{"id":7770,"date":"2016-06-27T10:00:07","date_gmt":"2016-06-27T07:00:07","guid":{"rendered":"http:\/\/www.kariyer.net\/kariyer-rehberi\/?p=7770"},"modified":"2017-08-24T09:39:03","modified_gmt":"2017-08-24T06:39:03","slug":"pazarlama-is-gorusmesine-nasil-hazirlanilir","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/pazarlama-is-gorusmesine-nasil-hazirlanilir\/","title":{"rendered":"Pazarlama i\u015f g\u00f6r\u00fc\u015fmesine nas\u0131l haz\u0131rlan\u0131l\u0131r?"},"content":{"rendered":"

Uzmanlara g\u00f6re pazarlama demek kimya demek. Bu kimya, m\u00fc\u015fteriyle pazarlama departman\u0131 aras\u0131nda ara\u015ft\u0131rma, strateji ve kampanya gibi temel kriterler e\u015fli\u011finde kuruluyor. E\u011fer pazarlama departman\u0131nda \u00e7al\u0131\u015fmak, kendinize bu yolda bir kariyer \u00e7izmek istiyorsan\u0131z, i\u015f g\u00f6r\u00fc\u015fmesinde bu kimyay\u0131 kurabilece\u011finizi g\u00f6stermeniz gerekiyor.<\/strong><\/p>\n

G\u00fcn\u00fcm\u00fczde pazarlama uzman\u0131<\/a><\/strong> d\u00fc\u015f\u00fcnen, strateji y\u00fcr\u00fcten, in\u015fa eden, ili\u015fki kuran ve ili\u015fkileri y\u00f6neten ki\u015fi demek. M\u00fc\u015fteriyle i\u015fveren aras\u0131nda yer alan bu son derece kritik departman\u0131n \u00f6nemi g\u00fcnden g\u00fcne art\u0131yor ve pozisyonlar \u00e7e\u015fitlenip de\u011ferleniyor. Aday\u0131n, i\u015f g\u00f6r\u00fc\u015fmesinde iyi bir pazarlama uzman\u0131 olarak ekibe fark kataca\u011f\u0131n\u0131 g\u00f6sterebilmesi i\u00e7in baz\u0131 noktalara dikkat etmesi \u00f6nemli.<\/p>\n

\u0130\u015fte eHow taraf\u0131ndan derlenen, pazarlama<\/a><\/strong> ve \u0130K uzmanlar\u0131ndan adaylara i\u015f g\u00f6r\u00fc\u015fmesi \u00f6nerileri:<\/p>\n

Kendi listenizi yap\u0131n<\/strong><\/h2>\n

\u00d6ncelikle firmayla ilgili her t\u00fcrl\u00fc detay\u0131 \u00f6\u011frenin. Bu bilgiler aras\u0131nda hedef kitle, \u015firketin sekt\u00f6rdeki yeri, eski ve yeni \u00fcr\u00fcnleri gibi bilgiler de mutlaka olmal\u0131. Kendi k\u0131sa listenizi yap\u0131n, ard\u0131ndan \u015firkete katabilecekleriniz ve \u015firketin mevcut durumuyla ilgili \u00f6nemli bilgileri not al\u0131n. \u0130\u015f g\u00f6r\u00fc\u015fmesine bu t\u00fcr bir haz\u0131rl\u0131k<\/a><\/strong> yaparak girmek \u015fans\u0131n\u0131z\u0131 z\u0131platacak.<\/p>\n

Benim markam olsa ne olurdu?<\/strong><\/h2>\n

Pazarlama departman\u0131 i\u00e7inde pek \u00e7ok farkl\u0131 pozisyon var. Ba\u015fvurdu\u011funuz pozisyona g\u00f6re farkl\u0131 stratejiler geli\u015ftirin. Strateji ve pazarlama uzmanl\u0131\u011f\u0131 pozisyonu i\u00e7in bol bol ara\u015ft\u0131rma yap\u0131n, fikir \u00fcretin, arkan\u0131z sa\u011flam olsun. E\u011fer i\u00e7erik b\u00f6l\u00fcm\u00fcnde \u00e7al\u0131\u015fmak istiyorsan\u0131z s\u00f6z konusu \u00fcr\u00fcnleri inceleyin, yarat\u0131c\u0131<\/a><\/strong> neler yapabilirsiniz ara\u015ft\u0131r\u0131n. Yaratabilece\u011finiz farka odaklan\u0131n ve bunu g\u00f6sterin.<\/p>\n

\"pazarlama1\"<\/p>\n

Siz de bir marka olun<\/strong><\/h2>\n

Pazarlama departman\u0131na ba\u015fvuran bir aday\u0131n online g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fc ve \u00fcretkenli\u011fi i\u015fverende g\u00fc\u00e7l\u00fc bir etki b\u0131rakabilir. Ba\u015fvurdu\u011funuz \u015firket size ve \u00e7al\u0131\u015fmalar\u0131n\u0131za internet \u00fczerinden kolayca ula\u015fabiliyorsa bu durum sizin di\u011fer adaylar aras\u0131ndan s\u0131yr\u0131lman\u0131z\u0131 sa\u011flayacakt\u0131r. Hi\u00e7bir pazarlama departman\u0131 kendi marka y\u00f6netimini iyi yapabilen birini ka\u00e7\u0131rmak istemez.<\/p>\n

\u00d6zenli misin?<\/strong><\/h2>\n

Psikoloji alan\u0131nda yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re \u00f6zen, sihirli kelimeler aras\u0131nda yer al\u0131yor. \u0130li\u015fkilerde ve i\u015f hayat\u0131nda oldu\u011fu gibi i\u015f g\u00f6r\u00fc\u015fmesinde de \u00f6zenli olmak, \u00f6zenli davranmak \u00e7ok \u00f6nemli. K\u0131yafetinizden, kulland\u0131\u011f\u0131n\u0131z kelimelere, kurdu\u011funuz c\u00fcmlelerden, g\u00f6z temas\u0131na kadar her alanda \u00f6zenli<\/a><\/strong> davranmay\u0131 unutmay\u0131n.<\/p>\n

Soru sormay\u0131 unutmay\u0131n<\/strong><\/h2>\n

Pazarlama departman\u0131 soru sorarak \u00fcretir. Kampanyalar, yeni fikirler ve sorunlara \u00e7\u00f6z\u00fcmler hep soru sorman\u0131n g\u00fcc\u00fcyle ortaya \u00e7\u0131kar. Siz de bu y\u00f6n\u00fcn\u00fcz\u00fc i\u015f g\u00f6r\u00fc\u015fmesinde bol bol soru<\/a><\/strong> sorarak g\u00f6sterebilirsiniz. Sadece anlat\u0131c\u0131 olmay\u0131n. Merak etti\u011finiz her \u015feyi mutlaka sorun.<\/p>\n

Donan\u0131m\u0131n\u0131z\u0131 g\u00f6sterin<\/strong><\/h2>\n

Pazarlama tecr\u00fcbeniz olmayabilir, ama ald\u0131\u011f\u0131n\u0131z e\u011fitimlerle kar\u015f\u0131 taraf\u0131 etkileyebilirsiniz. Unutmay\u0131n ki pazarlama, en \u00e7ok e\u011fitim alabilece\u011finiz alanlardan biri. G\u00fcncel ve temel e\u011fitimleri<\/a><\/strong> takip edin, alana dair detayl\u0131 bilgiye sahip oldu\u011funuzu g\u00f6sterin.<\/p>\n

 <\/p>\n

\u015eimdi Pazarlama Uzman\u0131<\/a> i\u015f ilanlar\u0131na g\u00f6z atabilirsiniz…\u00a0<\/em><\/p>\n\n

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Uzmanlara g\u00f6re pazarlama demek kimya demek. Bu kimya, m\u00fc\u015fteriyle pazarlama departman\u0131 aras\u0131nda ara\u015ft\u0131rma, strateji ve kampanya gibi temel kriterler e\u015fli\u011finde kuruluyor. E\u011fer pazarlama departman\u0131nda \u00e7al\u0131\u015fmak, kendinize bu yolda bir kariyer \u00e7izmek istiyorsan\u0131z, i\u015f g\u00f6r\u00fc\u015fmesinde bu kimyay\u0131 kurabilece\u011finizi g\u00f6stermeniz gerekiyor. G\u00fcn\u00fcm\u00fczde pazarlama uzman\u0131 d\u00fc\u015f\u00fcnen, strateji y\u00fcr\u00fcten, in\u015fa eden, ili\u015fki kuran ve ili\u015fkileri y\u00f6neten ki\u015fi demek. M\u00fc\u015fteriyle […]<\/p>\n\n

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