Senior Brand Manager

Evyap A.Ş.

General Position Description & Main Responsibilities 

·       Determining the brand strategy which contributes to business strategy and commercial plans via market analyses, price analyses and consumer research

·       Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions and indoor & outdoor activities to increase the market share.

·       Execute 360degree communication (ATL / BTL / Digital & Social Media)

·       Work closely with countries to gather learnings and provide best practices for other countries.

·       Monitor brand performances and recommended specific initiatives.

·       Be capable of managing wide range of product portfolio.

·       Be able to work with financials as well as carry out budgeting, financial analysis & reporting (feasibility analysis / Cost / Ebitda )

·       Prepares the marketing plan, annual budget and communication/media plan for the brand.

·       Manages and organizes product launches.

·       Conceptualize strategic initiatives and implement details of a campaign.

·       Works in cooperation with the sales, production and finance teams to achieve results and acts as a key point of contact, works closely with customer teams to ensure that brand performance data is shared, and that upcoming activity is fully communicated.

·       Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.

·       Flexibility to travel in order to track flow of business and take required actions in local site

Required Qualifications

·       Minimum 7 years’ experience in Marketing preferably in multinational and/or reputable local FMCG companies with leading brands.

·       Ability to work in a multi-cultural environment, having an international and regional experience is an asset

·       University graduate, preferably have masters degree.

·       Determined, achievement and result oriented personality with high energy level.

·       Proven leadership skills in cross functional teams.

·       Strong analytical skills and creative pursuit.

·       Excellent command of written and spoken English.

·       Out of box thinker.

·       Strong in interpersonal skills at all levels.

·       Mobility.

·       Strong project management skills and desire to lead.

·       Ability to handle high levels of pressure and critical decision-making.

·       A top communicator with an excellent ability to execute successful partnerships.

·       High motivation and energy levels.

·       Team management experience