{"id":7570,"date":"2016-05-24T15:48:30","date_gmt":"2016-05-24T12:48:30","guid":{"rendered":"http:\/\/www.kariyer.net\/kariyer-rehberi\/?p=7570"},"modified":"2024-07-03T15:10:48","modified_gmt":"2024-07-03T12:10:48","slug":"sosyal-medya-alaninda-yapabileceginiz-10-farkli-is","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/sosyal-medya-alaninda-yapabileceginiz-10-farkli-is\/","title":{"rendered":"Sosyal medya alan\u0131nda yapabilece\u011finiz 10 farkl\u0131 i\u015f"},"content":{"rendered":"

H\u0131zla b\u00fcy\u00fcyen, d\u00f6n\u00fc\u015fen, her an \u00e7\u0131kan yeni uygulamalar ve kanallarla geli\u015fen sosyal medya bug\u00fcn en \u00e7ok tercih edilen i\u015f kollar\u0131n\u0131 da b\u00fcnyesinde bulunduruyor. S\u00fcrekli \u00f6\u011frenmenin esas oldu\u011fu sosyal medyada s\u00fcre\u00e7 \u00e7al\u0131\u015fanlar i\u00e7in hem keyifli hem de y\u00fcz\u00fc gelece\u011fe d\u00f6n\u00fck bir kariyeri\u00a0i\u015faret ediyor. Sizler i\u00e7in sosyal medyada yapabilece\u011finiz i\u015fleri ara\u015ft\u0131rd\u0131k.<\/strong><\/p>\n

\"sosyal-medya-isler\"<\/p>\n

\u00d6zellikle Y ku\u015fa\u011f\u0131 \u00e7al\u0131\u015fanlar\u0131n a\u011f\u0131rl\u0131kta oldu\u011fu sosyal medya, kullan\u0131c\u0131lar\u0131 a\u00e7\u0131s\u0131ndan oldu\u011fu kadar markalar a\u00e7\u0131s\u0131ndan da \u00f6nemi tart\u0131\u015f\u0131lamaz bir konuma geldi. Art\u0131k \u015firketler, markalar ve \u00fcr\u00fcnler i\u00e7in sosyal medya stratejisinin geli\u015ftirilmedi\u011fi bir i\u015f atmosferinden bahsetmek m\u00fcmk\u00fcn de\u011fil. Bu durum sosyal medya i\u00e7inde pek \u00e7ok farkl\u0131 i\u015f kolunun da t\u00fcremesine neden oldu. Sosyal medyada kariyer yapmak isteyenler i\u00e7in \u00e7ok fazla pozisyon ve i\u015f f\u0131rsat\u0131 var.<\/p>\n

\u0130\u015fte sosyal medya alan\u0131nda \u00e7al\u0131\u015fmak isteyenler<\/a><\/strong> i\u00e7in 10 farkl\u0131 i\u015f:<\/p>\n

Sosyal medya uzman\u0131<\/strong><\/h2>\n

Sosyal medya uzman\u0131 <\/a><\/strong>bir konu, \u00fcr\u00fcn ya da kanal i\u00e7in sosyal medya platformlar\u0131n\u0131n y\u00f6netiminden sorumludur. \u015eirket y\u00f6neticilerine genel hedefler do\u011frultusunda raporlama yapar. Belirli ara\u00e7lar ve ara\u015ft\u0131rmalarla sosyal medyay\u0131 s\u00fcrekli olarak \u00f6l\u00e7\u00fcmlemek, i\u00e7erik ve kullan\u0131c\u0131 ile ilgili son trendleri takip etmek durumundad\u0131r. Bu ama\u00e7la ekibini de s\u00fcrekli olarak e\u011fitir.<\/p>\n

Sosyal medya strateji uzman\u0131<\/strong><\/h2>\n

Sosyal medya strateji uzman\u0131 <\/a><\/strong>\u015firketin ve departman\u0131n hedefleri do\u011frultusunda sosyal medya planlamas\u0131 yapar. Y\u0131l i\u00e7inde hangi i\u00e7eriklerin hangi sosyal medya platformunda yer almas\u0131n\u0131n marka i\u00e7in faydal\u0131 olaca\u011f\u0131n\u0131 ara\u015ft\u0131r\u0131r. Strateji planlar\u0131na g\u00f6re markan\u0131n sosyal medyada g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve bunun firmaya prestij ve maddi getiri olarak d\u00f6n\u00fc\u015f\u00fcn\u00fc hedefler.<\/p>\n

\"sosyal-medya\"<\/p>\n

Sosyal medya etkinlik uzman\u0131<\/strong><\/h2>\n

Sosyal medya etkinlik uzman\u0131<\/a><\/strong> markan\u0131n hedefleri do\u011frultusunda hem fiziki hem de online sosyal medya etkinlikleri d\u00fczenler. Etkinliklerin konseptine g\u00f6re \u00fcnl\u00fc isimlerden, uzmanlardan ya da uygulamalardan destek alabilir. Etkinliklerle marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne hizmet eder.<\/p>\n

Sosyal medya hukuk dan\u0131\u015fman\u0131<\/strong><\/h2>\n

Hukuk okuyanlar i\u00e7in yeni bir i\u015f alan\u0131 olan bu dan\u0131\u015fmanl\u0131k bi\u00e7imi daha \u00e7ok telif ve di\u011fer haklarla ilgilidir. Markan\u0131n hem kullan\u0131c\u0131 hem de i\u015fveren taraf\u0131nda sosyal medyadaki hukuksal s\u00fcre\u00e7lerini takip eder. Sosyal medya hukuk dan\u0131\u015fman\u0131<\/a><\/strong>\u00a0gerekli durumlarda hukuki s\u00fcre\u00e7leri y\u00f6netir.<\/p>\n

Medya y\u00f6neticisi<\/strong><\/h2>\n

Medya y\u00f6neticisi sosyal medyan\u0131n video ve g\u00f6rsel k\u0131s\u0131mlar\u0131yla ilgilidir. Video ve yay\u0131nc\u0131l\u0131k platformlar\u0131n\u0131 y\u00f6netir.<\/p>\n

Blogger<\/strong><\/h2>\n

Ki\u015fisel bloglar\u0131n ard\u0131ndan art\u0131k bir i\u015f kolu olarak da ortaya \u00e7\u0131kan bloglar \u00f6nemli bir sosyal medya<\/a><\/strong> mecras\u0131 haline geldi. Bu i\u015f sahas\u0131nda bloggerlar s\u00f6z konusu markan\u0131n \u00fcr\u00fcn\u00fcne \u00f6zel i\u00e7erik \u00fcreterek markan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne katk\u0131da bulunur.<\/p>\n

\"sosyal-medya-blog\"<\/p>\n

Marka temsilcisi<\/strong><\/h2>\n

\u00dcr\u00fcn kategorisine g\u00f6re uzmanla\u015fan marka temsilcileri Facebook, Twitter, blog ya da forum gibi mecralarda markan\u0131n temsil edilme s\u00fcre\u00e7lerini y\u00f6netir. Marka temsilcisi<\/a><\/strong> sosyal medya uzmanlar\u0131yla pasla\u015farak \u00e7al\u0131\u015f\u0131r.<\/p>\n

Kitle y\u00f6neticisi<\/strong><\/h2>\n

Daha \u00e7ok yurt d\u0131\u015f\u0131nda ve b\u00fcy\u00fck firmalarda yer alan kitle y\u00f6neticileri, s\u00fcre\u00e7leri sosyal medya takip\u00e7ileri a\u00e7\u0131s\u0131ndan izler. M\u00fc\u015fterinin nabz\u0131 anket, ara\u015ft\u0131rma gibi \u00e7e\u015fitli ara\u00e7larla \u00f6l\u00e7\u00fcl\u00fcr, gerek duyulan geli\u015ftirmeler yap\u0131l\u0131r.<\/p>\n

\u0130\u00e7erik strateji uzman\u0131<\/strong><\/h2>\n

\u0130\u00e7erik stratejisinde hedef i\u00e7eri\u011fin \u00fcr\u00fcne uygun olmas\u0131 ve \u00fcr\u00fcne katk\u0131 sa\u011flamas\u0131d\u0131r. Bunun i\u00e7in i\u00e7erik uzman\u0131<\/a><\/strong> pop\u00fcler trendleri takip eder, i\u00e7eri\u011fin nas\u0131l geli\u015ftirilebilece\u011fini ara\u015ft\u0131r\u0131r ve \u00fcr\u00fcn\u00fcn sat\u0131\u015f hacminin art\u0131r\u0131lmas\u0131 i\u00e7in i\u00e7erik pazarlamas\u0131 stratejileri geli\u015ftirir.<\/p>\n

\u0130\u00e7erik y\u00f6neticisi<\/strong><\/h2>\n

\u0130\u00e7erik y\u00f6neticisi<\/a><\/strong> \u00fcr\u00fcn, konu, kanal ve kitleye uygun i\u00e7eri\u011fi olu\u015fturan ki\u015fidir. Benzer konudaki yurt d\u0131\u015f\u0131 i\u00e7eriklerini, g\u00fcndemi s\u0131k\u0131 bir \u015fekilde takip eder ve t\u0131klanma oranlar\u0131n\u0131 \u00f6l\u00e7en ara\u00e7lar\u0131n yard\u0131m\u0131yla kitleye uygun en do\u011fru i\u00e7eri\u011fi geli\u015ftirmeye \u00e7al\u0131\u015f\u0131r. Bu ki\u015filer genelde edit\u00f6rler, bloggerlar veya gazeteci k\u00f6kenli ki\u015filer olabilir. \u0130\u00e7erik y\u00f6neticisi kitleye uygun etkili metinler \u00fcretmekle y\u00fck\u00fcml\u00fcd\u00fcr.<\/p>\n\n

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H\u0131zla b\u00fcy\u00fcyen, d\u00f6n\u00fc\u015fen, her an \u00e7\u0131kan yeni uygulamalar ve kanallarla geli\u015fen sosyal medya bug\u00fcn en \u00e7ok tercih edilen i\u015f kollar\u0131n\u0131 da b\u00fcnyesinde bulunduruyor. S\u00fcrekli \u00f6\u011frenmenin esas oldu\u011fu sosyal medyada s\u00fcre\u00e7 \u00e7al\u0131\u015fanlar i\u00e7in hem keyifli hem de y\u00fcz\u00fc gelece\u011fe d\u00f6n\u00fck bir kariyeri\u00a0i\u015faret ediyor. Sizler i\u00e7in sosyal medyada yapabilece\u011finiz i\u015fleri ara\u015ft\u0131rd\u0131k. \u00d6zellikle Y ku\u015fa\u011f\u0131 \u00e7al\u0131\u015fanlar\u0131n a\u011f\u0131rl\u0131kta oldu\u011fu […]<\/p>\n\n

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