{"id":1987,"date":"2009-04-21T03:00:00","date_gmt":"2009-04-21T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/sirket-sinirlari-disinda-ik-yonetimi\/"},"modified":"2024-08-08T21:12:35","modified_gmt":"2024-08-08T18:12:35","slug":"sirket-sinirlari-disinda-ik-yonetimi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/sirket-sinirlari-disinda-ik-yonetimi\/","title":{"rendered":"\u015eirket s\u0131n\u0131rlar\u0131 d\u0131\u015f\u0131nda \u0130K y\u00f6netimi"},"content":{"rendered":"

\u015eirketler giderek daha fazla d\u0131\u015f kaynak kullan\u0131m\u0131n\u0131 tercih ediyor, kendi b\u00fcnyelerinin d\u0131\u015f\u0131nda pek \u00e7ok i\u015f orta\u011f\u0131yla birlikte \u00e7al\u0131\u015f\u0131yor.\u00a0 Uzun vadeli ba\u015far\u0131 i\u00e7in \u0130K\u2019n\u0131n \u00f6nemine inanan firmalar, i\u015f ortaklar\u0131n\u0131n \u0130K politikalar\u0131na da \u00f6nem veriyor. Bilgi teknolojileri sayesinde \u015firketler, t\u00fcm de\u011fer zinciri \u00fczerindeki i\u015f ortaklar\u0131n\u0131n insan kaynaklar\u0131n\u0131 denetleyebiliyor, y\u00f6netebiliyor.\u00a0 Nas\u0131l m\u0131? \u0130\u015fte \u00f6rnekler!<\/strong>
\nRekabetin artmas\u0131yla birlikte, \u015firketler maliyetlerine daha fazla \u00f6nem verir hale geldi. Kendi maliyetlerinin alt\u0131nda ayn\u0131 de\u011feri yaratabilecek \u015firket d\u0131\u015f\u0131 i\u015f ortaklar\u0131yla daha fazla \u00e7al\u0131\u015fmaya ba\u015flad\u0131lar. \u015eirketler kendi i\u00e7lerinde geni\u015f sat\u0131\u015f a\u011f\u0131 kurma ve y\u00f6netme maliyetinin, kendileri ad\u0131na sat\u0131\u015f yapacak bayilere b\u0131rakacaklar\u0131 kar pay\u0131ndan daha fazla oldu\u011funu \u00e7ok \u00f6nceden g\u00f6rd\u00fckleri i\u00e7in pek \u00e7ok \u00fcr\u00fcnde bayi mant\u0131\u011f\u0131 yerle\u015fmi\u015f bulunuyor. G\u00fcn\u00fcm\u00fczdeyse \u00f6zellikle farkl\u0131la\u015farak rekabet avantaj\u0131 sa\u011flamaya \u00e7al\u0131\u015fan firmalar, ana i\u015f koluna odakland\u0131k\u00e7a \u00e7o\u011fu s\u00fcreci kendi uzmanl\u0131k ve ilgi alan\u0131 d\u0131\u015f\u0131nda g\u00f6rmeye ba\u015flad\u0131lar. Ayn\u0131 \u015fekilde \u00e7o\u011fu firma m\u00fc\u015fteri yard\u0131m hatlar\u0131n\u0131 \u00f6zel \u00e7a\u011fr\u0131 merkezlerinin y\u00f6netimine veriyor. Baz\u0131 firmalar a\u00e7\u0131k hava pazarlama faaliyetlerinde uzun s\u00fcreli i\u015f ortaklar\u0131yla \u00e7al\u0131\u015f\u0131yorlar. Bu durumda i\u015f ortaklar\u0131n\u0131n performans\u0131, \u015firketin performans\u0131n\u0131 belirliyor. \u0130\u015f ortakl\u0131klar\u0131 uzun s\u00fcreli i\u015fbirli\u011fine dayand\u0131\u011f\u0131 i\u00e7in, i\u015f orta\u011f\u0131 yeterli performans g\u00f6stermedi\u011finde, de\u011fi\u015ftirilmesi ve yeni bir i\u015f orta\u011f\u0131na ge\u00e7ilmesi \u00e7ok kolay olmuyor. Performans\u0131n y\u00fcksek olmas\u0131 i\u00e7in, \u00fcr\u00fcn\/marka sahibinin t\u00fcm de\u011fer zincirindeki i\u015f ortaklar\u0131n\u0131n insan kaynaklar\u0131 politikalar\u0131nda \u00f6nc\u00fcl\u00fck yapmas\u0131 gerekiyor. \u00d6zellikle sat\u0131\u015f ve servis gibi kritik i\u015f s\u00fcre\u00e7lerini \u00fcstlenen i\u015f ortaklar\u0131n\u0131n insan kaynaklar\u0131 performans\u0131n\u0131 izlemek ve gerekli y\u00f6nlendirmeleri yapmak artan bili\u015fim imkanlar\u0131yla m\u00fcmk\u00fcn.<\/p>\n

E\u011fitim ve yetkinlik takibi\u00a0<\/strong><\/p>\n

Geni\u015f bayi a\u011f\u0131na sahip firmalar, sat\u0131\u015f performanslar\u0131 i\u00e7in bayilerine g\u00fcvenirler. Bayilerinin yapt\u0131klar\u0131 sat\u0131\u015flar, gelirlerini ve dolay\u0131s\u0131yla karl\u0131l\u0131klar\u0131n\u0131 belirler. Yak\u0131n zamana kadar bayilerin ger\u00e7ekle\u015ftirdikleri ciroyla performans takibi yap\u0131p, bayi elemanlar\u0131na \u00e7e\u015fitli e\u011fitimler vererek bu performans\u0131 artt\u0131rmaya \u00e7al\u0131\u015fan \u015firketler, geli\u015fen bilgi sistemleri ve a\u011flar\u0131yla bayi \u00e7al\u0131\u015fanlar\u0131 hakk\u0131nda daha fazla bilgiye sahip olma imkan\u0131 yakalad\u0131lar. Kesintisiz hizmet verme konusunda \u00e7ok yol kat eden internet servis sa\u011flay\u0131c\u0131lar\u0131 ve farkl\u0131 sistemler aras\u0131nda veri al\u0131\u015fveri\u015fini sa\u011flayan entegrasyon yaz\u0131l\u0131mlar\u0131yla bayilerin yapt\u0131klar\u0131 her t\u00fcrl\u00fc i\u015flem, \u00fcr\u00fcn\/marka sahibi \u015firkete an\u0131nda iletilebiliyor. Art\u0131k sadece bayi performans\u0131n\u0131 ay sonu ciro raporlar\u0131ndan de\u011fil, anl\u0131k olarak her sat\u0131\u015f eleman\u0131n\u0131n yapm\u0131\u015f oldu\u011fu sat\u0131\u015f baz\u0131nda takip ediyorlar. Bir \u015firkette sat\u0131\u015f temsilcisinin hangi \u00fcr\u00fcnlerde daha fazla sat\u0131\u015f yapt\u0131\u011f\u0131, hangi \u00fcr\u00fcnlerde ortalamalar\u0131n \u00fcst\u00fcnde indirim yapt\u0131\u011f\u0131 sorguland\u0131. Genelde performans\u0131 y\u00fcksek olan bir sat\u0131\u015f eleman\u0131n\u0131n, belli \u00fcr\u00fcnlerde y\u00fcksek performans yakalamam\u0131\u015f oldu\u011funu fark eden \u015firket, sat\u0131\u015f eleman\u0131n o \u00fcr\u00fcn\u00fc \u00e7ok tan\u0131mad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek ek e\u011fitim verdi. Bu e\u011fitimle birlikte sat\u0131\u015f eleman\u0131n\u0131n ilgili \u00fcr\u00fcn hakk\u0131nda yetkinli\u011finin artt\u0131\u011f\u0131 ve sat\u0131\u015f performans\u0131n\u0131 y\u00fckseltti\u011fi g\u00f6r\u00fcld\u00fc.<\/p>\n

Kurumsal Facebook\u2019lar<\/strong>
\nYukar\u0131daki \u00f6rnekten yola \u00e7\u0131kan \u015firket, bayi\/i\u015f orta\u011f\u0131 \u00e7al\u0131\u015fanlar\u0131n\u0131n yeni \u00fcr\u00fcn, kampanya veya i\u015f modeli hakk\u0131nda bilgilendirmeleri\u00a0 konusunda, Facebook gibi sosyal a\u011flar\u0131 \u00f6rnek ald\u0131. Nas\u0131l \u00e7al\u0131\u015fanlar hemen hemen her g\u00fcn sosyal a\u011flar\u0131na girip, arkada\u015flar\u0131 hakk\u0131nda son g\u00fcncellemeleri an\u0131nda al\u0131yorlarsa, satt\u0131klar\u0131 \u00fcr\u00fcn hakk\u0131ndaki g\u00fcncellemeler konusunda da\u00a0 ayn\u0131 hevesi g\u00f6stermeleri sa\u011flanabilir miydi? Bu ama\u00e7la Kurumsal Facebook koduyla bir sat\u0131\u015f kul\u00fcb\u00fc olu\u015fturdular. T\u00fcm bayilerdeki \u00e7al\u0131\u015fanlar\u0131 bu kul\u00fcbe \u00fcye yapt\u0131lar ve \u00fcyeler i\u00e7in \u00f6zel bir site tasarlad\u0131lar. Bu sitede \u00fcr\u00fcn e\u011fitimleri, duyurular ve kampanyalar payla\u015f\u0131ld\u0131. Ayr\u0131ca sitede sat\u0131\u015f elemanlar\u0131n\u0131n yapt\u0131klar\u0131 sat\u0131\u015flar, an\u0131nda listelendi. Sat\u0131\u015f elemanlar\u0131n\u0131n kendi aralar\u0131nda bilgi al\u0131\u015fveri\u015fi yapmalar\u0131na hatta anl\u0131k sorular ile di\u011fer arkada\u015flar\u0131ndan gerekti\u011finde acil yard\u0131m almalar\u0131na olanak sa\u011fland\u0131. Her ay sonunda \u00fcyeler aras\u0131nda hem en \u00e7ok ciroyu yapan, sitede ilgili duyurular\u0131 okuyan, arkada\u015flar\u0131 ile bilgi payla\u015fan, sitede aktif olan bayi sat\u0131\u015f temsilcileri, siteden yay\u0131nlanmaya ba\u015fland\u0131. Ay\u0131n en ba\u015far\u0131l\u0131 bayi sat\u0131\u015f eleman\u0131na baz\u0131 hediyeler verildi. Bayi \u00e7al\u0131\u015fanlar\u0131 aras\u0131nda tatl\u0131 bir rekabet ba\u015flad\u0131. Bu sayede \u015firket, kendileri ad\u0131na sat\u0131\u015f yapan bayi \u00e7al\u0131\u015fanlar\u0131n\u0131n hem bilgilendirilmesini, hem de t\u00fcm de\u011fer zinciri i\u00e7inde \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flayarak motivasyonunu\u00a0 art\u0131rm\u0131\u015f oldu.<\/p>\n

Performans takibi<\/strong>
\nYine geli\u015fen bilgi teknolojileri sayesinde bayi sat\u0131\u015flar\u0131n\u0131 anl\u0131k olarak takip etmeye ba\u015flayan bir m\u00fc\u015fterimiz, \u00fcst\u00fcn performans\u0131 ile dikkat \u00e7eken bir sat\u0131\u015f temsilcisinin, son aylarda cirosunu d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc fark etti. Bayi sahibiyle temasa ge\u00e7en m\u00fc\u015fterimiz, sat\u0131\u015f temsilcisinin bir problemi olup olmad\u0131\u011f\u0131n\u0131 sordu. Bayi sahibi problem olup olmad\u0131\u011f\u0131n\u0131 ara\u015ft\u0131rd\u0131. Bayi sahibinin her g\u00fcn birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 kendi eleman\u0131 hakk\u0131nda fark edemedi\u011fi bir ger\u00e7e\u011fi, ana \u015firketi merkezden g\u00f6rd\u00fc. \u015eirketlerin sadece ay sonlar\u0131ndaki toplam bayi cirosu ile de\u011fil,\u00a0 de\u011fer zincirindeki her bir \u00e7al\u0131\u015fanla yak\u0131ndan ilgilenmelerinin gereklili\u011fini \u00f6\u011frendi.<\/p>\n

\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n i\u015fini koruyun\u00a0<\/strong>Geli\u015fen bilgi teknolojileri sayesinde bayileri hakk\u0131nda detayl\u0131 analizler yapan ba\u015fka bir m\u00fc\u015fterimiz, sonu\u00e7lar\u0131 bayi sahipleriyle payla\u015ft\u0131. Bu bayilerden biri Adana\u2019daki deposunda beklenen kar oran\u0131n\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 fark etti. Bu depoyu kapat\u0131p, burada \u00e7al\u0131\u015fan alt\u0131 ki\u015fiyi i\u015fsiz b\u0131rakmaktansa, depo maliyetlerini d\u00fc\u015f\u00fcrmeye karar verdi. Bayili\u011fini yapt\u0131\u011f\u0131 firman\u0131n sistemine, \u00e7al\u0131\u015fanlar\u0131n\u0131n mobil cihazlar\u0131yla eri\u015fimini istedi. Elemanlar\u0131n\u0131n mobil cihazlardan sipari\u015flerini fabrikan\u0131n sistemine an\u0131nda girmesi ve fabrikadan son m\u00fc\u015fteriye do\u011frudan sevk edilmesi i\u00e7in bir anla\u015fma yapt\u0131. B\u00f6ylece \u00e7al\u0131\u015fanlar\u0131n\u0131n ev-ofisten faaliyet g\u00f6stermesini sa\u011flayarak ofis masraflar\u0131ndan da kurtulan bayi, ortalaman\u0131n \u00fcst\u00fcnde kar elde etmeye ba\u015flad\u0131.<\/p>\n

M\u00fc\u015fteri Memnuniyeti<\/strong>
\nM\u00fc\u015fterimiz olan ve \u015fehirleraras\u0131 otob\u00fcslerle yolcu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 yapan bir firma,\u00a0 cep telefon numaras\u0131yla kay\u0131t olunabilecek bir \u00f6d\u00fcl program\u0131yla her on bilet i\u00e7in bir \u00fccretsiz bilet vermeye ba\u015flad\u0131. Sistemin \u00e7ok h\u0131zl\u0131 kabul g\u00f6rmesi ve \u00fcye say\u0131s\u0131n\u0131n h\u0131zla artmas\u0131 \u00fczerine bunu, \u015fof\u00f6rleri denetlemek ve m\u00fc\u015fteri memnuniyetini \u00f6l\u00e7mek i\u00e7in kullanmaya karar verdi. \u015eirket, sefer sonras\u0131nda \u00f6d\u00fcl program\u0131na \u00fcye yolcular\u0131n\u0131n cep telefonlar\u0131na k\u0131sa mesajla otob\u00fcs ve \u015fof\u00f6r hakk\u0131nda memnuniyet anketi g\u00f6ndermeye karar verdi. Her cevap verilen anket i\u00e7in de, belli bir \u00fccretsiz kilometre \u00f6d\u00fcl\u00fc vererek, cevapland\u0131r\u0131lmas\u0131n\u0131 te\u015fvik etti. Bu sayede \u015firket ad\u0131na \u00e7al\u0131\u015fan otob\u00fcs sahipleri ve \u015fof\u00f6rlerini, bizzat yolcular\u0131yla yak\u0131ndan denetleme \u015fans\u0131na sahip oldu. Artan rekabette ayakta kalmak isteyen her \u015firket, son kullan\u0131c\u0131ya giden de\u011fer zincirinde rol alan t\u00fcm insan kaynaklar\u0131n\u0131 iyi y\u00f6netmek zorunda. Bilgi teknolojileri \u00e7ok basit \u00e7\u00f6z\u00fcmlerle tahmin edildi\u011finden \u00e7ok daha fazla yard\u0131mc\u0131 olabilir. Art\u0131k insan kaynaklar\u0131 y\u00f6neticileri bilgi teknolojilerinden daha fazla yararlan\u0131p,\u00a0 i\u015f ortaklar\u0131n\u0131n \u00e7al\u0131\u015fanlar\u0131n\u0131 yak\u0131ndan takip etme, insan kaynaklar\u0131\u00a0 stratejilerine an\u0131nda\u00a0 m\u00fcdahale ederek y\u00f6nlendirme olana\u011f\u0131na sahip.<\/p>\n

Firmalar, kurumsal Facebook koduyla bir sat\u0131\u015f kul\u00fcb\u00fc olu\u015fturdular. T\u00fcm bayilerdeki \u00e7al\u0131\u015fanlar\u0131 bu kul\u00fcbe \u00fcye yap\u0131p ve \u00fcyeler i\u00e7in \u00f6zel bir site tasarlad\u0131lar. Bu sayede firmalar kendileri ad\u0131na sat\u0131\u015f yapan bayi \u00e7al\u0131\u015fanlar\u0131n\u0131n hem bilgilendirilmesini, hem de t\u00fcm de\u011fer zinciri i\u00e7inde \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flayarak motivasyonunu\u00a0 art\u0131rm\u0131\u015f oldu.<\/p>\n

Kariyer Dergi \u015eubat 2009<\/p>\n

 <\/p>\n\n

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\u015eirketler giderek daha fazla d\u0131\u015f kaynak kullan\u0131m\u0131n\u0131 tercih ediyor, kendi b\u00fcnyelerinin d\u0131\u015f\u0131nda pek \u00e7ok i\u015f orta\u011f\u0131yla birlikte \u00e7al\u0131\u015f\u0131yor.\u00a0 Uzun vadeli ba\u015far\u0131 i\u00e7in \u0130K\u2019n\u0131n \u00f6nemine inanan firmalar, i\u015f ortaklar\u0131n\u0131n \u0130K politikalar\u0131na da \u00f6nem veriyor. Bilgi teknolojileri sayesinde \u015firketler, t\u00fcm de\u011fer zinciri \u00fczerindeki i\u015f ortaklar\u0131n\u0131n insan kaynaklar\u0131n\u0131 denetleyebiliyor, y\u00f6netebiliyor.\u00a0 Nas\u0131l m\u0131? \u0130\u015fte \u00f6rnekler! Rekabetin artmas\u0131yla birlikte, \u015firketler […]<\/p>\n\n

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