Demand Generation Specialist

ALOTECH İLETİŞİM TEKNOLOJİLERİ TİCARET A.Ş.

Demand Generation Specialist 

At AloTech/Call Center Studio, we do not see ourselves as just producing the best cloud-native call center software there is. We are in the business of freeing call center workers from cubicles.  We turn dark gloomy call centers into gardens, we turn complicated into simple. We pride ourselves to deliver the best service there is to our customers.  We are now looking to expand our team to serve and delight more customers.

For our global marketing team we need a Demand Generation Specialist to come on board.

Job Description:

• Acquiring and evaluating new leads
• Contributing to lead scoring, conversion paths, nurturing, and routing
• Ensuring leads get uploaded correctly and monitoring lead progression through the funnel
• Discovering new lead generation platforms & tools in order to include them into the lead generation funnel, constantly measuring and evaluating their impact
• Developing high-impact campaigns with meaningful touchpoints to key buyer personas
• Developing a deep understanding of customers, products and the buyer’s journey
• Overseeing the daily account management & optimization activities
• Designing and implementing well thought out and creative online marketing strategies, search engine advertising, display advertising, programmatic and effective landing pages
• Monitoring and reporting on web activity using Google Analytics and other tools; developing measurement dashboards, producing regular and ad-hoc web activity reports
• Implementing a rigorous test-and-learn methodology to optimise campaign performance 
• Demonstrating an ROI focus and an aptitude for how to optimise digital channels and campaigns for maximum return. 
• Collaborating with internal teams to create landing pages and optimize user experience 

Job Requirements:

• 2+ years of digital marketing experience
• Bachelor's degree in Computer Engineering or any other engineering field is highly desired 
• Expert knowledge of Google Analytics required, Google Adwords Certification & basic Google Tag Manager knowledge preferred
• Good web CMS skills – and high HTML / CSS literacy(experience with landing page creation)
• CRM literacy (Salesforce, Pipedrive, Hubspot etc.) is a big plus, SEO knowledge is a plus 
• End-to-end campaign design experience is a plus
• Have an inquisitive mind, and enjoy drawing out trends, insights and learnings from data 
• Fluency in English both reading & spoken is a must 
• Smart, ambitious, and passionate about innovation & startups