{"id":2094,"date":"2013-04-01T03:00:00","date_gmt":"2013-04-01T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/pazarlama-dunyasi-shopper-marketingi-tartisiyor\/"},"modified":"2024-07-03T14:53:03","modified_gmt":"2024-07-03T11:53:03","slug":"pazarlama-dunyasi-shopper-marketingi-tartisiyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/pazarlama-dunyasi-shopper-marketingi-tartisiyor\/","title":{"rendered":"Pazarlama d\u00fcnyas\u0131 Shopper Marketing\u2019i tart\u0131\u015f\u0131yor"},"content":{"rendered":"<p><strong><img decoding=\"async\" style=\"width: 200px; height: 215px; margin: 10px; float: left;\" alt=\"\" src=\"http:\/\/img1.kariyer.net\/WebSite\/uploads\/KariyerRehberi\/pictures\/shopper_marketingic(1).jpg\" \/>Al\u0131\u015fveri\u015f d\u00fcnyas\u0131n\u0131n son y\u0131llardaki \u00f6nemli g\u00fcndem maddelerinden biri olan ve perakendede al\u0131\u015fveri\u015f dinamiklerini inceleyen \u201cShopper Marketing\u201d konusu 11 Nisan\u2019da Bah\u00e7e\u015fehir \u00dcniversitesi\u2019nde d\u00fczenlenecek konferansta tart\u0131\u015f\u0131lacak. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Bah\u00e7e\u015fehir \u00dcniversitesi (BAU) \u0130leti\u015fim Fak\u00fcltesi Reklam, Medya ve T\u00fcketici Ara\u015ft\u0131rmalar\u0131 Merkezi (RMT) ve IPSOS i\u015fbirli\u011fiyle d\u00fczenlenecek Uluslararas\u0131 Shopper Marketing Konferans\u0131 pazarlama, perakende, reklam ve akademi d\u00fcnyas\u0131n\u0131n \u00f6nemli isimlerini bir araya getirecek. \u0130leti\u015fim Fak\u00fcltesi Dekan\u0131 Prof. Dr. Haluk G\u00fcrgen\u2019in a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla ba\u015flayacak konferansta konu\u015fmac\u0131 olarak Ipsos T\u00fcrkiye Deputy CEO\u2019su Renan Burduro\u011flu ve Altavia T\u00fcrkiye\u2019nin CEO\u2019su Zeynep Necipo\u011flu da yer alacak. Konferansta ayr\u0131ca, Bah\u00e7e\u015fehir \u00dcniversitesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Ali At\u0131f Bir de \u201cShopper Marketing\u2019de Entegre \u0130leti\u015fim Plan\u0131\u201d ba\u015fl\u0131kl\u0131 bir konu\u015fma ger\u00e7ekle\u015ftirecek.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pazarlama ve Shopper Marketing konu\u015fmalar\u0131 <\/strong><\/p>\n<p>Konferansla ilgili bilgi veren Prof. Dr. Ali At\u0131f Bir, T\u00fcrkiye\u2019nin pazarlama alan\u0131nda son y\u0131llarda geldi\u011fi noktaya dikkat \u00e7ekerek, geleneksel reklam gelirlerinin artmas\u0131n\u0131n, al\u0131\u015fveri\u015f\u00e7ilerin sahada tetiklenmesine ba\u011fl\u0131 oldu\u011funu vurgulad\u0131. Bu anlamda konferans\u0131n pazarlama d\u00fcnyas\u0131 i\u00e7in ufuk a\u00e7\u0131c\u0131 olaca\u011f\u0131n\u0131 belirten Bir, bu alanda d\u00fcnyaya \u00f6rnek olabilecek uygulamalara imza atm\u0131\u015f ki\u015filerin g\u00f6r\u00fc\u015flerini ve deneyimlerini payla\u015fmas\u0131 i\u00e7in i\u015fbirli\u011fi yapmaktan mutluluk duydu\u011funu belirtti.\u00a0 Konferans\u0131n konu\u015fma ba\u015fl\u0131klar\u0131 ise \u015f\u00f6yle olacak:<\/p>\n<p>Ipsos New York\u2019tan Fabio Martins Shopper &amp; Mega Trends \u2013 World ba\u015fl\u0131kl\u0131 oturumda, \u00a0Ipsos T\u00fcrkiye\u2019den Didem G\u00fclyurt Shopper Benchmark &#8211; T\u00fcrkiye oturumunda, Altavia Paris\u2019ten Jean Marc Megnin ise Shopper Karar S\u00fcreci ve Etkile\u015fimler oturumunda konu\u015fma yapacak. Ayr\u0131ca, Coca Cola \u0130\u00e7ecek\u2019ten Asya Ceyhun Marka ve Shopper \u0130li\u015fkisi oturumunda, Migros\u2019tan Mustafa Bart\u0131n \u201cKi\u015fiselle\u015ftirmeyi Ma\u011fazada Tamamlamak M\u00fcmk\u00fcn m\u00fc?\u201d ba\u015fl\u0131kl\u0131 oturumda, POPAI\u2019den Volkan Keskino\u011flu Ma\u011faza \u0130\u00e7i Shopper Marketing Y\u00f6ntemi oturumunda, Unilever T\u00fcrkiye\u2019den Bur\u00e7ak Dolanay ise \u201cAl\u0131\u015fveri\u015f\u00e7i Pazarlamas\u0131 Nedir?\u201d oturumunda konu\u015fmac\u0131 olarak yer alacak.<\/p>\n<p>11 Nisan g\u00fcn\u00fc \u00fcniversitenin Be\u015fikta\u015f Kamp\u00fcs\u00fc\u2019nde ger\u00e7ekle\u015ftirilecek konferans\u0131n ana sponsorlu\u011funu Altavia T\u00fcrkiye \u00fcstlenirken,\u00a0 yan sponsarlar Turkishtime ve POPAI\u2019nin yan\u0131 s\u0131ra MindShare Business Planning \u00a0ise medya sponsoru olarak yer al\u0131yor.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2094\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2094\"\n         id=\"da-reactions-slot-post-2094\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Al\u0131\u015fveri\u015f d\u00fcnyas\u0131n\u0131n son y\u0131llardaki \u00f6nemli g\u00fcndem maddelerinden biri olan ve perakendede al\u0131\u015fveri\u015f dinamiklerini inceleyen \u201cShopper Marketing\u201d konusu 11 Nisan\u2019da Bah\u00e7e\u015fehir \u00dcniversitesi\u2019nde d\u00fczenlenecek konferansta tart\u0131\u015f\u0131lacak. &nbsp; Bah\u00e7e\u015fehir \u00dcniversitesi (BAU) \u0130leti\u015fim Fak\u00fcltesi Reklam, Medya ve T\u00fcketici Ara\u015ft\u0131rmalar\u0131 Merkezi (RMT) ve IPSOS i\u015fbirli\u011fiyle d\u00fczenlenecek Uluslararas\u0131 Shopper Marketing Konferans\u0131 pazarlama, perakende, reklam ve akademi d\u00fcnyas\u0131n\u0131n \u00f6nemli isimlerini bir araya [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2094\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2094\"\n         id=\"da-reactions-slot-post-2094\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    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