Abb Robotics Marketing & Communications Manager

ABB Elektrik Sanayi A.Ş.

Ensures relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines Responsible for selecting relevant marketing communications tools, adapting, translating, and implementing, as required, to support sales initiatives and meet the company's objectives in the local Robotics business Stimulates lead generation, Leads planning & execution of digital campaigns with stakeholders, ensuring alignment with division strategy and budget while monitoring market dynamics and opportunities Raises our digital bar across content, UX and channel operations; plan and implement digital initiatives and a roadmap covering website development, SEO, social and digital content Ensures sound communication across multiple & appropriate trade media in line with the company communications framework to extend the company's visibility Ensures global targets and metrics for marketing communications initiatives are properly implemented and develops additional local measures, as required Ensures government relations activities protect and enhance ABB's brand, reputation and business activities Support integrity culture in GRPA and model highest standards of behavior in interactions with government and policy stakeholders Familiar with crisis management communication plans, policies & procedures collaborates with internal departments, senior leadership, emergency services, and external stakeholders to design and maintain The work model for the role is: hybrid