Starbucks Marketing Specialist

ALSHAYA MERKEZ

Kuwait-based Alshaya Group started to operate in the Turkish market in 2002 with the objective of undertaking retailing activities within the framework of the Group's Turkish operating rights for major international brands. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty.

Franchise portfolio includes Bath and Body Works, Le Pain Quotidien, Pinkberry, Shake Shack, Starbucks, The Body Shop and Victoria's Secret in Turkey.

Alshaya Group’s operations are based on the vision of "Being one of the world's leading retailers, managing world's best known brands in profitable, value-building partnerships," with a corporate culture that rewards "Think Big," "Act Small," and "Be You" is currently looking for a "Marketing Specialist" to join its "Starbucks" Division.

• Bachelor’s Degree (Marketing, Communication, Business Administration or related field)
• Minimum 2 years of marketing experience in retail, or consumer goods sector, or digital media agency
• Fluency in English, both written and spoken
• Excellent skills in MS Office applications 

Job Description

• Prepare and follow up media plans,
• Support to create an Annual Digital Marketing Plan,
• Responsible for Daily/Weekly/Monthly reporting of all Marketing channel KPIs (Direct/Seo/Paid social/Organic social/PPC/Affiliates/Monitoring) and regular use of analytics,
• Responsible for Follow-up of processes such as photos, videos, Tiktok&Reels and overseeing the creation of design assets and short videos for social media accounts
• Be up to date with the latest social media trends, apply international best practices and innovative tools
• Experience in Facebook Business Manager, TikTok, Google Analytics, Firebase, Google AdWords tools.
• Experience in paid social strategies optimized for ROI.