{"id":835,"date":"2011-02-24T02:00:00","date_gmt":"2011-02-24T00:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/cocukluk-oyuncagi-isine-ilham-oldu\/"},"modified":"2024-07-03T14:56:12","modified_gmt":"2024-07-03T11:56:12","slug":"cocukluk-oyuncagi-isine-ilham-oldu","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/cocukluk-oyuncagi-isine-ilham-oldu\/","title":{"rendered":"\u00c7ocukluk oyunca\u011f\u0131 i\u015fine ilham oldu"},"content":{"rendered":"
\"adore\"<\/a>Lego\u2019yu T\u00fcrkiye\u2019ye getiren Adore Oyuncak\u2019\u0131n Y\u00f6netim Kurulu Ba\u015fkan\u0131 Esin Y\u00fcr\u00fcr, nam\u0131 di\u011fer Bayan Lego, \u201c\u00c7ocuklarla u\u011fra\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in tecr\u00fcbeli eleman \u00e7ok \u00f6nemli\u201d derken e\u011fitimli \u00e7al\u0131\u015fan bulmakta zorland\u0131klar\u0131na dikkat \u00e7ekiyor. Y\u00fcr\u00fcr, \u201c\u00c7al\u0131\u015fanlar\u0131mla hem i\u015fimizi hem de hayat\u0131m\u0131z\u0131 payla\u015f\u0131yoruz. D\u00fcr\u00fcst ve iyi niyetli \u00e7al\u0131\u015fanlara kap\u0131m\u0131z a\u00e7\u0131k\u201d \u00e7a\u011fr\u0131s\u0131 yap\u0131yor.<\/strong><\/div>\n
15 y\u0131l \u00f6nce T\u00fcrkiye\u2019de oyuncak piyasas\u0131 yeni yeni \u015fekillenmeye ba\u015flad\u0131\u011f\u0131nda D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda ilgi g\u00f6ren ve \u00f6\u011fretici oyuncaklar\u0131 aras\u0131nda yer alan Lego\u2019nun T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc alan Adore Oyuncak\u2019\u0131n sahibi Esin Y\u00fcr\u00fcr, Lego\u2019yu T\u00fcrkiye\u2019de b\u00fcy\u00fctmeyi ba\u015faran isim. Lego\u2019yla oyuncak pazar\u0131nda faaliyet g\u00f6steren Adore Oyuncak\u2019\u0131n, k\u0131sa bir s\u00fcre sonra\u00a0 oyuncak \u00fcreticisi Bandai\u2019nin T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc de ald\u0131. \u015eu anda Bandai\u2019nin \u00fcretti\u011fi ve t\u00fcm d\u00fcnyada 50 milyona yak\u0131n erkek \u00e7ocu\u011funun takip etti\u011fi Ben10\u2019in oyuncaklar\u0131n\u0131 da sat\u0131\u015fa sunuyor. Adore Oyuncak \u0130stinye Park ma\u011fazas\u0131 d\u0131\u015f\u0131nda perakende de b\u00fcy\u00fcmeyi hedefleyen Esin Y\u00fcr\u00fcr, bunun yan\u0131 s\u0131ra T\u00fcrkiye\u2019ye \u00f6zellikle k\u0131z \u00e7ocuklar\u0131 i\u00e7in yeni oyuncak markalar\u0131 getirmeyi de planl\u0131yor. Bo\u011fazi\u00e7i \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun olan ve ayn\u0131 okulda pazarlama \u00fczerine y\u00fcksek lisans yapan Y\u00fcr\u00fcr. Eczac\u0131ba\u015f\u0131 \u0130la\u00e7 ve Eczac\u0131ba\u015f\u0131 Yap\u0131 Grubu i\u00e7inde yer alan Vitra b\u00f6l\u00fcm\u00fcnde ve Pak Holding\u2019de pazarlama ve sat\u0131\u015f b\u00f6l\u00fcmlerinde 7 y\u0131l kadar \u00fcr\u00fcn y\u00f6neticili\u011fi, \u00fcr\u00fcn grup y\u00f6neticili\u011fi ve pazarlama ve sat\u0131\u015f m\u00fcd\u00fcrl\u00fc\u011f\u00fc yapt\u0131ktan sonra kendi i\u015fini kurmaya karar vermi\u015f. Y\u00fcr\u00fcr, 1997 y\u0131l\u0131ndan beri kendi \u015firketi olan Lego, Bandai, Ravensburger ve Revell markalar\u0131n\u0131n T\u00fcrkiye temsilcisi Adore Oyuncak\u2019\u0131 y\u00f6netiyor. \u201cT\u00fcketim \u00fcr\u00fcnleri pazarlamas\u0131 profesyonel ya\u015fam\u0131m\u0131n en \u00f6nemli par\u00e7as\u0131 ve bu kapsamda oyuncak pazarlamas\u0131 da keyifle \u00e7al\u0131\u015ft\u0131\u011f\u0131m \u00e7ok e\u011flenceli bir alan\u201d diyen Y\u00fcr\u00fcr ile \u0130stinye Park\u2019taki ma\u011fazas\u0131nda ziyaret ettik ve i\u015f hayat\u0131n\u0131 konu\u015ftuk.<\/div>\n
T\u00fcrkiye’deki oyuncak sekt\u00f6r\u00fcyle ilgili 2011 y\u0131l\u0131 beklentileriniz neler?<\/strong>
\nT\u00fcrkiye oyuncak sekt\u00f6r\u00fc kurumsalla\u015fma s\u00fcrecinde olan ve nispeten k\u00fc\u00e7\u00fck bir sekt\u00f6r. Artan milli gelirimize ve geli\u015fen ekonomimize ba\u011fl\u0131 olarak \u00fclkemizde oyuncak t\u00fcketimi de art\u0131yor. Ayr\u0131ca T\u00fcrkiye\u2019de oyuncak sekt\u00f6r\u00fcnde perakende sat\u0131\u015f noktalar\u0131n\u0131n say\u0131s\u0131 da g\u00fcnden g\u00fcne y\u00fckseliyor. B\u00fct\u00fcn bu geli\u015fmeler nedeniyle istihdam art\u0131\u015f\u0131 olmas\u0131n\u0131 ve gelecekte de daha da artmas\u0131n\u0131 bekliyorum.<\/div>\n
Sekt\u00f6rde eleman a\u00e7\u0131\u011f\u0131 var m\u0131?<\/strong>
\nSekt\u00f6rde eleman a\u00e7\u0131\u011f\u0131ndan \u00e7ok, \u00e7al\u0131\u015fanlar\u0131n ciddi e\u011fitim eksi\u011fi var. Elemanlara yat\u0131r\u0131m yap\u0131lmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. \u00c7ocuklarla u\u011fra\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in tecr\u00fcbeli ve e\u011fitimli eleman \u00e7ok \u00f6nemli. Ancak gen\u00e7 ve yeni geli\u015fen bir sekt\u00f6r oldu\u011fundan i\u015f yeri say\u0131s\u0131 son birka\u00e7 y\u0131ld\u0131r yeni yeni artmaya ba\u015flad\u0131. Tecr\u00fcbeli eleman eksi\u011fi ciddi problemler yarat\u0131yor.<\/div>\n
\u00c7\u00f6z\u00fcm \u00f6nerileriniz var m\u0131?<\/strong>
\nSekt\u00f6rdeki firmalar\u0131n eleman kalitesine daha \u00f6nem veren, yat\u0131r\u0131m yapan bir bak\u0131\u015f a\u00e7\u0131s\u0131 geli\u015ftirebilmesiyle ve sekt\u00f6rel derneklerin e\u011fitime a\u011f\u0131rl\u0131k veren \u00e7al\u0131\u015fmalar\u0131yla \u00e7\u00f6z\u00fclebilir.<\/div>\n
Sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131n\u0131 nas\u0131l bir gelecek bekliyor?<\/strong>
\nBu yeni geli\u015fen bir sekt\u00f6r oldu\u011fu i\u00e7in kariyer imkanlar\u0131 olduk\u00e7a zengin. Art\u0131k konu ne olursa olsun, ba\u015far\u0131l\u0131 olmak i\u00e7in kesinlikle uzmanla\u015fmak gerekiyor. \u00c7ocuklar \u00fczerinde uzmanla\u015fabilen ki\u015filer i\u00e7in \u00f6zellikle pazarlama ve sat\u0131\u015f alan\u0131nda her zaman imkanlar var.<\/div>\n
\u00c7al\u0131\u015fma ortam\u0131n\u0131z\u0131 olu\u015ftururken nelere dikkat ettiniz?<\/strong>Biz \u015firketimizde hiyerar\u015finin \u00e7ok hissedilmedi\u011fi, \u00e7ok samimi bir aile ortam\u0131nda \u00e7al\u0131\u015f\u0131yoruz. Genel anlamda birbirine yak\u0131n bir grubuz. \u0130\u015fimizi yaparken e\u011flenmenin \u00e7ok \u00f6nemli oldu\u011funa inan\u0131yorum. Herkesin g\u00f6revleri sorumluluklar\u0131 ve bunlar\u0131 yapmas\u0131n\u0131 sa\u011flayacak yetkileri var. Bu durumun herkes i\u00e7in \u00e7ok motive edici oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Ayr\u0131ca grup \u00e7al\u0131\u015fmas\u0131n\u0131n \u00f6nemini savunuyorum. Bunu sa\u011flayabilmek i\u00e7in profesyonel kurumlardan destekleyici motivasyon \u00e7al\u0131\u015fmalar\u0131 al\u0131yoruz.<\/div>\n
\u0130\u015finizdeki \u00f6ncelikleriniz neler?<\/strong>
\nHer zaman d\u00fcr\u00fcstl\u00fc\u011fe, iyi niyete ve \u00e7ok \u00e7al\u0131\u015fmaya \u00f6nem veririm. Bana yalan s\u00f6ylenmesini hi\u00e7 kabul etmem. Hata yapmak i\u015f ak\u0131\u015f\u0131 i\u00e7inde son derece olabilecek bir i\u015ftir. Hatas\u0131n\u0131 a\u00e7\u0131k\u00e7a anlatan ve gizlemeyen herkese sonuna kadar destek olurum ve sorunu birlikte \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131r\u0131m. Aksini ise hi\u00e7 affetmem. Ayr\u0131ca yeterince \u00e7aba g\u00f6stermemek ve sonuna kadar u\u011fra\u015fmamak benim hi\u00e7 ho\u015f g\u00f6rmeyece\u011fim konulard\u0131r.<\/div>\n
Sizce, oyuncaklar\u0131n \u00e7ocuklar\u0131n d\u00fcnyas\u0131ndaki yeri nedir?<\/strong>
\nOyuncaklar \u00e7ocuklar\u0131n geli\u015fmesine onlar\u0131 e\u011flendirerek yard\u0131mc\u0131 olan unsur ve \u00e7ocuklar\u0131n hayat\u0131ndaki en \u00f6nemli \u015feydir.<\/div>\n
Sizin ilk oyunca\u011f\u0131n\u0131z neydi?<\/strong>
\nBenim sar\u0131 sa\u00e7l\u0131 \u00e7ok g\u00fczel bir bebe\u011fim ve legolar\u0131m vard\u0131.<\/div>\n
Bo\u015f zamanlar\u0131n\u0131z\u0131 nas\u0131l ge\u00e7iriyorsunuz?<\/strong>Seyahat etmek, m\u00fczik \u00f6zellikle de caz ve sinema vazge\u00e7ilmezlerim aras\u0131nda.<\/div>\n\n
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Lego\u2019yu T\u00fcrkiye\u2019ye getiren Adore Oyuncak\u2019\u0131n Y\u00f6netim Kurulu Ba\u015fkan\u0131 Esin Y\u00fcr\u00fcr, nam\u0131 di\u011fer Bayan Lego, \u201c\u00c7ocuklarla u\u011fra\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in tecr\u00fcbeli eleman \u00e7ok \u00f6nemli\u201d derken e\u011fitimli \u00e7al\u0131\u015fan bulmakta zorland\u0131klar\u0131na dikkat \u00e7ekiyor. Y\u00fcr\u00fcr, \u201c\u00c7al\u0131\u015fanlar\u0131mla hem i\u015fimizi hem de hayat\u0131m\u0131z\u0131 payla\u015f\u0131yoruz. D\u00fcr\u00fcst ve iyi niyetli \u00e7al\u0131\u015fanlara kap\u0131m\u0131z a\u00e7\u0131k\u201d \u00e7a\u011fr\u0131s\u0131 yap\u0131yor. 15 y\u0131l \u00f6nce T\u00fcrkiye\u2019de oyuncak piyasas\u0131 yeni yeni \u015fekillenmeye ba\u015flad\u0131\u011f\u0131nda […]<\/p>\n\n

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