u011fu benzeri, bir ay gibi k\u0131sa s\u00fcrede kli\u015fele\u015fen cevaplarla yan\u0131tl\u0131yorum onlar\u0131. Tatmin olmasalar da bir s\u00fcre sonra i\u015fi \u015fakaya vurmadan edemiyorlar. \u201cDemek ki isteyince kriz psikolojisinden \u00e7\u0131kabiliyor insanlar,\u201d diye d\u00fc\u015f\u00fcnmeden edemiyorum. Arkamda krizle ilgili \u015fakalar b\u0131rakarak tekrar \u00e7\u0131k\u0131yorum koridora. Fakat birden i\u00e7im s\u0131k\u0131l\u0131yor. Sanki tavandan vuran \u0131\u015f\u0131k da o anda biraz k\u0131s\u0131l\u0131yor, ortal\u0131k karar\u0131yor. Finans\u0131n kap\u0131s\u0131 \u00f6n\u00fcndeyim. T\u00fcm \u00e7al\u0131\u015fanlar yine o analitik ciddiyet i\u00e7indeler. Nakit\u00e7isinden, kredicisine hepsi \u00f6nlerindeki ekrana kilitlenmi\u015f. Finans M\u00fcd\u00fcr\u00fc Ercan Bey selam\u0131m\u0131 al\u0131rken, \u201cBen kimsenin bilmedi\u011fi \u015feyler biliyorum,\u201d der gibi. Ancak kelimelerinden m\u00fcspet ya da menfi bir anlam \u00e7\u0131karmak imk\u00e2ns\u0131z; bu da finans\u00e7\u0131 so\u011fukkanl\u0131l\u0131\u011f\u0131. Ancak pek \u00e7ok sorunun, en ba\u015fta da, \u201cParam\u0131z var m\u0131?\u201d sorusunun cevab\u0131n\u0131n bu kap\u0131n\u0131n ard\u0131nda sakland\u0131\u011f\u0131na eminim. \u0130dari i\u015fler, sat\u0131\u015f, muhasebe, hepsinin \u00f6n\u00fcnden ge\u00e7iyorum ve hepsinde dillere pelesenk olan \u201ckriz\u201d s\u00f6zc\u00fc\u011f\u00fcn\u00fc duyuyorum. \u201cKriz var, kriz geliyor, az buz da de\u011fil bir bu\u00e7uk y\u0131l s\u00fcrecekmi\u015f, 2001\u2019den beter olacakm\u0131\u015f, derinden sarsacakm\u0131\u015f, as\u0131l Mart\u2019tan sonra etkileri hissedilecekmi\u015f\u2026\u201d Bu kriz denilen \u015fey sanki devasa bir g\u00f6kta\u015f\u0131 da d\u00fcnyam\u0131za \u00e7arpacak, ya\u015fam son bulacak. Adeta yeni bir Armageddon. Ve yapacak hi\u00e7bir \u015fey yok, elimiz kolumuz ba\u011fl\u0131 olacaklar\u0131 bekleyece\u011fiz. Herkeste b\u00f6yle bir hava. \u00dcstelik bu kez d\u00fcnyay\u0131 kurtaracak, g\u00f6kta\u015f\u0131n\u0131 d\u00fcnyaya \u00e7arpmadan havada vuracak s\u00fcper Amerikal\u0131lar da yok. \u00c7\u00fcnk\u00fc kriz zaten o taraftan geliyor.<\/p>\n

\u00dcretimin i\u00e7ine girmeden Ar-Ge laboratuar\u0131 \u00f6n\u00fcnden ge\u00e7iyorum. Gen\u00e7 m\u00fchendisler kap\u0131da selaml\u0131yorlar beni. Hal hat\u0131r sormadan sonra konu yine krize geliyor ve yine y\u00fczler g\u00f6lgeleniyor. \u201cAr-Ge harcamalar\u0131 k\u0131s\u0131l\u0131r m\u0131?\u201d sorusundan yola \u00e7\u0131k\u0131p, \u201c\u0130\u015fsiz kal\u0131r m\u0131y\u0131z?\u201da getiriyorlar laf\u0131. Nedense baz\u0131 b\u00f6l\u00fcmler, buna \u0130K da d\u00e2hil, kendilerini kriz zaman\u0131 l\u00fcks g\u00f6rmeye ba\u015fl\u0131yorlar \u015firket i\u00e7in. Baz\u0131 b\u00f6l\u00fcmler de kendilerini yang\u0131nda ilk kurtar\u0131lacak gibi, krizde en son s\u0131ra gelecekler \u015feklinde alg\u0131l\u0131yor. Bu da ister istemez ayr\u0131l\u0131klara ve karamsarl\u0131\u011fa itiyor insanlar\u0131. Gen\u00e7 m\u00fchendislerimiz de b\u00f6yle bir karamsarl\u0131k i\u00e7inde. Ben tam yanlar\u0131ndan ayr\u0131lacakken Ar-Ge M\u00fcd\u00fcr\u00fcm\u00fcz geliyor ve konuya d\u00e2hil oluyor. Hepimizdeki endi\u015feyi fark edip, tok bir sesle, \u201cArkada\u015flar!\u201d diyor. \u201cBu \u015firket 2001 krizinden Ar-Ge\u2019nin kriz d\u00f6nemine \u00f6zg\u00fc yeni \u00fcr\u00fcn ve \u00fcretim \u015fekilleri geli\u015ftirmesiyle \u00e7\u0131kt\u0131. Tabi bu i\u015fi tek ba\u015f\u0131m\u0131za ba\u015farmad\u0131k. T\u00fcm b\u00f6l\u00fcmler el ele verdik. \u2018Kriz geldi\u011finde ne yapaca\u011f\u0131z?\u2019 sorusundan \u00f6nce, \u2018Kriz gelmeden neler yapabiliriz?\u2019 sorusunun cevab\u0131 \u00fczerine kafa yormal\u0131y\u0131z bence\u2026 Kriz 2009\u2019da diyorlar, muhtemelen 2015\u2019te pek \u00e7o\u011fumuz hayatta olaca\u011f\u0131z ve 6 y\u0131l \u00f6nce ya\u015fad\u0131klar\u0131m\u0131z\u0131 bir \u015fekilde hat\u0131rlayaca\u011f\u0131z. Kriz d\u00fcnyan\u0131n sonu de\u011fil, hayat devam ediyor, edecek de\u2026\u201d
\nAr-Ge\u2019den \u00e7\u0131karken daha \u00f6nce ya\u015fad\u0131\u011f\u0131m pek \u00e7ok k\u00f6t\u00fc olay\u0131 \u015fimdi g\u00fcl\u00fcmseyerek hat\u0131rlad\u0131\u011f\u0131m akl\u0131ma geliyor. Ya\u015farken d\u00fcnyan\u0131n en \u00f6nemli olay\u0131 sand\u0131\u011f\u0131m\u0131z \u015feyler, bittikten sonra ne kadar \u00f6nemsizle\u015fiyor. Bir yerde her \u015fey insan\u0131n kafas\u0131nda olup bitiyor. Kriz var diye a\u011flamak da, el ele vermek de, krizle dalga ge\u00e7mek de insan\u0131n elinde.<\/p>\n

\u00dcretimden yine kulaklar\u0131 sa\u011f\u0131r eden g\u00fcr\u00fclt\u00fcler ve ya\u011f kokular\u0131 i\u00e7inde \u00e7\u0131k\u0131yorum. Fabrika bah\u00e7esine geldi\u011fimde mavi giyimli i\u015f\u00e7i kalabal\u0131\u011f\u0131 kar\u015f\u0131l\u0131yor beni. Ya\u015f\u0131 elliyi ge\u00e7mi\u015f, k\u0131r\u00e7\u0131l sa\u00e7l\u0131 bir i\u015f\u00e7i etraf\u0131na toplananlara eski krizleri anlat\u0131yor. Otuz y\u0131ll\u0131k \u00e7al\u0131\u015fma hayat\u0131nda ne krizler g\u00f6rd\u00fc kim bilir. Kalabal\u0131ktan ara ara s\u00f6ze kar\u0131\u015fanlar, soru soranlar, yorum yapanlar oluyor. Konu\u015ftuk\u00e7a endi\u015fe azal\u0131yor ve sigaralar\u0131n sonuna gelindik\u00e7e espriler \u00e7o\u011fal\u0131yor.<\/p>\n

Bu s\u0131rada ya\u015fl\u0131 i\u015f\u00e7i Cemal benim bir k\u00f6\u015fe de sessizce konu\u015fulanlar\u0131 dinledi\u011fimi fark ediyor ve sesleniyor:<\/p>\n

-Siz ne diyorsunuz Cenk Bey bu kriz i\u015fine?
\nYanlar\u0131na yakla\u015f\u0131rken g\u00fcl\u00fcms\u00fcyorum. Ne\u015felerine kat\u0131lmak istercesine:
\n-Vallahi, diyorum, tek bir \u015fey biliyorum: Bu kadar kriz muhabbetinden sonra, olmayaca\u011f\u0131 varsa da olacak bu kriz.<\/p>\n

Kariyer Dergi Ocak 2009<\/p>\n\n

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Bazen i\u015ften \u00e7ok bunal\u0131r\u0131m ve biraz hava almak, biraz da tan\u0131d\u0131k insan y\u00fczleri g\u00f6rmek i\u00e7in fabrika bah\u00e7esine \u00e7\u0131kar\u0131m. \u0130nsan Kaynaklar\u0131 b\u00f6l\u00fcm\u00fcm\u00fcz i\u015fletmenin olduk\u00e7a i\u00e7inde yer ald\u0131\u011f\u0131ndan, bu k\u0131sa molaya \u00e7\u0131karken \u00fcretimden muhasebeye t\u00fcm b\u00f6l\u00fcmleri g\u00f6r\u00fcr\u00fcm.\u00a0 Farkl\u0131 meslek gruplar\u0131ndan, uzmanl\u0131klar\u0131, e\u011fitimleri ve ilgi alanlar\u0131 farkl\u0131 insanlar g\u00f6rmek ayr\u0131 bir zevk verir bana. \u00d6nce d\u00fczg\u00fcn kesilmi\u015f tak\u0131m […]<\/p>\n\n

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