{"id":8454,"date":"2016-11-25T14:58:38","date_gmt":"2016-11-25T11:58:38","guid":{"rendered":"http:\/\/www.kariyer.net\/kariyer-rehberi\/?p=8454"},"modified":"2018-06-08T14:28:00","modified_gmt":"2018-06-08T11:28:00","slug":"mulakat-oncesi-sirketin-sosyal-medya-hesaplarini-neden-taramalisin","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/mulakat-oncesi-sirketin-sosyal-medya-hesaplarini-neden-taramalisin\/","title":{"rendered":"M\u00fclakat \u00f6ncesi \u015firketin sosyal medya hesaplar\u0131n\u0131 neden taramal\u0131s\u0131n?"},"content":{"rendered":"

Art\u0131k \u015firketlerin ba\u015fvuru s\u00fcrecinde adaylar\u0131n sosyal medya hesaplar\u0131na da dikkat etti\u011fi bir d\u00f6nem i\u00e7indeyiz. Peki, neden tam tersi de olmas\u0131n? \u015eirketlerin sosyal medya hesaplar\u0131 adaylar i\u00e7in \u00e7ok fazla ipucu bar\u0131nd\u0131r\u0131yor olabilir.<\/strong><\/p>\n

Adaylar i\u015f ba\u015fvurusu<\/a><\/strong> \u00f6ncesi pek \u00e7ok farkl\u0131 noktaya dikkat ediyor. \u0130yi bir CV<\/a><\/strong> haz\u0131rlamak, g\u00f6r\u00fc\u015fmede k\u0131yafete \u00f6zen g\u00f6stermek, davran\u0131\u015flara dikkat etmek ve olas\u0131 sorulara haz\u0131rlanmak gibi \u00f6nemli s\u00fcre\u00e7lerin yan\u0131 s\u0131ra \u00e7ok \u00f6nemli bir ba\u015fka haz\u0131rl\u0131k daha var. Art\u0131k hemen hemen t\u00fcm \u015firketlerin farkl\u0131 mecralarda sosyal medya hesaplar\u0131<\/a><\/strong> var. Aday, \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn kendisine uygun olup olmad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in \u015firketlerin sosyal medya hesaplar\u0131n\u0131 inceleyebilir. Aday\u0131n edindi\u011fi g\u00f6zlem, ba\u015fvuru \u00f6ncesi pek \u00e7ok noktadan az \u00e7ok emin olmas\u0131n\u0131 sa\u011flayabiliyor.<\/p>\n

\u015eirketlerin sosyal medya hesaplar\u0131nda nelere bakmak gerekiyor?<\/strong><\/h2>\n

Adaylar i\u015f ba\u015fvurusu yapt\u0131klar\u0131 ya da ba\u015fvurmay\u0131 d\u00fc\u015f\u00fcnd\u00fckleri \u015firketlerin sosyal medya hesaplar\u0131na baz\u0131 sorular rehberli\u011finde bakabilir. Bu \u015fekilde ki\u015fiye \u00f6zel verimli sonu\u00e7lar elde etmek m\u00fcmk\u00fcn.<\/p>\n

Benzer \u015firketlerden farkl\u0131 olarak neler yap\u0131yor?<\/strong><\/h2>\n

Pazarlama uzmanlar\u0131n\u0131n en \u00e7ok ilgilendi\u011fi konular aras\u0131nda rekabet i\u00e7erisinde olduklar\u0131 \u015firketlerin g\u00fcndeminde nelerin oldu\u011fu geliyor. \u015eirketin sosyal medya hesaplar\u0131na bu \u015fekilde bakmak son derece \u00f6nemli. \u015eirketin rakiplerine k\u0131yasla ne kadar takip\u00e7isi var, payla\u015f\u0131mlar\u0131 ne kadar g\u00fcncel, payla\u015f\u0131mlar\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak neyle ilgili gibi sorular\u0131n cevaplar\u0131ndan \u00f6nemli veriler elde edilebilir. Aday m\u00fclakatta<\/a><\/strong> nelerin eksik oldu\u011funu, nas\u0131l geli\u015ftirmelerin yap\u0131labilece\u011fini ve farkl\u0131 tavsiyelerini sunarak di\u011fer adaylar\u0131n da \u00f6n\u00fcne ge\u00e7ebilir.<\/p>\n

Etkile\u015fimi nas\u0131l? <\/strong><\/h2>\n

Aday \u015firketin sosyal medyadaki geribildirimlerine de bakabilir. Payla\u015f\u0131mlar\u0131n ne kadar be\u011fenildi\u011fi, tweetlerin ne kadar \u201cretweet\u201d edildi\u011fi, iletilerin ba\u015fkalar\u0131 taraf\u0131ndan ne kadar payla\u015f\u0131ld\u0131\u011f\u0131 ve ne t\u00fcr yorumlar ald\u0131\u011f\u0131 da pek \u00e7ok ipucu i\u00e7erebilir. M\u00fc\u015fterilerin firman\u0131n \u00fcr\u00fcn\u00fcne ya da hizmetine nas\u0131l bakt\u0131\u011f\u0131, \u015firketin itibar\u0131 ve sosyal medya g\u00fcc\u00fc aday\u0131 i\u015fe ikna edebilir ya da i\u015ften vazge\u00e7irebilir. Bir ba\u015fka a\u00e7\u0131dan da aday \u015firkete \u00f6zel parlak sosyal medya fikirleri sunarak fark yaratabilir.<\/p>\n

Hedef kitle demografisine de\u011fer katabiliyor mu?<\/strong><\/h2>\n

Sosyal medya y\u00f6netiminin ba\u015far\u0131l\u0131 olmas\u0131 \u00e7ok \u00f6nemli olsa da bunun b\u00fcy\u00fcmeye katk\u0131s\u0131n\u0131n olup olmad\u0131\u011f\u0131 da son derece kritik. \u015eirketin sosyal medya stratejilerinin hedef kitleye ger\u00e7ekten hitap etmesi ve m\u00fc\u015fteride kar\u015f\u0131l\u0131k bulmas\u0131 gerekiyor. Aday<\/a><\/strong> \u015firket payla\u015f\u0131mlar\u0131n\u0131 bu \u015fekilde de\u011ferlendirmeli. G\u00f6r\u00fc\u015fmede \u015firkete bununla ilgili \u00f6nerilerde bulunmak ve fikirler sunmak etkileyici olabilir.<\/p>\n

Neleri ka\u00e7\u0131r\u0131yor?<\/strong><\/h2>\n

\u015eirketlerin hangi mecralar\u0131 iyi kullanamad\u0131\u011f\u0131na da bak\u0131labilir. Baz\u0131 \u015firketler Facebook<\/a><\/strong>\u2019ta ba\u015far\u0131l\u0131yken, Youtube\u2019da ya da Twitter\u2019da yer alm\u0131yor ya da buralar\u0131 iyi kullanam\u0131yor olabilir. Aday \u015firketin hangi mecray\u0131 nas\u0131l daha verimli kullanabilece\u011fine dair \u00f6neride bulunarak fark yaratabilece\u011fi gibi, teknolojiyi ve sosyal medyay\u0131 iyi kullanamad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fc bir firmada \u00e7al\u0131\u015fmak istemedi\u011fine de karar verebilir.<\/p>\n

Neleri iyi yap\u0131yor?<\/strong><\/h2>\n

Aday\u0131n \u015firketin sosyal medyada \u00f6zellikle hangi konuda ba\u015far\u0131l\u0131 oldu\u011funu tespit etmesi de son derece \u00f6nemli. \u015eirketin vizyonu a\u00e7\u0131s\u0131ndan \u00f6nemli p\u00fcf noktalar\u0131n\u0131 i\u00e7erebilecek bu bilgi aday\u0131n karar verme s\u00fcrecinde etkili olabilir. Aday\u0131n ayn\u0131 \u015fekilde bu tespitini g\u00f6r\u00fc\u015fmede ifade etmesi fark\u0131ndal\u0131\u011f\u0131n\u0131 ve m\u00fclakata detayl\u0131 haz\u0131rlanma<\/a><\/strong> s\u00fcrecini g\u00f6stermesi a\u00e7\u0131s\u0131ndan da son derece \u00f6nemli.<\/p>\n\n

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Art\u0131k \u015firketlerin ba\u015fvuru s\u00fcrecinde adaylar\u0131n sosyal medya hesaplar\u0131na da dikkat etti\u011fi bir d\u00f6nem i\u00e7indeyiz. Peki, neden tam tersi de olmas\u0131n? \u015eirketlerin sosyal medya hesaplar\u0131 adaylar i\u00e7in \u00e7ok fazla ipucu bar\u0131nd\u0131r\u0131yor olabilir. Adaylar i\u015f ba\u015fvurusu \u00f6ncesi pek \u00e7ok farkl\u0131 noktaya dikkat ediyor. \u0130yi bir CV haz\u0131rlamak, g\u00f6r\u00fc\u015fmede k\u0131yafete \u00f6zen g\u00f6stermek, davran\u0131\u015flara dikkat etmek ve olas\u0131 sorulara […]<\/p>\n\n

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