Marketing Specialist

CHEP

Marketing Specialist, Turkey

Passionate about Marketing? Grow your career with a Global Industry Leader

Position Purpose

The Marketing Specialist is responsible for driving brand positioning, lead generation, sales growth and customer retention through marketing activities in support of the CHEP Turkey’s business objectives.

Responsibilities

• Develop and execute marketing plans and initiatives to position CHEP as an industry leader (incl. digital marketing)
• Generate and maintain key market data and insights that enable the development of the country strategies/direction and planning

·        Ensure that marketing programmes and activities are executed ensuring brand compliance and also coordinated with global and regional initiatives and programs

• Administration of marketing budget, coordination with suppliers/agencies and oversee in-country industry relations
• Ensure clear “voice of the customer” (e.g. NPS) and manage customer loyalty program - developing and implementing focused and relevant action plans to improve customer loyalty based on key insights

·        Regularly report on progress against plans with clear metrics on all activities (digital and non-digital activities)

• Lean in and engage with the regional marketing team to align on priorities, share and learn, build network etc.

Work together with other local functions and regional/globalmarketing functions to ensure local market application and input into the following areas of focus:

Retention & Loyalty

·        Execute country-specificomni-channel marketing communication activities in support of the country leadership team and business strategy to include digital campaigns across all CHEP social media channels

·        Develop and implement a full events calendar to include pre/during/post event campaigns to ensure the alignment of industry perception and assess/evaluate impact for future planning

·        Work with regional communication function to ensure consistent and regular content, PR and industry engagement activities. Generate content related to macro-economic issues aligned to local country markets & CHEP solutions and business model

·        Work with agencies to identify key sponsorship and awardactivities. Once the impact has been assessed, ensure award-winning content & budget allocation is generated in line with business strategy

·        Using the customer journey, implement customer loyalty & advocacy initiatives to delight our customers and improve brand perception & longevity of relationships

·        Work with and support the asset productivity team, e.g. implement direct mail and/or digital campaigns to inform and encourage high asset returns & legal title knowledge.

Sales enablement (growth)

·        Support lead generation and management across both digital and traditional marketing channels. Help to execute and track/optimise local market commercial marketing campaigns, helping to generate a consistent supply of quality leads in support of revenue targets for each segment.

·        In coordination with central and global teams, implement and manage effective digital strategies including the launch, ongoing management, and search engine optimisation (SEO) of chep.com.

·        Provide suitable and appropriate marketing and sales materials to the commercial teams to assist in their activities as they move customers through the Buyer’s Journey for each targeted segment (incl. Sales material, case studies & testimonials)

·        Support the capture, synthesis, and analysis of market and competitive intelligence to help inform commercial and competitive strategies

·        Support the segmentation of markets and work with the commercial team to implement tactics to target key growth markets

·        Work with the commercial team and regional NPS team to deliver commercial marketing activities to existing customers to increase share of wallet, upsell or cross-sell in areas of reduced customer spend

·        Work with the country and commercial leadership teams on strategic customer tenders and win-back offers

·        Give input to innovation agenda, and support the adoption & launch of new products and solutions in the local market applying segmentation, market insights and Buyer’s Journey frameworks.

Qualifications and Experience

• Bachelor degree, master degree in Marketing would be an asset. 
• 2 years plus B2B marketing experience with an identified track record in developing and executing marketing programmes
• Expertise in executing marketing tactics like events & exhibition, sales campaigns, internal and external communication rollout + drive external brand building
• Wide experience in working with digital marketing initiatives and tools
• Extensive experience in working in direct customer contact
• Understand the complexities involved in working in a matrix organisation and with various stakeholders within the organisation
• Robust experience in working with suppliers and agencies

·        Supply Chain management and sales experience would be advantageous

 Attitude, Skills and Knowledge

• Experience of Microsoft Office (PowerPoint, Excel, Word etc)
• Excellent Interpersonal skills and cultural awareness
• Able to manage ambiguity
• Creative and analytical thinking and skills
• Confident – ability to formulate own opinion and present confidently
• Self-starter and team player
• Strong business acumen and good financial understanding

·        Ability to retain professionalism and performance whilst working under pressure