{"id":946,"date":"2013-01-01T03:00:00","date_gmt":"2013-01-01T01:00:00","guid":{"rendered":"http:\/\/92.45.35.169\/akbanktan-5n1kariyer\/"},"modified":"2017-08-25T11:25:45","modified_gmt":"2017-08-25T08:25:45","slug":"akbanktan-5n1kariyer","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/kariyer-rehberi\/akbanktan-5n1kariyer\/","title":{"rendered":"Akbank\u2019tan 5N1Kariyer"},"content":{"rendered":"

Bir gazetecilik terimi olan 5N1K\u2019dan yola \u00e7\u0131kan Akbank\u2019\u0131n hayata ge\u00e7irdi\u011fi 5N1Kariyer<\/strong>dijital platformu,<\/strong> \u00f6\u011frencilere ve gen\u00e7 profesyonellere farkl\u0131 bir deneyim sunuyor. Gen\u00e7lerin s\u0131kl\u0131kla ziyaret etti\u011fi dijital platformlardan esinlenerek haz\u0131rlanan proje anlat\u0131m\u0131yla e\u011flenceli bir kariyer sitesi.<\/strong><\/p>\n

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5N1Kariyer\u2019i ortaya \u00e7\u0131kart\u0131rken tamamen gen\u00e7lerin sesine ve \u00f6nerilerine kulak verdiklerini belirten Akbank \u0130nsan Kaynaklar\u0131ndan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Bade Sipahio\u011flu I\u015f\u0131k, \u201cAkbank D\u00fc\u015f\u00fcnce Kul\u00fcb\u00fc\u2019nde, i\u015f g\u00f6r\u00fc\u015fmelerinde ve \u00fcniversitelerde bir araya geldi\u011fimiz gen\u00e7lerden ald\u0131\u011f\u0131m\u0131z, klasik kariyer g\u00fcnleri anlay\u0131\u015f\u0131n\u0131n art\u0131k yeni nesil \u00fczerinde \u00e7ok da i\u015fe yaramad\u0131\u011f\u0131 yolundaki geri bildirim bizi farkl\u0131 aray\u0131\u015fa y\u00f6nlendirdi\u201d diyor. I\u015f\u0131k, projeyle ilgili \u015fu bilgileri veriyor: \u201c5N1Kariyer\u2019in tan\u0131t\u0131m\u0131 i\u00e7in haz\u0131rlanan film \u2018Monoton \u0130\u015f\u2019 bir Akbank y\u00f6neticisinin, adaylara Akbank\u2019ta nas\u0131l bir \u00e7al\u0131\u015fma ortam\u0131 bulacaklar\u0131n\u0131 anlat\u0131yor. \u2018Bankac\u0131l\u0131k monoton ve s\u0131k\u0131c\u0131 bir i\u015ftir\u2019 \u00f6nyarg\u0131s\u0131n\u0131 k\u0131rmak \u00fczere yola \u00e7\u0131kan bir i\u00e7erikle haz\u0131rlanan video, ilk interaktif videolardan biri olma \u00f6zelli\u011fine sahip. \u201cKariyer Yolculu\u011funda\u201d adl\u0131 oyunla ise site ziyaret\u00e7ileri, kariyerlerinde y\u00fckselme temal\u0131 keyifli bir bilgisayar oyunu oynayabiliyor. Siteye www.5n1kariyer.com<\/a>\u2019dan ula\u015f\u0131labiliyor.\u201d<\/p>\n

Akbank\u2019taki farkl\u0131 i\u015f alanlar\u0131na ili\u015fkin sorular\u0131 gazetecili\u011fin temeli olan 5N1K ile yan\u0131tlayan sitede, pek \u00e7ok b\u00f6l\u00fcm\u00fcn uzmanl\u0131\u011f\u0131n\u0131 ilgili genel m\u00fcd\u00fcr yard\u0131mc\u0131lar\u0131n\u0131n a\u011fz\u0131ndan dinlemek de m\u00fcmk\u00fcn. Sitede ayr\u0131ca Akbank\u2019a ba\u015fvurudan i\u015fe al\u0131ma kadar olan s\u00fcre\u00e7te neler yap\u0131lmas\u0131 gerekti\u011fi payla\u015f\u0131l\u0131yor. I\u015f\u0131k, proje hakk\u0131ndaki sorular\u0131m\u0131z\u0131 yan\u0131tlad\u0131.<\/p>\n

\u201c5N1 Kariyer\u201d projesi nas\u0131l do\u011fdu? <\/strong><\/p>\n

5N1Kariyer, tamamen gen\u00e7lerin sesine kulak verdi\u011fimizde ald\u0131\u011f\u0131m\u0131z geri bildirimlerin bir \u00fcr\u00fcn\u00fc olarak hayata ge\u00e7ti. Eskiden \u00fcniversitelerin kariyer g\u00fcnleri \u00e7ok reva\u00e7tayd\u0131 ve \u00f6\u011frenciler bu bulu\u015fmalara b\u00fcy\u00fck ilgi g\u00f6steriyordu. Art\u0131k teknolojinin geldi\u011fi nokta ve mobille\u015fen nesille birlikte herkes bilgiye ektsra bir \u00e7aba gerektirmeden ula\u015fabiliyor. \u00c7ok fazla bilgiye maruz kald\u0131\u011f\u0131m\u0131z bir d\u00fcnyada o bilginin di\u011ferlerinden de ayr\u0131\u015fmas\u0131 gerekiyor. 5N1Kariyer ile Akbank\u2019a ilgi duyan herkes hem site \u00fczerinden ihtiyac\u0131 olan t\u00fcm bilgileri edinebiliyor, hem de gerek tasar\u0131m\u0131 gerek i\u00e7eri\u011fi ile farkl\u0131 bir deneyim ya\u015f\u0131yor.<\/p>\n

Haz\u0131rl\u0131k a\u015famas\u0131 ne kadar s\u00fcrd\u00fc?<\/strong><\/p>\n

Bu projenin \u00f6n haz\u0131rl\u0131k a\u015famas\u0131 i\u00e7in kurumsal ileti\u015fim ekibi ve ajans\u0131m\u0131zla yakla\u015f\u0131k 6 ay \u00e7al\u0131\u015ft\u0131k. 5N1Kariyer\u2019e \u00f6zel bir d\u00fcnya yarat\u0131ld\u0131 ve bu d\u00fcnyan\u0131n her bir par\u00e7as\u0131 \u00fczerine \u00f6zenle duruldu. Yakla\u015f\u0131k 4 ay da uygulamas\u0131 s\u00fcrd\u00fc.<\/p>\n

Projeyi hayata ge\u00e7irirken ne gibi haz\u0131rl\u0131klar yapt\u0131n\u0131z?<\/strong><\/p>\n

\u00d6ncelikle ger\u00e7ek ihtiyac\u0131m\u0131z\u0131n ne oldu\u011funa ve nas\u0131l bir d\u00fcnya yaratmak istedi\u011fimize karar verdik. Bankac\u0131l\u0131k, f\u0131rsatlarla dolu bir sekt\u00f6r, ancak g\u00fcn\u00fcm\u00fcz gen\u00e7li\u011fi taraf\u0131ndan g\u00f6rece \u201cmonoton\u201d olarak alg\u0131lan\u0131yor. Amac\u0131m\u0131z, e\u011flenceli ama ayn\u0131 zamanda dolu dolu bir i\u00e7eri\u011fe sahip, renkli ama kompleks yap\u0131ya sahip olmayan ve bankac\u0131l\u0131\u011f\u0131n san\u0131ld\u0131\u011f\u0131n\u0131n aksine dinamik ve f\u0131rsatlarla dolu bir sekt\u00f6r oldu\u011funu anlatan bir platform yaratmakt\u0131. Bunu da ger\u00e7eklerden kopmadan yapmak ad\u0131na g\u00f6rsel d\u00fcnyam\u0131z\u0131 ger\u00e7ek Akbank binalar\u0131yla olu\u015fturduk.<\/p>\n

Sitenin i\u00e7eri\u011finde neler var?<\/strong><\/p>\n

Hedef kitlemiz olan \u00fcniversite \u00f6\u011frencileri ve i\u015f hayat\u0131n\u0131n ba\u015f\u0131ndaki gen\u00e7 profesyonellerin kolayl\u0131kla okuyup gerekli bilgiyi alabilece\u011fi, sitemizin de ad\u0131 \u00fczerinde \u201c5N1K\u201d yolunu izledik. Sizin de iyi bildi\u011finiz \u00fczere bu bir gazetecilik terimi, her fonksiyonumuzla ilgili olarak burada kimler \u00e7al\u0131\u015fabilir, nas\u0131l \u00e7al\u0131\u015f\u0131l\u0131r, ne zaman ba\u015flan\u0131r, neden buras\u0131 ve nerede \u00e7al\u0131\u015facaklar\u0131na ili\u015fkin bilgilere yer verdik. Ayr\u0131ca i\u015f birimi fonksiyonlar\u0131m\u0131z\u0131n GMY\u2019lerinin kendi a\u011f\u0131zlar\u0131ndan videolarla da neden Akbankl\u0131 olmalar\u0131 gerekti\u011fine ili\u015fkin cevaplar\u0131 bulabiliyor site ziyaret\u00e7ileri. Bunun yan\u0131nda Genel M\u00fcd\u00fcr\u00fcm\u00fcz Hakan Binba\u015fgil\u2019in de \u00f6zel bir video mesaj\u0131 yer al\u0131yor. Akbank\u2019\u0131n ge\u00e7mi\u015fi, i\u015f ba\u015fvuru ad\u0131mlar\u0131 ve sosyal sorumluluk anlay\u0131\u015f\u0131m\u0131z gibi pek \u00e7ok merak edilen konu ba\u015fl\u0131\u011f\u0131 da sitede yer al\u0131yor.<\/p>\n

Proje hangi y\u00f6nleriyle farkl\u0131la\u015f\u0131yor? <\/strong><\/p>\n

Asl\u0131nda bu proje pek \u00e7ok y\u00f6n\u00fcyle bir ilk. Elbette hem yurt d\u0131\u015f\u0131 hem de yurt i\u00e7inde pek \u00e7ok kariyer sitesi \u00f6rne\u011fi var ama biz ilham\u0131 bunlar\u0131n \u00e7ok \u00f6tesinde yemekten, e\u011flenceye gen\u00e7lerin s\u0131kl\u0131kla varoldu\u011fu pek \u00e7ok dijital platformda arad\u0131k. Finans kurulu\u015funun gerek dil gerek i\u00e7erik bak\u0131m\u0131ndan bu kadar \u201cgen\u00e7\u201d bir duru\u015f sergilemesi pek al\u0131\u015f\u0131lagelmi\u015f bir durum de\u011fil ve ilklerden biri.<\/p>\n\n

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Bir gazetecilik terimi olan 5N1K\u2019dan yola \u00e7\u0131kan Akbank\u2019\u0131n hayata ge\u00e7irdi\u011fi 5N1Kariyerdijital platformu, \u00f6\u011frencilere ve gen\u00e7 profesyonellere farkl\u0131 bir deneyim sunuyor. Gen\u00e7lerin s\u0131kl\u0131kla ziyaret etti\u011fi dijital platformlardan esinlenerek haz\u0131rlanan proje anlat\u0131m\u0131yla e\u011flenceli bir kariyer sitesi. 5N1Kariyer\u2019i ortaya \u00e7\u0131kart\u0131rken tamamen gen\u00e7lerin sesine ve \u00f6nerilerine kulak verdiklerini belirten Akbank \u0130nsan Kaynaklar\u0131ndan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Bade Sipahio\u011flu I\u015f\u0131k, […]<\/p>\n\n

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