{"id":2045,"date":"2011-03-23T02:00:00","date_gmt":"2011-03-23T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/stajyerler-isi-mutfaginda-ogreniyor\/"},"modified":"2024-07-03T14:56:11","modified_gmt":"2024-07-03T11:56:11","slug":"stajyerler-isi-mutfaginda-ogreniyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/stajyerler-isi-mutfaginda-ogreniyor\/","title":{"rendered":"Stajyerler i\u015fi mutfa\u011f\u0131nda \u00f6\u011freniyor"},"content":{"rendered":"<div><strong><br \/>\nLowe \u0130stanbul reklam ajans\u0131nda staj yapan \u00f6\u011frenciler hem teorik hem pratik bilgileri ayn\u0131 anda \u00f6\u011freniyor. Y\u00f6neticiler m\u00fc\u015fteri rol\u00fc yaparak stajyerlere i\u015fin p\u00fcf noktalar\u0131n\u0131 \u00f6\u011freterek stajyerlerin deneyim kazanmalar\u0131n\u0131 sa\u011fl\u0131yor. \u00d6\u011frencilerin bir\u00e7o\u011funa i\u015f imkan\u0131 sa\u011flayan ajans\u0131n havas\u0131n\u0131 her y\u0131l 50\u2019ye yak\u0131n stajyer soluyor.<\/strong>\u0130stanbul\u2019da 1944 y\u0131l\u0131nda kurulan Lowe, \u015fu ana kadar pek \u00e7ok reklamc\u0131 yeti\u015ftirmi\u015f ve reklamc\u0131n\u0131n \u00f6ncelikle staj yapmas\u0131n\u0131n i\u015fi \u00f6\u011frenmesinde b\u00fcy\u00fck katk\u0131s\u0131 oldu\u011funu d\u00fc\u015f\u00fcnerek bu alanda kariyer yapmak isteyenlere kap\u0131lar\u0131n\u0131 her daim a\u00e7\u0131k tutuyor. Lowe \u0130stanbul\u2019da ba\u015fkan yard\u0131mc\u0131s\u0131 olarak g\u00f6rev yapan Feza Turun\u00e7o\u011flu da mesle\u011fe stajyer olarak ad\u0131m atanlardan. Staj d\u00f6neminin \u00f6nemine dikkat \u00e7eken Turun\u00e7o\u011flu, stajlar sayesinde sekt\u00f6r\u00fcn her a\u015famas\u0131n\u0131 tad\u0131yla, tuzuyla \u00f6\u011frendi\u011fini s\u00f6yl\u00fcyor. Turun\u00e7o\u011flu\u2019na g\u00f6re reklamc\u0131l\u0131k alan\u0131nda ilerlemek isteyen biri staj sayesinde bir reklam ajans\u0131 neler yapar, sistem nas\u0131l, y\u00f6netim, yarat\u0131m s\u00fcre\u00e7leri gibi konularda\u00a0 g\u00f6zlem yapabilir ve\u00a0 deneyim kazanabiliyor. Lowe \u0130stanbul\u2019un gen\u00e7lere sundu\u011fu staj olanaklar\u0131 hakk\u0131nda Turun\u00e7o\u011flu\u2019ndan bilgi ald\u0131k.<\/p>\n<p><strong>50 GENCE STAJ FIRSATI<\/strong><br \/>\n<strong>Lowe \u0130stanbul\u2019da staj yapman\u0131n fark\u0131 nedir?<\/strong><br \/>\nLowe \u0130stanbul olarak biz gen\u00e7 yetenekleri sekt\u00f6re kazand\u0131rmak i\u00e7in staj\u0131n iyi bir sistem oldu\u011funa inanan ajanslardan\u0131z. Her sene yakla\u015f\u0131k 50 stajyer Lowe\u2019da reklamc\u0131l\u0131k ile tan\u0131\u015f\u0131yor. Staj i\u00e7in ajansa geldikleri ilk g\u00fcn onlarla tan\u0131\u015f\u0131p, hedeflerini \u00f6\u011freniyoruz. Ard\u0131ndan ajans tan\u0131t\u0131m\u0131 yap\u0131yor ve ajans-m\u00fc\u015fteri gizlilik ilkelerine ba\u011fl\u0131 kalacak \u015fekilde reel briefler veriyoruz. Stajyerlerimiz; bir yandan staj d\u00f6neminde \u00e7al\u0131\u015facaklar\u0131 ajans birimlerinde g\u00f6rev yaparken, di\u011fer yandan ald\u0131klar\u0131 brief kar\u015f\u0131l\u0131\u011f\u0131nda strateji, yarat\u0131c\u0131 \u00e7al\u0131\u015fma dahil olmak \u00fczere full bir kampanya haz\u0131rlay\u0131p, ajanstan ayr\u0131lmadan \u00f6nce sunum yap\u0131yor. Ve biz de performanslar\u0131na dair yorum veriyoruz. Ekibin bir par\u00e7as\u0131 olmalar\u0131n\u0131n yan\u0131 s\u0131ra kreatif bir \u00e7al\u0131\u015fman\u0131n da i\u00e7inde yer al\u0131yor, deneyim kazan\u0131yor .<\/p>\n<p><strong>Stajyer al\u0131mlar\u0131n\u0131z\u0131 ne zaman yap\u0131yorsunuz? <\/strong>As\u0131l staj d\u00f6nemimiz Haziran-Eyl\u00fcl aras\u0131. Bu d\u00f6nemde her ay yakla\u015f\u0131k 10\u2019ar stajyer bizimle \u00e7al\u0131\u015fma imkan\u0131 buluyor. Bunu izleyen d\u00f6nemde bir ka\u00e7 ay bizimle kalarak mesle\u011fe haz\u0131rlanan \u201cuzun soluklu\u201d stajyerlerimiz de oluyor. D\u00f6rt ayl\u0131k yaz d\u00f6neminin planlamas\u0131n\u0131 Mart \/ Nisan aylar\u0131nda yapm\u0131\u015f oluyoruz.<\/p>\n<p><strong>Lowe\u2019da stajyerler neler yap\u0131yor?<\/strong><br \/>\nHer\u015feyden \u00f6nce bir reklam ajans\u0131 neler yapar, sistem nas\u0131l, y\u00f6netim, yarat\u0131m s\u00fcre\u00e7leri gibi konularda g\u00f6zlem yapabiliyor, deneyim kazanabiliyor. Staj\u0131n ilk g\u00fcn\u00fcnde verilen brief \u00fczerinde staj d\u00f6neminde \u00e7al\u0131\u015fma \u015fans\u0131 buluyor; strateji nas\u0131l olu\u015fturulur, yarat\u0131c\u0131 \u00e7al\u0131\u015fma nas\u0131l ortaya \u00e7\u0131kar, bu konularda \u00e7al\u0131\u015farak i\u015fin zorluklar\u0131n\u0131 anl\u0131yor. Lowe\u2019da ajans ba\u015fkan\u0131, ba\u015fkan yard\u0131mc\u0131s\u0131, kreatif direkt\u00f6rler, m\u00fc\u015fteri ili\u015fkileri, yarat\u0131c\u0131 grup, stratejik planlama ekiplerinin \u201cm\u00fc\u015fteri\u201d rol\u00fc oynad\u0131\u011f\u0131 toplant\u0131da, yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalar\u0131 sunuyor. Sunum becerileri kazan\u0131yor. Sonu\u00e7ta, Lowe\u2019da de\u011ferli olduklar\u0131n\u0131, i\u015fe yarad\u0131klar\u0131n\u0131 hissediyor, reel bir deneyim ya\u015fayarak bir anlamda mesle\u011fe olan tutkular\u0131n\u0131 s\u0131n\u0131yorlar.<\/p>\n<p><strong>\u2018Y\u00dcREKLER\u0130N \u00dcRETMEK \u0130\u00c7\u0130N YANMASI \u015eART\u2019<\/strong><br \/>\n<strong>Reklamc\u0131l\u0131k alan\u0131nda kariyer yapmak isteyenlerin sahip olmas\u0131 gereken \u00f6zellikler?<\/strong><br \/>\nD\u00fcnyay\u0131 ve rekabeti takip eden, hayat\u0131 sorgulayan, g\u00f6zlemci, uzman, hedefe y\u00f6nelik, \u00fcretken, dinamik, uzla\u015fmac\u0131, sava\u015f\u00e7\u0131, giri\u015fken, d\u00fcr\u00fcst, ileti\u015fime a\u00e7\u0131k, sonuca y\u00f6nelik, ele\u015ftiri kabul eden, teknoloji ile aras\u0131 iyi, sorumluluk sahibi, \u00e7al\u0131\u015fkan, takip\u00e7i, sosyal olman\u0131n yan\u0131 s\u0131ra; y\u00fcreklerinin yarat\u0131c\u0131 i\u015f \u00fcretmek i\u00e7in yanmas\u0131 \u015fart.<\/p>\n<p><strong>Yak\u0131n d\u00f6nemdeki projelerinizden bahseder misiniz?<\/strong><br \/>\nBu kapsamda 2009\u2019un son aylar\u0131nda kurdu\u011fumuz ve 2010 y\u0131l\u0131nda\u00a0 r\u00fc\u015ft\u00fcn\u00fc ispatlamaya ba\u015flayan dijital b\u00f6l\u00fcm\u00fcm\u00fcz \u201cDijimasa\u201dy\u0131 b\u00fcy\u00fctmek diye \u00f6zetleyebilirim. Bir de \u00e7ok yak\u0131nda Lowe network birikiminden yararlanarak farkl\u0131 bir bak\u0131\u015fla do\u011frudan pazarlama alan\u0131nda OPEN ad\u0131 verilen yeni bir network tool\u2019u ile markalar\u0131m\u0131za hizmet vermek \u00fczere ad\u0131mlar\u0131m\u0131z\u0131 at\u0131yoruz.<\/p>\n<\/div>\n<div><\/div>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2045\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2045\"\n         id=\"da-reactions-slot-post-2045\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lowe \u0130stanbul reklam ajans\u0131nda staj yapan \u00f6\u011frenciler hem teorik hem pratik bilgileri ayn\u0131 anda \u00f6\u011freniyor. Y\u00f6neticiler m\u00fc\u015fteri rol\u00fc yaparak stajyerlere i\u015fin p\u00fcf noktalar\u0131n\u0131 \u00f6\u011freterek stajyerlerin deneyim kazanmalar\u0131n\u0131 sa\u011fl\u0131yor. \u00d6\u011frencilerin bir\u00e7o\u011funa i\u015f imkan\u0131 sa\u011flayan ajans\u0131n havas\u0131n\u0131 her y\u0131l 50\u2019ye yak\u0131n stajyer soluyor.\u0130stanbul\u2019da 1944 y\u0131l\u0131nda kurulan Lowe, \u015fu ana kadar pek \u00e7ok reklamc\u0131 yeti\u015ftirmi\u015f ve reklamc\u0131n\u0131n \u00f6ncelikle [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2045\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2045\"\n         id=\"da-reactions-slot-post-2045\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":4509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[2203],"tags":[],"class_list":{"0":"post-2045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler-duyurular"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stajyerler i\u015fi mutfa\u011f\u0131nda \u00f6\u011freniyor | Kariyer Rehberi<\/title>\n<meta name=\"description\" content=\"Lowe \u0130stanbul reklam ajans\u0131nda staj yapan \u00f6\u011frenciler hem teorik hem pratik bilgileri ayn\u0131 anda \u00f6\u011freniyor. 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