Brand Manager - State Of Art Brands

Beko Elektronik A.Ş.

What awaits you in this role? We are looking for a passionate Brand Manager - Global Brand Management who will join our team at Global Brand Management Directorate in Beko Corporate. Lead the development and execution of global brand strategies, ensuring alignment with overall business objectives. Drive the creation of 360° marketing campaigns, including ATL, digital, retail, and trade activations. Oversee New Product Introduction (NPI) launches by defining value propositions, messaging, and visual assets. Manage relationships with global creative agencies, guiding them through campaign execution and performance evaluation. Define and implement global Point of Sale (POS) and retail marketing materials. Partner with cross-functional teams (Product, R&D, Trade, and Finance) to ensure commercial success. Provide input on brand portfolio strategy, including market clustering and product positioning. Analyze brand and category performance, extracting insights to optimize future marketing initiatives. Comfortable working with AI-assisted platforms, continuously seeking smarter and faster ways of working. The position is located in İstanbul / Türkiye. How do we describe the perfect match? Min. 5 years of experience in global brand management, marketing, or related fields. Strong background in global campaign development, brand positioning, and marketing strategy. Experience working with global teams and managing agency relationships. Analytical mindset with proficiency in market research and business case development. Ability to work in a fast-paced, matrix organization and influence stakeholders. İlan Sorumlusu Dilan Koyuncu Beko Brand Manager - State of Art Brands iş ilanı için başvuru yapmak ve Koç Grubu bünyesinde daha fazla iş ilanını görmek için sitemizi ziyaret edin. Kariyerinize Koç Kariyerim ayrıcalığı ile yön verin.