Bank As A Channel (Baac) Account Manager

Apple

The BaaC Account Manager is responsible for ensuring the achievement of sales targets for Apple products across assigned banking and financial institution accounts, along with:

• Growing Apple's presence within the banking channel by building deep relationships at both executive and operational levels across the bank organisation, ensuring full alignment with the terms and conditions of agreed BaaC frameworks.
• Developing and executing comprehensive account plans that align with banking partners' strategic priorities — including consumer financing, installment programmes, and digital banking journeys — while expanding Apple's footprint and ecosystem adoption.
• Driving competitive positioning of Apple products within all consumer and business financial offers (installment plans, device financing, co-branded campaigns) to maximise penetration across the bank's customer base.
• Increasing product and ecosystem attach (iPhone, Mac, iPad, Apple Watch, Services, Accessories) to strengthen Apple's overall value proposition through the banking channel.
• Collaborating with internal and external partners — including Sales Planning, Marketing, Finance, and Operations — to develop demand generation programmes, deploy retail and digital merchandising initiatives, and ensure compliance with Apple's brand and creative guidelines.
• Owning account forecasting to deliver optimal supply and inventory levels, and providing regular business reviews that reflect the overall health of account plans.
• Monitoring key performance indicators that support growth and enable accurate forecasting, and being aware of competitor activities, market trends, and emerging opportunities within the financial services landscape.
• Co-ordinating Apple support functions to resolve day-to-day operational and trading issues within the account, keeping all stakeholders aligned and projects on track.
• Becoming a subject-matter expert on the BaaC line of business, sharing knowledge across the team to elevate collective results.