Product and Marketing Director

AUTO KING

We are looking for a Product and Marketing Director to join the Auto King Head Office located in Kartal, Istanbul.

As one of Turkey's leading automotive service brands, Auto King continues to grow through its nationwide network of Auto King Service Centers and Auto King Vehicle Inspection Centers. We are seeking a visionary leader who is passionate about innovation, business growth, customer experience, and creating lasting value.

If you thrive in a dynamic environment, enjoy driving transformation and development, and have a strong interest in the automotive industry, we invite you to become part of our journey and contribute to shaping the future of Auto King.

QUALIFICATIONS

• Bachelor's degree in Business Administration, Marketing, Communications, Engineering, Economics, or a related discipline; Master's degree preferred.
• Minimum 10 years of progressive experience in product management, brand management, marketing, growth strategy, or related leadership roles.
• Experience in the automotive and/or service industry is preferred.
• Proven track record of developing and executing successful growth, product, and marketing strategies.
• Strong commercial acumen with the ability to balance customer value creation and business profitability.
• Solid expertise in digital marketing, CRM, customer experience management, marketing automation, and data analytics.
• Strong leadership capabilities with experience managing cross-functional teams and complex stakeholder environments.
• Excellent communication, presentation, negotiation, and relationship management skills.
• Highly analytical, strategic, and results-oriented mindset.
• Strong planning, organizational, budgeting, and performance management skills.
• Passion for innovation, technology, and emerging digital trends.
• Fluent in English, both written and spoken
  
  

KEY RESPONSIBILITIES

• Lead the development and execution of integrated product and marketing strategies aligned with Auto King's growth objectives and business priorities.
• Drive brand positioning, customer engagement, and market expansion initiatives to strengthen competitive advantage and increase market share.
• Identify and develop new products, services, business models, and growth opportunities based on customer insights, market trends, competitive intelligence, and data-driven analysis.
• Own and manage the full product and service lifecycle, including product development, portfolio optimization, performance management, and profitability enhancement.
• Lead all marketing activities, including brand management, corporate communications, digital marketing, performance marketing, CRM, social media, SEO, SEM, and marketing automation.
• Develop strategies to improve customer acquisition, retention, loyalty, and lifetime value while enhancing overall customer experience.
• Establish and monitor key performance indicators (KPIs) to evaluate product, marketing, and customer experience performance, ensuring continuous optimization and measurable business impact.
• Manage marketing investments and budgets, ensuring efficient resource allocation and strong return on investment.
• Collaborate closely with Sales, Operations, Technology, and Customer Experience teams to deliver revenue growth and operational excellence initiatives.
• Oversee the planning, execution, testing, measurement, and optimization of campaigns, projects, and strategic initiatives.
• Build and manage relationships with agencies, media partners, suppliers, and strategic business partners, ensuring alignment with business objectives and performance expectations.
• Monitor and improve key business metrics, including customer satisfaction, NPS, brand awareness, conversion rates, digital performance, revenue growth, and profitability.
• Identify and establish strategic partnerships, new revenue streams, and innovative growth opportunities.
• Lead, develop, and inspire product and marketing teams, fostering a culture of accountability, collaboration, innovation, and high performance.
• Prepare and present strategic recommendations, business insights, and performance reports to senior management and executive leadership.
• Stay ahead of industry trends, technological developments, and evolving customer expectations to strengthen Auto King's market leadership and competitive position.