{"id":7737,"date":"2016-06-13T13:35:01","date_gmt":"2016-06-13T10:35:01","guid":{"rendered":"http:\/\/www.kariyer.net\/kariyer-rehberi\/?p=7737"},"modified":"2017-08-28T17:03:52","modified_gmt":"2017-08-28T14:03:52","slug":"is-bulmaya-yardimci-anahtar-kelimeler","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/is-bulmaya-yardimci-anahtar-kelimeler\/","title":{"rendered":"\u0130\u015f bulmaya yard\u0131mc\u0131 anahtar kelimeler"},"content":{"rendered":"

\u0130\u015f ararken anahtar kelime se\u00e7mek hem i\u015fverenlerin sizi \u00e7ok daha kolay bulmas\u0131n\u0131 sa\u011fl\u0131yor hem de o sizin daha etkili ilanlara ula\u015fman\u0131z\u0131 sa\u011fl\u0131yor. Yerinde kullan\u0131lan anahtar kelimeler i\u015f arama s\u00fcrecini tahmin edilenden \u00e7ok daha fazla oranda kolayla\u015ft\u0131r\u0131yor.\u00a0Peki, i\u015fe al\u0131m<\/a><\/strong> s\u00fcrecini kolayla\u015ft\u0131ran bu anahtar kelimeler neler?<\/strong><\/p>\n

\u0130\u015fe al\u0131m s\u00fcrecinde anahtar kelime kullan\u0131m\u0131 arama motorlar\u0131nda en \u00e7ok aranan, Google\u2019da \u00fcst s\u0131ralarda yer alan, pozisyona en uygun kelimeler olarak tan\u0131mlanabilir. Bu anahtar\u0131 kelimelerini belirlemenin as\u0131l nedeni ise\u00a0\u0130nsan Kaynaklar\u0131 uzmanlar\u0131 ve i\u015fverenlerin s\u0131kl\u0131kla sosyal mecralarda bu anahtar kelimeleri kullanarak arama yapmas\u0131ndan kaynaklan\u0131yor.<\/p>\n

Ayn\u0131 \u015fekilde i\u015f ararken kendinizi nas\u0131l ifade etti\u011finiz, hangi kelimeleri kulland\u0131\u011f\u0131n\u0131z da \u00e7ok \u00f6nemli. Do\u011fru anahtar kelime<\/a><\/strong> demek, ayn\u0131 i\u015f i\u00e7in i\u015fverenin de arama yaparken kulland\u0131\u011f\u0131 kelime demek. Online \u0130\u015f Arama Uzman\u0131 ve Job-Hunt yazar\u0131 Susan P. Joyce ipu\u00e7lar\u0131n\u0131 payla\u015f\u0131yor.<\/p>\n

Anahtar kelime nas\u0131l belirlenmeli?<\/strong><\/h2>\n

\u00d6ncelikle \u00e7al\u0131\u015fmak istenilen pozisyonla ilgili s\u0131k\u0131 bir ara\u015ft\u0131rma yapmak \u00e7ok \u00f6nemli. \u0130nternette i\u015fin pek \u00e7ok farkl\u0131 tan\u0131m\u0131n\u0131 okumak, o pozisyonda \u00e7al\u0131\u015fan ki\u015filerin yazd\u0131\u011f\u0131 bloglar\u0131 incelemek, kendi CV\u2019lerini nas\u0131l d\u00fczenlediklerine bakmak, \u00f6zellikle deneyimli ki\u015fileri Twitter ya da Facebook gibi sosyal mecralardan takip ederek d\u00fczenli payla\u015f\u0131mlar\u0131n\u0131 okumak gibi al\u0131\u015fkanl\u0131klar edinmek, do\u011fru anahtar kelime belirlemede son derece etkili. Bunlar\u0131n yan\u0131 s\u0131ra, bir di\u011fer yol da trendleri d\u00fczenli takip etmek ve \u00e7ok aranan kelimeleri g\u00f6steren ara\u00e7 ve uygulamalardan faydalanmak olabilir. Google Trends, ubersuggest<\/a><\/strong> ya da Keyword Tool<\/a><\/strong> gibi ara\u00e7lar her \u00fclkeye \u00f6zel Google aramalar\u0131n\u0131, g\u00fcn\u00fcn trendlerini detayl\u0131 olarak g\u00f6steriyor. Bu t\u00fcr ara\u00e7lar aday\u0131 \u00f6ne \u00e7\u0131karacak kar\u015f\u0131la\u015ft\u0131rmalar yapabilmek a\u00e7\u0131s\u0131ndan \u00e7ok faydal\u0131. \u00d6rnek vermek gerekirse, \u201cCV<\/a><\/strong>\u201d ya da \u201c\u00f6zge\u00e7mi\u015f\u201d kelimelerinden hangisinin daha \u00e7ok arand\u0131\u011f\u0131n\u0131 g\u00f6rmek bu \u015fekilde \u00e7ok kolay.<\/p>\n

Profesyonel ad-soyad<\/strong><\/h2>\n

Aday\u0131n ad-soyad\u0131n\u0131 ya da belirledi\u011fi profesyonel ba\u015fka bir ismi s\u00fcrekli olarak t\u00fcm mecralarda sabit olarak kullanmas\u0131 \u00e7ok \u00f6nemli. Bu sabit tan\u0131m ki\u015fiyi aramalarda \u00fcst s\u0131ralara ta\u015f\u0131yor.<\/p>\n

Hedef i\u015f ad\u0131<\/strong><\/h2>\n

Yapmak istenen i\u015fin ad\u0131n\u0131n en \u00e7ok nas\u0131l kullan\u0131ld\u0131\u011f\u0131, profesyonellerin o i\u015fi<\/a><\/strong> nas\u0131l tan\u0131mlad\u0131\u011f\u0131 \u00e7ok \u00f6nemli. E\u011fer s\u00f6z konusu i\u015f yanl\u0131\u015f bir anahtar kelimeyle ifade ediliyorsa hedefe ula\u015fmak zorla\u015f\u0131yor. Bu nedenle detayl\u0131 ara\u015ft\u0131rma burada da devreye giriyor.<\/p>\n

Hedef \u00e7al\u0131\u015fma yeri<\/strong><\/h2>\n

\u00c7al\u0131\u015fmak<\/a><\/strong> istenen \u00fclke, \u015fehir ya da semti i\u015f ararken mutlaka ifade etmek gerekiyor. Buna g\u00f6re hareket edildi\u011finde uygun pozisyonlarda ve hedefler do\u011frultusunda \u00f6ne \u00e7\u0131kmak kolayla\u015facakt\u0131r.<\/p>\n

\"cv2\"<\/p>\n

Beceriler<\/strong><\/h2>\n

Teknik ve sosyal becerileri de daha s\u0131k nas\u0131l aran\u0131yor ve ifade ediliyorlarsa o \u015fekilde belirtmek gerekiyor. \u00d6rne\u011fin e\u011fer ba\u015fvurulacak i\u015fte \u00a0\u201cExcell\u201d program\u0131nda uzmanl\u0131k isteniyorsa bunu \u00f6zellikle vurgulamak, \u00fcst sat\u0131rlara ta\u015f\u0131mak \u00f6nemli. Bunun yan\u0131 s\u0131ra kullan\u0131lan programlar, i\u015fle ilgili ara\u00e7lar, yaz\u0131l\u0131mlar, o alana \u00f6zel e\u011fitim ve sertifikalar da belirtilmeli.<\/p>\n

\u00d6d\u00fcller – sertifikalar<\/strong><\/h2>\n

E\u011fer aday daha \u00f6nce \u00e7al\u0131\u015ft\u0131\u011f\u0131 yerde y\u0131l\u0131n ya da ay\u0131n \u00e7al\u0131\u015fan\u0131 se\u00e7ildiyse, i\u015fvereninden herhangi bir \u00f6d\u00fcl ald\u0131ysa ya da \u00f6\u011frenciyken kat\u0131ld\u0131\u011f\u0131 yar\u0131\u015fmalar, kazand\u0131\u011f\u0131 \u00f6d\u00fcller <\/a><\/strong>varsa bunlar\u0131 da mutlaka derli toplu bir \u015fekilde CV\u2019sinde ve \u00f6zge\u00e7mi\u015f bilgilerinin yer ald\u0131\u011f\u0131 platformlarda belirtmeli.<\/p>\n

Yay\u0131nlar<\/strong><\/h2>\n

Aday\u0131n bas\u0131l\u0131 ya da online yay\u0131nlar\u0131 varsa bunlar\u0131 \u00f6zge\u00e7mi\u015finde belirtmesinde b\u00fcy\u00fck fayda var. \u00d6rne\u011fin aday\u0131n ilgilendi\u011fi sekt\u00f6rle ilgili yaz\u0131lara yer verdi\u011fi bir blogunun olmas\u0131 bu anlamda \u00e7ok i\u015fe yarayabilir. Aday\u0131n bloguna<\/a><\/strong> t\u0131klama ve onunla ilgili uzaktan fikir sahibi olma \u015fans\u0131 olan i\u015fveren i\u00e7in yeni \u00e7al\u0131\u015fan\u0131n\u0131 bulma s\u00fcreci kolayla\u015fabiliyor.<\/p>\n

Fuarlar – konferanslar<\/strong><\/h2>\n

Aday\u0131n kat\u0131ld\u0131\u011f\u0131 ilgili konferans ve fuarlar\u0131 \u00f6zge\u00e7mi\u015finde<\/a><\/strong> belirtmesi \u00e7ok \u00f6nemli. \u0130\u015fverenler i\u00e7in \u00e7ok \u00f6nemli olan sekt\u00f6rel fuarlar\u0131n aday\u0131n fark yaratmas\u0131 ad\u0131na iyi birer anahtar kelime olaca\u011f\u0131 muhakkak.<\/p>\n

\"ozgecmisini-guncelle\"<\/a><\/p>\n\n

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\u0130\u015f ararken anahtar kelime se\u00e7mek hem i\u015fverenlerin sizi \u00e7ok daha kolay bulmas\u0131n\u0131 sa\u011fl\u0131yor hem de o sizin daha etkili ilanlara ula\u015fman\u0131z\u0131 sa\u011fl\u0131yor. Yerinde kullan\u0131lan anahtar kelimeler i\u015f arama s\u00fcrecini tahmin edilenden \u00e7ok daha fazla oranda kolayla\u015ft\u0131r\u0131yor.\u00a0Peki, i\u015fe al\u0131m s\u00fcrecini kolayla\u015ft\u0131ran bu anahtar kelimeler neler? \u0130\u015fe al\u0131m s\u00fcrecinde anahtar kelime kullan\u0131m\u0131 arama motorlar\u0131nda en \u00e7ok aranan, […]<\/p>\n\n

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