KEY ACCOUNTABILITIES:

• This position will see you develop and execute the day-to-day strategy for Yale Retail.
• Maximising the Yale Brand across all channels and media is the primary objective of this role.

• Responsible for the Yale website, content and Social Media platforms you will be required to drive the Yale brand reach online and offline ensure all customer facing content across all channels is up to date and relevant. In addition to updating content you will need to be able to monitor and analyse data to make relevant changes and effectively report performance.

• The position also requires you to manage all Yale Exhibitions, support the marketing campaigns online / offline and support any AD-HOC marketing activities to support the overall Yale Retail business plan.

• Reporting to the business unit manager you will be working closely with external agencies to deliver strong marketing campaigns in a timely manner. This position will see you taking briefs from managers, and managing projects from start to finish. You will assist the Business unit manager in preparing important marketing strategies and provide monthly reports based on key KPI’s.

• Working alongside the Product managers is also highly important to the success of the role as the launch and marketing of NPD is vital.

• The role poses a great opportunity for a bright and enthusiastic marketer looking to get their foot in the door with a market leading company that can offer great career prospects for the future.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

•   Motivated by the opportunity to work in a dynamic role, successful applications will be able to demonstrate a critical ability to develop relationships, communicate effectively and understand the needs of Yale Customers internally and externally.
• Media savy - fully understands the role of all media channels to support integrated marketing campaigns.
• Awareness of current affairs and how it can relate to Yale marketing opportunities.